ESTEE LAUDER

MADE BY : RIJA IMRAN

DATED ; 11-3-19
ESTEE LAUDER

The Estée Lauder Companies Inc. is a multinational

manufacturer and marketer of prestige skincare traetments
, makeup , fragrance and hair care products, based in Midtown
Manhattan , NYC . The company owns a diverse portfolio of
brands, distributed internationally through both digital
commerce and retail channels . It operates over 150 countries
and teritories in the America , Europe , Middle East , Africa and
Asia Pacific .
Employees : 46000 employees
Annual revenue : More than $11.824 billion
Products : More than 9000 products
Exsisting Vision Statement :
Bringing the best to everyone we touch and being the ebst in
everything we do
Improved Vison Statement :
 Bringing the worlds best experience and exitement to
everything we touch with superior quallty products and services
.
Mission :
We are a family company committed to working together with
uncompromising ethics and integrity. We strive always:
• Provide customers with innovative cosmetic products of the
highest quality.
• Deliver outstanding service by treating each individual as we
ourselves would like to be treated.
• Create an environment that fosters personal growth and well
being.
• Build partnerships with our suppliers, retailers and colleagues
based on fairness and trust.
• Enhance our reputation of image, style and prestige.
• Pursue profit, but never at the expense of quality, service or
reputation.
• Eliminate waste and reduce inefficiencies in order to provide
maximum value to our customers.
• Be responsible citizens in every community we serve.
 Values :

Estee lauder is a values-driven organization. Their actions are

rooted in the Lauder Family values of respect for the individual,
uncompromising ethics and integrity, generosity of spirit and
fearless persistence. Building on these core values we also abide
by the following principles:

 Unwavering commitment to quality and excellence. From

exceptional and breakthrough products to High-Touch services
and experiences delivered by our prestige brands.
 Infusing creativity and innovation throughout all aspects of the
business, from product development to packaging, sampling to
selling, marketing to merchandising.
 Nurturing and developing world-class talent. We look for ways
to identify and harness the strengths of our talented
employees. Continuous learning happens throughout the
organization and “leadership from every chair” is expected and
encouraged.
 Cultivating an inclusive and diverse workplace reflects our
belief that no one person, group or culture has all the
knowledge, skills or information necessary for success.
Embracing diversity helps sharpen our focus on cultural
relevance — ensuring that our products, messaging and in-store
experiences reflect the aspirations and desires of consumers in
local markets.
 Acting responsibly and caring for the communities we serve
translates into sustainable sourcingpractices, efficient
operations, green chemistry and bringing awareness and
resources to global causes around health, the environment and
education.

Culture :

culture is often described as a rare mix of family values with a

high-performing public company. This unique mix translates
into a caring, collaborative and compassionate workplace that is
also demanding – with a competitive spirit that is a powerful
source of motivation. Above all else, there is a focus on long-
term, sustainable growth which engenders loyalty and
commitment from internal and external stakeholders.

“The company operates like a family," says Fabrizio Freda,

President & CEO. "Families are, in fact the most caring and
demanding of environments. Our culture is a unique
combination of nurturing and challenging, respectful of our
roots and inspired to envision the future.”

Our culture is respectful of our roots and inspired to

envision the future.
Fabrizio Freda
President & CEO

Marketing stratergies :
Marketing strategy is a long-term, forward-looking approach to
planning with the fundamental goal of achieving a sustainable
competitive advantage.
 Single greatest expense for the company.
 Marketing departments part of Brand Business Unit.
 Regional marketing groups in USA.
 Domestic Marketing teams report into Brand Business
Unit.
 Regional Marketing groups service subsidiaries.
 All Global Marketing teams report into Brand Business
Unit.
 In house creative teams report into Brand leadership

Product in the Marketing Mix of Estee Lauder :

EL companies markets are more than 9000 quality products

under its portfolio of brands. Exhibit 6 summarizes the various

products and date of product launch or acquisition. Estee lauder

was the first major prestige cosmetics firm to offer shopping via

the internet. Department store is the best venue for the high

services and the brands since $7.6 Billion in beauty sales were
generated in U.S. Department stores in 2006, representing 18

percent of the total beauty market in the U.S.

