According to Amromin & Chakravorti (2009), the demand for small denomination
currencies such as coins and small bills are declining when it comes to certain kinds transactions.
For this reason, cashless transactions, utilizing electronic currency known as e-wallets, have been
booming for the past ten to fifteen years. The use of e-wallets, that would be within smart cards,
help in eliminating the need for money in micro-transactions that are particularly prevalent around
the campus. It would help reduce the risk of losing physical money and allow easier access to
financing for students within and outside the campus. This would also help the vendors and service
providers by being able to provide faster and more efficient transactions. However, the use of such
would result in various security risks such as leaked data and hacking. The technology within the
smart cards can be augmented by applying the only recently developed technology known as
blockchain.
The use of blockchain technology in securing data is essential to reduce the risk of falsified
and fraudulent data by storing the financial data that come with the e-wallets in ‘blocks’ that
require the approval of each side of the transaction known as a node in order to be included in the
‘chain’ of accounting ledgers in a decentralized network that is available to the users. In an article
by Orcutt (2015), it would be hard for attackers to manipulate the data within the system because
they would need to break into the encryption for every block and do it for every block in the chain
which requires massive computing power. Another reason to use blockchain technology is to
increase the efficiency of the transaction made using the smart card. The data stored for every
1
transaction would be readily available to the users and would potentially eliminate the need for
traditional point of sale systems and thus reduce expenses that come with it.
In this study, the proponents would seek to understand the factors that affect technology
acceptance of De La Salle University with smart cards supported by blockchain technology as the
new technology. Given the rising number of educational institutions using this type of technology
around the world, how would the Lasallian community accept the use of smart cards using
blockchain technology?
The general objective of this study is to determine the technology acceptance or intention
to use of the Lasallian community with smart cards supported by blockchain technology. The
3. To what extent does technology readiness affect the impact of perceived usefulness
on intention to use.
5. To what extent does technology readiness affect the impact of perceived ease of use
on intention to use.
2
7. To what extent does perceived ease of use affect intention to use.
9. To what extent does perceived ease of use affect the impact of perceived usefulness
on intention to use.
10. To gather personal insights from the interviewees concerning the survey and the results
thereof.
This study is rooted on four relevant theories. The Theory of Reasoned Action promulgated
by Ajzen & Fishbein (1977) discusses why human beings behave the way that they do. From this,
stems the Technology Acceptance Model by Davis (1989) which discusses how a person would
adopt a certain new technological innovation within their respective lives. Merging with this is
Bandura’s social cognitive theory which proposes that humans behave the way they do when they
observe it from an outside source, may it be family, friends, or media. The researchers hope to
ground their study with the concepts of the theories stated above so that the resulting theoretical
model would be useful to educational institutions especially here in the Philippines as technology
is rapidly growing to become an all consumptive aspect in the field of education. In order to do
this, the starting point of this study is the understanding of human- technology interaction [Dix,
3
1.5 Operational Framework
Putting into mind the theoretical framework given above, this study aims to determine the
As in figure 1.1 above, a latent variable called technology readiness is presented. This
represents the ability of people to adapt to new technology (Parasuraman, 2000). With that being
said, technology readiness is therefore an individualistic characteristic. Presented above is also the
four dimensions under technology readiness. Namely they are: (1) optimism - a positive view of
technology and a belief that it offers people control, flexibility, and efficiency in their lives; (2)
perceived lack of control over technology and feeling of being overwhelmed by it; and (4)
insecurity - distrust of technology, stemming from skepticism about its ability to work properly
and concerns about its potential, harmful consequences (Parasaruman & Colby, 2015, p.60). In
4
this study, technology readiness is deemed as an external variable. This variable then affects a
single person’s perceived usefulness and perceived ease of use when it comes to technology as
stated by the 1989 model of Technology Acceptance by Davis. In relation, technology readiness
also also affects a person’s intention to use the new technology as promulgated by the study of
In summary, this specific model explains why a person would accept or reject technology
from the viewpoint of technology-specific characteristics. In accordance with the model proposed
by Tugas (2017), this research study also employs the use of human specific characteristics such
as technology readiness as stated above since technology acceptance is a behavior that is affected
1. The responses to the questions asked to the students and faculty of De La Salle University
about the perceived ease of use, the perceived usefulness, and the technology readiness of smart
cards and blockchain technology is deemed to be truthful and is a stable authority of individual
2. The responses according to their differences and beliefs about the use of of smart cards and
blockchain technology are also assumed to be truthful representations of their acceptance to this
These assumptions were ensured by the inconspicuousness of the respondents and the
5
1.7 Research Hypotheses
The study adapts the Technological Acceptance Model by Davis et al. (1989) in the
1. For the Intention to Use (ITU) of Smart Cards and Blockchain Technology in De La
Salle University:
𝐻𝐻1 : The use of smart cards supported by blockchain technology is not feasible
2. For the relationship between Technology Readiness (TR) and Intention to Use (ITU):
𝐻𝐻2 : Technology Readiness (TR) does not significantly affect Intention to Use
(ITU).
3. For the relationship between Technology Readiness (TR) and Perceived Usefulness
(PU):
Usefulness (PU).
(PU).
6
4. For the relationship between Technology Readiness (TR) and the impact of Perceived
𝐻𝐻4 : Technology Readiness (TR) does not significantly affect the impact of
5. For the relationship between Technology Readiness (TR) and Perceived Ease of Use
(PEOU):
𝐻𝐻5 : Technology Readiness (TR) does not significantly affect Perceived Ease of
Use (PEOU).
(PEOU).
6. For the relationship between Technology Readiness (TR) and the impact of Perceived
𝐻𝐻6 : Technology Readiness (TR) does not significantly affect the impact of
7. For the relationship between Perceived Usefulness (PU) and Intention to Use (ITU):
𝐻𝐻7 : Perceived Usefulness (PU) does not significantly affect Intention to Use
(ITU).
7
8. For the relationship between Perceived Ease of Use (PEOU) and Intention to Use
(ITU):
𝐻𝐻8 : Perceived Ease of Use (PEOU) does not significantly affect Intention to Use
(ITU).
𝐻𝐻8 : Perceived Ease of Use (PEOU) significantly affects Intention to Use (ITU).
9. For the relationship between Perceived Ease of Use (PEOU) and Perceived Usefulness
(PU):
𝐻𝐻8 : Perceived Ease of Use (PEOU) does not significantly affect Perceived
Usefulness (PU)
(PU)
10. For the relationship between Perceived Ease of Use (PEOU) and the impact of
𝐻𝐻10 : Perceived Ease of Use (PEOU) does not significantly affect the impact of
𝐻𝐻10 : Perceived Ease of Use (PEOU) significantly affects the impact of Perceived
8
1.8 Significance of the Study
Educational institutions - Firstly, students would benefit from this study through which
every monetary transaction of the students around the campus will be cashless which will promote
safety, convenience and cleanliness. They would also benefit from the added security of their
Professors are would also find convenience in the study. They may use the smart card to store parts
of their salaries, that will keep their salary safe and convenient in spending on small items such as
printing of school materials and others menial things. They would also benefit from the use of
The blockchain technology will promote accountability and reliability of the transactions inside
the campus. This would make the performance of the administrators more effective and efficient.
Financial institutions - Institutions such as banks, money lenders and money transferors
would be able to determine the feasibility of implementing a contactless smart card system which
would facilitate financial transactions. Moreover, the study would provide them some insight on
the perception of end users on the potential shift towards an advanced system and abandoning
traditional methods. This would allow them to consider the view of end users as they develop and
execute the system. Moreover, these institutions would gain the benefit of security contributed by
blockchain technology.
Service Providers - Service providers, particularly, businesses such as retail stores and
restaurants would realize the benefits of having a contactless smart card system in place. Carrying
9
out cashless transactions prevent the risks and problems connected to handling cash such as theft,
Regulators - Various regulatory agencies such as the Bureau of Internal Revenue (BIR)
and the Securities and Exchange Commission (SEC) would gather insight on the new technology
which could help them in tailoring regulations that would oversee the smooth and efficient
operation of the system in the future. The BIR would be assured of the integrity of data pertaining
to smart card transactions due to blockchain technology. Simultaneously, the SEC would be able
to enforce policies that would govern and advise businesses in facilitating smart card transactions.
Future Researchers - This study may serve as the basis of the future researchers in their
research endeavors. They may use the study as the foundation of other studies that would further
explore the subject of smart card applications in different contexts. They may opt to add more to
the current study or create a whole new study concerning other aspects of smart cards.
