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  • Factors Influencing Young Customers' Mobile Purchase Decisions

    Diunggah oleh

    Prakash Khadka
    17 tayangan3 halaman
    This document contains references from various sources related to brands, marketing, and consumer behavior regarding mobile phones. It includes definitions of brands from the American Marketing Association and factors that influence mobile phone purchases. There is also a questionnaire included as an appendix that asks respondents about their personal information, mobile phone brand and features, and how price, lifestyle, availability, and other factors influence their responses to mobile phones.

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    important reference

    Judul Asli

    Reference and App

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    This document contains references from various sources related to brands, marketing, and consumer behavior regarding mobile phones. It includes definitions of brands from the American Marketing Association and factors that influence mobile phone purchases. There is also a questionnaire included as an appendix that asks respondents about their personal information, mobile phone brand and features, and how price, lifestyle, availability, and other factors influence their responses to mobile phones.

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    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    17 tayangan3 halaman

    Factors Influencing Young Customers' Mobile Purchase Decisions

    Diunggah oleh

    Prakash Khadka
    This document contains references from various sources related to brands, marketing, and consumer behavior regarding mobile phones. It includes definitions of brands from the American Marketing Association and factors that influence mobile phone purchases. There is also a questionnaire included as an appendix that asks respondents about their personal information, mobile phone brand and features, and how price, lifestyle, availability, and other factors influence their responses to mobile phones.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 3

    REFERENCES

    American Marketing Association [AMA] (2011). Definition of Brand. The Marketing


    Accountability Standards Board (MASB) endorses this definition as part of its
    ongoing Common Language in Marketing Project.
    Ashhan, N. V. (2006). Factors Influencing Consumers' Mobile Purchases. 6th Global
    Conference on Business & Economics. Bogazici University, Istanbul, Turkey.
    Cooper, M. (1993). Radio Telephone System, US Patent number 3,906,166; Filing
    date: 17 October 1973; Issue date: September 1975; Assignee Motorola.
    Ghodeswar, B. M. (2008). Building brand identity in competitive markets: A
    conceptual model. Journal of Product & Brand Management. 17: 4.
    doi:10.1108/10610420810856468.
    Heeks, R. (2008). Meet Marty Cooper – the inventor of the mobile phone. BBC,
    41(6): 26–33.
    Kulkarni, V. R. (2013). A factorial study of consumer buying behavior of mobiles of
    postgraduate students in Pune. International Journal of Management, 4(3-4),
    09-21.
    Selvalakshmi, D., & Kumar, K., (2015). A Study of Consumer Buying Preference
    towards Mobiles with Special Reference to Trichy City. International Journal
    of Advanced Scientific Research & Development (IJASRD), 2(I), 214 – 221.
    Wallop, H. (2011). Mobilecomputer calls overtake landline calls for first time. The
    Telegraph (London). Retrieved 8 May 2014.
    Wheeler, H. (1946), The Miracle Of Man, London, Longacre, 1946, p. 84.
    Appendix
    Questionnaires for Research

    A. Personal Information of the Respondent


    Name: ………………………………………………..
    Address: ........................................................
    Age: a. 15-24 years b. 24-35 years c. 35-44 years d. 45 and above
    Sex: a. Male b. Female
    Cast: a. Brahamin b. Chhetri c. Janajati d. Others
    Religion: a. Hindu b. Budhhist c. Christian d. Others
    Marital Status: a. Married b. Unmarried c. Others
    Academic Qualification:
    a. Illiterate b. Primary c. Secondary d. Higher level
    Occupation: a. Job b. Business c. Student d. Others
    B. Responses of Young Customers on Different Brands of Mobiles
    1. What brands of mobiles are you using?
    a. Samsung b. Gionee c. Huawei d. Others
    2. Where did you get the information about this brand?
    a. Friends b. Advertisement c. Family d. Magazines/Newspapers
    3. Why did you choose this brand of mobile?
    a. Design/Brand b. Operating system c. Camera d. Screen size
    e. Battery backup
    4. Do you agree that brands of mobile phones influence on young customers'
    response?
    a. Strongly agree b. Agree c. Neutral
    d. Disagree e. Strongly Disagree
    5. What is the price of the mobile phone are you using?
    a. Easily affordable b. Affordable c. Expensive
    6. Do you agree that price of mobile phones influence young customers' response?
    a. Strongly agree b. Agree c. Neutral
    d. Disagree e. Strongly Disagree
    7. How does price of a mobile phone influence young customers' response?
    a. Low price attracts young customers
    b. Customers like high quality in low price
    c. All customers are not able to pay for high price
    d. Others
    8. Do you agree that lifestyle influence young customers' response?
    a. Strongly agree b. Agree c. Neutral
    d. Disagree e. Strongly Disagree
    9. How does the lifestyle influence on young customers' responses on mobile phone?
    a. Customers with high lifestyle like high quality mobiles
    b. Customers of low lifestyle cannot afford high quality mobiles
    c. Lifestyle directly influences the customers' buying decision
    d. Others
    10. Do you agree that functions of mobile phones influence young customers'
    response?
    a. Strongly agree b. Agree c. Neutral
    d. Disagree e. Strongly Disagree
    11. Do you choose your brand of mobile due to its functions?
    a. Yes b. No
    12. Where do you get your mobile phone?
    a. At the local store b. From the dealer c. Imported from outside
    d. Bought it from friend
    13. Do you agree that availability is also an influencing factor for customers'
    response?
    a. Strongly agree b. Agree c. Neutral
    d. Disagree e. Strongly Disagree
    14. How does the availability influence the customers' response?
    a. Customers can easily get the mobile phone from nearest locality
    b. Easily reachable place reduces the cost
    c. Customers like to visit the nearest store
    d. It increases confidentiality

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