Price :
EL has projected itself as a super-premium brand with high-
quality products which are in great demand in the market. A
woman will never hesitate to spend a few extra bucks if she
thinks will prove beneficial and provide good results.
EL has adopted a premium pricing policy for its products
because it recognises that it is offering value-added products
which will get dividends in terms of great revenues. It brings
down the high prices to a reasonable level and helps in retaining
customer loyalty. EL positions itself to be a brand that cherishes
the women’s uniqueness and celebrate women beauty. Thus the
pricing is premium and its products are priced higher than most
of its competitors. The pricing strategy in the marketing mix of
EL is for targeting the affluent class of women. The brand is
thus perceived to be a luxury brand. Estee Lauder is bought by
the classes and not the masses. The customers who are less
sensitive to prices and are affluent buy the products of this
brand. There is a sales mix that is created by pricing some of its
products higher than the rest

Production:
EL’s overall strategy also includes heavily investing in Research

and Development. In order to have the most advanced products

that consumer’s desire they feel that this is a necessary expense.

Additionally the company does not conduct animal testing or

have anyone do so on their behalf. They test each and every

product on a panel before releasing it to the public. As of June

30, 2017 Estee Lauder had approximately 550 employees

engaged in R&D costing 85.7 million dollars.

Social Stratergy :

ELC and Vamp’s use of influencers as a market research tool

has revealed what makes beauty brands ‘Instagrammable’.
ELC wanted to do more than just raise the profile of the brands
within their business – it wanted to use influencers and
Instagram as a market research tool.
Vamp’s brief was to uncover which beauty brands are the most
successful on social media and why. EL was the first company
on Vamp’s Influencer platform to utilise influencers as a form of
market research.
An influencer survey and Instagram campaign would offer both
insight and greater brand awareness of the ELC brands.
ELC partnered with influencer marketing platform Vamp to
create high-quality imagery and manage the campaign end-to-
end.
To gain a legitimate insight, Vamp identified 60 influencers who
could become brand ambassadors, influencers who had engaged
audiences that were within Estée Lauder Companies’ target
customer.
Most campaigns will centre around a single product or range
ELC is no stranger to experimenting with new technologies to
connect with fans. For instance, the EL brand recently
used augmented reality to help drive conversions in-store. The
lipstick chatbot, which works on Facebook Messenger and was
created in partnership with Modiface, enables Estée Lauder
customers to search for and virtually try-on EL;s full
assortment of lip shades, each individually shade-matched to
represent the actual product . Estée Lauder has launched several
marketing initiatives through social media sites such as
Facebook (FB), Twitter, and YouTube to attract new customers
and keep existing customers updated. According to Bloomberg
cited in Ad Age, Jenner Kendall, the “Instagirl,” has gathered 30
million fans as the new face of Estée Lauder. In addition,
recognizing that mobile phones and tablets are often the first-
access devices for Internet usage, Estée Lauder has developed an
m-commerce presence. Clinique’s “Forecast” mobile application
provides weather information and skin care tips related to
weather conditions.

Place:
To position itself as luxury brand, EL has limited distribution
system. It sells its products on up-market departmental stores,
and shopping malls. Due to its distribution system, it has limited
customers targeted. The product portfolio is also not very long
due to its choice to remain a premium brand. Competitors of the
brand have wide range of products and distribution channels
spread across many places. Depending upon profitability and
scope for profits, Estee Lauder has selectively expanded its
distribution of some products.