The scope of this study would encompass the LaSallian community. The study may come
across unavoidable limitations such as upcoming undergraduate and graduate students that would
not be considered. This study would also include faculty members who are entrusted with
administrative and non-administrative duties for they are potential users of the technology as well.
People within the DLSU who are also not considered are the blue collar workers within due to the
language barrier that exists between the researchers and the supposed respondents. Another
limitation would be the lack of knowledge or contact of the respondents with smartcards and/or
10
1.10 Definition of Terms
Colby, 2015).
2015).
Explorers The people who have a high degree of motivation and low
11
Lasallian Community This encompasses the undergraduate students, the graduate
Manila.
2015).
Perceived Ease of Use “The degree to which the prospective user expects the
1989, p.985).
its thickness. Smart cards are also often called chip cards or
p. 221).
12
why people accept new technology within their lives while
Technology adoption inhibitors This includes the discomfort and insecurity dimensions of
technology readiness.
Technology adoption motivators This includes the optimsm and innovativeness dimensions
of technology readiness.
Technology readiness This is the “people’s propensity to embrace and use new
13
Chapter 2: Review of Related Literature
2.1 Introduction
“The customer is always right” is a quote always heard in a consumer heavy environment.
This principle is present in the case of a business-to-consumer (B2C) electronic commerce (e-
commerce) relationship. The consumer’s decision revolves around the decision whether to accept
the transition from the traditional physical point-of-sale (PoS) to the ever-growing online market
[Pavlou, 2003]. An explanation of this thought behavior would be the theory of reasoned action,
developed by Ajzen & Fishbein (1977), which was made to examine the extent that a person would
undergo an expected action. The theory then applied to the context of technology acceptance
produced the Technology Acceptance Model developed by Davis et al. (1989). The model
describes how users (consumers) accept and utilize newly introduced technology with various
14
factors, most notably the Perceived Usefulness and Perceived Ease-of-Use. In this study, the
researchers aim to utilize the model made by Davis et al. (1989) as a means to determine the
Hendry (2007) defined smart cards as “cards incorporating one or more integrated circuits
within its thickness. Smart cards are also often called chip cards or integrated circuit (IC) cards.”
(p.17). Smart cards have been implemented in common activities in various forms. Most notably,
smart cards are fashioned as electronic wallets which house the consumer’s balance as a convenient
way of transacting with vendors that offer such service. Smart cards have been seamlessly
integrated in common activities that people have become accustomed and dependent on it. In a
study by Sauveron (2009, p.70), he stated that ‘‘new technologies have changed the business
models and pushed the smart cards towards new domains and to a world where they will integrate
lots of new functionalities’’. As revolutionary the technology may be, there is a need to upgrade it
to conform to the needs of its users. Islam (2012) identified three ranges that would increase the
value of a technology as making an application more secure, efficient, and user friendly. This
research suggests the use of blockchain technology as a means to alleviate the security risk posed
by smart cards such as information leaks, data manipulation, and fraud. Blockchain Technology
may be implemented as data storage for the information gathered through the proposed smart
cards.
The Theory of Reasoned Action was developed by Ajzen and Fishbein (1977). Its objective
is to examine the factors that affect consciously intended behaviours (Ajzen & Fishbein, 1977). It
states that a person’s actual behavior comes from his behavioral intention which is the extent to
15
which a person plans to do a said action or not (Lala, 2014). This intention stems from the person’s
attitude and society’s perceived subjective norm toward the said action. A person’s attitude, which
encompasses human emotions about the perceived action, emanates from his personal beliefs and
evaluations (Davis et al, 1989). While subjective norm is the person’s outlook on how society
would judge his actions (Davis et al, 1989) , this comes from normative beliefs and external
motivations for a person to comply to societal rule. This thought process is depicted in figure 2.2.
Figure 2.2: Theory of Reasoned Action – TRA (Fishbein & Ajzen, 1975)
For the Theory of Reasoned Action to be effective, the belief construct should be changed
in order to cater to the research on hand. Davis et al. (1989), advises researchers who tackle this
theory to first and foremost inquire about the assumed important beliefs each subject has with
regards to the investigation at hand. With this, the most common responses will thus be deemed
interventions and its influence of behavioral intention (Davis et al., 1989). Davis et al. (1989), also
16
stated that this theory may lack things called as “external variables”. This includes other external
From the Theory of Reasoned action above, Davis (1986) developed a model which would
pertain to the acceptance of various technology by potential users. This became known as the
Technology Acceptance Model. This model aims to provide researchers an explanation as to how
technology would be accepted through the roots of supported theories and prudent analysis. It
would also give a prediction and a basis for further identification as to why certain technology
The conceptual framework for this model states that a stimulus would bring about a
response from an organism. The stimulus in question is the system features and capabilities of the
studies technology and the organism would be the user’s motivation to use such a system (Davis
et al, 1989). This would then garner a response which is the actual system use by the user in
Davis, in his 1986 model, speculated that a person’s attitude towards a specific system is a
major factor as to if the probable user would actually want to use the system. A person’s attitude
17
on the other hand is affected by his perceived usefulness and perceived ease of use of the system.
On August 1989, Davis modified the Technology Acceptance Model. He now included the new
construct, intention to use. The Technology Acceptance Model now became more parallel to the
ideas provoked by the Theory of Reasoned Action. The new model is shown below on figure 2.4.
On September of the year 1989, Davis reconstructed the model once more and removed
the attitude construct. Thus, this meant that the two factors which is perceived usefulness and
perceived ease of use will now directly affect the user’s behavioral intention. This newer model is
18
Four years later, on the year 1993, Davis then added a new feature to the external variables
construct, System Design. System design became the new stimuli that affects the two variables
which are perceived usefulness and perceived ease of use. Thus, narrowing down such stimuli to
In the year 2000, Davis and Venkatesh paired up to form a revised yet strongly supported
model. It now included social influence factors such as subjective norm, voluntariness, and image,
and cognitive instrumental processes such as job relevance, output quality, and result
demonstrability. These additional factors were speculated to highly influence a user’s level of
19
Figure 2.7: Technology Acceptance Model of Venkatesh and Davis (2000)
Morris, Davis, and Davis (2003). It was called as the Unified Theory of Acceptance and Use of
Technology. It encompassed eight main models namely the theory of reasoned action, the
technology acceptance model, the motivational model, the theory of planned behavior, a model
combining the technology acceptance model and the theory of planned behavior, the model of PC
utilization, the innovation diffusion theory, and the social cognitive theory. This united model is
20
Figure 2.8: Technology Acceptance Model (2003)
Bandura (1989) proposed this theory in order to hypothesize that humans in general. He
observed children and how they copy the actions that they were shown or accustomed to from the
adults around them. This also included the idea of reinforcement and how a person would
continuously repeat the said action if positive reinforcement were to be given to him. This is called
observational learning and is now being used as the bridge between the traditional learning and
cognitive learning approaches. For Bandura (1989), there are four mediational processes for
21
2.5 E-wallet or Smart Cards
The advent of electronic wallets or smart cards paved the way for multiple advantages to
society. Financial transactions facilitated by smart cards consume significantly less amount of time
in contrast to traditional payment methods. Financial institutions are also benefited since losses
caused by lost or stolen cards are reduced. Moreover, end users, particularly individuals and
merchants, are capable to make or receive payments from anywhere around the globe (Labrou,
Furthermore, smart cards have a wide variety of purposes in our society. The general
purpose of a smart card includes authentication, data storage and data processing. Smart cards
have numerous exclusive uses for generic functions, particularly for industry sectors such as
financial services and health insurance. (Arami, Koller, & Krimmer, 2004). Singapore was one of
the countries which implemented the use of nationwide general-purpose smart cards. The common
use of the Singapore smart card is for paying public transportation fees, specifically, their Light
Rail Transit (LRT), Mass Rapid Transit (MRT), and public buses. The other uses of the technology
also serve as a concession card for students in a nationally recognized educational institute. The
most recent development of the smart card is that it expanded the use of the card to pay for car
Smart card technology cannot be confined to merely facilitating financial transactions since
it has a wide range of utility. Pelletier, Trepanier & Morency (2011) covered several aspects of
smart card data use in the context of public transit and uncovered that aside from its fare collection
function smart card systems are useful for providing data to planners and researchers. Moreover,
22
they enumerated portability, security, open platform, and memory management as the four key
characteristics of smart cards which enable their flexibility. Similarly, the versatility of smart cards
is supported by Mohammed, Ramili, Prakash and Daud (2004). Their study provided the direction
of smart card technology, stating the emergence of multi-application smart cards capable of
Smart cards found their niche in educational institutions, especially in universities and
colleges. “E-purses” in which prepaid cash is stored are appropriate for high-volume
micropayments which usually occur in a campus setting. They are capable of automating
transactions such as paying for public transport, cafeteria meals, library printing, vending machine
goods, internet access, and retail items. Tertiary institutions are progressing towards multi-
application smart cards which extend to fees, examinations, and attendance as well as health and
Kosba, Miller, Shi, Wen, & Papamanthou (2016) identified numerous benefits with the
convenience, increased visibility, and enablement. The system also contributes cognition,
The use of electronic wallets or smart cards has been increasingly adopted by educational
institutions. In fact, the development of an electronic wallet system for a tertiary institution in a
developing country has been explored by Fashoto, Uzoka, & Mabayoje (2016). They created a
prototype using an online platform that would allow instant transfer of money between two users
23
It is essential to note that the perception of students towards smart card technology play a
significant role in its successful implementation. Rana (2017) surveyed a sample of students in
Lucknow City and found that majority prefer to use electronic wallets over conventional modes of
payment. The study reports that these technological advancements are well-received by the
academic community.
