INDEX
1 Introduction 2
2 Company Profile 3-4
3 Training 5-9
4 Training Methods Adopted by Samsung 10-20
5 Conclusion 21
2
INTRODUCTION
At Samsung group and Samsung electronics, our products and approach to business are held to only the highest
standards so that we can more effectively contribute to a better world.
At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior
products and services that contribute to a better global society.
Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the
world, and give them the resources they need to be the best at what they do. The result is that all of our
products—from memory chips that help businesses store vital knowledge to mobile phones that connect
people across continents— have the power to enrich lives. And that’s what making a better global society all
is about.
Our Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct
and these core values are at the heart of every decision we make.
People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of
opportunities to reach their full potential.
Excellence
Change
In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we
have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our
company toward long-term success.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated
to being a socially and environmentally responsible corporate citizen in every community where we operate
around the globe.
Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the
Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and
to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these
efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision,
Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s
top five brands by 2020. To this end, Samsung has also established three strategic approaches in its
management: “Creativity,” “Partnership,” and “Talent.” Samsung is excited about the future. As we build on
our previous accomplishments, we look forward to exploring new territories, including health, medicine, and
biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1
business going forward.
Samsung's History
From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the
world's leading electronics companies, specialising in digital appliances and media semiconductors,
memory and system integration. Today Samsung's innovative and top quality product and processes are
world recognised. This timeline captures the major milestone in Samsung's history, showing how the
company expanded its product line and reach, grew its revenue and market share, and has followed its
mission of making life better for consumer around the world.
5
TRAINING
Definition of Training
Dale S. Beach defines training as ‘the organized procedure by which people learn knowledge and/or skill for
a definite purpose’. Training refers to the teaching and learning activities carried on for the primary purpose
of helping members of an organization acquire and apply the knowledge, skills, abilities, and attitudes
needed by a particular job and organization.
According to Edwin Flippo, ‘training is the act of increasing the skills of an employee for doing a particular
job’.
Every organization should provide training to all the employees irrespective of their qualifications and skills.
2. Organizational complexity:
With modern inventions, technological upgradation, and diversification most of the organizations have
become very complex. This has aggravated the problems of coordination. So, in order to cope up with the
complexities, training has become mandatory.
3. Human relations:
Every management has to maintain very good human relations, and this has made training as one of the
basic conditions to deal with human problems.
4. To match employee specifications with the job requirements and organizational needs:
An employee’s specification may not exactly suit to the requirements of the job and the organization,
irrespective of past experience and skills. There is always a gap between an employee’s present
specifications and the organization’s requirements. For filling this gap training is required.
Importance of Training:
Training of employees and managers are absolutely essential in this changing environment. It is an
important activity of HRD which helps in improving the competency of employees. Training gives a lot of
benefits to the employees such as improvement in efficiency and effectiveness, development of self-
confidence and assists everyone in self-management.
The stability and progress of the organization always depends on the training imparted to the employees.
Training becomes mandatory under each and every step of expansion and diversification. Only training can
improve the quality and reduce the wastages to the minimum. Training and development is also very
essential to adapt according to changing environment.
Training methods
Many methods of training are available- each has certain advantages and disadvantages. Here we list the
different methods of training you can comment on the pros and cons and make the examples concrete by
imagining how they could be applied in training truck drivers.
1. Technology-Based Learning
The forms of training with technology are almost unlimited. A trainer also gets more of the learner’s
involvement than in any other environment and trainees have the benefit of learning at their own pace.
Example: In the trucking industry one can imagine interactive multimedia training on tractor-trailers
followed by a proficiency test to see how well the employee knows the truck.
2. Simulators
Most simulators are very expensive but for certain jobs, like learning to fly a 747, they are indispensable.
Astronauts also train extensively using simulators to imitate the challenges and micro-gravity experienced
on a space mission. The military also uses video games to train soldiers.
Example: Truck drivers could use simulators to practice responding to dangerous driving situations.
3. On-The-Job Training
Jumping right into work from day one can sometimes be the most effective type of training.
