2019 Ecommerce Calendar

2019
eCommerce Calendar
2019 eSeller's Calendar
JANUARY 2019
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1 2 3 4 5 6
NEW YEARS DAY Kickoff your end of the Don’t forget Are you ready for 2019?
GLOBAL year sales this week! Chinese new year is coming Keep the 2019 eCommerce
Consumers often wait until after up in a month (February 5th) calendar close and read up on
the holidays to shop and expect start planning your promotions the latest online shopping
to see discounts of 40-60% on already today! trends
clothing, decorations, and more
7 8 9 10 11 12 13
EASTERN ORTHODOX Work with China? Don’t neglect Martin Groundhog day is
CHRISTMAS Chinese New Year is coming Luther King Day three weeks away
RUSSIA up (February 5th) and business Experts say it is now more take advantage of the
typically shut down for three popular than President's Day! 2/2 date and think of
RELIGIOUS weeks. Make sure to manage
sales in pairs!
inventory accordingly
14 15 16 17 18 19 20
COMING OF AGE DAY Valentine’s Day is less Aussies love shopping Not thinking about Many American’s
JAPAN than a month away! on Australia day! Back to School Sales? host parties for
Be sure to stock up on festive Start prepping your online Be sure to keep your customers Think again! Australian Superbowl Sunday
clothing and beauty products! campaigns by researching top down under in mind and students start the school have items that could be
keywords and exploring Google’s offer special sales on clothing, year in January! a hit? Start promoting
Valentine's Day trends furniture, electronics and more them already now!
21 22 23 24 25 26 27
MARTIN LUTHER KING Peak sales days for Have big ticket items? AUSTRALIA DAY
JR DAY Valentine's Day Plan your President’s Day sale AUSTRALIA
Are February 7th-11th so strategy already now
US
plan your digital marketing
campaigns accordingly
28 29 30 31
Now is the time to FIRST DAY OF U.S shoppers look
wrap up your SCHOOL forward to big discount
holiday accounting AUSTRALIA on Presidents Day
And see if you need to adjust Specifically on tech items, home
your sales forecast goods, clothing & mattresses
FEBRUARY 2019
28 29 30 31 1 2 3
GROUNDHOG DAY US SUPERBOWL
US SPORTING EVENT
4 5 6 7 8 9 10
Valentine's Day is not CHINESE CHINESE It’s peak Valentine’s Defender of the
just for lovers NEW YEARS SPRING FESTIVAL Day sale time! Fatherland Day
Many people buy gifts for CHINA CHINA Be sure your marketing February 23rd is often called
friends, family and even campaigns are set and Men’s Day in Russia, and many
fur-friends! Consider all audiences promotions running so you can women buy gifts for the various
when planning V-day sales increase your revenue generation important men in their lives
this love holiday
11 12 13 14 15 16 17
Decide ahead of time Valentine’s is just VALENTINE’S DAY Right after Valentines Stuck with Valentine’s
If you’re going to combine two days away! GLOBAL day is the perfect time leftovers?
President’s Day and Valentine’s Remind shoppers that they are to push Presidents day Retarget your sales for these 9
Day sales or offer different running out of time (and offer promotions! love-related holidays celebrated
promotions for each holiday specials on expedited shipping around the globe
for V-day gifts!)
18 19 20 21 22 23 24
PRESIDENT'S DAY Think of the women! Wondering how to DEFENDER OF THE
USA International Women’s day is boost sales? FATHERLAND DAY
coming up (March 8th). Run See top tips for optimizing RUSSIA
special campaigns for that remind eCommerce product pages
women how important they are
to your company
25 26 27 28 1 2 3
St Patrick's day spending Top Tip: have a user
reaches $4.14 billion friendly return policy
worldwide! Inconvenient returns deter
Don’t miss out by running 80% of shoppers
St.Patrick’s day promotions. Offer
special discounts on everything
Green (and maybe for shoppers
named Patrick)
MARCH 2019
25 26 27 28 1 2 3
Celebrate Women! CLEAN UP
Don’t wait until the last AUSTRALIA DAY
minute to celebrate the women
AUSTRALIA
around you!
4 5 6 7 8 9 10
LABOUR DAY MARDI GRAS ASH WEDNESDAY Easter is just six INTL. WOMEN’S DAY DAYLIGHT SAVINGS
NEW SOUTH WALES, US MULTIPLE weeks away! GLOBAL TIME
AUSTRALIA Start thinking about the US
special offers and products you Create sales events that expire
want to push (think spring colors, when daylight saving time kicks
gardening themes and more) in!
