pilipino

ENCOURAGING THE
FILIPINO YOUTH
TO GET INTO
AGRICULTURE
Sean Valencia

Ag+rikul+tur
Our agricultural sector is
incompetent.

Drop in GDP input to 10% by 2017

(Brown, Ebora & Decena, 2018)

2nd largest rice importers

(Cuevas, 2019)
2.6 million metric tons
(Simeon, 2019)
Our farmers
lack support.

Mg+ssk
Farmers are among the poorest citizens in the PH
(Santiago & Roxas, 2015)

Expenses are greater, but received subsidy is less

(Cosico, 2017)

Corruption
(Cuevas, 2019)

Land distribution and agrarian reform issues

(Cuevas, 2019), (Elauria, 2015)
Hin+di kA+kit+ A+kit +
UNATTRACTIVE
TO THE YOUTH
57
(Elauria, 2015)
Employment rate is declining
Potential farmers go elsewhere
Higher income in urban areas
Unprofitable, a risk
HOW?
DIGITAL TECHNOLOGY.
Media me d y
i
as information transfer
Mass media such as TV, Radio, News
Social Media

Filipinos use social media a lot.

Most time online worldwide—10 hours & 2 minutes daily
67 million à 76 million users by 2019

(Gonzales, Rappler, 2019)

 Media mediy
A platform to raise awareness;

create dialogue
build communities

mobilize

(Lovejoy & Saxtion, 2012)

 MORE.
online learning, educational content
e-commerce
other information for production

(Cuevas, 2019) (Irungu, Mbugua & Muia, 2019)

Kon+k+lusiyon+
CONCLUSION
Sn+guniAn+
references
• Basnet, J. (2015, June). A Viable Future: Attracting the Youth to Agriculture(M. Petilla, M. Penuñia, & M. Virola Jr., Eds.) [An Issue Paper by the Asian Farmers’ Association for

+
Sustainable Rural Development (AFA) on Agriculture]. Rm 206, Partnership Center, 59 C. Salvador St., Loyola Heights, Quezon City.
• Brown, E. O., Ebora, R. V., & Decena, F. C. (2018). The Current State, Challenges and Plans for Philippine Agriculture. FFTC Agricultural Policy Articles. Retrieved from
http://ap.fftc.agnet.org/ap_db.php?id=941
• Collins, A. (2018, November 27). Is social media making us better people? [Web log post]. Retrieved from https://www.opencolleges.edu.au/blog/2016/09/19/social-media/
• Cosico, M. (2017, October 20). When farmers are the ones hungry. Philippine Daily Inquirer. Retrieved from https://opinion.inquirer.net/108023/farmers-ones-hungry
• The State of Agriculture in the Philippines and How we can help through media: An interview with Kevin Cuevas, an Agricultural Specialist and Social Media Analyst [E-mail
interview]. (2019, April 13).
• De Guzman, S. (2018, June 18). Agriculture is dying in the Philippines. The Philippine Star. Retrieved from https://www.philstar.com/opinion/2018/06/18/1825542/agriculture-
dying-philippines
• Elauria, M. M., PhD. (2015). Farm Land Policy and Financing Program for Young Generation in the Philippines. FFTC Agricultural Policy Articles.
• Gonzales, G. (2019, February 18). Filipinos spend most time online, on social media worldwide – report. Rappler. Retrieved from
https://www.rappler.com/technology/news/222407-philippines-online-use-2019-hootsuite-we-are-social-report
• Irungu, K. R., Mbugua, D., & Muia, J. (2015). Information and Communication Technologies (ICTs) Attract Youth into Profitable Agriculture in Kenya. East African Agricultural
and Forestry Journal,81(1), 24-33. doi:10.1080/00128325.2015.1040645
• Kritz, B. D. (2015, May 27). Why Philippine agriculture fails. The Manila Times. Retrieved from https://www.manilatimes.net/why-philippine-agriculture-fails/187085/
• Lovejoy, K., & Saxton, G. D. (2012). Information, Community, and Action: How Nonprofit Organizations Use Social Media*. Journal of Computer-Mediated
Communication,17(3), 337-353. doi:10.1111/j.1083-6101.2012.01576.x
• Nugent, C. (2019, April 17). Pledges Reach Almost $1 Billion To Rebuild Paris' Notre Dame Cathedral. Time. Retrieved from http://time.com/5571518/notre-dame-donations/
• Santiago, A., & Roxas, F. (2015). Reviving Farming Interest in the Philippines Through Agricultural Entrepreneurship Education. Journal of Agriculture, Food Systems, and
Community Development,1-13. doi:10.5304/jafscd.2015.054.016
• Simeon, L. (2019, March 11). Philippines set to be world's 2nd largest rice importer. The Philippine Star. Retrieved from
https://www.philstar.com/business/2019/03/11/1900302/philippines-set-be-worlds-2nd-largest-rice-importer