A

PROJECT REPORT
ON

“ A Comparative Analysis of customer satisfaction towards smartphones

with special reference to Apple and Samsung”

SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfilment for the degree course of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

FOR THE ACADEMIC SESSION
2018-19

Guided by: Submitted by

MS. RUPALI SHARMA DEEPAK AGGARWAL
Asst. Professor BBA VI SEM
Department of Management 1655047
MAIC, RAIPUR

Department of Management
MAHARAJA AGRASEN INTERNATIONAL COLLEGE
Samta colony, Raipur (C.G.)
 A

PROJECT REPORT
ON

“ A Comparative Analysis of customer satisfaction towards smartphones

with special reference to Apple and Samsung”

SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfilment for the degree course of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

FOR THE ACADEMIC SESSION
2018-19

Guided by: Submitted by

MS. RUPALI SHARMA DEEPAK AGGARWAL
Asst. Professor BBA VI SEM
Department of Management
MAIC, RAIPUR

Department of Management
MAHARAJA AGRASEN INTERNATIONAL COLLEGE
Samta colony, Raipur (C.G.)
 A

PROJECT REPORT
ON

“A Comparative Analysis of customer satisfaction towards smartphones

with special reference to Apple and Samsung”

SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfilment for the degree course of

BACHELOR OF BSINESS ADMINISTRATION (BBA)

FOR THE ACADEMIC SESSION
2018-19

Approved by: Submitted by

MS. RUCHI SACHAN DEEPAK AGGARWAL
Head Of Department BBA VI SEM
Department of Management
MAIC, RAIPUR
Department of Management
MAHARAJA AGRASEN INTERNATIONAL COLLEGE
Samta colony, Raipur (C.G.)
 CERTIFICATE

This is to certify that Mr. Deepak Aggarwal a bonafide student of Mahraja Agrasen
International College, Raipur (C.G.) studying in B.B.A. VI Semester has successfully
completed her project entitled “A Comparative Analysis of customer satisfaction

towards smartphones with special reference to Apple and Samsung”

I wish her all success in every endeavour of life.

Ms. Ruchi Sachan Dr. Jyoti Janswamy

HOD
Department of Management I/C Principal
Maharaja Agrasen International College Maharaja Agrasen International College
 CERTIFICATE

This is to certify that the project work entitled “A Comparative Analysis of

customer satisfaction towards smartphones with special reference to Apple

and Samsung” submitted by Deepak Aggarwal for the partial fulfilment of degree of
Bachelor Of Business Administration From Pt. Ravishankar Shukla University, Raipur
(C.G.) is an authentic work performed by the students.

This work has been submitted for the sole purpose of academic interest.

Internal Examiner External Examiner

 DECLARATION

Mr. Deepak Aggarwal hereby declares that this report is the record of authentic work carried
out by me during the academic year 2018-19 on “A Comparative Analysis of

customer satisfaction towards smartphones with special reference to Apple

and Samsung”

DEEPAK AGGARWAL
BBA VI SEM
 ACKNOWLEDGEMENT

It is a great pleasure and privilege for me to present the report entitled “A Comparative Analysis of
customer satisfaction towards smartphones with special reference to Apple and Samsung “

I would like to express my sincere gratitude to Ms. Rupali Sharma who has kindly guided me for this
project report. Her experience, knowledge and support led me to complete my project timely and
successfully.

I sincerely acknowledge my HOD Ms. Ruchi Sachan for extending her valuable guidance, critical
review of the project and the report.

I extend my gratitude towards my institute MAHARAJA AGRASEN INTERNATIONAL COLLEGE

for helping me to successfully complete the project work.

I would like to thank the staff and management team of Amber Electronics for their great support
during the research. They provided me with guidance and information as much as they could. My
work would have not been worthwhile without the information provided by them.

My thanks are due to all those who have directly or indirectly helped me in preparing this
project report.