However, students’ perspective of smart card technology can be affected by several factors.
Lee, Cheng, & Depickere (2003) surveyed students who have never used a university smart card
and students who had more than a year’s experience with the university smart card system in
Singaporean and Australian universities. They discovered that the compatibility construct
prevailed wherein the adoption of the system was relative to its social acceptance. There has to be
a congruence between the system and the students’ environment. Visibility and relative advantage
are key factors in aiding the adoption process of smart card systems. Tangible benefits and valuable
characteristics make the system more favorable. The studies of Taherdoost (2017) and Ho, Wang
& Yen (2015) employed similar methods and concluded the same ideas. Usefulness, security, ease
of use, social norms, and environmental concern indeed pose a positive influence on the adoption
of smart card technology in universities. Murphy et al. (2011) revealed that the preference of
students for smart cards differed across different demographics. Their inclination was influenced
by whether they were male or female, an international or domestic student, and an undergraduate
or postgraduate student. The study showed that each segment had varying levels of understanding
on the system and different needs being catered to by the system which impacted their views. Some
24
2.5.3 Regulatory Environment
microprocessor to initiate electronic data messages, which is commonly used for personal
identification and financial transactions. The general law that legitimized the electronic data
messages is RA 8792 of Electronic Commerce Act which was enacted primarily to recognize the
use of electronic transactions both commercial and non-commercial. The law also includes
penalties of fine and imprisonment for unauthorized access, such as hacking and implantation of
The Philippines does not have a specific law that constraints the implementation of smart cards,
however, the implementers must be knowledgeable of regulations which should protect the users,
such as RA 10173 of Data Privacy Act. The law provides an enumeration of sensitive personal
information such as the individual’s education, health, age, et. al., and the law also provides a
Emerging systems are designed to incorporate security mechanisms with the use of
complex encryption technology (Singh, Kumar and Gupta, 2018). Zheng, Yang, Shi, & Meng
(2016) documented the development of a smart card payment scheme that is able to meet the
necessary security requirements. However, there are also articles which address the risks and issues
in using smart cards. At the initial onset of the use of smart cards the primary concern of society
are the vulnerabilities attributed to the system, specifically those pertaining to its security. This has
changed given that various protocols are being implemented that fortify the smart card systems
currently in place. Leng (2009) outlined the possible attacks on smart cards and the corresponding
25
countermeasures. The most common categories of attacks are reverse engineering, invasive
attacks, side-channel attacks, and software attacks. Each of these encompass different disruptions
and intrusions of the system. He also introduced security mechanisms used in smart card
technology. For instance, preventing fault induction attacks - a type of side-channel attack that
allows the perpetrator to reset data, randomize data, or modify operation codes, involves shielding
wherein a mesh of wires is placed above a chip in order to make it harder to breach the internal
Tapscott A. & Tapscott D. (2016), authors of the book Blockchain Revolution, defines
Blockchain as “an incorruptible digital ledger of economic transactions that can be programmed
to record not just financial transactions but virtually everything of value.”. It is already
implemented in various fields such as business, economics, and medicine. The benefits of a
global ecosystem simplification (Hericko, Holbl, Kamisalac, Kosic. & Turkanovic (2018)).
Established cryptocurrency systems such as Ethereum embrace the idea of running arbitrary user-
defined programs on the blockchain, thus creating an expressive decentralized smart contract
system (Kosba, Miller, Shi, Wen, & Papamanthou, 2016). The feature of a blockchain is that it is
decentralized which solves the trust issues that most consumers have with companies. This solves
it in that the information would not be owned by a particular party, rather the rights to the
information is distributed among its users which allows accountability for the changes any party
26
makes. This shows that the relevance of blockchain as a means of data security measure that would
In an accounting perspective, the use of blockchain as a distributed ledger, allows for the
(2018) identified the paramount use for blockchain technology in an audit firm is the reduction of
costs in the lag of verification of data that would be solved by the concurrent update capability of
the use of blocks. There is a need for accounting professionals to be updated on the technological
innovations that may significantly alter the system already in place. Auditing is susceptible to
technology lags that may entail a reduction of the efficiency and credibility of the work done by
auditors. Ultimately, this leads to the assurance that auditors provide to clients being diminished
(Smith, 2018).
comparison with the numerous researches on other fields. The research that cover the field of the
academe focus on the application of blockchain using student data and tackling the security issues
inherent in educational institutions [Duan, Ziong, & Liu (2017), Gilda, & Mehrotra (2018), Arenas
& Fernandez (2018) Hericko et. al (2018)]. CredenceLedger, a proposed permissioned blockchain
project by Arenas & Fernandez (2018), reasoned that the accessibility of forged documents is just
reason for applying all digital documentation of invaluable student data. On the other hand, Duan,
Zhong & Liu (2017), proposed a blockchain applying both quantitative and qualitative learning
outcomes that aims to render greater autonomy towards the learning process and giving more
control to students/learners. Hericko et. al (2018), proposed EduCTX, a higher education credit
27
platform based on blockchain technology similar to Duan, Zhong & Liu (2017) however
expanding the scope of the proposed project with a greater focus on third-party users of such data.
The proposed Hyperledger program by Gilda & Mehrotra (2018) fortifies the authorization
protocols of a blockchain while utilizing the accessibility benefits of the technology for the benefit
the technology continues to flourish, major economic group of countries have started to scrutinize
the technology for regulations in order to protect the users. Chen (2018), breakdown the
regulations set by major economic countries. European Union has enacted General Data Protection
Regulation (GDPR), the law highlights the person's’ right to be forgotten which allows a person
to completely erase its record from an internet source, this regulation could challenge the
decentralization of users in a blockchain. While the trend in East Asia is to allow the blockchain
to operate without restriction first, then the regulations would follow if problems occur. In contrast,
the USA regulates the blockchain first, before allowing for operation.
The Philippines has yet to enact a regulation for blockchain technology. However, the
general trend is similar to smart cards which is primarily to protect the consumers rights. As
reported by Helms (2018), Cagayan Economic Zone Authority (CEZA) were currently crafting
rules which would prevent scams such as Ponzi Scheme. Moreover, as reported by De Leon (2018),
the intermediaries are the ones that must be regulated to protect the users, instead of regulating the
blockchain itself which might stun the implementation and innovation of a possible disruptive
technology.
28
2.7 Technology Acceptance Factors of E-wallets, Smart Cards, and Blockchain
Technology
the ability of humans to adapt new technologies in their lives. With this being said, several
applications of e-wallets, smart cards, and blockchain technology could be seen domestically
within the Philippines as well as abroad. An example of this would be how De La Salle
University’s libraries employ the use of GCash as of August 2018. GCash is regulated by Bangko
Sentral ng Pilipinas and is a mobile money service that is able to let a person buy load, purchase
items, send and receive money, pay bills, and more using Globe, TM, or any other network (GCash,
2018). This is an example of a so-called e-wallet. With the technology stated above, it is safe to
say that e-wallet technology is now being rampantly used in the Philippines (Ng-Lim, 2018) and
The Philippines also employs the beep™ card which is a stored value smart card. This card
allows the users to pay for urban rail transport, bus fares, toll fees, purchases at convenience stores,
meals at fast food chains, movie tickets, and clothing and accessories (Zoleta, 2018). This smart
card is operated by AF Payments Inc and is now widely distributed and circulated around Metro
Manila. Thus, smart cards are already technologically available in the Philippines.
employ this kind of technology. In Japan, PATRON leads the way for global use of cryptocurrency.
