Crystalyn R.

Lumague

Activity: Create a Commercial (For Business Students)

How To Play "Create a Commercial"

1. Arrange the students into groups of four or five.

2. Inform the students that they are no longer merely students. They are now top-notch,
highly successful advertising executives. Advertising executives know how to use
persuasive writing in commercials, making the audience experience a wide variety of
emotions.
3. Ask the students to share examples of commercials that they remember. Did the
commercials make them laugh? Did they inspire hope, fear, or hunger?
4. Once the students have discussed a few examples, explain that they will now be given an
illustration of a strange object; each group receives a unique illustration.
5. Once each group has received an illustration, they must then decide the function of the
object (perhaps invent a brand new product), give the product a name, and create a 30 –
60 second commercial script with multiple characters. The commercial should use any
means available to convince the audience that they need and want the product.

After the writing process has been completed, give the groups five to ten minutes to practice
performing the commercial. It isn’t too important for them to memorize the lines; they can have
the script in front of them, or use improvisation to get them through the material

Once the groups have created and practiced their advertisement, it is time to perform. Each group
takes a turn presenting their commercial.

4Cs

Critical Thinking - Critical thinking enhances language and presentation skills. Thinking clearly
and systematically can improve the way we express our ideas. The students will be able to think
ideas regarding the product that they will showcase in the commercial. Critical thinking plays a
crucial role in evaluating new ideas, selecting the best ones and modifying them if necessary.

Communication- The group should have good communication because they need to understand
each other and they need to communicate well to the audience. The commercial should clearly
explain the need for the product in the society.

Collaboration- This activity will show collaboration because every member of the group needs
to give his/her ideas and inputs. In doing the commercial, they will also need to be cooperative
with each other to have a good output.
Creativity- The student’s creativity will develop in the activity because they will make a
commercial and be creative in the script and props that they will use. The commercial should be
creative and effectively written and is presented well.