Faculty of Design

Higher Education Division

DDM10006
Typography for Screen and Motion
Brief 2
Semester 2 2018

Creation date: 17/09/2018

School of Design
Brief
Higher Education Division
Project Brief

DDM10006 Semester 2 2018

Brief 2: Information motion graphics
Project weighting – 50%

1. Project Overview
2. Explanation of the Assignment
2.1 Brief
2.2 Design Limitations
2.3 Considerations
3. Requirements and Deliverables
4. Project Deadline
5. Learning Objectives
6. Reading Materials
7. Assessment Method, Criteria and Breakdown

1 Project Overview

Construct a 60 second (exactly) information motion graphics project.

2 Explanation of the Assignment

2.1 Brief

Building on the lectures and tutorial exercises, create a motion graphics project that clearly and in an
engaging manner relates detailed statistical information in an illustrative and data friendly presentation. The
objective is to clearly communicate changes in statistical data supplied through the Australian Bureau of
Statistics (ABS) http://www.abs.gov.au/ . Information needs to come from the ABS site and you must state
this somewhere within the project. You can use additional Statistics sites if required
You will apply this information to one of the following a not for profit organisation, a company or government
organisation. You will need to supply an ending with contact information and corporate devices.

This motion design work should be imaginative, illustrative, typographic, numeric, symbol, the style and
interpretation should be appropriate to the subject matter.

The work will reflect the skills and concepts developed throughout the semester and provide a means of
personal expression.

The work must be created in Adobe After Effects, Photoshop, Illustrator and other technologies as
appropriate.

Images, music and sound effects can be used to create appropriate effect eg clarity of message, drama etc.
Please make sure copyright considerations are observed.

2.2 Design Limitations

There are no imposed design limitations except for the mentioned technical specifications and
considerations below.

2.3 Considerations

Outcomes should exhibit:

 Application of principles of narrative structure
 Reflection on the application of screen based ideas to Typography
 Application of typographical design in a screen based context
 Ability to extend screen ideas
 Appropriate contextualization of project.
3 Requirements and deliverables

The final work must conform to the following technical specifications:

Movie file:
 HD1080 / 25fps / Vimeo HD / mp4 (Vimeo HD)
 Dimensions 1920x1080 pixels: duration 60 seconds

Workbook
Content must include:
 Research, scripts, sketches, storyboards, style inspiration, style frames, sequence stills, references.
(minimum 11 pages)
 A4 horizontal format (210h x 297w)

4 Project Deadlines

Week 7 (project week 1)

In class introduction of project and discussion.

Week 8 (project week 2)

Storyboards (minimum of 12 frames), initial narrative script, research and design enquiry documents.

Week 9 (project week 3) 10% of mark

Presentation of animatic sequence, refined narrative script and initial style frame.
Animatic and Pinterest (or other) style treatment (3 options)
 Format: HD1080 / 25fps / Vimeo HD / mp4
 Demonstrate timing
 Demonstrate movement dynamics
 Demonstrate voice over and sound effects

Week 12 (project week 6) 10% of mark

Formal presentation of works-in-progress project for peer review and refinement.

Final submission. Designated time and place to be confirmed

5 Learning objectives

 To be able to identify and understand appropriate design responses, methodologies and processes.
 To have the skills to generate, articulate and debate concept and design development
 To be able to articulate project outcomes within a framework of professional practice
 To understand design responsibility and the rights of others (copyright)

6 Reading Materials

Due to the constantly changing nature of multimedia design technologies and applications, up to
date reading guides and examples will be distributed via Blackboard

7 Assessment Method, Criteria and Breakdown

This assignment is taught using a Project-based learning methodology. Via in-class consultation,
your Lecturer will guide and direct your enquiries in this area of study. The project is related to a real
life, design-industry outcome. You are expected to organize your own work and manage your
workload in class, and outside. A wide exploration of tools, techniques and innovations in form and
content should be explored, and integrated into your submission.
Project Assessment
DDM10006 Semester 2 2018
Brief 2: Motion infographics project
Project weighting 50%

Student Name:

Submitted by deadline: Yes [ ] No - Number of days late [ ] 10% to be subtracted per day

Concept Development & Innovation: ___ / 30

Style frames, Concept development and resolve

Typography & Visual Design: ___ / 30

Application of corporate image Typography and Design principles
Use of Colour
Use of Composition
Consistency of visual style

Timing & Animation: ___ / 20

Appropriate movement dynamics for content
Appropriate timing and audio dynamics for content
Use of animation principles
Sound timing and sound application

Resolution / Presentation Quality: ___ / 20

Performed week 3 and week 12 presentations (10% each)
and met all requirements

___ / 100

Comments

Lecturer: