216 377 1 SM

KUISIONER
Kepada,
Siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema Collage)
Di Tempat
Dengan hormat,
Saya Eka Wijayani Mahasiswi Jurusan Manajemen Universitas Islam Negeri
(UIN) Malang, saat ini tengah mengadakan penelitian dengan judul “Pengaruh Bauran
Promosi Terhadap Keputusan Memilih Bimbingan Belajar” dalam rangka menyusun
tugas akhir berupa skripsi.
Dengan ini mohon siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema
Collage) meluangkan waktu untuk mengisi kuesioner ini. Mohon diisi dengan
sebenar-benarnya dan sejujur-jujurnya tanpa dipengaruhi orang lain. Jawaban ini
bersifat rahasia, apapun jawaban yang diberikan tidak ada yang salah karena hanya
untuk kepentingan penelitian dan pengembangan ilmu pengetahuan.
Atas kesediaan dan kerjasama yang baik, peneliti mengucapkan terima kasih.
Hormat Saya,
Eka Wijayani
No. Kuesioner :
IDENTITAS RESPONDEN
Nama : ___________________(Jika tidak keberatan)
Usia : ___________________ (Tahun)
Jenis Kelamin : ___________________ Laki-laki/ perempuan
Pendidikan : SD SMP SMA
Lama mengikuti bimbel : Kurang dari 1 tahun
1 sampai 2 tahun
2 sampai 3 tahun
Beri tanda ceklis (√) atau silang (x) yang sesuai dengan pendapat anda pada tempat
yang telah disediakan
SS : sangat setuju
S : setuju
KS : kurang setuju
TS : tidak setuju
STS : sangat tidak setuju
Variabel (X) bauran promosi
No. Uraian Pernyataan SS S KS TS STS
Periklanan/ advertising (X1)
1. Iklan SSC yang ada di surat kabar menarik perhatian
2. Iklan SSC yang ada di brosur menarik perhatian
3. Iklan SSC yang ada di radio menarik perhatian
4. Iklan SSC yang ada di spanduk menarik perhatian
Penjualan Personal/ personal selling (X2)

Pelayanan yang diberikan oleh staf SSC sangat
1.
memuaskan
Staf pengajar SSC memiliki kecakapan berkomunikasi
2.
yang sangat baik
3. SSC memiliki staf pengajar yang ramah
Promosi Penjualan/ sales promotion (X3)

SSC selalu memberikan diskon/ potongan harga paket
1.
bimbingan belajar
SSC sering memberikan hadiah (bolpoin, gantungan
2.
kunci, kalender, dll)
SSC memberikan kesempatan paket bimbingan belajar
3.
gratis kepada siswa/i berprestasi
Hubungan Masyarakat/ public relation (X4)
1. SSC sering mengadakan event (acara pendidikan)

SSC sering menjadi sponsor di beberapa acara dalam
2.
bidang pendidikan
SSC aktif dalam kegiatan social (memberikan
3.
santunan kepada yang membutuhkan)
ST
No. Uraian Pernyataan SS S KS TS
S
Pemasaran Langsung/ direct marketing (X5)
SSC mempunyai website yang menjelaskan program-
1.
program keunggulan lembaganya
SSC memberikan pelayanan melalui media online (e-
2.
mail)
Variabel (Y) Keputusan Memilih
Keputusan Memilih Bimbingan Belajar (Y)

Secara keseluruhan informasi/ iklan melalui beberapa
1. media yang dilakukan oleh SSC menjadi salah satu
alasan saya memilih bimbingan belajar SSC
Secara keseluruhan pelayanan yang diberikan oleh
2. SSC menjadi salah satu alasan saya memilih
bimbingan belajar SSC
Secara keseluruhan promo yang diberikan oleh SSC
3. menjadi salah satu alasan saya memilih bimbingan
belajar SSC
Secara keseluruhan citra bimbingan belajar SSC
4. menjadi salah satu asalan saya memilih bimbingan
belajar SSC
Secara keseluruhan komunikasi/ informasi melalui
5. website dan email menjadi salah satu alasan saya
memilih bimbingan belajar SSC
TERIMA KASIH
Tanda Tangan Responden

