3 phase study:
✦ Phase 1: assess the will of the community.
* go / no-go decision to proceed with Phase 2
✦ Phase 2: develop a compelling vision.
✦ Phase 3: position + market the project.
phase 1 goal
Q1. Do you live within the city limits of Byron (i.e., do you have City water and sewer service)?
(check one)
Q2. How often do you use a public library facility? (Check the option closest to your use.)
Q3. If you ARE a regular library user, which facility do you use most? (Check one).
Q4. If you ARE NOT a regular library user, what would attract you to use a library?
(Check all that apply.)
Q5. Byron City Council wants to know if you are interested in having a community library in
Byron. Do you think a library located within the city would benefit the community? (Check one.)
Q6. What is the most you are willing to increase your property taxes per month to bring a
community library to Byron? (Check one.)
promotion / outreach
analog + digital formats
PRSRT STD
ECRWSS
U.S.POSTAGE
PAID
EDDM Retail
City of Byron
680 Byron Main Court NE
Byron, MN 55920
Q1 Do you live within the city limits of Byron (i.e., do you have City water and sewer service)?
(check one)
Answered: 893 Skipped: 0
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No 4.26% 38
TOTAL 893
Q2
How often do you use a public library facility?
City of Byron Community Library survey
(Check the option closest to your use.)
Q2 How often do you use a public library facility? (Check the option closest to your use.)
Answered: 855 Skipped: 38
Daily
Weekly
Daily
Weekly
I am not a library
user
I am not a library
user
Monthly
Monthly
Daily 0.23% 2
TOTAL 855
Q3
If you ARE a regular library user, which facility do you use most? City of Byron Community Library survey
(CheckQ3 one).
If you ARE a regular library user, which facility do you use most? (Check one).
Answered: 854 Skipped: 39
Rochester
Public Library
N/A (I am not
a library user)
Bookmobile
provided by...
Kasson Library
Other (please
list)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TOTAL 854
Q3 If you ARE a regular library user, which facility do you use most? (Check one).
Answered: 125 Skipped: 0
Q2: Weekly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ROCHESTER PUBLIC BOOKMOBILE PROVIDED BY ROCHESTER KASSON N/A (I AM NOT A OTHER (PLEASE TOTAL
LIBRARY PUBLIC LIBRARY LIBRARY LIBRARY USER) LIST)
Q2: Weekly 55.20% 28.00% 13.60% 0.00% 3.20% 100.00%
69 35 17 0 4 125
Total 69 35 17 0 4 125
Respondents
Q3
If you ARE a regular library user, which facility do you use most?
City of Byron Community Library survey
(as answered by MONTHLY library users)
Q3 If you ARE a regular library user, which facility do you use most? (Check one).
Answered: 201 Skipped: 0
Q2: Monthly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ROCHESTER PUBLIC BOOKMOBILE PROVIDED BY ROCHESTER KASSON N/A (I AM NOT A OTHER (PLEASE TOTAL
LIBRARY PUBLIC LIBRARY LIBRARY LIBRARY USER) LIST)
Q2: Monthly 70.65% 15.92% 9.45% 0.50% 3.48% 100.00%
142 32 19 1 7 201
Total 142 32 19 1 7 201
Respondents
Q3
If you ARE a regular library user, which facility do you use most?
City of Byron Community Library survey
(as answered by 1-5x/YEAR library users)
Q3 If you ARE a regular library user, which facility do you use most? (Check one).
Answered: 243 Skipped: 0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ROCHESTER PUBLIC BOOKMOBILE PROVIDED BY ROCHESTER KASSON N/A (I AM NOT A OTHER (PLEASE TOTAL
LIBRARY PUBLIC LIBRARY LIBRARY LIBRARY USER) LIST)
Q2: 1-5 times 64.61% 16.46% 8.23% 6.17% 4.53% 100.00%
per year 157 40 20 15 11 243
Total 157 40 20 15 11 243
Respondents
Q3
libraries used
✦ Rochester
✦ Mayo
✦ Kasson
✦ Burnsville
✦ Madonna Summit
✦ Owatonna
✦ Faribault
✦ Shoreview
✦ Libby
✦ Bradenton, FL
Q3
If you ARE a regular library user, which facility do you use most?
KEY FINDING:
49% of ALL RESPONDENTS PREFER A
LIBRARY BUILDING OVER THE
BOOKMOBILE
N/A (I am a
regular libr...
Proximity to
library...
Nothing will
increase my ...
A safe place
for communit...
Library
programs (e....
Opportunities
for hands-on...
Opportunity
for outdoor...
Access to the
latest and...
Access to
particular...
Regular access
to library...
Other (please
list)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Q4
If you ARE NOT a regular library user, what would attract you
to use a library? (Check all that apply.)