Read the manual - a rather boring, but thorough way of gaining knowledge of about a task.
A combination of observation, explanation and practice.
Trainers go through the job description to explain duties and answer questions.
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Use the intranet so trainees can post questions concerning their jobs and experts within the company can
answer them.
On-the-job training gives employees motivation to start the job. Some reports indicate that people learn
more efficiently if they learn hands-on, rather than listening to an instructor. However, this method might
not be for everyone, as it could be very stressful.
Example: New trucking employees could ride with experienced drivers. They could ask questions about
truck weigh stations, proper highway speeds, picking up hitchhikers, or any other issues that may arise.
4. Coaching/Mentoring
Hire professional coaches for managers (see our HR.com article on Understanding Executive Coaching)
Set up a formal mentoring program between senior and junior managers
Implement less formal coaching/mentoring to encourage the more experienced employees to coach the
less experienced.
Coaching/mentoring gives trainees the chance to ask questions and receive thorough and honest answers -
something they might not receive in a classroom with a group of people.
Example: Again, truck drivers could gain valuable knowledge from more experienced drivers using this
method.
5. Lectures
It seems the only advantage to a lecture is the ability to get a huge amount of information to a lot of people
in a short amount of time. It has been said to be the least effective of all training methods. In many cases,
lectures contain no form of interaction from the trainer to the trainee and can be quite boring. Studies show
that people only retain 20 percent of what they are taught in a lecture.
Example: Truck drivers could receive lectures on issues such as company policies and safety.
These most likely take place in a classroom where a group of people discuss issues.
For example, if an unfamiliar program is to be implemented, a group discussion on the new program would
allow employees to ask questions and provide ideas on how the program would work best.
A better form of training than lectures, it allows all trainees to discuss issues concerning the new program. It
also enables every attendee to voice different ideas and bounce them off one another.
Example: Truck drivers could have group discussions and tutorials on safety issues they face on the road.
This is a good way to gain feedback and suggestions from other drivers.
7. Role Playing
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Role playing allows employees to act out issues that could occur in the workplace. Key skills often touched
upon are negotiating and teamwork.
A role play could take place between two people simulating an issue that could arise in the workplace. This
could occur with a group of people split into pairs, or whereby two people role play in front of the
classroom.
Role playing can be effective in connecting theory and practice, but may not be popular with people who
don´t feel comfortable performing in front of a group of people.
Example: Truck drivers could role play an issue such as a large line-up of trucks is found at the weighing
station and one driver tells another that he might as well go ahead and skip the whole thing. Or role play a
driver who gets pulled over by a police officer and doesn´t agree with the speeding charge.
8. Management Games
Management games simulate real-life issues faced in the workplace. They attract all types of trainees
including active, practical and reflective employees.
Example: In a trucking business, managers could create games that teach truckers the impact of late
deliveries, poor customer service or unsafe driving.
9. Outdoor Training
A nice break from regular classroom or computer-based training, the usual purpose of outdoor training is to
develop teamwork skills.
Wilderness or adventure training - participants live outdoors and engage in activities like whitewater
rafting, sailing, and mountain climbing.
Low-impact programming - equipment can include simple props or a permanently installed "low ropes"
course.
High-impact programming - Could include navigating a 40-foot "high ropes" course, rock climbing, or
rappelling.
Outgoing and active participants may get the most out of this form of training. One risk trainers might
encounter is distraction, or people who don´t like outdoor activities.
Example: As truck drivers are often on the road alone, they could participate in a nature-training course
along with depot personnel to build esprit de corps.
Films and videos can be used on their own or in conjunction with other training methods.
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To be truly effective, training films and videos should be geared towards a specific objective. Only if they
are produced effectively, will they keep the trainees attention. They are also effective in stimulating
discussion on specific issues after the film or video is finished.
Films and videos are good training tools, but have some of the same disadvantages as a lecture - i.e., no
interaction from the trainees.
A few risks to think about - showing a film or video from an outside source may not touch on issues directly
affecting a specific company. Trainees may find the information very interesting but irrelevant to their
position in the company.
Some trainers like to show videos as a break from another training method, i.e. as a break from a lecture
instead of a coffee break.
This is not a good idea for two reasons. One: after a long lecture, trainees will usually want a break from any
training material, so a training film wouldn´t be too popular. Two: using films and videos solely for the
purpose of a break could get expensive.
Example: Videos for truckers could show the proper way to interact with customers or illustrate preventive
maintenance techniques.
Case studies provide trainees with a chance to analyze and discuss real workplace issues. They develop
analytical and problem-solving skills, and provide practical illustrations of principle or theory. They can also
build a strong sense of teamwork as teams struggle together to make sense of a case.
All types of issues could be covered - i.e. how to handle a new product launch.
Example: Truck drivers could use case studies to learn what issues have been faced in the trucking industry
in the past and what they could do if a similar situation were to occur.
Basically planned reading is pre-stage preparation to more formal methods of training. Some trainees need
to grasp specific issues before heading into the classroom or the team-building session
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Samsung’s invests heavily on employee training and development which is core to the company’s success.
The objective is to secure bright and innovative team members to lead the digital era.
Samsung Electronics Australia has systematic training programs to cultivate experts in the areas of sales and
marketing. We develop our people to become leaders at the forefront of technology and innovative business.
Training Operations:
The quality of employees and their development through training and education are major factors in
determining long-term profitability of a small business. If you hire and keep good employees, it is good policy
to invest in the development of their skills, so they can increase their productivity.
Training often is considered for new employees only. This is a mistake because ongoing training for current
employees helps them adjust to rapidly changing job requirements.
Position training
From new recruit to management training specific to each position is delivered to our trained staffs with the
skill set required to given position.
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Engineering training
Included in engineering training are engineering basic course, advance course, specialist seminar. Engineering
basic course is design to teach engineering skills by giving comprehensive and systematic understanding on
engineering including design procurement and construction project management. Advance course offers in
depth on the job education for the required discipline. During specialist seminars findings from study activities
technology information and application technology by discipline are introduce to communicate and share new
technology.
Job training
Job training newly launch program to systematically develop job capabilities is structured to nurture
knowledge competencies and mid set required for job. The training aimed at fostering job related skills and
expertise is composed of job basic course, job intensive course, job expert course.
Globalization training
With an aim to develop foreign language skills and promote smooth communication at our overseas project
the regular in hose program is comprised of Samsung group language test prep course and practical English
conversation course with curriculum broke down based on the score of speaking test. Furthermore courses to
help you improve business writing, meeting, presentation, communication, negotiation skills are provided to
help your career. Those who want to take advantage of 5 day workweek and wish to study during weekend
can continuously benefit from the program. You can continuously take Samsung group collective course to
enhance business skills.
IT training
MS excel and PowerPoint course for professional office automation, e-test preparation course for IT
professional certification are upgraded for your service. Including financial management education and legal
matter course, business general training allows you to acquire basic understanding of engineering and general
business while raising efficiency in operation.
The training is to nurture core talent in the organization. Among the program regional specialist course is
designed to develop global competitiveness while global biz. Leadership course to nurture people ready from
global challenge. The training further provides various programs including SLP course to identify next
generation business leaders. Samsung MBA course to nurture strategic members who can lead ever changing
business environment of the new millennium, and evening graduate course to horn business skills of Samsung
engineering staff.
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Purpose of Training
Creating a pool of readily available and adequate replacements for personnel who may leave or move
up in the organization.
Enhancing the company's ability to adopt and use advances in technology because of a sufficiently
knowledgeable staff.
Building a more efficient, effective and highly motivated team, which enhances the company's
competitive position and improves employee morale.
Research has shown specific benefits that a small business receives from training and developing its workers,
including:
Increased productivity.
Reduced employee turnover.
Increased efficiency resulting in financial gains.
Decreased need for supervision.
