Support your brokers and your clients…

Improve your business with

A UNIQUE FEATURE OF Architec(k)™

You know one set of recommendations won’t work for every

client. That’s why the best advisors listen carefully and introduce
strategies that match each clients’ financial needs and goals.
Build your brand Well, we’ve developed retirement planning software that does
much the same thing…With a powerful enhancement called
“DirectAds™” that enables our
popular Architec(k)™ for the
TARGET MARKET
Internet to deliver a personalized,
■
online investment experience for
each plan participant.
BUILD YOUR BRAND

Different personal goals, demo- RETAIN ASSETS

graphics and financial positions
■
will trigger different content, edu-
INCREASE
cational information or special
CONTRIBUTION RATES
Retain assets offerings. The sky’s the limit AND
PARTICIPATION LEVELS
because you’re in complete con-
trol of the content – you develop ■

and place DirectAds to best SUPPORT

serve your marketing needs (with
YOUR CLIENTS

a little help from Wiesenberger ■

consultants and programmers). PROVIDE

PERSONAL SERVICE

Your reps can’t sit with every ■

participant every day. But

CAPTURE ROLLOVERS
Architec(k) can. Supporting your
■
reps and your clients 24 hours a
day, whenever a participant logs
ASSIST YOUR BROKERS
 on, you’ll be offering personal service for each investor. This is true
one-to-one relationship marketing – a great way to improve loyalty
and retention.

DirectAds can even refer participants to the broker. Just another rea-
son that brokers will want to sell your plans and DirectAds will make
you more competitive.

Meet the Needs of Any Participant Profile

Target up to 100 different demographic groups with information

suited for their specific needs, based on factors including age,
income, taxable balances and retirement balances for plan partici-
pants and their spouses.

Provide personal service In each instance, the custom content and graphics can be presented
in any format – from a soft-sell newsletter, to educational material
and graphics integrated into Architec(k), to a direct product offer.
DirectAds lets you easily test the effectiveness of many messages
and refine them to improve your results.

Contact us to learn more.

The Retirement Planning Software

with a Marketing Edge

212-857-7795
www.viga.com
www.wiesenberger.com

Because you’re 30 years old
& your income is over $100,000,
you may want to consider...
DirectAds turns Architec(k)
into a powerful sales tool.
Your targeted messages appear
when a participant’s profile match-
es a set of criteria you define.
As a result, each participant sees
only information that is relevant
to their financial situation —
and you are able to target prospects
as never before. DirectAds can
take the form of a straightforward
banner ad or seamlessly inserted
text and graphics that look nothing
like an advertisement.
Take a bite out
of the competition.