CONTENT SDN BHD

1.0 EXECUTIVE SUMMARY

The purpose of this paper is to present the business plan of CONTENT SDN BHD
with more detail on management, marketing, services and financial aspects of the bank. This
presentation is expected to provide a clear picture of the potential of the business that we will
run. Of the cost of investment of RM 3.5 Million, proprietorships intend to issue their own
capital of RM 500,000.00

The rest of CONTENT SDN BHD also wants to plan for a RM3 Million bank loan
application, this facility is expected to assist the company CONTENT SDN BHD to realize
this business and further offer competitive quality services in today's market.

In addition, this paper is prepared to comply with our mandatory requirements as a

student of Batu Pahat Vocational College to complete the short semester program. The
financial financing period applied is for 6 years.

1.1 TYPE OF OWNERSHIP

As a partnership

1.2 ORGANIZATIONAL STRUCUTURE

CONTENT SDN.BHD.

Efa Nuraishah Binti Abdul Fatah Muhammad Aiman Amanullah Bin Sazali
(Design) (Manager)

Muhammad Zahrin Izzuddin Bin Mohd

Mashuri Muhammad Akif Asyraaf Bin Mohd Afandi
(Network) (Application)

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1.3 ORGANIZATION PLAN

Between the mission and vision and objectives of our company

i) Mission

Seek to become a competitive vehicle supplier company and be able to compete in the
global business world. Always keep up with the latest technology in terms of service and
customer needs.

ii) Vision

Our commitment as one of the companies that supplies the spare parts of the vehicle
with the highest quality and continuous and best work among other suppliers.

iii) Objective

The goal or objective of the company

i. Dealing with more efficient and professional customers

ii. Handling all matters in accordance with the company's procedures through work
ethics and craftsmanship and customers
iii. Providing quality service by placing various types of effective marketing techniques
to achieve a satisfying customer satisfaction level
iv. Always be sensitive and prepared against any changes that take place in order to
improve service quality over time
v. Consistent in handling ordering and retention issues in order to deliver product
delivery to customers immediately

This objective is in line with the efforts of the Malaysian government in generating
aggressive generation of entrepreneurs who are concerned about the "vision of 2050" and
also building the "Bumiputera Commercial and Industrial Community (MPPB)"

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2.0 BUSSINESS DESCRIPTION

CONTENT SDN. BHD is led by En. Muhammad Aiman Amanullah Bin Sazali. This
business is carried out at Lot 13, Building Development, Tun Doktor Ismail Park, 50350
Kuala Lumpur

This business is a company that manufactures automotive products that is lorry. The
chosen brand for the truck is Tresno Road. The transportation we build is not like a typical
lorry which is on the market but the lorry is marketed for users going to picnics or so. We
make this so that users can feel the difference when going on vacation and more comfortable.
This product is intended for users who love to go around everywhere.

2.1 BASIC INFORMATION

Email: contentsdnbhd@gmail.com

Fax: 07-3265712

Tel: 07-7624513

Website: Contentsdnbhd.com.my

2.2 MISSION STATEMENT

We hope our company can go overseas market

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3.0 PRODUCT DESCRIPTION

3.1 DESCRIPTION OF PRODUCT

Design •The lorry design we build like lorry 2 tons in market

Structure • The lorry is heavy weight and wall were full

• Snow White
Colour • Turqouise Blue

• Travel
Application • Picnic

3.2 UNIQUENES OF PRODUCT

a) Easy guided
b) Automatic transmission
c) Environmentally friendly
d) Can provide comfort
e) Has a vast space

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4.0 MARKET ANALYSIS

4.1 TARGET MARKET

Rm75 000 per unit Tresno Road

MONTH SALE PER UNIT PRICE

JANUARY 2 RM 150 000
FEBRUARY 5 RM 225 000
MARCH 8 RM 600 000
APRIL 11 RM 825 000
MAY 8 RM 600 000
JUNE 6 RM 450 000
JULY 5 RM 225 000
AUGUST 7 RM 525 000
SEPTEMBER 9 RM 675 000
OCTOBER 11 RM 825 000
NOVEMBER 8 RM 600 000
DECEMBER 3 RM 225 000
TOTAL RM 5 925 000

4.2 MARKET STRATERGY

 Strong marketing plan

 Get to know competitors outside
 Reach the target market
 Giving users the best results
 Emphasizing quality and comfort to consumers

4.3 PRODUCT STRATERGY

 Facebooks ads
 Banner
 Instagram sponsor
 Radio
 Television
 Poster

4.3.1 DISTRIBUTION STRATERGY

 Completion of companies on the road

 In the middle of town
 Near the dining outlets and mall

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5.0 FINANCIAL PLAN

5.1 START UP CLASS

CONTENT
SDN BHD
Aiman Amanullah RM125,000.00

Zahrin Izzuddin RM125,000.00

Investor Funding
Akif Asyraaf RM125,000.00
Efa Nuraishah RM125,000.00
Total Investment RM500,000.00
Maybank RM1,000,000.00
Loans Cimb bank RM750,000.00
Bank Simpanana Nasional RM1,250,00.00
Total Loans RM3,000,000.00

Total Funding RM3,500,000.00

Fixed Costs
Advertising for opening RM13,200.00
Business licenses RM3,000.00
Computer hardware/software RM25,000.000
Machines and equipment RM900,000.00
Costs Public Utilities Deposits RM2,000.00
Telephone RM100.00
Tools and supplies RM700.00
Truck and vehicle RM70,000.00

Totals Costs RM1,014,000.00

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Average Monthly Costs

Business insurance RM2,500.00
Employee salaries and commission RM150,000.00
Costs Health insurance RM1,500.00
Owner salary RM30,000.00
Security system monthly RM1,500.00
Total Average Monthly Costs RM185,500.00
x Number of Months 12
Total Monthly Costs RM2,226,000

5.2 DISCOUNT PRICE

- Discount year end sales 30%

- Free general service for 3 Months if first time buy