1

Max Diaz

Ms. Tibbits

Campaign Proposal

10 January 2019

Campaign Proposal

“got milk?” “Milk Life.” “Them bones, them bones need, calcium.” These are just a few

campaigns that have come and gone throughout the ages to get kids to drink more milk but have

any of them actually worked? And why has it been pushed throughout the years for kids to drink

more milk? Some may say that it is for calcium to get your bones stronger. While this is true,

there is another reason. Milk helps children’s brains develop and grow faster and better. 2% and

whole milk is recommended for children to drink, but at school we only have 1% or fat free.

Why is this? Is it really better for children to drink 2% or whole milk?

We have all heard that fat is bad and we should be eating low fat and fat free foods. This

theory may not be true. With the fats gone, the flavor is gone. Food manufacturers saw this and

added more sugar to things, like milk, to make foods taste better. This added sugar has made

more problems because now, 30 years after these fat free laws were passed, America’s obesity

rates have tripled. We as a country tried to fix what we thought was a problem but we made a

bigger problem as a result. Npr.org states, “​In a 2005​ study​, researchers at Brigham and

Women's Hospital reported that skim and 1 percent milk were associated with weight gain

among 9-to-14-year-olds.” This article has many more studies shown that support the idea that

fat free or low fat may be the problem.

 2

With this new knowledge, my partner in this project, Nick Bodily, and I, had an idea.

What if we changed the milk at schools to two percent and whole? We found and talked to the

director of nutrition services, Jana Cruz, and she said that she agrees and supports us in trying to

get the word out and to make people more aware of this issue. She told us that the school and the

district does not regulate these things but the government does. Our goal for this issue is to get

people more knowledgeable so that we can maybe change this law in the future.

To get the word out, we are going to go to a city council meeting to get politicians involved and

to see that there is an issue that needs to be resolved. We are also going to make an e-poster to

send out on facebook or other social media. Since we have support from the district we are going

to try to put this on schools social media or schools websites to let people know about this issue.

One other thing is that we may try to get space in the school newspaper. One last thing that we

will do is make and pass out flyers. We will spend about three hours getting ready and going to a

council meeting. Two hours for buying materials and making flyers. Then the last hour will be

handing out flyers and putting them up around places like the school. The only material cost that

we will have is just buying supplies for the posters and flyers. This will be no more than $10-15.

Health and nutrition have always been a focus in everyone's life, especially schools. Past

thoughts had said that higher fat was making the obesity levels higher, but while changing to low

fat, our obesity rates have tripled. Help us make our health better and help us get two percent

and whole milk.

Ms. Tibbits______________________