DAFTAR ISI

Halaman

HALAMAN DEPAN ....................................................................................... i

HALAMAN PENGESAHAN SKRIPSI......................................................... ii
HALAMAN PERSETUJUAN SKRIPSI....................................................... iii
HALAMAN KEASLIAN SKRIPSI............................................................... iv
LEMBAR REVISI............................................................................................v
KATA PENGANTAR ...................................................................................... vi
ABSTRAK........................................................................................................ vii
ABSTRACT .................................................................................................... viii
DAFTAR ISI .................................................................................................... ix
DAFTAR TABEL ............................................................................................ xi
DAFTAR GAMBAR....................................................................................... xii
DAFTAR LAMPIRAN .................................................................................. xiii

BAB I PENDAHULUAN ............................................................................. 1

1.1 Latar Belakang Penelitian ......................................................................... 1
1.2 Masalah Penelitian .................................................................................... 4
1.3 Tujuan Penelitian ....................................................................................... 5
1.4 Manfaat Penelitian .................................................................................... 5
1.5 Sejarah Universitas Indo Global Mandiri .................................................. 6

BAB II TINJAUAN PUSTAKA ................................................................... 11

2.1 Landasan Teori ......................................................................................... 11
2.1.1 Kualitas Produk ................................................................................. 11
2.1.2 Dimensi Kualitas Produk .................................................................... 12
2.1.3 Faktor-Faktor yang Mempengaruhi Kualitas Produk ......................... 14
2.1.4 Indikator Kualitas Produk ................................................................. 16
2.2 Harga ....................................................................................................... 16
2.2.1 Pengertian Harga................................................................................. 16
2.2.2 Tujuan Penetapan Harga ..................................................................... 17
2.2.3 Faktor- faktor yang Mempengaruhi Penetapan Harga ...................... 18
2.2.4 Indikator Harga ................................................................................... 19
2.3 Keputusan Pembelian ............................................................................... 19
2.3.1 Konsep Pengambilan Keputusan Konsumen ..................................... 20
2.3.2 Proses Keputusan Pembelian Konsumen .......................................... 20
2.3.3 Tahap-Tahap Proses Pembelian .......................................................... 21
2.3.4 Faktor yang Berhubungan Prilaku Pembelian .................................... 22
2.3.5 Indikator Keputusan Pembelian ......................................................... 23
2.4 Penelitian Terdahulu ................................................................................. 24
2.5 Kerangka Pemikiran ................................................................................. 27
2.6 Hipotesis .................................................................................................. 27

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 Halaman

BAB III METODE PENELITIAN............................................................... 29

3.1 Ruang lingkup Penelitian ......................................................................... 29
3.2 Objek Penelitian ....................................................................................... 29
3.3 Tempat dan Waktu Penelitian ................................................................... 29
3.3.1 Tempat Penelitian ............................................................................... 29
3.3.2 Waktu Penelitian ................................................................................. 30
3.4 Batasan Penelitian .................................................................................... 30
3.5 Jenis Dan Sumber Data ............................................................................ 30
3.5.1 Jenis Data ........................................................................................... 30
3.5.2 Sumber Data ....................................................................................... 31
3.6 Teknik Pengumpulan data ........................................................................ 31
3.7 Populasi Dan Sampel................................................................................. 32
3.8 Teknik Analisis.......................................................................................... 34
3.8.1 Uji Validitas ........................................................................................ 34
3.8.2 Uji Reliabilitas .................................................................................... 35
3.8.3 Uji Normalitas .................................................................................... 35
3.8.4 Uji t......................................................................................................36
3.8.5 Uji F ................................................................................................... 36
3.8.6 Analisis Regresi Linier Berganda ....................................................... 37
3.8.7 Analisis Koefisien Korelasi (R) ......................................................... 37
3.8.8 Analisis Koefisien Determinasi (R²) .................................................. 37
3.9 Definisi Operasional dan Pengukuran Variabel ........................................ 38
3.9.1 Skala Pengukuran Variabel.................................................................39