11 12 13 14 15 16 17
LABOUR DAY Not just for the Irish! Now is the time! PI DAY Spring is just around ST PATRICK'S DAY
VICTORIA, AUSTRALIA In the U.S alone, more than Send last-minute GLOBAL the corner! MULTIPLE
34.7 million people claim Irish offers on everything Start preparing your
ancestry! Make your St. Patrick's green for St Patrick's day! spring-strategy today. Check out
day promotions global… Because these top 50 spring sale subject
you never know where the Irish lines for inspiration
luck may be
18 19 20 21 22 23 24
Spice up your Easter SPRING BEGINS Did you know? Influencer marketing It’s almost Mother's
content NORTHERN HEMISPHERE Free shipping is the most is on the rise Day in the UK!
Include fun facts about important driving factor for 73% 59% of brands will increase their Connect with your British
Easter in your promotional of e-shoppers. Consider adding a influencer marketing budget in customers by sending special
campaigns to get consumers
INTERNATIONAL DAY free shipping option to increase order to improve sales offers on beauty products,
excited for your Easter sale. OF HAPPINESS online sales jewelry, clothing and more!
Maybe even hide a “special offer” GLOBAL
egg!
25 26 27 28 29 30 31
Nearly 27% of shoppers Now is the time to Did you know? MOTHER'S DAY
will buy products online invest in professional 38% of consumers will UK
for Easter! product images leave a website they find to
They are the strongest factor that be unattractive. Be sure to spend
Make sure you have your Easter
impact ecommerce conversions time optimizing your ecommerce
campaigns (including banners,
site before Easter sales begin!
emails and more) ready soon
APRIL 2019
1 2 3 4 5 6 7
APRIL FOOLS DAY Don’t wait for Labor Japanese students
VARIOUS Day to start selling will be going back to
white many wear white school soon!
garments to the Passover Plan special offers for
Seder! your Japanese customers.
8 9 10 11 12 13 14
Don’t sell on Golden week is Competition for PALM SUNDAY
Amazon yet? coming up soon in Easter has never MULTIPLE
See how to start selling on Japan (April 29-May 6th) been higher!
Amazon today Start planning festive promotions, Remind customers to add your
including special ones for email to their contact list to get
Children’s day on May 5th-6th! exclusive offers!
15 16 17 18 19 20 21
Are your conversion Take a moment to Now is the time to GOOD FRIDAY PASSOVER EASTER SUNDAY
numbers meeting examine Q1 sales and nudge customers to RELIGIOUS RELIGIOUS RELIGIOUS
eCommerce standards? see if you need to adjust take advantage of Easter
Average eCommerce conversions upcoming forecasts offers before it’s too late!
range between 3-4%. See how accordingly. Remind them if you offer
you can optimize your site expedited shipping!
to increase conversions and
revenue generation
22 23 24 25 26 27 28
BACK TO SCHOOL Consider the smaller May ANZAC DAY ARBOR DAY Hype up Mother's Day ORTHODOX EASTER
JAPAN holidays AUSTRALIA US sales with a special social RELIGIOUS
May is full of small holidays you media campaign
can take advantage of with special Get consumers to engage
EASTER MONDAY offers and sales with your brand to increase
MULTIPLE • May Day (May 1) conversion!
• Star Wars Day (May 4)
• Cinco de Mayo (May 5)
29 30 1 2 3 4 5
START OF Did you know?
GOLDEN WEEK In 2018, Mother's Day
JAPAN spending exceeded $23 billion in
the U.S alone. Plan your mothers
day campaigns today to earn
some of that revenue yourself!
MAY 2019
29 30 1 2 3 4 5
LABOUR DAY Experiencing a lull after Read up! Australia’s Mayhem day is
RUSSIA the spring holiday rush? On why Mother’s Day is a coming up!
Take the time to examine sale $20 billion retail holiday Slash prices on big items for your
trends, calculate inventory, and customers down under
boost your digital marketing
campaign efforts
6 7 8 9 10 11 12
START OF RAMADAN Amazon Prime day is Plan your PPC strategy for VICTORY DAY Read up! MOTHER’S DAY
MULTIPLE roughly two months Memorial Day early RUSSIA Target last minute mothers US/JAPAN/CHINA/
END OF GOLDEN WEEK away! The average retailer will spend day customers with these AUSTRALIA
Start working on improving your nearly $500 during the holiday eCommerce tips
JAPAN
ranking already now with these sales
END OF GOLDEN WEEK top tips
UK
13 14 15 16 17 18 19
Word of mouth drives BBQ’s aren’t the only Don’t forget existing MAYHEM (CLICK
13% of consumer sales thing heating up on customers! FRENZY)
Make sure your customers can Memorial Day! The average order value of AUSTRALIA
share their positive experiences Shoppers expect 20-30% off repeat customers is twice as
with others home goods and spring clothes high!
