Course Title: Rizal’s Life, Works and Writing Topic: Mechanism of Cultural Change Student: SARAH JOY C. GUTIERREZ Instructor/ Professor: Alden Bryan II Z. San Jose, LPT
Mechanism of Cultural Change
Discovery • Refers to the process of finding a new place or an object, artifact or anything that previously existed. • Gillin (1948), stated that it is the initial awareness of existing but formerly unobserved relationship of elements of nature to human life. • Discovery is “the process by which something is learned or reinterpreted”. • It influences change by causing people to learn new things which may change their viewpoints, or change their routine to better themselves based to the new information found through discovery. Example: • When the explorers discovered that the Earth wasn’t flat, they lead to the printing of new maps, as well as new waterways and trade-routes. Innovation • Some discoveries and inventions arise out of deliberate attempts to produce a new idea or object. • It is a result of the distinct process which involves discovery, invention and diffusion. • It is the factor of adaptation. • People never have ‘original’ thoughts out of nowhere. They rather combine two existing thoughts into something new. • They integrate two different belief systems to the point that they have created a third way which is completely their own making. • Let’s take the German and the Indonesian perception of what makes for a good company as an example. The German perception of a good company is that of a well-oiled machine. All the elements of the company need to function efficiently and effectively in order to achieve the best possible results in terms of making profit. As a result, there is a high focus on making definite and clear plans and delivering projects on time. • From the Indonesian perspective, companies work more like a patriarchal family. There is one benevolent, wise leader who is taking care of the needs of the staff members. Staff members treat themselves like extended family, supporting each other even in non-business related issues and placing a high priority on maintaining harmony among themselves. • Both of these ways have their own unique advantages. German companies certainly function much more efficiently and are probably better at delivering financial goals. Indonesian companies, however, are better at creating a convenient environment to work in and providing employees with a comfortable life situation and support.