Employees frequently develop a greater sense of self-worth, dignity and well-being as they become more
valuable to the firm and to society. Generally, they will receive a greater share of the material gains that result
from their increased productivity. These factors give them a sense of satisfaction through the achievement of
personal and company goals.
The model below traces the steps necessary in the training process:
Organizational Objectives
Needs Assessment
Is There a Gap?
Training Objectives
Select the Trainees
Select the Training Methods and Mode
Choose a Means of Evaluating
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Administer Training
Evaluate the Training
Your business should have a clearly defined strategy and set of objectives that direct and drive all the decisions
made especially for training decisions. Firms that plan their training process are more successful than those
that do not. Most business owners want to succeed, but do not engage in training design that promise to
improve their chances of success. Why? The five reasons most often identified are:
Time - Small businesses managers find that time demands do not allow them to train employees.
Getting started - Most small business managers have not practiced training employees. The training
process is unfamiliar.
Broad expertise - Managers tend to have broad expertise rather than the specialized skills needed for
training and development activities.
Lack of trust and openness - Many managers prefer to keep information to themselves. By doing so
they keep information from subordinates and others who could be useful in the training and development
process.
Scepticisms as to the value of the training - Some small business owners believe the future cannot
be predicted or controlled and their efforts, therefore, are best centred on current activities i.e., making money
today.
A well-conceived training program can help your firm succeed. A program structured with the company's
strategy and objectives in mind has a high probability of improving productivity and other goals that are set
in the training mission.
For any business, formulating a training strategy requires addressing a series of questions.
The purpose of formulating a training strategy is to answer two relatively simple but vitally important
questions:
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(2) What should our business be? Armed with the answers to these questions and a clear vision of its mission,
strategy and objectives, a company can identify its training needs.
Training needs can be assessed by analysing three major human resource areas: the organization as a whole,
the job characteristics and the needs of the individuals. This analysis will provide answers to the following
questions:
Begin by assessing the current status of the company how it does what it does best and the abilities of your
employees to do these tasks. This analysis will provide some benchmarks against which the effectiveness of
a training program can be evaluated. Your firm should know where it wants to be in five years from its long-
range strategic plan. What you need is a training program to take your firm from here to there.
Second, consider whether the organization is financially committed to supporting the training efforts. If not,
any attempt to develop a solid training program will fail.
Next, determine exactly where training is needed. It is foolish to implement a companywide training effort
without concentrating resources where they are needed most. An internal audit will help point out areas that
may benefit from training. Also, a skills inventory can help determine the skills possessed by the employees
in general. This inventory will help the organization determine what skills are available now and what skills
are needed for future development.
Also, in today's market-driven economy, you would be remiss not to ask your customers what they like about
your business and what areas they think should be improved. In summary, the analysis should focus on the
total organization and should tell you
Once you have determined where training is needed, concentrate on the content of the program. Analyze the
characteristics of the job based on its description, the written narrative of what the employee actually does.
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Training based on job descriptions should go into detail about how the job is performed on a task-by-task
basis. Actually doing the job will enable you to get a better feel for what is done.
Individual employees can be evaluated by comparing their current skill levels or performance to the
organization's performance standards or anticipated needs. Any discrepancies between actual and anticipated
skill levels identify a training need.
Selection of Trainees
Once you have decided what training is necessary and where it is needed, the next decision is who should be
trained? For a small business, this question is crucial. Training an employee is expensive, especially when
he or she leaves your firm for a better job. Therefore, it is important to carefully select who will be trained.
Training programs should be designed to consider the ability of the employee to learn the material and to use
it effectively, and to make the most efficient use of resources possible. It is also important that employees be
motivated by the training experience. Employee failure in the program is not only damaging to the employee
but a waste of money as well. Selecting the right trainees is important to the success of the program.
Training Goals
The goals of the training program should relate directly to the needs determined by the assessment process
outlined above. Course objectives should clearly state what behaviour or skill will be changed as a result of
the training and should relate to the mission and strategic plan of the company. Goals should include
milestones to help take the employee from where he or she is today to where the firm wants him or her in the
future. Setting goals helps to evaluate the training program and also to motivate employees. Allowing
employees to participate in setting goals increases the probability of success.