Promotion stratergies :
EL has also launched promotional campaigns like Gift-for-
purchase and purchase-for-purchase to retain its loyal customers
as well as to gain new customers. In the Gift-for-purchase is a
campaign wherein the customer is offered gifts for every
purchase he makes. The Purchase for purchase is used to attract
new customers who were not buying their products. The
attractive in-store displays also are used to grab the attention of
the customers. This covers Estee Lauder marketing mix Estée
Lauder's Gift-with-Purchase and Purchase-with-Purchase
technique works wonderfully by rewarding loyal customers for
purchasing EL products and by attracting new customers who
otherwise might not buy EL products. Promotional activities and
in-store displays are designed to attract new customers. The
company has offered 15% off first orders from new customers
on the EL online store. Some of the ways that The Estée
Lauder Companies’ brands encourage consumers to contribute
to the conversation include asking questions around specific
pain points, engaging in dialogue around cultural moments
like Coachella or International Women’s Day, or posing a
challenge, such as “create your best Halloween look and share
it with us.”

Celebrity :
The EL brand has had sometimes iconic spokesmodels,
sometimes referred to simply as 'faces'. Past 'faces' for Estée
Lauder include Karen Graham, Bruce Boxleitner, Shaun
Casey, Willow Bay, Paulina Porizkova, Elizabeth
Hurley, Carolyn Murphy, supermodel Liya Kebede was the first
African American 'face' of Estee Lauder, Anja Rubik, and
actress Gwyneth Paltrow.
 As of 2008 the main spokesmodel for Estée Lauder was
supermodel Hilary Rhoda.
In 2010, the company added three more faces to the roster,
Chinese model Liu Wen, Puerto Rican model Joan Smalls, and
French model Constance Jablonski.[14]
In 2015, Estée Lauder signed model and social media
sensation Kendall Jenner to introduce a new generation of
beauty enthusiasts to the brand.
In 2017, the company announced Violette Serrat as their Global
Beauty Director.

Advertising :
 Magazines : Elle , Jessica , Jessica Code
 Promotion codes : Times Square , SOGO , APM
 Internet : Webpage , Facebook, Instagram

Expansion through various :

EL focuses on providing total value through a customized

consumer experience. The company continues to expand its
online strategy into a multipronged digital strategy that
encompasses e-commerce, m-commerce, and digital and social
media. This will help EL in brand-enhancing strategies across all
online activities while also increasing direct access to
consumers.

For example, according to a Milward Brown report, Clinique

opened a flagship store on Alibaba’s Tmall, which is a business-
to-consumer e-commerce platform in China. Estée Lauder also
opened a Tmall store. This helped the brand penetrate the
market in major Chinese cities.

Public realtions :

 Sample distribution through our shops

 Organize makeup artist events

 Invite famous models as representatives

 Give demonstration videos to give makeup tips

Pros of Marketing stratergy :

 Estee Lauder currently has 26 brands selling in over 130
countries.
 Each brand has a single global image
 Global licenses and globalized operations.
 Defined/numerous/wide channels of distribution.
  Manufacturing operations match ISO 14001 standards.
 Early/effective use of internet/technology in 1998 added
strength to their sales.
 Excellent promotional strategies: Discounts, gifts and free
samples with purchases, Celebrities endorsements.
 Advertisements which differentiates their products from
others.
 Innovation: First dermatologist : guided, allergy tested,
fragrance : free cosmetics brand. First major prestige
cosmetic firm to offer shopping via internet.
 First to introduce consistent brand imagery around the
world.
 Advertisements which differentiates their products from
others.
 Global expansion as a result of strengthening of the U.S
dollar.

Cons of the stratergy :

 Indistinguishable organizational structure
 Lower sales in Fragrance product category. As a result of
this, the company is struggling particularly in American
region.
 Most of the power/authority in the company is vested in
family members.
  It is not clear whether the four presidents have authority
over the four product lines or four geographic regions thus
a questionable line of command exists

SEGMENTATION :
 Geogrrphic : EL is capable of producing a brand in China,
India and Brazil in line with the Geographic requirement of
Market Segmentation
 Demograpgic : In terms of Demographic requirement to
support Market Segmentation it should cater for the aging
population in this region.