No. X1.1 X1.2 X1.3 X1.4 X1 X2.1 X2.2 X2.3 X2 X3.1 X3.2 X3.3 X3 X4.1 X4.2 X4.3 X4 X5.1 X5.2 X5 Y1 Y2 Y3 Y4 Y5 Y
1 4 5 4 4 17 5 5 5 15 5 5 5 15 4 5 5 14 4 4 8 5 5 5 5 5 25
2 4 3 4 3 14 5 5 5 15 4 4 4 12 5 5 5 15 3 4 7 4 3 4 5 4 20
3 3 5 3 4 15 4 5 5 14 5 4 5 14 5 5 5 15 5 4 9 5 4 5 5 4 23
4 3 4 4 3 14 4 5 4 13 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20
5 3 4 3 4 14 5 5 5 15 5 3 5 13 5 4 5 14 4 3 7 4 5 4 5 4 22
6 5 4 3 5 17 5 5 5 15 5 4 4 13 5 4 5 14 4 4 8 5 5 4 5 4 23
7 4 4 3 3 14 4 4 5 13 5 4 5 14 4 4 4 12 5 4 9 4 5 4 5 4 22
8 5 5 4 4 18 4 4 5 13 5 4 5 14 5 5 5 15 4 3 7 5 4 4 5 3 21
9 5 5 4 4 18 4 5 4 13 5 4 4 13 4 4 4 12 4 3 7 4 4 4 5 3 20
10 3 4 5 3 15 4 4 5 13 4 4 5 13 5 5 5 15 3 4 7 4 4 4 4 4 20
11 3 4 3 4 14 5 5 4 14 4 4 4 12 4 5 5 14 3 4 7 4 4 3 4 3 18
12 4 4 3 5 16 5 5 5 15 5 4 5 14 4 4 4 12 4 4 8 3 3 4 5 5 20
13 4 5 4 5 18 4 4 5 13 5 5 5 15 2 2 5 9 5 4 9 3 4 4 4 4 19
14 5 5 4 4 18 5 5 5 15 4 5 4 13 4 4 5 13 4 4 8 4 4 4 5 5 22
15 3 4 3 4 14 4 4 4 12 3 4 3 10 4 4 4 12 4 5 9 4 4 4 4 4 20
16 4 3 4 3 14 4 4 4 12 3 4 3 10 4 4 4 12 4 5 9 4 4 4 4 4 20
17 4 3 4 3 14 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20
18 4 4 3 4 15 5 4 4 13 4 3 4 11 5 4 4 13 4 4 8 4 4 5 4 4 21
19 3 4 3 4 14 3 4 3 10 2 4 3 9 4 4 4 12 4 4 8 3 4 3 3 4 17
20 5 5 4 4 18 4 5 5 14 4 3 4 11 4 4 4 12 4 4 8 4 4 4 4 4 20
21 3 3 4 4 14 5 4 4 13 3 4 3 10 4 4 4 12 4 4 8 5 4 4 4 4 21
22 5 5 4 4 18 5 4 5 14 5 3 5 13 5 4 5 14 5 5 10 5 5 5 5 5 25
23 3 4 3 4 14 5 4 5 14 5 3 5 13 5 4 4 13 5 4 9 3 4 5 5 4 21
24 5 5 4 4 18 5 4 5 14 5 3 5 13 5 5 5 15 5 5 10 5 5 4 5 5 24
25 4 3 4 4 15 5 4 5 14 5 5 5 15 5 3 5 13 5 5 10 5 4 5 5 4 23
26 4 5 4 5 18 5 5 4 14 5 4 5 14 5 5 4 14 5 5 10 5 5 5 4 5 24
27 4 5 4 4 17 5 4 5 14 5 4 5 14 5 4 5 14 5 5 10 5 5 4 5 5 24
28 3 4 3 4 14 5 5 4 14 5 3 5 13 5 5 4 14 5 5 10 5 4 5 5 5 24
29 4 4 4 4 16 4 4 3 11 4 4 4 12 4 3 3 10 5 4 9 4 4 4 4 3 19
30 5 5 4 4 18 5 5 4 14 5 4 3 12 5 5 5 15 5 5 10 5 5 4 5 5 24
31 3 4 3 4 14 4 4 5 13 4 5 5 14 5 5 5 15 5 4 9 4 4 3 4 4 19
32 3 4 3 4 14 5 5 5 15 5 5 4 14 4 4 5 13 4 4 8 3 4 4 4 3 18
33 5 5 4 4 18 4 4 4 12 5 5 4 14 2 2 4 8 5 4 9 3 4 4 4 3 18
34 5 4 4 4 17 4 4 4 12 5 4 5 14 4 4 4 12 4 4 8 4 4 4 4 4 20
35 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 5 21
36 5 5 4 4 18 5 5 5 15 5 2 5 12 4 5 5 14 5 4 9 4 5 4 5 5 23
37 5 4 4 5 18 4 4 4 12 5 4 4 13 2 2 4 8 5 4 9 3 4 4 4 3 18
38 4 4 3 3 14 5 5 5 15 5 4 5 14 5 5 5 15 3 4 7 5 5 3 3 3 19
39 2 3 2 3 10 3 3 4 10 4 2 4 10 4 4 5 13 4 4 8 2 4 2 3 1 12
40 5 4 5 4 18 5 5 4 14 5 4 5 14 5 5 4 14 4 4 8 5 5 5 5 4 24
41 5 5 4 4 18 5 5 5 15 5 4 5 14 5 5 4 14 5 4 9 5 5 4 4 4 22
42 4 3 3 4 14 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 5 4 5 3 3 20
43 5 4 4 5 18 5 5 5 15 5 4 5 14 5 5 5 15 4 4 8 5 5 5 5 3 23
44 3 3 2 4 12 4 4 4 12 5 4 4 13 2 2 4 8 5 4 9 3 4 4 4 3 18
45 4 4 3 4 15 5 5 5 15 4 4 4 12 5 5 5 15 4 5 9 4 4 4 4 3 19
46 5 4 4 5 18 4 5 5 14 4 4 5 13 4 3 4 11 3 3 6 3 4 3 3 3 16
47 4 3 3 3 13 5 5 5 15 5 5 5 15 5 5 5 15 5 4 9 5 5 5 4 5 24
48 3 4 4 4 15 5 5 5 15 4 5 5 14 5 5 4 14 4 5 9 5 5 4 4 4 22
49 4 4 3 5 16 5 5 5 15 5 4 4 13 4 4 5 13 5 4 9 5 5 5 4 4 23
50 5 4 4 5 18 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20
51 3 4 4 3 14 4 4 4 12 4 3 3 10 3 4 4 11 4 4 8 3 4 3 4 3 17
52 3 4 3 4 14 4 5 4 13 5 5 5 15 5 4 5 14 5 4 9 4 5 5 5 4 23
53 3 4 3 4 14 5 5 5 15 5 5 5 15 5 5 5 15 4 4 8 4 4 5 4 4 21
54 4 3 4 4 15 4 5 5 14 5 4 5 14 5 5 5 15 4 4 8 4 4 4 4 4 20
55 2 3 2 3 10 4 5 5 14 5 5 4 14 5 5 5 15 4 4 8 4 5 4 4 4 21
56 4 4 4 4 16 4 4 5 13 5 5 5 15 4 4 5 13 5 5 10 5 5 5 5 4 24
57 1 3 1 3 8 4 4 4 12 4 3 4 11 3 4 3 10 3 4 7 3 3 3 4 4 17
58 4 4 4 3 15 4 4 4 12 5 5 5 15 4 4 5 13 4 4 8 4 4 4 4 4 20
59 3 4 4 3 14 4 4 5 13 4 4 5 13 5 5 5 15 5 4 9 3 4 3 4 3 17
60 5 4 4 5 18 4 4 4 12 5 3 4 12 4 4 4 12 4 4 8 5 4 5 4 4 22
61 4 3 4 3 14 4 4 4 12 4 4 3 11 5 4 5 14 4 3 7 4 4 3 4 4 19
62 5 5 4 4 18 4 3 4 11 5 4 4 13 4 4 4 12 4 3 7 4 4 4 4 3 19
63 4 3 3 4 14 4 5 5 14 4 4 4 12 5 3 4 12 5 4 9 3 4 4 4 4 19
64 1 3 1 3 8 4 5 5 14 5 4 5 14 4 4 5 13 4 4 8 4 4 4 5 4 21
65 2 3 1 3 9 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20
66 4 4 4 4 16 5 5 5 15 5 4 5 14 4 4 5 13 5 4 9 4 4 4 4 4 20
67 4 5 4 4 17 4 5 4 13 5 5 5 15 5 5 5 15 5 5 10 5 4 4 4 4 21
68 3 2 1 3 9 4 4 4 12 4 5 5 14 4 5 5 14 3 4 7 4 4 5 4 3 20
69 4 4 5 4 17 4 3 4 11 3 2 2 7 2 4 3 9 3 4 7 4 4 4 3 2 17
70 4 4 3 4 15 4 5 5 14 5 4 4 13 4 5 4 13 4 5 9 4 4 4 4 4 20
71 5 4 5 4 18 5 4 4 13 4 4 4 12 5 4 4 13 5 4 9 5 5 5 5 5 25
72 3 3 2 4 12 4 5 5 14 5 5 4 14 5 5 5 15 4 4 8 4 4 4 4 4 20
73 3 4 4 4 15 4 4 4 12 4 3 4 11 3 4 4 11 4 5 9 4 4 4 4 4 20
74 4 4 4 4 16 4 5 5 14 5 4 5 14 4 5 5 14 4 4 8 5 4 4 5 4 22
75 4 4 5 5 18 5 5 5 15 4 5 5 14 5 4 5 14 5 4 9 4 5 4 4 4 21
76 4 5 4 5 18 5 5 5 15 5 4 5 14 4 4 5 13 4 4 8 5 5 5 5 4 24
77 4 5 3 4 16 4 5 5 14 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20
78 4 3 4 4 15 4 5 5 14 5 4 4 13 3 4 4 11 3 3 6 4 4 5 4 3 20
79 4 4 3 3 14 4 4 4 12 5 5 5 15 4 5 5 14 4 3 7 5 5 5 5 5 25
80 3 4 3 4 14 5 5 5 15 4 4 5 13 4 4 5 13 3 3 6 3 5 4 4 3 19
81 5 4 3 5 17 4 4 4 12 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20
82 4 5 3 4 16 4 4 4 12 4 3 4 11 4 4 4 12 4 4 8 4 4 4 4 4 20
83 4 4 3 4 15 4 5 5 14 5 3 4 12 5 5 5 15 4 3 7 4 5 4 5 3 21
84 5 5 4 4 18 4 4 4 12 5 3 4 12 3 3 4 10 4 4 8 3 4 4 5 4 20
85 3 3 4 4 14 4 4 4 12 5 4 5 14 4 5 5 14 4 4 8 4 4 4 4 4 20
86 3 4 3 4 14 4 4 5 13 4 3 4 11 4 3 4 11 3 4 7 5 5 4 4 3 21
87 5 5 4 4 18 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20
88 2 3 2 3 10 5 5 5 15 3 3 5 11 4 5 5 14 4 5 9 5 4 3 4 4 20
89 4 4 3 4 15 5 5 5 15 5 5 5 15 5 5 5 15 5 5 10 5 5 5 5 5 25
90 4 4 4 4 16 5 4 4 13 4 4 5 13 4 4 5 13 5 5 10 5 5 5 4 5 24
91 5 4 4 5 18 5 4 5 14 5 4 4 13 5 5 5 15 5 5 10 5 4 5 5 5 24
92 5 5 4 4 18 2 3 4 9 3 3 3 9 3 3 3 9 4 3 7 2 2 2 2 2 10
93 4 4 4 4 16 5 5 5 15 5 4 5 14 5 5 5 15 4 4 8 4 5 5 5 5 24
94 3 4 3 4 14 4 4 4 12 4 3 4 11 4 4 4 12 3 4 7 4 3 4 4 3 18
95 4 4 4 4 16 4 5 3 12 4 5 5 14 5 4 3 12 4 3 7 3 3 3 4 4 17
96 3 4 3 4 14 4 5 4 13 5 2 3 10 4 4 4 12 3 3 6 4 4 3 3 2 16
97 4 5 4 5 18 4 4 4 12 4 4 4 12 5 5 4 14 5 4 9 4 5 4 4 5 22
98 5 5 4 4 18 4 3 4 11 4 4 5 13 5 4 5 14 5 5 10 5 5 5 4 5 24
99 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20
100 5 4 4 5 18 5 5 5 15 5 3 5 13 5 5 5 15 5 5 10 4 5 5 5 3 22
Distribusi Frekuensi
Statistics
X1.1 X1.2 X1.3 X1.4
N Valid 100 100 100 100
Missing 0 0 0 0
Mean 3.8700 4.0300 3.5100 3.9600
X1.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 2 2.0 2.0 2.0
2 4 4.0 4.0 6.0
3 26 26.0 26.0 32.0
4 41 41.0 41.0 73.0
5 27 27.0 27.0 100.0
Total 100 100.0 100.0
X1.2
Cumulative
Valid 2 1 1.0 1.0 1.0
3 20 20.0 20.0 21.0
4 54 54.0 54.0 75.0
5 25 25.0 25.0 100.0
Total 100 100.0 100.0

X1.3
Cumulative
Valid 1 4 4.0 4.0 4.0
2 5 5.0 5.0 9.0
3 32 32.0 32.0 41.0
4 54 54.0 54.0 95.0
5 5 5.0 5.0 100.0
Total 100 100.0 100.0
X1.4
Cumulative
Valid 3 20 20.0 20.0 20.0
4 64 64.0 64.0 84.0
5 16 16.0 16.0 100.0
Total 100 100.0 100.0
Statistics
X2.1 X2.2 X2.3
N Valid 100 100 100
Missing 0 0 0
Mean 4.3500 4.4300 4.4800
X2.1
Cumulative
Valid 2 1 1.0 1.0 1.0
3 2 2.0 2.0 3.0
4 58 58.0 58.0 61.0
5 39 39.0 39.0 100.0
Total 100 100.0 100.0

X2.2
Cumulative
Valid 3 5 5.0 5.0 5.0
4 47 47.0 47.0 52.0
5 48 48.0 48.0 100.0
Total 100 100.0 100.0
X2.3
Cumulative
Valid 3 3 3.0 3.0 3.0
4 46 46.0 46.0 49.0
5 51 51.0 51.0 100.0
Total 100 100.0 100.0
Statistics
X3.1 X3.2 X3.3
N Valid 100 100 100
Missing 0 0 0
Mean 4.4900 3.9400 4.3700
X3.1
Cumulative
Valid 2 1 1.0 1.0 1.0
3 6 6.0 6.0 7.0
4 36 36.0 36.0 43.0
5 57 57.0 57.0 100.0
Total 100 100.0 100.0

X3.2
Cumulative
Valid 2 4 4.0 4.0 4.0
3 19 19.0 19.0 23.0
4 56 56.0 56.0 79.0
5 21 21.0 21.0 100.0
Total 100 100.0 100.0
X3.3
Cumulative
Valid 2 1 1.0 1.0 1.0
3 9 9.0 9.0 10.0
4 42 42.0 42.0 52.0
5 48 48.0 48.0 100.0
Total 100 100.0 100.0
Statistics
X4.1 X4.2 X4.3
N Valid 100 100 100
Missing 0 0 0
Mean 4.2900 4.2500 4.4900
X4.1
Cumulative
Valid 2 5 5.0 5.0 5.0
3 6 6.0 6.0 11.0
4 44 44.0 44.0 55.0
5 45 45.0 45.0 100.0
Total 100 100.0 100.0