20 21 22 23 24 25 26
Target US and UK Did you know? It’s not too late! Treat early Father’s MOTHER'S DAY
customers next weekend Day shoppers FRANCE
Stay one step ahead of Remind customers of sales
with joint offers on big ticket
competitors by exploring Google on top Memorial Day items Father's Day (June 16th) is
items for Memorial Day and
shopping trends for your including washers, dryers, fridges, gaining popularity as 75% of
Spring Bank Holiday
industry ovens and more! fathers say being a dad is their
most important job. Treat early
Father's Day shoppers to special
discounts!
27 28 29 30 31 1 2
MEMORIAL DAY Best Friend day is eCommerce summer
USA coming up! lull is coming soon
National Best Friend day is Read up on what you can do to
coming up in the U.S. While not prepare your business!
SPRING BANK
a major holiday, it’s still a great
HOLIDAY opportunity for eCommerce
UK brands to send special offers!
JUNE 2019
27 28 29 30 31 1 2
Ready for Father's Day?
Top gifts include tech
products, clothing and
watches! Start promoting these
products
today!
3 4 5 6 7 8 9
END OF RAMADAN Getting your summer Bring JD shopping day QUEENSLAND DAY DRAGON BOAT It’s not too late! PENTECOST
MULTIPLE sale’s ready? sales to your customers! QUEENSLAND, FESTIVAL Now is the time to remind your RELIGOUS
Don’t forget that June 21st is the Even if not on the Chinese AUSTRALIA customers of all the important
CHINA
Winter Solstice for Australians! marketplace giant men they want to celebrate this
WESTERN AUSTRALIA upcoming fathers day
DAY
WA, AUSTRALIA
10 11 12 13 14 15 16
QUEENS BIRTHDAY NATIONAL DAY US OPEN (GOLF) Kickoff your summer FATHER'S DAY
MULTIPLE RUSSIA SPORTING EVENT campaigns! MULTIPLE
Use bright summer colors, beach
images and “hot” words in your
campaigns!
17 18 19 20 21 22 23
Amazon Prime Day is JD SHOPPING DAY Summer sporting events SUMMER SOLSTICE WINTER SOLSTICE
roughly one month CHINA are a great way to NORTHERN HEMISPHERE SOUTHERN HEMISPHERE
away connect with consumers! Northern European countries
If you don’t use Amazon Drop Send them special offers on such as Sweden, Denmark, and
Shopping or Amazon FBA, now is sporting apparel, TV’s and party Norway celebrate with festivals-
the time to look into their order goods promote your best summer gear
fulfillment options in preparation
24 25 26 27 28 29 30
30% of products Take out the Valentine’s TOUR DE FRANCE
bought online are gear you’ve been saving SPORTING EVENT
returned since February and
Make your return process prep it for your Chinese
seamless to gain customer consumers – Chinese
loyalty valentines day is less than
two weeks away
JULY 2019
1 2 3 4 5 6 7
CANADA DAY Fourth of July is just two INDEPENDENCE Don’t be surprised if VALENTINE'S DAY
CANADA days away! DAY there is a lull in sales this CHINA
Send out last minute specials on US weekend
hot summer items i (especially On many Americans take long
everything that is red, white and weekend getaways after 4th of July
blue)
8 9 10 11 12 13 14
Many countries celebrate July is national ice Sell on Amazon? Did your meet your BASTILLE DAY
independence day in the cream month! See how your metrics Q2 forecasts? FRANCE
summer Send customers summer themed compare to Amazon targets See if you need to adjust your
Be sure to geo-target campaigns campaigns to stay relevant before Prime Day is here business plan based on the first
half of 2019 WIMBELDON FINALS
to provide customers with special
offers on independence day, no SPORTING EVENT
matter where they are
15 16 17 18 19 20 21
Amazon Prime Day Nothing beats getting Want to optimize your
Took place on July 16th what you want to your website to increase sales?
Last Year – See how it did in door when it’s too hot to Remember that 400 pixels
numbers go outside! from the left edge of a desktop
Surprise customers with a free site gets the most eye traffic
shipping code this week to boost according to eye tracking
summer sales surveys
22 23 24 25 26 27 28
It’s not too late! Boost your social More than 75% of
If you haven’t done so media with online shoppers
already, now is the time to adjust summertime would like to get same
your PPC campaigns to suit the campaigns and day or next day delivery
summertime season hashtags #summerdays How close are you shipment
#goodtimesandtanlines options?