While, on the marketing spectrum of the business world, ADBIT token is the first blockchain
powered media planning and buying platform in the world. Other notable global companies on the
29
rise are TraDove, Celsius Network, Menlo One, GameFlip, Buddy, DACC, Goldilock and FCoin
(Rossow, 2018). The Philippines, on the other hand, has several companies utilizing blockchain
technology which are gaining traction in the financial world. Betur Inc., which operates coins.ph,
an online trading forum for e-commerce, and Bloom Solutions, which operate on remittance
services using blockchain technology, are some notable companies which give users the ability to
With this being said, the technology involved in this study is virtually certain to be ready for use
and dispersed to the public, which includes the subjects of this study. Technological wonders such
as e-wallets and smart cards with the boom of blockchain technology will indeed make a difference
Smart cards are evidently perceived to be useful given the number of its capability of providing
several opportunities to improve societal transactions and increase the efficiency of users in
different fields. Allen & Murray (2016) stated that several agencies within a region can be
integrated into single regional system. For the public transportation sector, smart cards are
powerful enough to allow the comparability of estimates across longer periods of time and to infer
relevant rates such as turnover rates, trip rates, and proportion of linked trips (Bagchi & White,
2005). Maitra (2017) confirms the positive implications on perceived usefulness of multi-
functionality associated with smart cards. Even though smart card awareness appeared to be low
among respondents in India, majority of them reacted positively to the multi-application usage of
smart cards.
30
Although, there are studies which show that there are reservations with embracing smart
card technology completely. Basera’s (2018) study acknowledged the risk with regards to
transacting in virtual cash. Similarly, according to Al-Alawi & Al-Amer (2006), majority of people
consider that having all information about an individual condensed in a single card could pose
dangers to the privacy of people. Singh, Kumar & Gupta (2018) as well as Taherdoost, Sahibuddin
& Jalaliyoon (2011) conclude that security mechanisms motivate consumers to accept new
technology, particularly, smart cards. They view the strict implementation of security measures to
add value to smart cards as well as their usefulness. Chatterjee & Bolar (2018) emphasize the same
points by ascertaining that trust and perceived risk are related or antecedent to perceived
usefulness. Thus, necessitating the reduction of uncertainties surrounding smart card technology.
Studies also exhibit that perception on the usefulness of smart cards varied among different
types or classes of people. Singh & Rana (2017) surveyed a sample of the labor force in India and
subsequently discovered that the adoption of digital payment is affected by the customer’s
knowledgeable regarding technology and is thus more inclined to use the smart cards. Furthermore,
it was found that people from the metropolitan areas, particularly, Delhi is populated with people
of high education level – leading to the conclusion that urban areas tend to have a greater
Blockchain technology, on the other hand, has numerous uses for society in general. Smith
(2018), stated that blockchain technology’s ability to update information across borders would
greatly affect the level of integrity of numerous transactions. It could be used in different sectors
of business and finance. With innovations like blockchain technology, the scope of uses is
inexhaustive.
31
2.7.3 Perceived Ease of Use
Smart cards provide convenience and maximum security to the users. The prevalent
application of the smart card in our society was due to its inherent easy access and usage, which
could minimize the frustration of carrying multiple cards and failing to remember access codes.
(Islam, 2012) In a study conducted by Zahari & Othman (2013) for restaurants, it revealed that the
usage of the technology implemented were due to the perceived ease of use and perceived
usefulness
A study conducted by Venkatesh (2000) found that the person beliefs regarding a
technology is the strongest determinant of perceived ease of use regardless on whether the person
have experienced the specific technology. Although the study conducted by Geetha (2017) showed
that the respondents are in favor of using smart cards because of its perceived ease of use, it pointed
out that security remains to be the respondents’ major concern. Similarly, Basera (2018) study on
the SMEs showed that, in general, the respondents have a perception that a transaction in a virtual
currency as risky, and that they are not well informed on the ease of using a virtual cash for
transactions in their business. Thus, necessitating an action to increase the awareness and security
of the smart cards. A study of Al-Alawi & Al-Amer (2006) based in Bahrain, suggested to increase
the awareness of the smart cards, through a visit to universities to enlighten young generations, the
use of newspapers, road banners, televisions, Internet and other medias, provide guidelines for
usage and advantages of the smart card, and provide assurance of security of their personal
information.
32
2.8 Operational Cases of Using Smart Card Technology in Educational Institutions
Smart cards have a multitude of uses and are operational throughout several universities
around the globe. Murphy, Lee, and Swinger (2011) illustrated concrete cases wherein smart card
technology have been utilized in tertiary institutions in Australia. For instance, Deakin University
in Sydney started using smart cards in July 1999 so that students and staff can pay for campus
meals, library printing, Internet access, and retail items. Card users are able to carry out functions
such as checking their balances online, viewing transaction histories, and deactivating lost cards.
The university later improved the system in 2002 by implementing a program to enhance card
awareness and use. This by offering “buy 5, get 1 free” on vending machine purchases and 10%
drink discounts every happy hour as promotional schemes to increase the use of smart cards.
Meanwhile Edith Cowan University, located in Perth, implemented contactless smart cards in
January 2007. Their version of the smart card goes beyond mere identity verification within the
university but also allows students to use the card in Perth’s public transport network. It also
enables students to pay for photocopying services and inject funds into their cards using the
Internet.
In the United States, particularly, the University of Arizona proceeded to using contactless
smart cards in 2007. Previously, it used magnetic stripe cards, but this proved to be prone to
damage and demagnetization as a result of wear and tear from usage. It later fortified its smart
cards in 2012 by equipping them with higher security encryption. The university’s smart cards are
multi-purpose, boasting many functions which act as a form of identification but also a mode of
carrying banking and electronic wallet transactions in on and off-campus sites (Ho, Wang, & Yen,
2015). The University of Central Florida also successfully launched smart cards in 1998 which
paved the way for discounts and benefits to students. Smart cards were mainly used for the
33
following purposes: student identification, entrance to facilities, and e-purses for consumption
(Wu, Chen, & Hsieh, 2011). The same is true for Washington University wherein smart cards serve
as an ID card that permit entrance to campus facilities and enable transactions (Lee, Cheng, &
Depickere, 2003).
On the other hand, in the Central University of Hong Kong, more than one smart card system is
operational. The institution introduced the Octopus card which is a form of debit card and acts as
payment method for copying, laser printing, and overdue fines (Wu, Chen, & Hsieh, 2011).
The researchers of this study based their findings on the Theory of Reasoned Action
promulgated by Ajzen and Fishbein (1975). From this theory, comes the Technology Acceptance
Model published mainly by Davis from 1989 to 2003. This is the model that would connect the
Theory of Reasoned Action to the use and acceptance of technology and technological innovations
From then on, the researchers had collated studies pertaining to the use of smart cards and
e-wallets and how it affects the general society and more importantly, educational institutions. The
major impacts of this technology would come in the the form of consumers and suppliers alike,
the capability to financially transact anywhere and anytime (Labrou, Agre, Molina and Chen,
2004). In an educational setting, Miller, et al. (2017) stated how smart card in a school system
would benefit students, staff and faculty alike in order to improve processes such as ease of
Relating to this, there was also a pursuance of knowledge relating to blockchain technology
and how it could tie up to the use of e-wallets and smart cards. These studies were aimed to explain
34
how the innovative blockchain technology works and how it could work within the general society
and especially in educational institutions as well. Blockchain is a way to ensure records have
integrity through the use of digitalization and the feat that it records everything of value rather than
just financial transactions (Tapscott A. & Tapscott D., 2016). On a worldwide scale, this type of
technology would be greatly affecting the fields of business, finance, and accountancy. In an
educational institution, on the other hand, covers mostly on how blockchain technology would
affect the security of student data and the data within such institutions [Ziong, & Liu (2017), Gilda,
In order to combine the use of the Technology Acceptance Model with the new findings of
the impacts of smart cards, e-wallets, and blockchain technology, the researchers also took time to
see if such technologies are technologically ready for use, how useful they are, and how these
technologies are easy to use. The use of smart cards and e-wallets are visibly rampant already
around Metro Manila and its technology is clearly within reach. As for blockchain technology,
there are now numerous Philippine companies employing this technological innovation, thus
giving it a level of technological readiness within the country. The perceived usefulness of smart
cards, e-wallets and blockchain technology, on the other hand is discussed above on how they
would impact the world with the use of such applied sciences. Lastly, the perceived ease of use of
these technologies would always depend on the level of technological understanding of the target
35
2.10 The Research Gap
Since several studies have been conducted on the topics of e-wallets and smart cards, all of
these said studies have been very vague as to the location of their said research. There is a lack of
study on the technological acceptance and use of e-wallets and smart cards on Philippine
educational institutions, particularly universities. There is an inadequacy for the feasibility for the
use of e-wallets and smart cards in the Philippines. Thus, there is a need to further delve into these
topics and discussions. There is also a scarcity on studies that uses blockchain technology as part
of the accounting processes of a user in terms of his data privacy and security.