X4.2
Cumulative
Valid 2 4 4.0 4.0 4.0
3 7 7.0 7.0 11.0
4 49 49.0 49.0 60.0
5 40 40.0 40.0 100.0
Total 100 100.0 100.0
X4.3
Cumulative
Valid 3 5 5.0 5.0 5.0
4 41 41.0 41.0 46.0
5 54 54.0 54.0 100.0
Total 100 100.0 100.0
Statistics
X5.1 X5.2
N Valid 100 100
Missing 0 0
Mean 4.2100 4.0800
X5.1
Cumulative
Valid 3 13 13.0 13.0 13.0
4 53 53.0 53.0 66.0
5 34 34.0 34.0 100.0
Total 100 100.0 100.0

X5.2
Cumulative
Valid 3 13 13.0 13.0 13.0
4 66 66.0 66.0 79.0
5 21 21.0 21.0 100.0
Total 100 100.0 100.0
Statistics
Y1 Y2 Y3 Y4 Y5
N Valid 100 100 100 100 100
Missing 0 0 0 0 0
Mean 4.1300 4.2600 4.1200 4.2400 3.8800
Y1
Cumulative
Valid 2 2 2.0 2.0 2.0
3 16 16.0 16.0 18.0
4 49 49.0 49.0 67.0
5 33 33.0 33.0 100.0
Total 100 100.0 100.0
Y2
Cumulative
Valid 2 1 1.0 1.0 1.0
3 5 5.0 5.0 6.0
4 61 61.0 61.0 67.0
5 33 33.0 33.0 100.0
Total 100 100.0 100.0

Y3
Cumulative
Valid 2 2 2.0 2.0 2.0
3 12 12.0 12.0 14.0
4 58 58.0 58.0 72.0
5 28 28.0 28.0 100.0
Total 100 100.0 100.0
Y4
Cumulative
Valid 2 1 1.0 1.0 1.0
3 7 7.0 7.0 8.0
4 59 59.0 59.0 67.0
5 33 33.0 33.0 100.0
Total 100 100.0 100.0
Y5
Cumulative
Valid 1 1 1.0 1.0 1.0
2 3 3.0 3.0 4.0
3 23 23.0 23.0 27.0
4 53 53.0 53.0 80.0
5 20 20.0 20.0 100.0
Total 100 100.0 100.0

Lampiran Hasil SPSS Regresi
b
Variables Entered/Removed
Variables Variables
Model Entered Removed Method
1 X5, X2, X1, X3,

a
. Enter
X4
a. All requested variables entered.
b. Dependent Variable: Y
Model Summary
Adjusted R Std. Error of the

Model R R Square Square Estimate
a
1 .740 .548 .524 1.81867
a. Predictors: (Constant), X5, X2, X1, X3, X4
b
ANOVA
Model Sum of Squares df Mean Square F Sig.

a
1 Regression 376.401 5 75.280 22.760 .000
Residual 310.909 94 3.308
Total 687.310 99
a. Predictors: (Constant), X5, X2, X1, X3, X4
b. Dependent Variable: Y
Unstandardized Standardized
Coefficients Coefficients Correlations
Model B Std. Error Beta t Sig. Zero-order Partial Part
1 (Constant) -3.639 2.339 -1.556 .123
X1 .191 .078 .176 2.455 .016 .268 .245 .170
X2 .415 .168 .219 2.470 .015 .515 .247 .171
X3 .327 .140 .195 2.340 .021 .509 .235 .162
X4 .365 .126 .247 2.900 .005 .499 .287 .201
X5 .830 .186 .330 4.472 .000 .500 .419 .310
a. Dependent Variable: Y
Lampiran Hasil Uji Validitas dan Uji Reliabilitas
Correlations
X1.1 X1.2 X1.3 X1.4 X1

** ** ** **
X1.1 Pearson Correlation 1 .532 .660 .497 .887
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100

** ** ** **
X1.2 Pearson Correlation .532 1 .456 .409 .751
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100

** ** ** **
X1.3 Pearson Correlation .660 .456 1 .323 .808
Sig. (2-tailed) .000 .000 .001 .000
N 100 100 100 100 100

** ** ** **
X1.4 Pearson Correlation .497 .409 .323 1 .667
Sig. (2-tailed) .000 .000 .001 .000
N 100 100 100 100 100

** ** ** **
X1 Pearson Correlation .887 .751 .808 .667 1
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
X2.1 X2.2 X2.3 X2

