Programme
Purpose
This seminar will explain how to develop a destination brand, step-by-step based
on the soon-to-be-published ETC/UNWTO Handbook on Tourism Destination
Branding.
It will bring the concept of destination branding to life in an interactive way, using
case studies from countries, regions and cities to illustrate key points.
Participants will have the opportunity to work together with experts to build
elements of a destination brand.
27 May 2009 1
09.15-10.15 Introduction to the Handbook & Branding in general
- including What is a Brand ? ...and... what is not a Brand ?
Case Studies
27 May 2009 2
16.30-17.00 The Future of Destination Branding
27 May 2009 3