Therefore, all the points stated above would be the research gap that the group intends to
fill. The study would then mostly focus on the uses and benefits of each type of technology in the
Philippine setting especially on educational institutions and gauge how prospectives users would
36
Chapter 3: Methodology
This chapter discusses the research design to be used, the population and sample that would
be tested, the procedures that will be performed to gather data, and the statistical and data analysis
This study will be a causal and explanatory research utilizing latent variables that enables
the researchers to determine if the use of contactless cash cards through blockchain technology
would be deemed useful and convenient inside the campus of De La Salle University.
3.2 Population
The researchers used the data made available in the De La Salle University website
(https://www.dlsu.edu.ph/inside/) to gather the population for the study. The research would be
considering the population of the academic staff, which comprises of 874 faculty members. It
would also consider 10,055 undergraduate students, and 3,732 graduate students. The study would
not cover the total population of clerical workers employed at De La Salle University - Manila due
to the nature of their work lacking direct contact with the proposed system.
The research would be utilizing Slovin’s Formula [fig. 3.1] with a margin of error of 5%
towards the population of undergraduate students, faculty, and graduate students. The table below
shows the breakdown of the population and the sample size to be used.
37
𝐻
𝐻=
1 + 𝐻𝐻2
Figure 3.1: Slovin’s Formula
Whereas:
n = Number of Samples
N = Total Population
Faculty 1,112 6% 22
38
3.4 Research Data Gathering Procedures
In order to gather the data to be used for the research, the following steps will be undertaken:
The researchers will distribute survey questionnaire, made using the Google Forms
platform, through online distribution. This questionnaire would be used to gather data from the
Salle University.
Parasuraman & Colby (2015), Venkatesh & Davis (2000), Tugas (2017), and Erdogmus & Esen
(2011).
1. Cover page;
2. Technology readiness (16 items) - adapted from TRI 2.0 of Parasuraman & Colby (2015);
4. Technology acceptance (12 items) - adapted from TAM2 of Venkatesh & Davis (2000); an
item from Erdogmus and Esen (2011); an item from Tugas (2017); and
The survey includes 32 questions all in all. Each question is answered by applying Likert’s
five-point scale except for the four demographic questions. In accordance to the suggestions of
Parasuraman and Colby (2015), the responses would be making use of alphabetic equivalents in
39
Construct Measures (Items on the Questionnaire) Number of Items
Technology Readiness Adapted from Parasuraman and Colby (2015) 16
A. Optimism (Items 1, 8, 9, and 16)
B. Innovativeness (Items 2, 7, 10, 15)
C. Discomfort (Items 3, 6, 11, 14)
D. Insecurity (4, 5, 12, 13)
Ethical Perception Adapted from Parasuraman and Colby (2015) 3
Items 9, 13, 16
Perceived Usefulness Adapted from Venkatesh and Davis (2000) 4
Items 18, 19, 23, 26
The researchers would contact members of the Lasallian community that would not be
included in the questionnaire sample, to interview after the results of the survey. There will be ten
interviewees to be included in the sample. The data gathered information would provide the
researchers with the person’s personal insights regarding the study supplemented by their
expertise. The interview would also provide the researchers with the observations based on the
40
3.5 Statistical Tools
Partial Least Square - Structural Modelling (PLS-SEM) is a multivariate statistical tool that
is used to test latent variables, such as an existing concept and theory. It is a combination of a
multiple regression analysis and confirmatory factor analysis. The main objective of a PLS-SEM
is to assess the complex causal relationship of observable variable to latent variables, and one
latent variable to another latent variable. A PLS-SEM is composed of two parts; the structural
model and the measurement model. The measurement model presents the relationship between the
latent variables and the observable variable, while the structural model presents the relationship
regression analysis only considers the observable variables and it could not be used for
assessing the latent variables. Multiple regression analysis is part of the comprehensive
framework of the structural equation modelling. The result of multiple regression analysis
would support in determining the significant relationship between the paths of the
variables.
Factor Analysis tests a structural model which provides the causal relationship
between the latent variable and observable variable. Structural Equation Modeling (SEM)
41
is composed of two parts (1) the measurement model and (2) the structural model. Factor
analysis is the measurement model part of SEM. In confirmatory factor analysis, a priori
research and predetermined variables would be tested and confirmed using another set of
sample population. In contrast with exploratory factor analysis, which aims to uncover a
analysis is construct validity, which tests the reliability of the relationship between the
latent constructs.
42
3.6 Data Analysis Tools
The data analysis would be composed of two parts: 1. Descriptive statistics; and 2.
Inferential statistics. Descriptive statistics is used to describe, show and summarize data that have
Inferential statistics is used to draw a conclusion from the sample data that have been
collected. The inferential statistics in this research is composed of two parts: 2.1. Analysis of
variance for the control variables; and 2.2 structural equation modelling for the path model.
Furthermore, the structural equation modelling is composed of two parts: 2.2.1 measurement
model and; 2.2.2 structural model. The measurement model provides the relationship between the
latent variable and observable variable. The measurement model is composed of two parts: 1.
Formative model which is the outer model of the exogenous latent variables; and 2. Reflective
model which is the outer model of the endogenous latent variables. As shown in the methodology
map, the indicators of “Technology Readiness” is from x1 to x16 which is composed of optimism,
innovativeness, discomfort and insecurity, and the indicators of “Perceived usefulness” is from
x17 to x20. The error terms, e1 to e4, is connected to the endogenous observable variables, x25 to
x28. In contrast, the latent variable that only explains other latent variables does not have an error
term.
The structural model presents the relationship between the constructs, and the magnitude
of the relationship between the constructs. As shown in the methodology map, distinct in this path
model is the direct effect of technology readiness to the perceived usefulness, perceived ease of
use, and intention to use, and at the same time, the indirect effect of technology readiness to the
intention to use from the perceived usefulness and perceived ease of use.
43
The control variables would be analyzed through Excel using the analysis of variance
(ANOVA) and the structural equation modelling would be analyzed using the WarpPls version 6.
In order to test the internal consistency and reliability of the data, the researcher used Cronbach
alpha. Lastly, the researcher tested the construct validity which is composed of two parts: 1.
Convergent validity and; 2. Discriminant validity. The convergent validity would be tested using
average variance extracted and the discriminant validity would be tested using the cross loadings
of the indicators.
44
CHAPTER 4: PRESENTATION OF FINDINGS, ANALYSIS AND IMPLICATIONS
4. 1. Profile of Participants
There was a total of three hundred ninety (390) participants, all of which come from De La
Salle University-Manila. Two hundred fifty-two (252) of the respondents were undergraduate
students, one hundred thirteen (113) were graduate students, and twenty-five (25) were members
of the faculty. The types of participants are further elaborated in the subsequent sections below.
Based on the survey questionnaire, there were a total of thirty-two (32) items comprised of
four (4) items for the demographics, sixteen (16) items of technology readiness, four (4) items for
perceived usefulness, four (4) items for perceived ease of use, and four (4) items for intention to
use. After gathering the data, the researchers ran a reliability test and a construct validity before
Table 4.1
Cronbach’s Alpha, Composite Reliability and Average Variance Extracted (Unadjusted)
Variables Cronbach’s Alpha Composite Average Variance
Reliability Extracted (AVE)
Intention to Use 0.82 0.88 0.66
Perceived Ease of Use 0.81 0.88 0.64
Perceived Usefulness 0.80 0.87 0.63
Technology Readiness 0.80 0.83 0.26
The researchers ran Cronbach’s Alpha, and composite reliability for the test of internal
consistency and reliability. The Cronbach’s Alpha and composite reliability is above the
acceptable threshold of 0.70, as seen in Table 4.1, rendering the data reliable. After testing the
45
reliability, the researchers ran the construct validity comprised of convergent validity using
average variance extracted, and the discriminant validity using cross loadings of its indicators.
