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Emma Robinson

Lacee Nisbett

English 102-326

3 March 2019

My Research Scope

In my research, I have sought out information on what impact that artificial intelligence

has on marketing. I have found many useful sites that give examples of how AI technology is

changing the future of marketing and I have researched important questions about artificial

intelligence. Artificial intelligence is becoming more popular among marketers in today’s

society. AI technology gathers details about a consumer’s personal browsing interests and how

they shop so it can advertise similar products to the customer. Artificial technology is changing

how efficient digital marketing is as the popularity of online marketing grows. In the future, I

hope to see more of an impact of artificial technology in marketing because it is so fascinating to

watch how much more intelligent this technology can get. My specific question I hope to answer

through my research is: How is artificial intelligence impacting the future of digital marketing?
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Annotated Bibliography

Martin, Nicole. “How AI Is Revolutionizing Digital Marketing.” Forbes, Forbes

Magazine, 13 Nov. 2018, www.forbes.com/sites/nicolemartin1/2018/11/12/how-

ai-is-revolutionizing-digital-marketing/#d71ba8b1f624.

This blog is helpful in explaining from a personal view of what the marketing scene is

like as it becomes more digitalized. The contributor is very knowledgeable in artificial

intelligence, technology, data, and digital marketing. This post by Nicole Martin

demonstrates how she has personally been affected by artificial intelligence taking over

marketing and what exactly that AI is used for in marketing. She provides examples of

how AI technology is able to predict what consumers want and personalizes what the user

is able to view.
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Grosz, Barbara J., and Peter Stone. “A Century Long Commitment to Assessing Artificial

Intelligence and Its Impact on Society.” [Astro-Ph/0005112] A Determination of

the Hubble Constant from Cepheid Distances and a Model of the Local Peculiar

Velocity Field, American Physical Society, 23 Aug. 2018,

www.arxiv.org/ftp/arxiv/papers/1808/1808.07899.pdf.

I found this article to be intriguing in how it explains how artificial intelligence has

changed in uses over time. This article is written to show how artificial intelligence came

about and how its uses have varied throughout each form of technology being used.

Artificial intelligence has grown quite a lot since the idea of artificial intelligence first

came into being.

Barker, Shane. “How AI Is Changing The Future Of Digital Marketing – Hacker Noon.”

Hacker Noon, Hacker Noon, 13 Aug. 2018, https://hackernoon.com/how-ai-is-

changing-the-future-of-digital-marketing-55c9585db075.

In his article, Shane Barker, a digital marketing consultant, uses many different examples

of how AI technology is being used to revolutionize the future. He lists examples of the

specific ways it is being used in business marketing and in social marketing.

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Research Synthesis

I plan to use the information I have gathered from these articles to further explain

how artificial intelligence is impacting the future of marketing. Artificial intelligence is

an ever-changing technology.