#seastheday
29 30 31 1 2 3 4
NATIONAL TREE DAY
AUSTRALIA
AUGUST 2019
29 30 31 1 2 3 4
Is your eCommerce
site mobile friendly?
If no, take the summer time to
make it mobile friendly - in 2017
mobile accounted for 58.9% of
ecommerce sales (that’s almost
$1.4 trillion!)
5 6 7 8 9 10 11
Are you ready for August is a slow Millennials make 54% of
back to school frenzy? month for their purchases online
Update your inventory and touch eCommerce Have an online site that is user-
up your keyword descriptions for Don’t fret the lull and focus on friendly if you want to increase
popular back-to-school optimizing your online store and revenue generation from
products analyzing statistics from past millennials
campaigns
12 13 14 15 16 17 18
Did you know? Spruce up summer sales
Even though it’s still hot with a 24 hour flash sale!
outside, now is the time to start Use converting CTA’s like “TODAY
shifting inventory to suit the fall ONLY” and “24 HOUR DISCOUNT”
season
19 20 21 22 23 24 25
Labor day in the U.S is Update your back to Many states offer tax-free Reminder:
just two weeks away school campaigns shopping weekends for Australian's celebrate
Consumers expect sales on with top keywords back to school shoppers Father’s day in two weeks!
back-to-school leftovers, summer such as back-to-school- Make sure your customers enjoy
clothes, appliances and more supplies, dorm room the same benefit
ideas, school supply list,
and more
26 27 28 29 30 31 1
Back to school and Focus on Email ISLAMIC NEW YEAR
Labor Day are the Marketing MULTIPLE
same weekend Increase sales by strengthening
Double up on offers to increase email marketing conversion
upsell rates
SEPTEMBER 2019
26 27 28 29 30 31 1
FATHER'S DAY
AUSTRALIA
2 3 4 5 6 7 8
LABOR DAY FIRST DAY OF Back to school sales Don’t invest in social Reminder:
US SCHOOL continue well past the media? Perhaps you Many countries celebrate
first day of school! should independence day next week
US
(September 15th) including Costa
FIRST DAY OF SCHOOL Make sure to stock up on Online stores with social media
Rica, Guatemala, Honduras,
everything from clothing to presence have 32% more sales
MULTIPLE electronics, footwear and more!
Nicaragua and more. Celebrate
wherever your customers are!
9 10 11 12 13 14 15
US OPEN FINALS The official first day of fall MID AUTUMN
(TENNIS) is just around the corner FESTIVAL
SPORTING EVENT (September 23rd) – start CHINA
shifting campaigns with
fall colors and images
16 17 18 19 20 21 22
Are your customers Did you know?
satisfied? Online shoppers abandon 68% of
55% of online shoppers will share the time – consider implementing
a negative experience with friends tools to help capture leads and
and family - be sure they don’t reduce abandoned carts on your
have any on your site! eCommerce site
23 24 25 26 27 28 29
FIRST DAY OF The Jewish Near Year Health Sports Day in ROSH HASHANA
FALL (Rosh Hashana) is coming Japan is coming up! RELIGIOUS
GLOBAL up and many will bring Start promoting sporting goods
household gifts to family and health products already now
for the holiday dinner to your Japanese customers!
30
OCTOBER 2019
30 1 2 3 4 5 6
Columbus Day is a great New phone models
way to clear out summer are usually announced
merchandise left over in September, making
after Prime Day and October prime time for
Labor Day sales consumers to snag last
years cell phone at a
reduced price
7 8 9 10 11 12 13
LABOUR DAY YOM KIPPUR China’s Singles day Many Indian retailers
ACT, NSW, SA, AUSTRALIA RELIGIOUS is coming up soon saw a 40% increase in
(November 11th) sales during the Festival
be sure to plan in of Lights Diwali cater to
advance! your Indian customers
with special campaigns
already now
14 15 16 17 18 19 20
COLUMBUS DAY Now is the time to Winter is almost The holiday season is
US launch your here! coming up soon!