BAB IV METODE PENELITIAN............................................................... 40

4.1 Hasil Penelitian ....................................................................................... 40
4.2 Analisis Statistik Deskriptif Frekuensi Responden ................................ 41
4.3 Uji Validitas dan Reliabilitas .................................................................. 46
4.4 Uji Normalitas Data ................................................................................ 50
4.5 Hasil Analisis Regresi Linier Berganda ................................................. 53
4.5.1 Hasil Uji Persamaan Regresi Linier Berganda....................................53
4.5.2 Hasil Uji Determinasi (R-Square)....................................................... 54
4.5.3 Hasil uji secara parsial (Uji t).............................................................56
4.5.4 Hasil Uji Secara Simultan (Uji F) ...................................................... 57
4.6 Pembahasan Hasil Penelitian .................................................................. 58

BAB V SIMPULAN DAN SARAN.............................................................. 61

5.1 Simpulan ................................................................................................... 61
5.2 Saran ......................................................................................................... 62

DAFTAR PUSTAKA .....................................................................................64

LAMPIRAN .................................................................................................66

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 DAFTAR TABEL

Tabel Halaman

Tabel 3.1 Pembagian Sampel Berdasarkan Program Studi..........................34

Tabel 3.2 Analisis Korelasi (r) Interval Koefisien ....................................... 37

Tabel 3.3 Definisi Operasional ................................................................... 38

Tabel 3.4 Skala Likert Angket .................................................................... 39

Tabel 4.1 Karakteristik Responden Berdasarkan Jenis Kelamin ................ 41

Tabel 4.2 Karakteristik Responden Berdasarkan Umur ............................. 42

Tabel 4.3 Karakteristik Responden Berdasarkan Semester ........................ 44

Tabel 4.4 Karakteristik Responden Berdasarkan Fakultas ......................... 45

Tabel 4.5 Rekapitulasi Hasil Uji Validitas Kualitas Produk........................ 47

Tabel 4.6 Rekapitulasi Hasil Uji Validitas Harga ....................................... 47

Tabel 4.7 Rekapitulasi Hasil Uji Validitas Keputusan Pembelian .............. 48

Tabel 4.8 Hasil Uji Reliabilitas .................................................................. 49

Tabel 4.9 Uji Kolmogorov-Smirnov .......................................................... 51

Tabel 4.10 Persamaan Regresi Linier Berganda .......................................... 54

Tabel 4.11 Hasil Uji Determinasi (R-Square) .............................................. 55

Tabel 4.12 Uji t ............................................................................................. 56

Tabel 4.13 Uji f..............................................................................................57

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DAFTAR GAMBAR

Gambar Halaman

Gambar 2.1 Model Lima Tahap Proses Membeli ........................................... 21

Gambar 2.2 Kerangka Pemikiran .................................................................. 27

Gambar 4.1 Diagram Pie Karakteristik Responden Berdasarkan

Jenis Kelamin ............................................................................. 41

Gambar 4.2 Diagram Pie Karakteristik Responden Berdasarkan Umur ........ 43

Gambar 4.3 Diagram Pie Karakteristik Responden Berdasarkan Semester.... 44

Gambar 4.4 Diagram Pie Karakteristik Responden Berdasarkan

Program Studi..............................................................................45

Gambar 4.5 PP-Plot......................................................................................... 52

Gambar 4.6 Scaterplot Normalitas.................................................................. 53

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 DAFTAR LAMPIRAN

Lampiran 1 Kuesioner Penelitian

Lampiran 2 Rekapitulasi Hasil Uji Validitas

Lampiran 3 Hasil Validitas SPSS

Lampiran 4 Hasil Reliabilitas SPSS

Lampiran 5 Rekapitulasi Hasil Angket Kualitas Produk

Lampiran 6 Rekapitulasi Hasil Angket Harga

Lampiran 7 Rekapitulasi Hasil Angket Keputusan Pembelian

Lampiran 8 Perhitungan Hasil SPSS

Lampiran 9 Tabel Distribusi t

Lampiran 10 Tabel Uji F

Lampiran 11 Tabel Korelasi Product Momen

Lampiran 12 Kartu Aktifitas Bimbingan Skripsi

Lampiran 13 Biodata Peneliti

Lampiran 14 Surat Keterangan (SK)

Lampiran 15 Surat Balasan Penelitian

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