Table 4.2
Initial Cross Loadings Result
IU PEOU PU TR
D1 0.15 0.14 0.17 0.37
D2 0.06 0.14 0.13 0.30
D3 0.06 0.08 0.13 0.29
D4 0.10 0.10 0.10 0.26
IS1 0.20 0.25 0.18 0.39
IS2 0.19 0.14 0.17 0.38
IS3 0.19 0.16 0.15 0.45
IS4 0.30 0.32 0.22 0.55
IU1 0.75 0.48 0.53 0.47
IU2 0.83 0.65 0.59 0.47
IU3 0.80 0.59 0.53 0.57
IU4 0.85 0.58 0.58 0.49
IV1 0.19 0.22 0.26 0.38
IV2 0.41 0.41 0.39 0.64
IV3 0.42 0.36 0.34 0.67
IV4 0.14 0.17 0.25 0.39
OP1 0.58 0.44 0.40 0.70
OP2 0.48 0.38 0.39 0.70
OP3 0.42 0.32 0.36 0.65
OP4 0.37 0.37 0.28 0.59
PEOU1 0.55 0.79 0.54 0.41
PEOU2 0.60 0.78 0.53 0.48
PEOU3 0.59 0.82 0.59 0.45
PEOU4 0.53 0.80 0.60 0.42
PU1 0.55 0.53 0.80 0.45
PU2 0.45 0.45 0.76 0.41
PU3 0.49 0.54 0.79 0.33
PU4 0.66 0.67 0.82 0.46
46
The average variance extracted measures the level of explained variance as compared to
unexplained variance. The result of average variance extracted was supported by the cross loadings
of indicators. Cross loading tests each item whether it is reflective of its own construct or more
reflective of another construct. As seen in Table 4.1, on the first run of average variance extracted,
the Intention to Use, Perceived Usefulness, and Perceived Ease of Use were above the 0.50
threshold. However, the score of technology readiness is at 0.26 which is not in the acceptable
level of 0.50. It is seen in Table 4.2, that although the items that pertain to technology readiness is
reflective to its own construct, a total of fourteen (14) items were below the 0.70 threshold. These
were specifically the four (4) items for Discomfort, the four (4) items for insecurity, the three (4)
items for innovativeness, and the two (2) items for optimism. With that, the researchers decided to
remove the items that are below the threshold to maintain the quality of the gathered data. The
iterative process of elimination of items is to remove the lowest score and then check if all the
Table 4.3
Adjusted Cross Loading Results
IU PEOU PU TR
IU1 0.75 0.48 0.53 0.45
IU2 0.83 0.65 0.59 0.49
IU3 0.81 0.59 0.53 0.61
IU4 0.85 0.58 0.58 0.51
IV3 0.42 0.36 0.34 0.72
OP1 0.59 0.44 0.40 0.75
OP2 0.48 0.38 0.39 0.78
OP3 0.42 0.33 0.36 0.76
PEOU1 0.55 0.79 0.54 0.36
PEOU2 0.60 0.78 0.53 0.46
PEOU3 0.59 0.82 0.59 0.42
PEOU4 0.53 0.80 0.60 0.37
PU1 0.54 0.53 0.80 0.42
47
PU2 0.44 0.45 0.76 0.38
PU3 0.49 0.54 0.79 0.30
PU4 0.66 0.67 0.82 0.45
After the removal of twelve (12) items all the scores for cross loading satisfy the 0.70
The researchers tested the internal consistency and reliability again to ensure that the score
is still above the 0.70 threshold. As seen in table 4.4, there is a slight decrease of 0.06 in the
Cronbach’s alpha of technology readiness and a slight increase of 0.01 in the composite reliability
of technology readiness. Moreover, as seen in Table 4.4 there is a great increase from 0.26 to 0.57
in the score of technology readiness in the average variance extracted which drives its score to the
0.50 acceptable level. After testing for the reliability and construct validity, the researchers
Table 4.4
Cronbach’s Alpha, Composite Reliability and Average Variance Extracted (Adjusted)
Variables Cronbach’s Alpha Composite Average Variance
Reliability Extracted (AVE)
ITU 0.82 0.88 0.66
PEOU 0.81 0.88 0.64
PU 0.80 0.87 0.63
TR 0.75 0.84 0.57
48
4.3. Data Presentation
25
6%
113
29% Undergraduate Students
Graduate Studies Students
Faculty
252
65%
undergraduate students, 110 graduate students, and 22 faculty were all met. Majority of the
respondents are undergraduate students composing of 62% of the 350 total respondents. The
graduate studies students followed with 113 respondents. On the other hand, the faculty comprises
only a small portion of the participants only 6%. This is due to the fact that there are more
undergraduate students in contrast to the graduate students and faculty members. Moreover, the
The overview of the segmentation of respondents implies that most of the gathered
responses reflect the perspective of full-time students who attend school on a regular basis. These
49
students are subjected to the university’s system daily; thus, they may have garnered enough
20
8%
32
13% 115
107
114 and Below
42%
118
42 117
17%
116
51
20%
In terms of year level, it can be observed that majority (107 in total) of the undergraduate
students who participated are 115 students. This implies that most of the respondents are in their
fourth year of tertiary education and are most likely to conclude their stay in the university within
the year. After the 115 students are those with identification numbers 114 and below, which
compose the second largest group, with 51 respondents or 20%, of undergraduate students who
responded. They are students who are currently in their fifth year and above. Additionally, they
are those who have stayed in the university for the longest time. Both the 115 as well as the 114
and below students may have substantial opinions since they have been exposed to the university’s
50
system the most. They may have likely formulated an objective perception on the technological
necessities and capabilities of the school. However, they would not be able to enjoy the benefits
of the smart card since they are nearing the end of their stay. The two groups are succeeded by the
ID 118, with forty-two respondents, 117 with thirty-two, and the least number of respondents from
ID 116 with twenty respondents with regards to the number of undergraduate respondents. These
students would be the benefactors of the smart card since they still have a couple of years left in
school.
3
14 3%
12%
117
17 118
54
15% 116
48%
115
114 and below
25
22%
About the year level of graduate students, it can be seen that a large portion of respondents
are 117 students; taking up almost half of the figure. ID 117 students have about 2 to 3 years left
before graduating which would give them ample time to use the proposed technology. Subsequent
to the 117 students are the 118, 116, 115, and 114 and below students respectively. The comparably
51
small number of ID 115 and 114 students is due to the fact that most courses offered in graduate
The figure shows that most, 98 out of 252, of the undergraduate students have already
earned around 164 to 216 units. This is attributed to the fact that most of the respondents are
comprised of the older year levels, 115 and 114 and below. Similarly, the trend in the number of
units earned is in accordance with the number of respondents per year level; with those who have
0 to 54 units corresponding to the 118 students and those who have 55 to 108 and 109 to 163 units
52
4.3.5. Distribution of Graduate Studies Students according to Units Earned
It is evident that majority of the graduate respondents have earned 13 to 24 units. They are
followed by those who have earned 0 to 12 units and those who have more than 25 units
respectively. The number of units partially correspond to the year level of the graduate students
since most of them are part-time students and earn units under their discretion. Furthermore,
graduate courses are designed differently and may entail varying number of units and durations to
complete.
53
4.4 Hypothesis Testing
General Hypothesis
Table 4.5
Summary Statistic for Intention to Use
Statistic Value
Mean 3.82
Median 4.00
Mode 4.00
Skewness -1.104
Std. Error of Skewness 0.124
Kurtosis 0.845
Std. Error of Kurtosis 0.247
54
Figure 4.6 exhibits that most of the respondents lean towards the use of smart cards
powered by blockchain technology. The distribution of the responses as shown on the graph depict
that they are skewed to the left. This means that majority of the responses are concentrated on
options 4 and 5 which signify a willing attitude towards using smart cards. The participants’
intention to use is influenced by several factors which will be dissected in the next sections.
Table 4.6
Comparison of Intention to Use Scores according to Occupation
Occupation Mean Rank Pair P-Value
The researcher tested for the normal distribution of the data using the Kolmogorov-
Smirnov and Shapiro-Wilk, if the p-value is less than 0.05 the data set is not normally
distributed. As shown in Table X, the result of Kolmogorov-Smirnov is that 2 out of 3 of the data
set are not normally distributed, while for the Shapiro-Wilk all the data set are not normally
distributed. With that, the researcher decided to use the Kruskal-Wallis to determine on whether
there is a significant difference in answering their intention to use of smart cards in De La Salle
55
University between the means of undergraduate, graduate and faculty, as seen in Table 4.6, the
Kruskal-Wallis p-value is <0.05 thus there is a significant difference in the occupation mean.