Halloween campaigns! Put the summer stock on the Review Deloitte’s Holiday Retail
Shoppers are ready - is clearance rack - consumers Survey to plan the best holiday
HEALTH-SPORTS DAY
your online store? expect to see 50% off summer strategy
JAPAN goods by now
21 22 23 24 25 26 27
Did you know: Halloween is the NATIONAL KANGAROO Peak Sales are Just DIWALI
China's eCommerce growth third largest retail AWARENESS DAY Six Weeks Away! INDIA
surpassed the US in 2016, and event in the UK! AUSTRALIA Check inventory, planned
is expected to exceed $2 trillion Stock up your online store with promotions, fulfillment, customer
by 2019. Keep that in mind when ghouls and goodies service and digital marketing
you prepare for Singles Day next strategy before Black Friday/
month! Cyber Monday
28 29 30 31 1 2 3
It’s not too late! HALLOWEEN
Offer last minute offers for US
late Halloween shoppers
#trickortreat
NOVEMBER 2019
29 30 31 30 1 2 3
ALL SAINTS DAY Single’s Day tip
RELIGIOUS 31% of Chinese consumers
made a purchase through
WeChat. Make sure your
eCommerce operation is ready!
4 5 6 7 8 9 10
CULTURE DAY Did you know? You don’t have to be on Don’t let fulfillment Did you know?
JAPAN 35.5% of shoppers start Alibaba to sell on Singles get you down! On Labour Thanksgiving Day
their holiday season shopping day! See how to manage holiday in Japan (Nov 23), festivals take
before thanksgiving! Don’t wait Get your 11.11 promotions ready. fulfillment like a pro place to encourage people
too long to launch your holiday Most people shop for apparel and to think about peace and
season campaigns! household supplies on this day the environment? Consider
promoting green items to your
Japanese customers
11 12 13 14 15 16 17
VETERANS DAY Did you know? Are you ready?
US Consumers love buying Consumers love buying
electronics, toys, clothing, electronics, toys, clothing, beauty
beauty products and products and footwear on
SINGLES DAY Thanksgiving and Cyber Monday
footwear on Thanksgiving
CHINA and Cyber Monday
18 19 20 21 22 23 24
Are you ready for Dive deep into Brits spent 4.5 billion LABOUR MOTHER'S DAY
Cyber Monday? abandoned cart products pounds on Boxing Day THANKSGIVING DAY RUSSIA
Mobile shopping exceeded $2 Because 54% of customers will (that’s double their JAPAN
billion on Cyber Monday. Make purchase a product left in their spending on Black Friday!)
sure you get in on the action with cart if it is offered at a lower Make sure you offer big discounts
sales and special offers price in advance for your UK
customers
25 26 27 28 29 30 30
Did you know? BOXING DAY It’s not too late! THANKSGIVING BLACK FRIDAY SMALL BUSINESS
Americans spent $2.87 billion MULTIPLE Remind customers to skip the DAY MULTIPLE SATURDAY
online on Thanksgiving, $5.8 lines and get top products at low MULTIPLE
US
billion during black Friday and prices online
$6.59 billion on cyber Monday!
That’s a lot of online shipping!
DECEMBER 2019
25 26 27 28 29 30 1
Plan on selling big
ticket items this
holiday season?
27% of shoppers would buy items
that cost over $1000 if offered a
free return
2 3 4 5 6 7 8
CYBER MONDAY It’s ok to extend Retailers increase email
GLOBAL Cyber Monday sales! frequency by roughly 50%
Late-shoppers might expect to during the holiday season
see even steeper discounts Don’t be afraid to send out
promotions and reminders all
season long
9 10 11 12 13 14 15
GREEN MONDAY It’s time to switch Use retargeting to Shoppers buy for multiple
US gears from Cyber offer shoppers special people during the holiday
Monday and spread discounts on items left season consider bundling
holiday cheer in time for in their cart from Black gifts
Christmas and New Years Friday/Cyber Monday
16 17 18 19 20 21 22
FREE SHIPPING Plan accordingly Reminder: WINTER SOLSTICE
DAY Sell Goods with a high Remind late shoppers to get NORTHEN HEMISPHERE
GLOBAL return rate (like fitted apparel their orders in to ensure arrival
Many merchants offer free and high fashion)? - make sure by Christmas SUPER SATURDAY
shopping December 16th - to identify return cost when MULTIPLE
extend the offer to all your planning your forecast
customers!
23
24 25 26 27 28 29
Reminder: CHRISTMAS DAY UPS handled 1.4 million Reminder:
Last day for RELIGIOUS returns after Christmas Post-holiday shoppers
expedited Offer exclusive discounts on expect to see discounts of 40-
shipping exchanges to reduce returns 50% on clothing, toys, holiday
gifts and decorations
NEW YEAR’S EVE

30 GLOBAL 31
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