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The document discusses a study on customer preferences for heavy commercial vehicles in Eicher. It examines factors like mileage, resale value, performance, comfort, discounts, new technology, down payment and availability of spare parts. The study was conducted in Bangalore between June and July 2018 through a survey of 50-55 respondents. The results showed customers prefer vehicles with high loading ability, cargo weight, payload, performance, safety and resale value. Customers also valued mileage, cost savings, sleeper cabins and features like fog lamps, GPS and music systems. Respondents were satisfied with Eicher's unique offerings compared to other brands.
Deskripsi Asli:
This is based on commericial vehicle
Judul Asli
A Study on Customer Preferance Towards Heavy Commerecial Vehicle in Eicher - Rachana
The document discusses a study on customer preferences for heavy commercial vehicles in Eicher. It examines factors like mileage, resale value, performance, comfort, discounts, new technolog…