 Physcogharphic: the upper class in the region needs to be

targeted .
 Behavioral : The quality and regularity of use is important
in Behavioural aspect of market Segmentation.

Target Market :

EL , one of the largest producers for cosmetics and skin products

has the ability to target any market. To the experienced
cosmetics owners might go to Estee Lauder or Lancôme for
products they have been wearing for years and have grown to
love.
EL holds 18 company brands and 7 liscencee brands, which
allow them to market to any gender, age or specific product type
consumer. Grass Roots is naturally sourced skin care that
targets consumers that prefer organic products.
EL and Clinique operate in around 130 countries and territories
around the world, therefore they could market to multiple ethnic
groups, in terms of skin care and cosmetics. EL has taken the
opportunity to sell products around the world, and has done very
well with it. By developing research facilities to study the target
markets, those numbers can only go up. Also, by selling its
products around the world, they can develop tones and color
pallets for all skin tones. Therefore by developing products to
target overseas, they can also use those products in the United
States to advance sales. EL has freestanding boutiques; EL
owns all those brands, and they target multiple different groups.
Also under the Estee lauder name, Grass Roots and Daisy
Fuentes products are sold at Kohl’s to reach a different market,
possibly with a lower price point. EL products are sold virtually
everywhere, and brands people consider competitors are actually
subsidiaries of one large brand. The target market is women
above 30 as their incomes are the most and they posses a high
purchasing power . EL relys on repeated customers.

Positioning :
  Quality
 Sophistication
 Relaible
 Established
 Mature
 Varity
 Beautiful
 Consistnt

Supply chain :
The Estée Lauder Companies corporate structure places all
supply chain activities outside of the brand business units, and
therefore all Supply Chain operations are corporate functions.
 Multiple production facilities are positioned strategically
around the globe and allow for final product assembly to
occur on the same continent as the target market.
 Major production operations for the company are in Long
Island, NY, Pennsylvania, Canada, Belgium and Japan.
 The largest cost for products is packaging, and the package
development division of the company works with a global
 network of suppliers, many of whom have operations in the
New York/New Jersey region.
 Global Package Development is a corporate division
dedicated to the cost effective and quality production of
packaging for all 28 brands.
 The global Supply Chain faces many challenges from a
plethora of regulations on product and packaging that vary
significantly by country

Packaging Supply Chain

• Vital aspect of cosmetic product production.
• Most expensive aspect of inventory and COGS
. • Entire corporate division dedicated to the development of
product packaging and other materials.
• Separate Corporate Business Unit, broken out by departments
that service the brands (client/agent relationship)
. • Heavily regulated and requirements vary greatly between
different countries.
Competitors : Avon Products
Loreal Products
Colgate
P&G
Revlon Cosmetics
Mary Kay Cosmetics

Charity :
Breats cancer awarness campaign : Every 19 seconds,
somewhere in the world, a woman is diagnosed with breast
cancer. For those facing a breast cancer diagnosis, time takes
on a whole new meaning. In life, time is a universal constant. It
is finite, precious and can’t be bought. We all wish we had more
of it. It’s time to take action; time to increase education. It’s time
to develop treatments and new therapies. It’s time to fund the
world’s leading research to bring us closer to a cure. It’s time to
unlock more clues about causes and prevention. It’s time for
patients and survivors to live better, healthier lives and there’s
no time like the present.
 Aveda earth fund : Every April, the Aveda network (Aveda
Salons/Spas, dedicated beauty industry professionals, Aveda
Institutes, Aveda Experience Centers, Aveda corporate
employees and Aveda guests) celebrates Earth Day throughout
the entire month to raise funds to protect people, animals and the
environment.
Since the campaign began in 1999, the Aveda network has
raised more than $56 million for various non-profit
organizations focused on environmental issues including saving
ancient forests, combatting climate change and protecting
endangered species.

2007 marked the first year Aveda began to focus on protecting

clean water. More than $50 million has been raised specifically
for global and local water projects.

