A

PROJECT REPORT
ON
“DIGITAL MARKETING STRATEGY”
With
AMAZON
In Partial fulfillment for the Award of the Degree of
BACHELOR OF BUSINESS ADMINISTARATION (BBA)
(2016-2019)

Submitted by
BICHERI BICHARA DREP
(Regd No. 1209-16-684-305)

Under the esteemed guidance of

Ms. ANNUREETHA DAS MBA

Department of Management
ST. MARY’S DEGREE COLLEGE, YOUSUFGUDA.
(AFFILIATED TO OSMANIA UNIVERSITY)
HYDERABAD
2016-2019
 DECLARATION

I hereby declare that this synopsis of the project work entitled

“DIGITAL MARKETING STRATEGY” with reference to “AMAZON”,
is a bonafide work done by me for the award of the degree of “Bachelor of
Business Administration” (BBA), from Osmania University, done under the
guidance of Ms. ANNUREETHA DAS, Lecturer, Department of
Management, St. Mary’s Degree College, during the academic years 2016 –
2019 and it has not been submitted to any other University or Institution for
the award of any Degree or Diploma.

Name: BICHERI BICHARA DREP

Regd. No: 1209-16-684-305

Faculty Guide:
Ms. ANNUREETHA DAS
Department of Management
ST. MARY’S DEGREE COLLEGE
YOUSUFGUDA.
 CERTIFICATE

This is to certify that the project entitled “A study on DIGITAL

MARKETING STRATEGY” with AMAZON, being submitted by
BICHERI BICHARA DREP in partial fulfilment for the award of the
degree of Bachelor of Business Administration(BBA) from St. Mary’s
Degree College, Yousufguda, is a record of bonafide work carried out by him
under my guidance and supervision.

DATE : (Ms. ANNUREETHA DAS )

PLACE : LECTURER

(Mr. M.Bobby)

HEAD OF THE DEPARTMENT

Department of Management
ST. MARY’S DEGREE COLLEGE

YOUSUFGUDA
 ACKNOWLEDGEMENTS

It is of great pleasure to take this opportunity to acknowledge and

express my gratitude to all those who helped me throughout my project work.

First of all I would like to thank the Osmania University for having
projects as a part of BBA.

I express my sincere thanks to Mr. J. Mathew George, Principal,

St. Mary’s Degree College for giving me permission for taking up my project
work.

I thank Mr. M.Bobby , Head of the Department, Department of

Management, St. Mary’s Degree College, for giving me the opportunity to
take up the project work and helping me throughout the project.

I like to thank Ms. ANNUREETHA DAS, Lecturer, Department of

Management, for his valuable guidance and support for the completion of my
project work.

Finally I would also like to thank all my faculty in the Department of

Management, St. Mary’s Degree College, for their enduring support
throughout my BBA Program.

Name : BICHERI BICHARA DREP

Regd. No: 1209-16-684-305

 TABLE OF CONTENT

CHAPTER No TITLE PAGE No

INTRODUCTION
 MARKETING
 ADVERTISING
1 1-8
 RESEARCH METHODOLOGY
 RESEARCH OBJECTIVES

LITERATURE REVIEW
2 9-38

3 INDUSTRY PROFILE 39-52

4 ANALYSIS AND INTERPRETATIONS 53-60

FINDINGS, SUGGESTION
5 61-66
AND
CONCLUSION