Training Methods
There are two broad types of training available to small businesses: on-the-job and off-the-job techniques.
Individual circumstances and the "who," "what" and "why" of your training program determine which
method to use.
On-the-job training is delivered to employees while they perform their regular jobs. In this way, they do
not lose time while they are learning. After a plan is developed for what should be taught, employees should
be informed of the details. A timetable should be established with periodic evaluations to inform employees
about their progress. On-the-job techniques include orientations, job instruction training, apprenticeships,
internships and assistantships, job rotation and coaching.
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Off-the-job techniques include lectures, special study, films, television conferences or discussions, case
studies, role playing, simulation, programmed instruction and laboratory training. Most of these techniques
can be used by small businesses although, some may be too costly.
Orientations are for new employees. The first several days on the job are crucial in the success of new
employees. This point is illustrated by the fact that 60 percent of all employees who quit do so in the first ten
days. Orientation training should emphasize the following topics:
Some companies use verbal presentations while others have written presentations. Many small businesses
convey these topics in one-on-one orientations. No matter what method is used, it is important that the
newcomer understand his or her new place of employment.
Lectures present training material verbally and are used when the goal is to present a great deal of material
to many people. It is more cost effective to lecture to a group than to train people individually. Lecturing is
one-way communication and as such may not be the most effective way to train. Also, it is hard to ensure that
the entire audience understands a topic on the same level; by targeting the average attendee you may
undertrained some and lose others. Despite these drawbacks, lecturing is the most cost-effective way of
reaching large audiences.
Role playing and simulation are training techniques that attempt to bring realistic decision making
situations to the trainee. Likely problems and alternative solutions are presented for discussion. The adage
there is no better trainer than experience is exemplified with this type of training. Experienced employees can
describe real world experiences, and can help in and learn from developing the solutions to these simulations.
This method is cost effective and is used in marketing and management training.
Audio-visual methods such as television, videotapes and films are the most effective means of providing
real world conditions and situations in a short time. One advantage is that the presentation is the same no
matter how many times it's played. This is not true with lectures, which can change as the speaker is changed
or can be influenced by outside constraints. The major flaw with the audiovisual method is that it does not
allow for questions and interactions with the speaker, nor does it allow for changes in the presentation for
different audiences.
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Job rotation involves moving an employee through a series of jobs so he or she can get a good feel for the
tasks that are associated with different jobs. It is usually used in training for supervisory positions. The
employee learns a little about everything. This is a good strategy for small businesses because of the many
jobs an employee may be asked to do.
Apprenticeships develop employees who can do many different tasks. They usually involve several related
groups of skills that allow the apprentice to practice a particular trade, and they take place over a long period
of time in which the apprentice works for, and with, the senior skilled worker. Apprenticeships are especially
appropriate for jobs requiring production skills.
Internships and assistantships are usually a combination of classroom and on-the-job training. They
are often used to train prospective managers or marketing personnel.
Programmed learning, computer-aided instruction and interactive video all have one thing in common:
they allow the trainee to learn at his or her own pace. Also, they allow material already learned to be bypassed
in favour of material with which a trainee is having difficulty. After the introductory period, the instructor
need not be present, and the trainee can learn as his or her time allows. These methods sound good, but may
be beyond the resources of some small businesses.
Laboratory training is conducted for groups by skilled trainers. It usually is conducted at a neutral site
and is used by upper- and middle management trainees to develop a spirit of teamwork and an increased ability
to deal with management and peers. It can be costly and usually is offered by larger small businesses.
Trainers
Who actually conducts the training depends on the type of training needed and who will be receiving it. On-
the-job training is conducted mostly by supervisors; off-the-job training, by either in-house personnel or
outside instructors.