Regular access to library staff (e.g., readers advisory service, research, and job readiness resources). 8.69% 74
A safe place for community members to read, study, socialize, and hold meetings. 23.36% 199
Opportunity for outdoor learning, gathering, play, and reading. 15.26% 130
Library programs (e.g., cultural and civic programs, author talks, and story-time events). 19.60% 167
Opportunities for hands-on learning (e.g., tinker/maker activities, crafts and educational activities). 16.55% 141
Access to particular collections (e.g., foreign languages, local history, business, DVDs). 9.74% 83
If you ARE NOT a regular library user, what would attract you library user
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Q2: I am not a
library user
KEY FINDING:
54% of NON-USER RESPONDENTS
STATE THAT NOTHING WOULD
ATTRACT THEM TO USE A LIBRARY
KEY FINDING:
42% of 1-5x/YEAR USE RESPONDENTS
STATE THAT PROXIMITY TO LIBRARY
SERVICES WOULD ATTRACT THEM
TO USE A LIBRARY MORE OFTEN
KEY FINDING:
29% of ALL RESPONDENTS STATE
THAT PROXIMITY TO LIBRARY
SERVICES WOULD ATTRACT THEM
TO USE A LIBRARY MORE OFTEN
Weekly user: 29% Proximity, 24% Safe Place, 23% Programs, 22% Outdoor, 20% Hands-on Learning
Monthly user: 32% Proximity, 28% Safe Place, 21% Programs, 17% Outdoor, 16% Hands-on Learning
1-5x/Year user: 42% Proximity, 26% Safe Place, 25% Programs, 21% Nothing, 20% Hands-on Learning
Not a user: 54% Nothing, 18% Safe Place, 17% Proximity
Q4
If you ARE NOT a regular library user, what would attract you
to use a library?
KEY FINDING:
TOP RESPONSES TO INCREASED LIBRARY USE
(ACROSS ALL GROUPS):
Weekly user: 29% Proximity, 24% Safe Place, 23% Programs, 22% Outdoor, 20% Hands-on Learning
Monthly user: 32% Proximity, 28% Safe Place, 21% Programs, 17% Outdoor, 16% Hands-on Learning
1-5x/Year user: 42% Proximity, 26% Safe Place, 25% Programs, 21% Nothing, 20% Hands-on Learning
Not a user: 54% Nothing, 18% Safe Place, 17% Proximity
Q5
Byron City Council wants to know if you are interested in
City of Byron Community Library survey
having a community library in Byron. Do you think a library
Q5 Byron City Council wants to know if you are interested in having a community library in
located
Byron. Dowithin
you think the city
a library would
located within benefit the
the city would community?
benefit the community? (Check one.)
(Check one.) Answered: 851 Skipped: 42
Yes, a library
in Byron wou...
No, the
bookmobile...
Not sure. I
would like t...
Undecided.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes, a library in Byron would benefit community members of all ages. 49.71% 423
No, the bookmobile provided by Rochester Public Library is sufficient library service for Byron. 40.42% 344
Not sure. I would like to know more about library service in the 21st century. 5.41% 46
Undecided. 4.47% 38
TOTAL 851
City of Byron Community Library survey
Q5
Q5 Byron City Council wants to know if you are interested in having a community library in
Do you
Byron. think
Do you thinkaa library located
library located within
within the the
city would citythewould
benefit benefit
community? (Check one.)
the community? (answered by NON-USERS) Answered: 283 Skipped: 1
Q2: I am not a
library user
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES, A LIBRARY IN BYRON NO, THE BOOKMOBILE PROVIDED BY NOT SURE. I WOULD LIKE TO KNOW UNDECIDED. TOTAL
WOULD BENEFIT COMMUNITY ROCHESTER PUBLIC LIBRARY IS SUFFICIENT MORE ABOUT LIBRARY SERVICE IN
MEMBERS OF ALL AGES. LIBRARY SERVICE FOR BYRON. THE 21ST CENTURY.
Q2: I am not 19.79% 67.84% 4.95% 7.42% 100.00%
a library user 56 192 14 21 283
City of Byron Community Library survey
Q5
Q5 Byron City Council wants to know if you are interested in having a community library in
Do you think a library located within the city would benefit
Byron. Do you think a library located within the city would benefit the community? (Check one.)
the community? (answered by 1-5x/YEAR library users) Answered: 242 Skipped: 1
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES, A LIBRARY IN BYRON NO, THE BOOKMOBILE PROVIDED BY NOT SURE. I WOULD LIKE TO KNOW UNDECIDED. TOTAL
WOULD BENEFIT COMMUNITY ROCHESTER PUBLIC LIBRARY IS SUFFICIENT MORE ABOUT LIBRARY SERVICE IN
MEMBERS OF ALL AGES. LIBRARY SERVICE FOR BYRON. THE 21ST CENTURY.
Q2: 1-5 51.65% 37.19% 7.44% 3.72% 100.00%
times per 125 90 18 9 242
year
City of Byron Community Library survey
Q5Q5 Byron City Council wants to know if you are interested in having a community library in
DoByron.
youDothink
you think a library located within the city would benefit the community? (Check
a library located one.) within the city would benefit
the community? (answered by MONTHLY library users) Answered: 199 Skipped: 2
Q2: Monthly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES, A LIBRARY IN BYRON NO, THE BOOKMOBILE PROVIDED BY NOT SURE. I WOULD LIKE TO UNDECIDED. TOTAL
WOULD BENEFIT COMMUNITY ROCHESTER PUBLIC LIBRARY IS KNOW MORE ABOUT LIBRARY
MEMBERS OF ALL AGES. SUFFICIENT LIBRARY SERVICE FOR SERVICE IN THE 21ST CENTURY.