Mac aids fund : is a public charity established in 1994 to

support people living with HIV/AIDS worldwide. It donates
funds to communities and organizations that offer services to
people with HIV/AIDS and help to prevent the disease through
educational programs. The fund is financed entirely by the sale
of MAC Cosmetics' VIVA Glam products.

Slogans :
“Never underestimate any woman’s desire for beauty.”
“So delicate. So Beautiful.”

“All great things begin with a vision….a dream.”

“I didn’t get there by wishing for it or hoping for it, but by

working for it.” “Confidence breeds beauty.”

“If you don’t sell, it’s not the product that’s wrong, it’s you.”

“Glow is the essence of beauty.”

“Beauty is an attitude, there’s no secret.”

“The most beautiful face in the world? It’s yours.”

“Trust your instincts.”

“First comes the shy wish. Then you must have the heart to

have the dream. Then, you work, and work.”

“Our life isn’t how much we can take out, but how much we

can put in.”

“Touch your customer, and you’re halfway there.”

“Whatever you give comes back to you.”

“Business is there if you go after it.”

Risk taking is the cornerstone of empires.”

“Serenity is pleasant, but it lacks the ecstasy of achievement.”

“I worked every day from nine, when I arrived to polish my jars,

to six in the evening. I never lunched.”

“I learned early that being a perfectionist and providing quality

was the only way to do business.”

“Projecting your mind into a successful situation is the most

powerful means to achieve goals.”

“My ambition was to make every woman beautiful, not to make

money.”

Controversies :
SOPA
Estée Lauder Companies appeared on lists of major companies
supporting SOPA, the controversial, but unsuccessful,
Congressional anti-piracy bill that was considered overreaching
by critics
Child labor
In 2001, it was reported that children were discovered working
in a factory in Cambridge, New York making products for
Origins, one of Estee Lauder's natural products brands. The
contracted company was Common Sense Natural Soap &
Bodycare, owned by a group led by cult leader Yoneq Gene
Spriggs. Estee Lauder says it immediately moved to terminate
the contract with the manufacturer it had been in business with
for 5 years, claiming it was totally unaware prior to the initial
inspection.[
Animal testing
The Estée Lauder Companies performs non-animal and human
volunteer testing to assess product safety and efficacy. The Estée
Lauder Companies does perform animal testingwhere required
by law. The Chinese government requires testing on animals for
many cosmetic products. This causes controversy for smaller
brands that are "cruelty free" but were bought out by Estée
Lauder. Estée Lauder becomes the parent company of the
smaller brand and profits through the smaller brand.
Boycott and anti-boycott
Since at least February 2001, Estée Lauder and its brands have
been the target of a boycott campaign led by pro-Palestine
activists who have targeted the corporation because of the pro-
Israel activities of Ronald Lauder. In June 2003, the San
Francisco-based Queers Undermining Israeli Terrorism (QUIT)
took up the boycott with their "Estée Slaughter" campaign. The
boycott has generated an anti-boycott campaign by supporters of
Israel
Brand portfolio :

Estée Lauder Companies incorporates the following brands in

it's portfolio: Aerin Beauty, Aramis, Aveda, Beauty Bank, Bobbi
Brown, Bumble and Bumble, Clinique, Darphin, Donna Karan,
Ermenegildo Zegna, Estée Lauder, Jo Malone, Lab Series, La
Mer, MAC, Marni, Michael Kors Beauty, Ojon, Origins,
Smashbox, Tom Ford beauty, Tommy Hifiger and Tory Birch.