Afterwards, Mann-Whitney U-test would identify the specific pairs that has a significant
difference.
As seen in Figure 4.6, the researchers were able to identify that graduate students have a
significant difference in answering their intention to use of smart cards in De La Salle University.
Moreover, as seen in Figure 4.6, graduate students have significantly lower means in intention to
use. Thus, this implies that since the graduate students have evening classes only and spend a
limited amount of time within the campus, they would not be able to enjoy the use of smart cards
as much as the other respondent subgroups. Another reason as to why graduate students may have
lower intention to use is their focus on their day-to-day activities such as their profession and their
Table 4.7
Comparison of Intention to Use score of Graduate Studies Students according to Units
Earned
Earned Units (Range) Mean Rank Pair P-Value
56
The researchers categorized the number of units of the graduate students by year, such that
0-12 units is for the 1st year, 13-24 units for the 2nd year and 25 units and above for the 3rd year.
The result of the test for normality using Kolmogorov-Smirnov and Shapiro-Wilk is that majority
of the data set are not normally distributed as shown in Table X. With the use of Kruskal Wallis
supported by Mann-Whitney U-test, the researchers were able to identify that there is a significant
difference on the intention of use of smart cards for the graduate students having 0-12 units. As
seen in Table 4.7, the graduate students having 0-12 units have a higher mean as compared to those
having 13 units and above. All of this implies that the graduate students that have 0-12 units would
be required to stay longer in De La Salle University and that they would be able to realize the
benefits of the use of smart cards for a longer amount of time compared to the others.
Table 4.8
Earned (n=252)
0-54 51 139.62
55-108 37 129.64
109-163 36 108.06
164-216 99 121.74
>217 29 138.57
57
The researchers classified the number of units of the undergraduate students by year, such
that 0-54 units is for the first year, 55-108 units for the second year and 109-163 units for the third
year, 164-216 for the fourth year, and 217 and above for the fifth year. The researcher identified
that majority of the data set are not normally distributed using Kolmogorov-Smirnov and Shapiro-
Wilk as shown in Table X. After running the Kruskal-Wallis, the researchers found out that there
is no significant difference in the intention to use of undergraduate students for the smart card
since the p-value is >0.05. Thus, the researchers would not need to run the Mann-Whitney U-test.
For the students having lower units, it implies that their intention to use is derived from the longer
realization of benefits with the use of smart cards. While for the students having higher units such
as 164-217 units which comprised of the largest group of the respondents, it implies that they
already have a substantial experience in the university system and that they may have likely
Table 4.9
GCOE 45 253.59
CCS 41 248.49
COS 43 164.28
CLA 51 157.13
58
SOE 50 145.20
BAGCED 13 101.15
Table 4.10
RVR-COB 0.071
COS <0.001
CLA <0.001
SOE <0.001
BAGCED <0.001
COS <0.001
CLA <0.001
SOE <0.001
BAGCED <0.001
59
RVR-COB COS 0.025
CLA 0.006
SOE <0.001
BAGCED <0.001
SOE 0.414
BAGCED 0.054
BAGCED 0.059
The researchers test the normality assumption using the Kolmogorov-Smirnov and
Shapiro-Wilk, as shown in Table x, and found out that majority of the data set are not normally
distributed. Afterwards, the researchers ran the Kruskal-Wallis and Mann-Whitney U test on the
students. With that, the researchers were able to determine that COS, CLA, CED, and SOE has a
significant difference in the intention of use of smart cards based on Table 4.10. As seen in Table
4.9, GCOE, CCS and COB has higher mean rank as compared to COS, CLA, CED, and SOE. This
implies that the college of engineering, sciences and business, who have more computer related
classes, are more likely to have a greater intention to use compared to other colleges.
60
The researchers used Structural Equation Modeling (SEM) to determine the relationship
between variables and the magnitude of the effect of the dependent variable towards the
independent variable. The results of the Technology Acceptance and Technology Readiness
questionnaires are used to measure the Technology Readiness (TR), Perceived Ease of Use
(PEOU), Perceived Usefulness (PU), and Intention to Use (ITU) of the respondents. The P-Value
and T-Stat determines whether there is a significant relationship between variables. The >0.05
threshold is used to determines significance for the P-Value, while the <1.96 threshold is used as
the significance factor for the T-Stat. The thresholds determine whether to reject or fail to reject
After determining on whether to accept or reject the null hypothesis, the researchers use
the Path Coefficient to determine the magnitude of the effect of one variable on another. A positive
path coefficient indicates a positive relationship between variables while a negative path
Table 4.11
The direct relationships studied by the researchers are those that directly affect Intention to
Use, namely, Technology Readiness (TR), Perceived Usefulness (PU), and Perceived Ease of Use
(PEOU). Every direct relationship stated above has a significant effect with each other. If there is
61
an increase in TR, the researchers expect that there should also be an increase in one’s Intention
to Use (ITU). The same goes for PU and PEOU in its respective effects to ITU. Furthermore, the
researchers also studied the other direct relationships between the variables such as TR to PU, TR
to PEOU, and PEOU to PU. With everything being significant, the researchers also concluded that
within these variables an increase in one would also increase the other. This means that if a person
is more technology ready, he is more likely to have a higher perceived ease of use and higher
perceived usefulness for the new technology. So, with that, it is the same scenario for PEOU to
PU. Once a person has a higher level of perception for the ease of use of the new technology, he
With the results of the study showing that Technology Readiness significantly affects
Perceived Ease of Use, Perceived Usefulness, and Intention to Use, being technology ready is
definitely a factor for a person to be more accepting to new technology. Technology readiness
could be achieved by the role model effect. This could be easily seen in educational institutions,
especially in De La Salle- University. De La Salle University- Manila uses Oracle as their main
enlistment program during the academic year. With this being said, the results imply that De La
Salle University- Manila as a whole is a technology ready campus. The Lasallian Community is
an example where an educational institution is conducive enough to further expose its students and
faculty members to new technology. There are studies that tertiary level teachers who incorporate
the use of technology within the classroom tend to produce more technology ready individuals
[Tahir, et al. 2015]. With faculty members incorporating technology within the classroom, the
students are therefore more optimistic and innovative when it comes to handling new technology.
This would also increase the need for such faculty members to be technology ready themselves.
62
Therefore, with everyone inside the scholastic community having high levels of technology
On the other hand, this research also resulted to the effect that Perceived Ease of Use has
a significant direct impact to Perceived Usefulness and to Intention to Use. This is also supportive
of the studies reviewed (pp. 17-21) and in Larsen’s study (2003) where he tested one hundred and
one studies and sixty-nine came out to be significant as well. In a setting like De La Salle
University- Manila, having as asset that would be easy to use is a significant factor for the intention
of the person to actually use it. This would also give off the impression, according to this study,
that the more people think it is easy to use, the more useful it would be. Therefore, the
administrators of the proposed smart cards should make their system as easy to use as possible in
order for the people to increase their respective intention to use such technology and how they
This research also resulted to the significance of the impact of Perceived Usefulness to
Intention to Use. This is in line with other studies such as the study of Davis (pp. 17-21). This
justifies the notion that the perceived usefulness of such technology is a strong determinant of how
a person would intend to use the new technology. In a university setting, making known to the
Lasallian community the benefits of using smart cards using blockchain technology would increase
Table 4.12
Summary of Results on Indirect Variables
Hypothesis Variables P- Value T-Stat Path Coefficient
𝐻𝐻4 Relationship between TR and the 0.359 0.917 0.00
impact of PU on ITU Relationship
between TR and its indirect impact on
ITU going through PU
𝐻𝐻6 Relationship between TR and the 0.006 2.761 0.27
63
impact of PEOU on ITU Relationship
between TR and its indirect impact on
ITU going through PEOU
𝐻𝐻10 Relationship between PEOU and the 0.158 1.413 0.00
impact of PU on ITU Relationship
between PEOU and its indirect impact
on ITU going through PU
The indirect relationships studied by the researchers on the other hand are those that
indirectly impact Intention to Use (ITU). Namely these are how Technology Readiness (TR)
effects the impact of Perceived Usefulness (PU) on ITU, how TR effects the impact of Perceived
Ease of Use (PEOU) on ITU, and how PEOU effects the impact of PU to ITU. Of these three
relationships, the results show that only one is significant. This would be how TR effects the impact
of PEOU on ITU. This is contradictory to the findings of Tugas (2017). In that study, he mentioned
that TR moderations increases the magnitude of impact of PEOU to ITU, but it is such a small
effect to be considered as significant. In this study however, a good explanation for this
phenomenon is how every person within the Lasallian Community is already on a certain degree
of technology readiness with the use of systems like AnimoSys and MyLaSalle on a monthly basis.
