INTRODUCTION TO MASS COMMUNICAION

1. Definition: Communication is simply the act of transferring information from one place to another. It
is two way process of reaching mutual understanding, in which participants not only exchange
(encode, decode) information , news , ideas and feelings but also create and share meaning.
2. 2. Historical Development Written communication 1. Written communication first emerged through
the use of pictographs. The pictograms were made in stone, hence written communication was not
yet mobile. 2. The next step occurred when writing began to appear on paper, papyrus, clay, wax,
etc. with common alphabets. Communication became mobile. 3. The final stage is characterized by
the transfer of information through controlled waves of electromagnetic radiation(i.e., radio,
microwave, infrared) and other electronic signals.
3. 3. Historical Development Business communication Business communications is a term for a wide
variety of activities including but not limited to: strategic communications planning, media relations,
public relations (which can include social media, broadcast and written communications, and more),
brand management, reputation management, speech- writing, customer-client relations, and
internal/employee communications.
4. 4. Effective communication Effective communication means that we are able to express ourselves,
both verbally and non- verbally, in ways that are appropriate to our cultures and situations. This
means not only being able to express our opinions and desires, but also our needs and fears and to
ask for advice and help.
5. 5. Effective communication
6. 6. Noise/Sound/DistractionListening Skills Speaking Skills Quality of Message Content
Communication Situation Signaling- messages conveyed without words Different Backgrounds of
Sender and Receiver Barriers in Achieving Effective Communication
7. 7. Ways in Overcoming Barriers in Communication • Eliminating differences in perception: • Use of
Simple Language: • Reduction and elimination of noise levels: • Active Listening: • Emotional State: •
Simple Organizational Structure: • Avoid Information Overload: • Give Constructive Feedback: •
Proper Media Selection: • Flexibility in meeting the targets:
8. 8. In combination with nonverbal forms of communication, verbal communication acts as the
primary tool for expression between two or more people. DEFINITION:-It serves as a vehicle for
expressing desires, ideas and concepts and is vital to the processes of learning and teaching. Verbal
communication refers to the use of sounds and language to relay a message. 
9. 9. Public Speaking:- oInvolves one or more people delivering a message to a group.Interpersonal
communication:- oThat refers to a two-way exchange that involves both talking and listening.
TYPES:- There are two types of verbal communication:-
10. 10. While communicating verbally, it becomes easier for the communicator to make use of his/her
body language during conveying the message.It is easy to understand and facilitates fast
interpretation. It is very fast that it travels much faster than other means of communication.
ADVANTAGES OF VERBAL COMMUNICATION
11. 11. It generates immediate feedback as the message is transmitted almost instantly.It results in
better flow of information between communicator and receiver. It facilitates quick response from
recipient. 
12. 12. Verbal Communication ; disadvantages
13. 13. It can be quickly forgotten. You can not provide legal evidence. Sometimes, you can not
remember each and every point. Poor presentation of the message or the instruction can result in
misunderstanding and wrong responses
14. 14. They are less authentic than written communications as they are informal and not as organized
as written communication. Verbal communication is face to face. When communicating with large
group ,a lot of mechanical devices may needed to be used for aspects such as audibility.
15. 15. Not enough time to deeply think about. Some time pang of guilt over conversation held. In case
of meetings , long speeches consume lot of time and are unproductive at time.
16. 16. NONVERBAL COMMUNICATION Nonverbal communication= communication without words
WHAT IS NONVERBAL COMMUNICATION..??? Nonverbal communication is a process of
communication through sending and receiving wordless messages. All of our nonverbal behaviors—
the gestures we make, the way we sit, how fast or how loud we talk, how close we stand, how much
eye contact we make—send strong messages. These messages don't stop when you stop speaking
either. Even when you're silent, you're still communicating nonverbally.
17. 17. FACIAL EXPRESSIONS: The human face is extremely expressive, able to express countless
emotions without saying a word. And unlike some forms of nonverbal communication, facial
expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and
disgust are the same across cultures.
18. 18. POSTURE: The way you move and carry yourself communicates a wealth of information to the
world. GESTURES: Gestures are woven into the fabric of our daily lives. We wave, point, beckon, and
 use our hands when we’re arguing or speaking animatedly— expressing ourselves with gestures
often without thinking.
19. 19. EYE CONTACT: Since the visual sense is dominant for most people, eye contact is an especially
important type of nonverbal communication. The way you look at someone can communicate many
things, including interest, affection, hostility, or attraction
20. 20. TOUCH: We communicate a great deal through touch. Think about the messages given by the
following: a weak handshake, a timid tap on the shoulder, a warm bear hug or a controlling grip on
your arm. VOICE: It’s not just what you say, it’s how you say it. When we speak, other people “read”
our voices in addition to listening to our words. Think about how someone's tone of voice, for
example, can indicate sarcasm, anger, affection, or confidence.
21. 21. IMPORTANCE OF NONVERBAL COMMUNICATION Verbal and nonverbal communication plays an
important role in how people interact with one another. People are using around 35% verbal
communication and 65% nonverbal communication in daily life. Non-verbal communication makes
conversation short and brief. You can save on time and use it as a tool to communicate with people
who don't understand your language.
22. 22. DRAWBACK: We can not have long conversation and can not discuss the particulars of our
message. It is Difficult to understand and requires a lot of repetitions. It can not be used as a public
tool for communication. It is less influential and can not be used everywhere.
23. 23. Written communication.. communication by means of written symbols (either printed, typed or
hand written) For example: text messages, news paper, email, job letters etc
24. 24. Advantages and disadvantages…
25. 25. ADVANTAGES OF WRITTENCOMMUNICATION:_ 1)Creates a permanent record. 2)Allows you to
store information for future reference. 3)Easily distributed. 4)All recipients receive the same
information. 5)It can be edited 6)Wide access
26. 26. DISADVANTAGES OF WRITTEN COMUNICATION1) Costly 2) Delayed feedback 3) Delayed
clarification, Time consuming 4) n (if the reader has any doubt) 5) Impersonal
27. 27. Significance of Communication in Everyday life • For transfer of ideas • For Interacting With
Society • For Education • To Update Oneself • For Entertainment • To Understand The World