** ** **
X2.1 Pearson Correlation 1 .504 .446 .807
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
X2.2 Pearson Correlation .504 1 .470 .823
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
X2.3 Pearson Correlation .446 .470 1 .787
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
X2 Pearson Correlation .807 .823 .787 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Correlations
X3.1 X3.2 X3.3 X3

** **
Sig. (2-tailed) .069 .000 .000
N 100 100 100 100

** **
Sig. (2-tailed) .069 .001 .000
N 100 100 100 100

** ** **
Sig. (2-tailed) .000 .001 .000
N 100 100 100 100

** ** **
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Correlations
X4.1 X4.2 X4.3 X4

** ** **
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100

** ** **
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Correlations
X5.1 X5.2 X5
** **
X5.1 Pearson Correlation 1 .433 .866
Sig. (2-tailed) .000 .000
N 100 100 100

** **
X5.2 Pearson Correlation .433 1 .825
Sig. (2-tailed) .000 .000
N 100 100 100

** **
X5 Pearson Correlation .866 .825 1
Sig. (2-tailed) .000 .000
N 100 100 100
Correlation
Y1 Y2 Y3 Y4 Y5 Y
** ** ** ** **
Y1 Pearson Correlation 1 .558 .580 .411 .469 .799
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100

** ** ** ** **
Y2 Pearson Correlation .558 1 .466 .402 .343 .704
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100

** ** ** ** **
Y3 Pearson Correlation .580 .466 1 .548 .471 .802
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100

** ** ** ** **
Y4 Pearson Correlation .411 .402 .548 1 .529 .746
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100

** ** ** ** **
Y5 Pearson Correlation .469 .343 .471 .529 1 .760
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100

** ** ** ** **
Y Pearson Correlation .799 .704 .802 .746 .760 1
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
Case Processing Summary
N %
Cases Valid 100 100.0

a
Excluded 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the

procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.787 4
Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted
X1.1 11.5000 2.758 .737 .655
X1.2 11.3400 3.823 .573 .746
X1.3 11.8600 3.314 .619 .722
X1.4 11.4100 4.305 .491 .785
Scale Statistics
Mean Variance Std. Deviation N of Items
15.3700 5.892 2.42735 4
N %

a
Excluded 0 .0
Total 100 100.0

procedure.
Cronbach's
Alpha N of Items
.730 3
Cronbach's
X2.1 8.9100 .972 .555 .639
X2.2 8.8300 .930 .573 .617
X2.3 8.7800 1.022 .528 .670
Scale Statistics
13.2600 1.932 1.38986 3

N %

a
Excluded 0 .0
Total 100 100.0

procedure.
Cronbach's
Alpha N of Items
.603 3
Cronbach's
X3.1 8.3100 1.388 .414 .501
X3.2 8.8600 1.374 .301 .672
X3.3 8.4300 1.177 .540 .307
Scale Statistics
12.8000 2.465 1.56992 3
N %

a
Excluded 0 .0
Total 100 100.0

procedure.
Cronbach's
Alpha N of Items
.765 3
Cronbach's
X4.1 8.7400 1.326 .668 .602
X4.2 8.7800 1.406 .670 .598
X4.3 8.5400 2.008 .486 .800
Scale Statistics
13.0300 3.181 1.78351 3
N %

a
Excluded 0 .0
Total 100 100.0

procedure.
Cronbach's
Alpha N of Items
.601 2
Cronbach's
a
X5.1 4.0800 .337 .433 .
a
X5.2 4.2100 .430 .433 .
a. The value is negative due to a negative average covariance among items.

This violates reliability model assumptions. You may want to check item
codings.
Scale Statistics
8.2900 1.097 1.04731 2
N %

a
Excluded 0 .0
Total 100 100.0

procedure.
Cronbach's
Alpha N of Items
.817 5
Cronbach's
Y1 16.5000 4.354 .651 .768
Y2 16.3700 5.084 .558 .796
Y3 16.5100 4.515 .672 .763
Y4 16.3900 4.887 .608 .783
Y5 16.7500 4.391 .576 .796
Scale Statistics
20.6300 6.943 2.63487 5
Lampiran Uji Heteroskedastisitas
Correlations
X1 X2 X3 X4 X5 Abs_Res
*
X1 Pearson Correlation 1 .064 .096 -.049 .216 -.053
Sig. (2-tailed) .527 .340 .627 .031 .603
N 100 100 100 100 100 100

** **
X2 Pearson Correlation .064 1 .496 .543 .163 -.118
Sig. (2-tailed) .527 .000 .000 .106 .241
N 100 100 100 100 100 100

** ** **
X3 Pearson Correlation .096 .496 1 .413 .263 -.040
Sig. (2-tailed) .340 .000 .000 .008 .690
N 100 100 100 100 100 100

** **
X4 Pearson Correlation -.049 .543 .413 1 .185 -.046
Sig. (2-tailed) .627 .000 .000 .066 .649

N 100 100 100 100 100 100
* **
X5 Pearson Correlation .216 .163 .263 .185 1 -.066
Sig. (2-tailed) .031 .106 .008 .066 .517
N 100 100 100 100 100 100
Abs_Res Pearson Correlation -.053 -.118 -.040 -.046 -.066 1
Sig. (2-tailed) .603 .241 .690 .649 .517
N 100 100 100 100 100 100
*. Correlation is significant at the 0.05 level (2-tailed).
Lampiran Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N 100
a
Normal Parameters Mean .0000000
Std. Deviation 1.77214462
Most Extreme Differences Absolute .102
Positive .063
Negative -.102
Kolmogorov-Smirnov Z 1.019
Asymp. Sig. (2-tailed) .250
a. Test distribution is Normal.