In-house training is the daily responsibility of supervisors and employees. Supervisors are ultimately
responsible for the productivity and, therefore, the training of their subordinates. These supervisors should be
taught the techniques of good training. They must be aware of the knowledge and skills necessary to make a
productive employee. Trainers should be taught to establish goals and objectives for their training and to
determine how these objectives can be used to influence the productivity of their departments. They also must
be aware of how adults learn and how best to communicate with adults. Small businesses need to develop
their supervisors' training capabilities by sending them to courses on training methods. The investment will
pay off in increased productivity.
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There are several ways to select training personnel for off-the-job training programs. Many small businesses
use in-house personnel to develop formal training programs to be delivered to employees off line from their
normal work activities, during company meetings or individually at prearranged training sessions.
There are many outside training sources, including consultants, technical and vocational schools, continuing
education programs, chambers of commerce and economic development groups. Selecting an outside source
for training has advantages and disadvantages. The biggest advantage is that these organizations are well
versed in training techniques, which is often not the case with in-house personnel.
The disadvantage of using outside training specialists is their limited knowledge of the company's product or
service and customer needs. These trainers have a more general knowledge of customer satisfaction and needs.
In many cases, the outside trainer can develop this knowledge quickly by immersing himself or herself in the
company prior to training the employees. Another disadvantage of using outside trainers is the relatively high
cost compared to in-house training, although the higher cost may be offset by the increased effectiveness of
the training. Whoever is selected to conduct the training, either outside or in-house trainers, it is important that
the company's goals and values be carefully explained.
Training Administration
Having planned the training program properly; you must now administer the Training to the selected
employees. It is important to follow through to make sure the goals are being met. Questions to consider
before training begins include:
Location.
Facilities.
Accessibility.
Comfort.
Equipment.
Timing.
Careful attention to these operational details will contribute to the success of the training program. An
effective training program administrator should follow these steps:
Following these steps will help an administrator develop an effective training program to ensure that the
firm keeps qualified employees who are productive, happy workers. This will contribute positively to the
bottom line.
Evaluation of Training
Training should be evaluated several times during the process. Determine these milestones when you
develop the training. Employees should be evaluated by comparing their newly acquired skills with the skills
defined by the goals of the training program. Any discrepancies should be noted and adjustments made to
the training program to enable it to meet specified goals. Many training programs fall short of their
expectations simply because the administrator failed to evaluate its progress until it was too late. Timely
evaluation will prevent the training from straying from its goals.
Training Cycle
This initial stage of the training cycle addresses finding out if there is, or identifying, training need. If a need
is identified, it is at this stage that who needs trained (target audience), in what and how you will know the
training has had the intended impact success criteria of the training should be identified. This stage will help
those who identify training needs to consider why the training is required and its expected outcome and impact.
How you will measure if the training has met the original need i.e. brought about intended change in behaviour,
performance.
This stage covers planning, design and development of magistrate training. It aims to ensure that a systematic
and consistent approach is adopted for all training solutions. Training solutions cover face to face training
and open and flexible learning including e-learning.
This stage of the training cycle ensures that the delivery of the training is effective and provides opportunities
for the learners to learn. This will involve choosing the most appropriate format for meeting training needs,
and taking advantage of different training methods.
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This stage of the training cycle is concerned with ensuring that all learning outcomes are applied and
reinforced in practice within the court environment. This stage will help those who monitor the development
of individual learners and review their progress.
This stage of the training cycle deals with the collection, analysis and presentation of information to establish
the improvement in performance that results from this. This stage will help those who evaluate learning
programmes, or who respond to developments in learning, or plan and introduce improvements in learning
interventions
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CONCLUSION
On the basis of the analysis made, the following conclusions are drawn:
Maximum trainees are working in the organization for more than five years.
75% of employees are aware of the company’s vision and mission.
Maximum of employees finds healthy environment at the work place.
Maximum said that they get help whenever they required.
All the employees are satisfied with the training and development program given to them.
The training and development program given to employees is completely successful in
improving once understanding about the requirement and responsibility of joy.
The training program has helped in developing skills of employees.
After attending the training program most of the workers find their attitude better towards the
job.
Maximum employees find cooperation between the management and the workers.
More than half number of employees said that all the employees are treated similarly without
bias and prejudice.