DAFTAR ISI

HALAMAN SAMPUL .......................................................................................................i

DAFTAR ISI.......................................................................................................................ii
RINGKASAN EKSEKUTIF.............................................................................................1
BAB 1 PROFIL PERUSAHAAN…..................................................................................2
1.1 Data Perusahaan.................................................................................................2
1.2 Struktur Organisasi.............................................................................................3
1.3 Visi dan Misi Kedai CUBR................................................................................3
1.4 Logo Perusahaan ................................................................................................4

BAB II KONSEP BISNIS…..............................................................................................5

2.1 Produk yang Dihasilkan……………................................................................5
2.2 Bahan Baku dan Bahan Penunjang…..............................................................6
2.3 Alat-alat ............................................................................................................8
2.4 Cara pembuatan…............................................................................................8
2.5 Harga................................................................................................................9

BAB III GAMBARAN PASAR DAN TARGET PASAR..............................................10

3.1 Segmentsi Pasar................................................................................................10
3.2 Strategi Pemasaran...........................................................................................11
3.3 Analisa SWOT .................................................................................................13

BAB IV PESAING DAN KONDISI PERSAINGAN.....................................................17

4.1 Analisis Pesaing ...............................................................................................17

BAB V MANAGEMENT………...……………………..................................................18
5.1 Perencanaan Sumber Daya Manusia ................................................................18
5.2 Penentuan Jumlah Tenaga kerja……................................................................18
5.3 Rekrutment, Seleksi, dan Orientasi.......................................................................19
5.4 Keselamatan dan Kesehatan Kerja…................................................................19

BAB VI ANGGARAN BIAYA……………..…………..................................................21

6.1 Biaya Modal ………………...………….........................................................21
6.2 Penjualan dan Keuntungan ...………………...………....................................22

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BAB VII KESIMPULAN ……..…...…………….…….................................................23
7.1 Pemasaran ………………...…………...............................................................23
7.2 Kondisi Real Dilapangan ...………………...………..........................................23
7.3 Saran. .……………………...……………...………..........................................23

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