Ithaca 14

Caleb Vaive, James Rickard, Justin

White, Caleb Fiero
Company Description:

● Ithaca 14 Cinemas
● 40 Catherwood Rd, Ithaca, NY 14850
● 61,815 sq ft
Mission Statement:
Ithaca 14 Cinema’s purpose is to
enrich and entertain our community
by providing a superior theater
experience.
3D Model
Products and Related Services:
● Products: ● Services:

Tickets: Military and Student discount (10% off)

IMAX: $21.50 Senior citizen discount (30% off)

Regular: $11.50 Ultimate movie pack: 2 movie tickets

plus one $10 concession gift card.
Food and Drinks: see on menu
Frequent movie goer program: Buy 10
movie tickets and get 11th ticket free.
Future Plans and Development:
● Decor and design
● Seating
● Screen technology
● Sound systems
Target Market: Demographics

● Targeted mainly any high

school or college students to
middle aged adults.
● For anyone who wants to be
entertained with entertainment.

Age groups: 14-50 years old

Target Market: Geographics

● 40 Catherwood Road is near US-13

that goes from N.Triphammer Rd
to Graham Rd in Ithaca Mall in
Ithaca, NY.
● Located in the North East.
Target Market: Market Size and Trends

Population of Ithaca (does not include

colleges) :

● 2016: 30,756
● 2014: 30,689
● 2012: 30,431
Industry Analysis: General Information

● Economic Sector:

Service sector

● Info:

People want to be entertained at a high level

which is why a movie theater is needed. It
provides a source of entertainment to the
community
Industry Analysis: Size and Growth Rate
Size: 169,275 screens

Growth rate:

1. 155,064 screens 2016

2. 169,275 screens 2017

Difference: 14,211
Industry Analysis: Economics Cycles and
Seasonality
● 2006 to 2007 up by 3463
screens
● 2007 to 2008 up by 2338
screens
● 2008 to 2009 up by 7591
screens
● Doubled the next year

Not affected by seasons

Competition
● Competitors :
1. Cinemapolis 3.1 miles
away.
2. Cornell Cinema 2.8 miles
away.
Competition: Cinemapolis

Advantages:

1. Hosts film festivals

2. Local in the downtown
3. Tickets= 7-9 dollars

Disadvantages:

1. Independent
2. Features only Indie movies
3. Showcases local filmmakers
Competition: Cornell Cinema

Advantages:

1. Located in Cornell University

2. Tickets 5.50-8.50 dollars
3. Hosts outdoor screenings
4. Shows black/white and modern films

Disadvantages:

1. Closed Saturday and Sunday

2. Veteran Theater
3. Only has weekly screening during school year.
Competitive Advantage

● Includes IMAX and regular theaters.

● Affluent people with disposable income.
● Experienced workers.
● Hours are longer.
● Serves entire city.
Competition: Marketing Share and Future
Competition

Market Share: Future Competition:

We make up ⅓ of the market share. No foreseeable competitors.

Type of competition is monopolistic

competition
Market Plan and Sales Strategy: Business
Image and Message

We give you the movie, you make the memories!

Marketing Plan and Sales Strategy: Market
Vehicles and Marketing Budget

● Billboard ($1000 per week)

● Radio ($20 for 30 seconds)
Operations and Employee
Training/Education:

Hours: Employee Training:

● Paid training including
● Mondays- Friday: 10:00 most positions except for
am to 12:00 am box office.
● Saturdays: 9:00 am to 1:30 ● 4 hours of training for 3
am days each.
● Sundays: 11:30 am to 9:00
pm
● Holiday Hours: 12:00 pm
to 8:00 pm
Management and Organization: Key
Employees

Owners/Co: Caleb Vaive and James Strengths:

Rickard ● Will need strong people skills.
● Be fast, friendly, always polite.
Theater Managers: Justin White and ● Be on time to the theater.
Caleb Fiero
Weaknesses:
● Being rude to customers.
● Be late to work.
● Giving the wrong item.

Needs to be 16+ to work

Management and Organization:
Compensation and Incentives
Owners: $80,853 per year; $7,571 per month

Theater Manager: $20.50 per hour; $4,592 per month

Other employees : $15.32 per hour; $1,715.84 per month

Compensation and Incentives Continued:

● Employee of the month: 4% pay increase for the

month.
● Bonus after 90 days: $250
● Work for a year and get seven vacation days.
Management and Organization:
Management Structure and Style

● Line of authority: Owners, managers, workers

● Style of management - Democratic
Financial Data and Projections
Total Start-Up Costs: $11,054,228.68

Total Monthly Budget: $175,239.90

Total Monthly Profit: $2,884,192.25

Total Yearly Profit: $34,610,307

Long-Term Development:
● Goal: Expand to ● Goal: To produce a
different cities app where you can buy
tickets, get rewards,
Strategy: Do a Cost and see showtimes.
analysis of the area to
expand into. Strategy: Find a agency
to create the app.
Risks: Loss of
employee in the area. Risks: The app has
bugs or is not secure.