Lampiran Hasil Uji Multikolinieritas
a
Coefficients
Unstandardized Standardized
Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -3.639 2.339 -1.556 .123
X1 .191 .078 .176 2.455 .016 .934 1.071
X2 .415 .168 .219 2.470 .015 .613 1.631
X3 .327 .140 .195 2.340 .021 .695 1.440
X4 .365 .126 .247 2.900 .005 .661 1.512
X5 .830 .186 .330 4.472 .000 .884 1.132
a
Collinearity Diagnostics
Variance Proportions
Dimen Condition
Model sion Eigenvalue Index (Constant) X1 X2 X3 X4 X5
1 1 5.942 1.000 .00 .00 .00 .00 .00 .00
2 .025 15.387 .00 .59 .01 .02 .11 .01
3 .013 21.660 .00 .23 .03 .00 .07 .81
4 .009 25.581 .00 .03 .00 .67 .48 .04
5 .006 30.708 .33 .13 .29 .28 .30 .03
6 .004 36.772 .67 .03 .66 .03 .04 .12
Lampiran Hasil Uji Linieritas
Model Description
Model Name MOD_1
Dependent Variable 1 Y
Equation 1 Linear
Independent Variable X1
Constant Included
Variable Whose Values Label Observations in Plots Unspecified
Total Cases 100

a
Excluded Cases 0
Forecasted Cases 0
Newly Created Cases 0
a. Cases with a missing value in any

variable are excluded from the
analysis.
Variable Processing Summary
Variables
Dependent Independent
Y X1
Number of Positive Values 100 100
Number of Zeros 0 0
Number of Negative Values 0 0
Number of Missing Values User-Missing 0 0
System-Missing 0 0
Model Summary and Parameter Estimates
Dependent Variable:Y
Model Summary Parameter Estimates
Equation R Square F df1 df2 Sig. Constant b1
Linear .072 7.583 1 98 .007 16.159 .291
The independent variable is X1.

Model Description
Model Name MOD_2
Equation 1 Linear
Constant Included
Total Cases 100

a
Excluded Cases 0
Forecasted Cases 0

analysis.
Variables
Y X2
Number of Zeros 0 0
System-Missing 0 0
Linear .265 35.327 1 98 .000 7.690 .976

Model Description
Model Name MOD_3
Equation 1 Linear
Constant Included
Total Cases 100

a
Excluded Cases 0
Forecasted Cases 0

analysis.
Variables
Y X3
Number of Zeros 0 0
System-Missing 0 0

Linear .259 34.338 1 98 .000 9.687 .855

Model Description
Model Name MOD_4
Equation 1 Linear
Constant Included
Total Cases 100

a
Excluded Cases 0
Forecasted Cases 0

analysis.
Variables
Y X4
Number of Zeros 0 0
System-Missing 0 0
Equation Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1
Linear .249 32.478 1 98 .000 11.026 .737
Model Description
Model Name MOD_5
Equation 1 Linear
Constant Included

Total Cases 100

a
Excluded Cases 0
Forecasted Cases 0

analysis.
Variables
Y X5
Number of Zeros 0 0
System-Missing 0 0
Linear .250 32.752 1 98 .000 10.192 1.259

KEMENTERIAN AGAMA
UNIVERSITAS ISLAM NEGERI MAULANA MALIK IBRAHIM MALANG
FAKULTAS EKONOMI
JURUSAN MANAJEMEN
Terakreditasi “A”SK BAN-PT Depdiknas Nomor : 024/BAN-PT/ Ak-X/S1/II/2013 Jalan
Gajahyana 50 Malang 65144 Telepon (0341) 558881, Faksimile (0341) 558881
http://www.ekonomi.uin-malang.ac.id; e-mail: ekonomi@uin-malang.ac.id
BUKTI KONSULTASI
Nama : Eka Wijayani

NIM : 10510036
Pembimbing : Irmayanti Hasan, ST., MM
Judul Skripsi : Pengaruh Bauran Promosi Terhadap Keputusan Memilih
Bimbingan Belajar (Studi Kasus di Lembaga Bimbingan
Belajar Sony Sugema Collage Kecamatan Mojoagung,
Kabupaten Jombang)
No. Tanggal Materi Konsultasi Tanda Tangan