BYRON.
Q2: Monthly 70.85% 21.11% 5.53% 2.51% 100.00%
141 42 11 5 199
Total 141 42 11 5 199
Respondents
City of Byron Community Library survey
Q5
Q5 Byron City Council wants to know if you are interested in having a community library in
Do you
Byron. think
Do you thinkaa library located
library located within
within the the
city would citythewould
benefit benefit
community? (Check one.)
the community? (answered by WEEKLY library users) Answered: 125 Skipped: 0
Q2: Weekly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES, A LIBRARY IN BYRON NO, THE BOOKMOBILE PROVIDED BY NOT SURE. I WOULD LIKE TO KNOW UNDECIDED. TOTAL
WOULD BENEFIT COMMUNITY ROCHESTER PUBLIC LIBRARY IS SUFFICIENT MORE ABOUT LIBRARY SERVICE IN
MEMBERS OF ALL AGES. LIBRARY SERVICE FOR BYRON. THE 21ST CENTURY.
Q2: Weekly 79.20% 16.00% 2.40% 2.40% 100.00%
99 20 3 3 125
Q5
Do you think a library located within the city would benefit
the community?
KEY FINDING:
AMONG RESPONDENTS THAT CLASSIFY
THEMSELVES AS NON-USERS, 20% SUPPORT
BRINGING A LIBRARY TO BYRON
Q5
Do you think a library located within the city would benefit
the community?
KEY FINDING:
AMONG RESPONDENTS THAT CLASSIFY
THEMSELVES AS A 1-5x/YEAR USER, 52% SUPPORT
BRINGING A LIBRARY TO BYRON
Q5
Do you think a library located within the city would benefit
the community?
KEY FINDING:
AMONG RESPONDENTS THAT CLASSIFY
THEMSELVES AS A 1-5x/YEAR USER, 52% SUPPORT
BRINGING A LIBRARY TO BYRON
Q6
What is the most you are willing to increase your property City of Byron Community Library survey
$40.00
$30.00
$20.00
$10.00
Nothing—Byron
does not nee...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$40.00 8.65% 73
$30.00 4.86% 41
TOTAL 844
Q6
What is the most you are willing to increase your property
taxes per month to bring a community library to Byron? City of Byron Community Library survey
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$40.00 $30.00 $20.00 $10.00 NOTHING—BYRON DOES NOT NEED A LIBRARY. TOTAL
Q2: 1-5 times per year 7.47% 4.98% 17.43% 30.29% 39.83% 100.00%
18 12 42 73 96 241
Total Respondents 18 12 42 73 96 241
Q6
What is the most you are willing to increase your property
taxes per month to bring a community library to Byron? City of Byron Community Library survey
Q2: Monthly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$40.00 $30.00 $20.00 $10.00 NOTHING—BYRON DOES NOT NEED A LIBRARY. TOTAL
Q2: Monthly 11.34% 6.19% 24.23% 35.57% 22.68% 100.00%
22 12 47 69 44 194
Total Respondents 22 12 47 69 44 194
Q6
What is the most you are willing to increase your property
taxes per month to bring a community library to Byron? City of Byron Community Library survey
Q2: Weekly
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$40.00 $30.00 $20.00 $10.00 NOTHING—BYRON DOES NOT NEED A LIBRARY. TOTAL
Q2: Weekly 23.39% 9.68% 20.16% 28.23% 18.55% 100.00%
29 12 25 35 23 124
Total Respondents 29 12 25 35 23 124
Q6
What is the most you are willing to increase your property
taxes per month to bring a community library to Byron? City of Byron Community Library survey
(Q5Q6response: YES)
What is the most you are willing to increase your property taxes per month to bring a
community library to Byron? (Check one.)
Answered: 416 Skipped: 7
Q5: Yes, a
library in...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
(Q5Q6response: NO)
What is the most you are willing to increase your property taxes per month to bring a
community library to Byron? (Check one.)
Answered: 344 Skipped: 0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
hetaxes per
most you are willingmonth toproperty
to increase your bring a month
taxes per community
to bring a library to Byron?
community library to Byron? (Check one.)
(Q5 response: WANT TO KNOW MORE & UNDECIDED)Answered: 84 Skipped: 0
KEY FINDING:
45% OF RESPONDENTS DO NOT SUPPORT A
TAX INCREASE TO BRING LIBRARY SERVICES TO
BYRON
Q6
What is the most you are willing to increase your property
taxes per month to bring a community library to Byron?
KEY FINDING:
26% OF RESPONDENTS SUPPORT A TAX
INCREASE OF $10/MONTH TO BRING
LIBRARY SERVICES TO BYRON
summary
note: 3% margin of error typical for survey this size (approx 27 responses)
next step:
go / no-go decision
for Phase 2 of study