Estée Lauder - Estée Lauder brand products, which have been

sold since 1946, are positioned as luxurious, classic and
aspirational. We believe that Estée Lauder brand products are
technologically advanced and innovative and have a worldwide
reputation for excellence. The broad product line principally
consists of skin care, makeup and fragrance products that are
presented in high quality packaging. In April 2005, we
announced a creative collaboration with the fashion designer,
Tom Ford, pursuant to which he will collaborate with the Estée
Lauder brand to create a Tom Ford for Estée Lauder collection
to be launched in the 2005 holiday season and expanded for
Spring 2006.
Clinique - First introduced in 1968, Clinique skin care and
makeup products are all allergy tested and 100% fragrance free
and have been designed to address individual skin types and
needs. The products are based on the research and related
expertise of leading dermatologists. Clinique skin care products
are generally marketed as part of the 3-Step System: Cleanse,
Exfoliate, Moisturize. Clinique also offers fragrances for men
and women and a line of hair care products.
Aramis - We pioneered the marketing of prestige men’s
grooming and skin care products and fragrances with the
introduction of Aramis products in 1964. Lab Series for Men,
introduced by Aramis 17 years ago, offers the full range of
advanced products for cleansing, shaving, treatment and body
that are especially formulated to answer the unique needs of
men’s skin. Aramis continues to offer one of the broadest lines
of prestige men’s products.
Prescriptives - We developed and introduced Prescriptives in
1979. Prescriptives is positioned as a color authority with an
advanced collection of highly individualized products primarily
addressing the makeup and skin care needs of contemporary
women with active lifestyles. The products are characterized by
simple concepts, minimalist design and an innovative image
and, through a system of color application and extensive range
of makeup shades, accommodate a diverse group of consumers.
Origins - Origins was introduced in 1990. It is positioned as a
plant-based line of skin care, makeup and aromatherapy
products that combine time-tested botanical ingredients with
modern science to promote total well-being. Origins sells its
products at our freestanding Origins stores and through stores-
within-stores (which are designed to replicate the Origins store
environment within a department store), at traditional retail
counters, in perfumeries and directly to consumers over the
Internet.
Tommy Hilfiger - We have an exclusive global license
arrangement to develop and market a line of men’s and women’s
fragrances and cosmetics under the Tommy Hilfiger brand. We
launched the line in 1995 with a men’s fragrance, tommy.
Today, we manufacture and sell a variety of fragrances and
ancillary products for men and women.
M.A.C - M.A.C products comprise a broad line of color-
oriented, professional cosmetics and professional makeup tools
targeting makeup artists and fashion-conscious consumers. The
products are sold through a limited number of department and
specialty stores, at freestanding MžAžC stores and directly to
consumers over the Internet. We acquired the companies behind
MžAžC in three stages: in December 1994, March 1997 and
February 1998.
Bobbi Brown - In October 1995, we acquired the Bobbi Brown
line of color cosmetics, professional makeup brushes and skin
care products. Bobbi Brown products are manufactured to our
specifications, primarily by third parties, and sold through a
limited number of department and specialty stores and directly
to consumers over the Internet.
La Mer - La Mer products primarily consist of moisturizing
creams, lotions, cleansers, toners and other skin care products.
The line, which is available in very limited distribution in the
United States and certain other countries, is an extension of the
initial Creme de la Mer product that we acquired in 1995.
Donna Karan Cosmetics - In November 1997, we obtained the
exclusive global license to develop, market and distribute a line
of fragrances and other cosmetics under the Donna Karan New
York and DKNY trademarks, including certain products that
were originally sold by The Donna Karan Company. We
launched the first DKNY women’s fragrance in fiscal 2000 and
the first DKNY men’s fragrance in fiscal 2001. Under this
license, fragrances have been expanded to include extensive
lines of companion bath and body products.
Aveda - We acquired the Aveda business in December 1997 and
have since acquired selected Aveda distributors and retail stores.
Aveda, a prestige hair care leader, is a manufacturer and
marketer of plant-based hair care, skin care, makeup and