Pembimbing
1. 01 Oktober 2013 Konsultasi Judul 1.
2. 08 Oktober 2013 Revisi Judul 2.
3. 08 Oktober 2013 BAB I,II,III 3.
4. 10 Oktober 2013 Revisi bab I,II,III 4.
5. 14 Oktober 2013 ACC Proposal 5.
6. 16 Oktober 2013 Seminar Proposal 6.
7. 07 Februari 2014 Konsultasi Kuesioner 7.
8. 10 Februari 2014 Revisi Kuesioner 8.
9. 11 Februari 2014 Konsultasi bab 9.
I,II,III,IV,V
10. 26 Februari 2014 Revisi bab I,II,III,IV,V 10.
11. 3 Maret 2014 Revisi bab I,II,III,IV,V 11.
12. 24 Maret 2014 Konsultasi Keseluruhan 12.
13. 27 Maret 2014 ACC skripsi 13.
Malang, 13 Maret 2014

Mengetahui
Ketua Jurusan
Dr. H. Misbahul Munir, Lc., M.Ei

NIP. 1975507077200511005
BIODATA PENELITI
Nama Lengkap : Eka Wijayani

Tempat, tanggal lahir : Jombang, 02 Juni 1991
Usia : 22 tahun
Alamat Asal : Mojoagung, Jombang
Alamat Malang : Jl. Sunan Kalijaga Dalam Kav.A3
e-mail : revyh@rocketmail.com
PENDIDIKAN FORMAL
1996 – 1998 : TK Tunas Harapan Mojoagung, Jombang

1998 – 2001 : SDN Miagan 2, Mojoagung, Jombang
2001 – 2004 : SMPN 1 Mojoagung, Jombang
2004 – 2010 : SMAN Mojoagung, Jombang
2010 – 2014 : Universitas Islam Negeri Maulana Malik Ibrahim Malang
PENDIDIKAN NON FORMAL
2010 – 2011 : Program Khusus Perkuliahan Bahasa Arab Universitas

Islam Negeri Maulana Malik Ibrahim Malang
2012 : Program Khusus Perkuliahan Bahasa Inggris

Universitas Islam Negeri Maualan Malik Ibrahim
Malang

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KUISIONER

Nama : ___________________(Jika tidak keberatan)

Usia : ___________________ (Tahun)

Jenis Kelamin : ___________________ Laki-laki/ perempuan

Pendidikan : SD SMP SMA

Lama mengikuti bimbel : Kurang dari 1 tahun

No. Uraian Pernyataan SS S KS TS STS

Periklanan/ advertising (X1)

1. Iklan SSC yang ada di surat kabar menarik perhatian

2. Iklan SSC yang ada di brosur menarik perhatian

3. Iklan SSC yang ada di radio menarik perhatian

4. Iklan SSC yang ada di spanduk menarik perhatian

No. Uraian Pernyataan SS S KS TS STS

Penjualan Personal/ personal selling (X2)

No. Uraian Pernyataan SS S KS TS STS

Promosi Penjualan/ sales promotion (X3)

No. Uraian Pernyataan SS S KS TS STS

Hubungan Masyarakat/ public relation (X4)

1. SSC sering mengadakan event (acara pendidikan)

No. Uraian Pernyataan SS S KS TS STS

Keputusan Memilih Bimbingan Belajar (Y)

Tanda Tangan Responden

X1.1 X1.2 X1.3 X1.4

N Valid 100 100 100 100

Mean 3.8700 4.0300 3.5100 3.9600

Valid 1 2 2.0 2.0 2.0

2 4 4.0 4.0 6.0

3 26 26.0 26.0 32.0

4 41 41.0 41.0 73.0

5 27 27.0 27.0 100.0

Total 100 100.0 100.0

Valid 2 1 1.0 1.0 1.0

3 20 20.0 20.0 21.0

4 54 54.0 54.0 75.0

5 25 25.0 25.0 100.0

Total 100 100.0 100.0

Valid 1 4 4.0 4.0 4.0

2 5 5.0 5.0 9.0

3 32 32.0 32.0 41.0

4 54 54.0 54.0 95.0

5 5 5.0 5.0 100.0

Total 100 100.0 100.0

Valid 3 20 20.0 20.0 20.0

4 64 64.0 64.0 84.0

5 16 16.0 16.0 100.0

Total 100 100.0 100.0

X2.1 X2.2 X2.3

N Valid 100 100 100

Mean 4.3500 4.4300 4.4800

Valid 2 1 1.0 1.0 1.0

3 2 2.0 2.0 3.0

4 58 58.0 58.0 61.0

5 39 39.0 39.0 100.0

Total 100 100.0 100.0

Valid 3 5 5.0 5.0 5.0

4 47 47.0 47.0 52.0

5 48 48.0 48.0 100.0

Total 100 100.0 100.0

Valid 3 3 3.0 3.0 3.0

4 46 46.0 46.0 49.0

5 51 51.0 51.0 100.0

Total 100 100.0 100.0

X3.1 X3.2 X3.3