SAP Business Transformation Study | Automotive | CEAT Limited

CEAT Limited: Driving Success in

the Tire Business with SAP® ERP
powered by SAP HANA®

The right tires can mean a smoother, safer ride and a longer lifespan for every driver,
passenger, and vehicle. This is why CEAT Limited is dedicated to providing customers
with the best tires at the right price. As the company grows, so does the data its billing,
inventory, and sales departments must manage. But growing data volumes were

Picture Credit | SAP SE, Walldorf, Germany. Used with permission.

2014 SAP SE or an SAP affiliate company. All rights reserved.

slowing down IT system performance.

With SAP® ERP powered by SAP HANA®, CEAT now has mobile analytics that allow
regional offices to monitor performance against key performance indicators. Database
compression is dramatically simplifying IT management. And custom dashboards and
automated reports are accelerating business processes and increasing visibility into
day-to-day operations. This makes work easier for employees, distributors, and
partners and helps drive the innovation that keeps the roads full of CEAT customers.
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 SAP Business Transformation Study | Automotive | CEAT Limited

Executive overview
Company BUSINESS TRANSFORMATION TOP BENEFITS ACHIEVED
CEAT Limited

80%
Top objectives
Headquarters • Improve reporting to better manage operations across a large tire
Mumbai, India distribution network
• Enhance worker speed, efficiency, and productivity Reduction in database
Industry • Create a strong, scalable IT infrastructure size (from 3 TB to
Automotive 600 GB)
Resolution

Products and Services
Tires for vehicles including cars,
motorcycles, buses, and heavy
equipment
42x
• Consolidated heterogeneous systems, such as those for finance,
production, and sales, onto SAP® ERP powered by SAP HANA®
• Connected all carrying and forwarding agents with real-time data
• Established a three-year IT road map based on the SAP HANA platform Faster invoicing (from 7
powering high-performance enterprise resource planning minutes to 10 seconds)

99%
Employees
Approximately 5,000 Key benefits
• Mobile analytics that allow regional offices to monitor performance against
Revenue key performance indicators Faster discounting
Approximately US$1.2 billion • Custom dashboards and automated reports that simplify work at all levels processes (from 4 days
of the company to 10 minutes)
Web Site • Reduction in server and database requirements, dramatically simplifying
www.ceat.in/newsite IT management
/home.asp

“With SAP HANA, product managers are now able to analyze

performance with respect to the markets in real time. Now they’re able
to do pricing more accurately and offer better discounts to the
customers.”
Niranjan Bhalivade, CIO, CEAT Limited

33087 (14/10) 2014 SAP SE or an SAP affiliate company. All rights reserved.
©
©
2014 SAP SE or an SAP affiliate company. All rights reserved.

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