fragrance products. We sell Aveda products to third-party
distributors and prestige salons and spas, cosmetology schools,
certain non-U.S. department stores and specialty retailers and
directly to consumers at our own freestanding Aveda Experience
Centers and certain Aveda Institutes.
Stila - In August 1999, we acquired the business of Los
Angeles-based Stila Cosmetics, Inc. Stila is known for its
stylish, wearable makeup products and eco-friendly packaging
and has developed a following among young, fashion-forward
consumers. Stila products are currently available at the brand’s
flagship store in Los Angeles, California, and also in limited
distribution in the United States and certain other countries.
Jo Malone - We acquired London-based Jo Malone Limited in
October 1999. Jo Malone is known for its prestige skin care,
fragrance and hair care products showcased at its flagship store
in London. Products are also available through a company
catalogue, at freestanding stores and at a very limited group of
specialty stores in the United States, Canada and the United
Kingdom.
Bumble and bumble - In June 2000, we acquired a controlling
majority equity interest in Bumble and Bumble Products, LLC, a
marketer and distributor of quality hair care products, and
Bumble and Bumble, LLC, the operator of a premier hair salon
in New York City. Bumble and bumble styling and other hair
care products are distributed to top-tier salons and select
specialty stores. In fiscal 2004, we opened a second wholly-
owned salon and a training and education center. The founder
and two of his partners own the remaining equity interests and
have continued to manage the domestic operations.
Darphin - In April 2003, we acquired Laboratoires Darphin, the
Paris-based company dedicated to the development,
manufacture and marketing of prestige skin care and makeup
products which are distributed through high-end independent
pharmacies and specialty stores.
Michael Kors - In May 2003, we entered into a license
agreement for fragrances and beauty products under the
“Michael Kors” trademarks and purchased certain related rights
and inventory from another party. All fragrances including
MICHAEL and MICHAEL for Men, as well as ancillary bath
and body products, are sold in department stores, specialty
stores, at freestanding Michael Kors boutiques and over the
Internet.
Rodan + Fields - In July 2003, we acquired the Rodan + Fields
skin care line launched in 2002 by Stanford University-trained
dermatologists Katie Rodan, M.D. and Kathy Fields, M.D. The
line offers solutions for specific skin problems, targeting them
with individually packaged and dedicated regimens. The line is
currently sold in U.S. specialty stores and over the Internet at
www.rodanandfields.com.
American Beauty - Launched in 2004, the luxurious makeup and
advanced skin care line celebrates the beauty of American style.
These products, which are sold in the United States at Kohl’s
Department Stores and Kohls.com, have been developed to meet
the needs of the modern American woman, with a
straightforward makeup and skin care appeal. We offer over 35
products and more than 150 shades.
Flirt! - Launched in 2004 and sold in the United States at Kohl’s
Department Stores and Kohls.com, this makeup line is all about
experimenting with color, pop culture and trends. With over 250
shades of lips, eyes, cheeks and more “you can Flirt! with the
possibilities.”
Good Skin™ - Launched in 2004 and sold in the United States
at Kohl’s Department Stores and Kohls.com, this line of skin
care products was created with the expertise of a dermatologist.
This line is color-coded for ease of use. good skin, easy to
choose, easy to use, doctor formulated for you. ™ We currently
offer 73 products under the Good Skin™ brand.
Donald Trump The Fragrance - In September 2004, the
Company announced that it joined forces with Donald Trump in
a multi-year deal. The agreement established Mr. Trump as the
spokesperson for a new men’s fragrance called Donald Trump
The Fragrance.
Grassroots - Introduced in 2005 and sold in the United States at
Kohl’s Department Stores and Kohls.com, Grassroots offers a
range of wholesome, naturally-sourced products that deliver
extraordinary results to help care for you and your family. This
line’s seven product categories include face, body, hair, post-
pregnancy, babies, kids and pets.
In addition to the foregoing brands, we manufacture and sell
Kiton and Toni Gard products as a licensee. We also have
licenses from, and are developing products for, Sean John
(announced in May 2004), Tom Ford (announced in April 2005)
and Missoni (announced in May 2005) and an Origins license
agreement to develop and sell products using the name of Dr.
Andrew Weil (announced in October 2004).