Caitlin Lynch

542 Dorchester Ave, Boston, MA • (401) 578-2546 • caitlinannlynch@gmail.com • https://www.linkedin.com/in/caitlin-lynch/

A public relations professional specializing in media pitching and content creation with expertise and experience in social media across all
platforms, writing press releases and leading research, media tracking and press outreach for clients across multiple industries. Areas of
Expertise include:

▪ Social Media Marketing ▪ Digital & Traditional Marketing ▪ Market Research & Data Analysis
▪ Strategic Planning & Forecasting ▪ Social Networking & Media Pitching ▪ Event Planning
▪ Public & Media Relations ▪ Content Creation & Management ▪ Account Management & Branding

PROFESSIONAL EXPERIENCE
Original Spin, Sydney, NSW, Australia - Public Relations Intern February 2019- May 2019
Full service communications and public relations agency for some of Australia’s most iconic experiences and brands
o Manage the media outreach and pitching for our Event Cinemas client and was in charge of coordinating event listings and
giveaways for upcoming promotions and obtaining editorial features for the 27 cinemas and successfully acquired five editorial
features from major Australian news outlets;
o Responsible for long-lead and short-lead pitching efforts for coverage of the Sydney Film Festival, our agency’s largest client;
o Serve as the first point of contact for media and respond to all inquiries, maintain professional relationships with journalists and
media contacts covering the Sydney Film Festival;
o Develop accurate communications materials, clipping online, social and print media, review press releases, and creating and
maintained media lists for new and existing clients such as the Chinese Film Festival, the Australian LGBTI Awards, and Sydney
Mardi Gras;

Duffy & Shanley, Providence, RI - Public Relations Intern September 2018- December 2018
Advertising, marketing and public relations firm for consumer products, retail and technology clients
o Participated in and contributing to brainstorms for new campaign ideas and initiatives that support client’s needs such as new
product launches or events;
o Wrote effective press releases and provided all local media outlets with notices of upcoming product releases, newsworthy events,
and story pitches for multiple different clients in addition to researching and contacting top social media influencers for campaigns
and new product launch collaborations;
o Planned a major event for a global coffee brand and its new product launch and lead the tracking for all press and media hits that
generated over 7 million impressions;
o Created and updated media lists as well as trained in media clipping, media tracking, and social media events for high-profile clients
o Monitored industry news and stayed up-to-date with current trends;

Baskin-Robbins, Canton, MA - Marketing Intern April 2018 - August 2018

World’s largest chain of ice cream shops with over 7,600 locations across the globe
o Integrally involved in all aspects of marketing and communications with a specific mandate to continually monitor activity across
all social media platforms and craft responses to customer inquiries, concerns, and negative feedback;
o Regularly liaised with the advertising agency to stay abreast of and recommend improvements to marketing campaigns, social
media content, creative development, and media planning and strategies;
o Analyzed consumer behaviors to assess purchasing trends, mobile app usage, and coupon/special offer redemption;
o Played a key role in onsite photo/video shoots for new product marketing and interface with the agency on best uses of footage on
social media platforms;
o Actively coordinated resources to assist with marketing planning for projects such as product launches, sampling events, and
influencer series;

Image Unlimited Communications, Boston, MA - Digital Account Associate September 2017- January 2018
Integrated marketing and public relations agency offering a full range of services for B2C clients
o Significantly improved agency outreach by creating transformative social experiences on Twitter, Facebook, and Instagram in
addition to authoring dynamic blog content and optimizing the online presence for clients. Held fully accountable for all creative
designs and content creation for 8 clients;
o Established a series of effective social media key performance indicators (KPI) and instituted enterprise tools for measurement,
analytics, and reporting methods to enable a focus on continuous improvement;
o Planned and orchestrated client photoshoots targeting specific requirements established to grow their marketing and their awareness
in the Boston market;
o Contributed to the content creation processes and tasks, including concept creation, writing, proofreading, editing, and publishing to
different internal and external communication mediums and social media platforms;
 o Showcased technical expertise while adeptly utilizing Google Analytics, Instagram Insights, and Facebook Analytics to collect vital
social media and online marketing data;

Wayfair, Boston, MA - Customer Support Specialist August 2016 - June 2017

Dynamic e-commerce company offering select home goods to fit all styles and budgets
o Delivered the highest standard of customer service to clientele through effective communications, customer support, and product
presentations;
o Credited with continually generating a high Net Promoter Score (NPS) and exceeding customer expectations as a key member of
the Delivery Specialist Team;
o Professionally handled all escalated customer service complaints, inquiries, or requests and prioritized workflow to be available to
resolve as many customer issues as possible throughout the day;

EDUCATION
Northeastern University, Boston, MA, GPA: 3.8 Degree Expected December 2019
M.S. in Corporate & Organizational Communication Candidate, Concentration: Public & Media Relations
Coursework in: Social Media & Brand Strategy, Public Relations Writing, Content Management, Organizational Communications, Personal
Branding, Communication Networks, Public Relations Research, Digital Era Skills, Strategic Communication Management, Content
Strategy, Career and Personal Development

University of Vermont, Burlington, VT August 2013 - May 2016

B.S. in Public Communications
Coursework in: Foundations of Communication, Visual Design Studio, Visual Communication, Strategic Writing, News Writing Across
Media, Communication Law, Consumer Law and Policy, Socially Responsible Marketing, Communication Entrepreneurship, The Consumer
and Advertising, Financial Accounting
Member of Kappa Alpha Theta Fraternity 09/2013-05/2016

SKILLS

o Cision, Hootsuite (Social Marketing Certification), Hubspot Content Marketing (Certified), Sprinklr, Sprout Social, WordPress,
Squarespace, Constant Contact, MailChimp, Google Analytics (Certified) and Google AdWords (Certified), Social Media
Platforms, Adobe Photoshop, Microsoft Office Suite Paid Media, Search Engine Optimization, Email Marketing, Lead Generation,
Integrated Marketing, Media Pitching