Therefore, it greatly affects how they perceive the ease of use of the new technology.
The two remaining relationships, namely how TR effects the impact of PU on ITU, and
how PEOU effects the impact of PU to ITU, are both insignificant as to its effects. This could be
supported by the same study by Tugas (2017) stated above. They are both insignificant in both
studies. For both relationships, it implies that Perceived Usefulness is the main indicator in
Technology Acceptance. Any variable that precedes PU does not significantly affect its impact on
ITU. In a study by Subramanian (1994), the inherent ease of use of a proposed technology and due
to this fact, the intention to use or perceived usefulness of such technology would not be affected
64
or is affected but to a significantly less extent. However, in the study of Davis et al. (1992), it was
discovered that PEOU precedes PU rather than as a complement to PU for the determination of
ITU. If people think it is useful enough, it wouldn’t matter if they are technology ready or not. It
is also not significant if the person perceives its ease of use. In the results stated, Perceived
Usefulness trumps all other variables. The implications of this could be that if the new technology
is deemed to be useful and all-encompassing for the financial and time needs of the users, it would
deem PEOU and TR as an insignificant factor for their ITU. Thus, administrators and suppliers of
the smart cards alike should make sure that their products really serve the needs of their proposed
Table 4.13
Hypothesis Results and Related Objectives Summary Table
Related Objective Hypothesis Decision
To what extent does 𝐻𝐻2 : Technology Readiness (TR) does not Reject Ho
technology readiness affect significantly affect Intention to Use
intention to use (ITU).
65
To what extent does 𝐻𝐻3 : Technology Readiness (TR) does not Reject Ho
technology readiness affect significantly affect Perceived
perceived usefulness Usefulness (PU).
66
To what extent does 𝐻𝐻8 : Perceived Ease of Use (PEOU) does not Reject Ho
perceived ease of use affect significantly affect Intention to
intention to use Use (ITU).
To what extent does 𝐻𝐻10: Perceived Ease of Use (PEOU) does Fail to reject
perceived ease of use affect not significantly affect the impact of Ho
the impact of perceived Perceived Usefulness (PU) on Intention to
usefulness Use (ITU).
on intention to use
𝐻𝑎10: Perceived Ease of Use (PEOU)
significantly affects the impact of
Perceived Usefulness (PU) on Intention to
Use (ITU).
The Focus Group Discussion aims to collect the insight of members of the Lasallian
community concerning the results of the data analysis. This would provide the researchers with
additional information concerning their reactions towards the results and compare their answers
with the actual results. There were three focus group discussions done to meet this objective. The
67
three groups represent the definition of the Lasallian Community (Undergraduate Students,
In order to validate the findings above, all of the focus group discussions comprised of five
questions. Namely these were all questions that attributed to Intention to Use for that is the final
variable in the Technology Acceptance Model and is the variable that would indicate whether the
Lasallian Community is accepting of the proposed smart cards or not. These were the questions:
4. Do you think the use of new smart cards will increase in the future?
5. Would recommend the use of a smart cards that is similar to the new smart card being
participants each. While the faculty members focus group discussion composed of 5 faculty
members. All of the focus groups were adamant as to their replies of an astounding yes to every
question. Therefore, concluding that the results stated above is accurate to if the Lasallian
Community really intend to use the proposed technology. There were some instances though that
While all the results above validated the response of the FGD, there seems to be a lapse of
technology literacy within certain groups. One undergraduate student, three graduate students and
two faculty members did not know what a smart card was. Nevertheless, when the facilitator
mentions the colloquial term for a smart card which is the popular brand of Beep, the confusion
was instantly cleared up. There were also two undergraduate students, five graduate students, and
68
one faculty member that did not know what blockchain technology was and as the same instance
as the preceding question, the facilitator gave the well-known version of blockchain technology
called BitCoin or cryptocurrency and there seemed to be a nod of understanding after that instance.
Another point made was how each of the focus groups had a participant that mentioned
GreenPurse. This was an online payment mechanism also promulgated by Lasalle using the
MyLaSalle webpage in order to pay for fees within the campus. One faculty member stated that if
the mechanism was easier to use, he would have used it more often. This validates the claim of the
researchers on how PEOU directly and significantly affects ITU of new technology. Another
graduate student also mentioned something about the library using GCash as of 2018. She said she
would be willing to use this if they could use the GCash for other things within the campus and
not just the library. This also validates the result we have above which states that PU significantly
affects ITU. As seen in the studies stated on Chapter 2, GCash is an easy to use application where
users need to register online beforehand, therefore making every user technology ready. This just
further validates how PEOU and TR do not significantly affect the impact of PU to ITU.
The focus groups also stated a few ideas where they think the proposed technology would
be more enticing to its prospective users. They proposed that the smart card could also be used in
partner establishments the school as well. They also proposed that the administrators of such
devices would give incentives to its users such as rebates, discounts, and the like.
All in all, whatsoever, the focus group discussion did its job of assuring the researchers of
the claims the results had in this paper. Every result agreed to what all the participants had to say.
69
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusion
The study conducted presents the factors affecting technology acceptance of the Lasallian
Community with smart cards supported by blockchain technology as the new technology. These
factors are Technology Readiness, Perceived Ease of Use, Perceived Usefulness, and Intention to
Use which leads to Technology Acceptance. All the factors above play a significant role in the
Lasallian Community’s acceptance of the new smart cards. This study gives insight as to what
70
could make a person accept new technology and how the people administering this new technology
could ease the way for their potential users to accept such technology.
Given that this type of technology is being used in educational institutions like De La Salle
University- Manila, this study answers how the Lasallian Community would accept such smart
cards. The study concluded that the Lasallian Community would accept this technology if they
deem it useful and necessary enough to see it as a value adding asset to their life for Perceived
Usefulness is the defining factor on how a person’s Intention to Use would greatly increase as
well.
smart cards supported by blockchain technology is resultingly high. That is because all the factors
that are needed for one to intend to use such technology are present in the Lasallian Community.
The level of Technology Readiness within them is acceptable. Thus, significantly affecting their
Perceived Ease of Use of the new smart cards, which would then in turn give rise to their Intention
to Use. While their belief and hopes of the benefits that this technology would bring to their daily
life would also be spiking up their Perceived Usefulness which also significantly affects their
Intention to Use.
not a difficult feat. The makings of a person who is willing to adapt new technology is within the
system already. The foundation is set and thus, the only thing left to do is to keep on exposing the
Lasallian Community to new technological creations and introducing this new technology within
the campus for it has been concluded that the Lasallian Community is a conducive space for such
71
5.2. Recommendations
5.2.1. Educational institutions - The results of the study may provide further insight to
technology system. Based on the outcome of the study, educational institutions can consider setting
particular may opt to conduct further feasibility studies in order to formally establish the system
within the school due to the fact that the respondents of the study exhibited high levels of intention
to use and technological acceptance which convey that the community is open to adopting smart
cards. It can also be seen that technology readiness and perceived usefulness are significant which
means that the Lasallian community is ready and willing to use smart cards.
After ensuring such willingness, educational institutions may mobilize its researchers to
make an economic feasibility study. The university may conduct a cost-benefit analysis prior to
implementation. This would be a crucial aspect of the process since it is important to determine
whether the benefits of implementing the system would outweigh the costs. In this step it is
essential to facilitate a discussion with suppliers of smart cards, IT department, finance department,
and accounting department to determine the costs. It is important to coordinate with these sectors
since the suppliers of smart cards will provide the system and determine its actual costs; the IT
department is responsible for the future implementation of the system; the finance department is
in charge of procuring and allocating the necessary funds for the project; and the accounting
department is the body recording transactions and collecting money such as tuition fees. Similarly,
a discussion should be facilitated with the various service providers within the school such as
canteens, printing, and photocopying stations to further identify the benefits. It should be assessed
whether or not they would also benefit from the implementation of the system considering that the
72
demand side or their ultimate consumers– the students and professors are willing to use smart
cards.
Furthermore, sufficient financial support is required in establishing the system. Once the
economic feasibility is ensured, institutions can facilitate a bidding process in searching for a
software and programming firm to set up the system. It is essential for educational institutions to
partner and work closely with the chosen software and programming experts so that the system
would be aligned with the institution’s needs. Once a supplier is chosen and the implementation
of smarts cards is ensured, the accounting and IT departments need to be oriented on the system.
They should be knowledgeable on how blockchain technology works considering that this is what
powers the smart cards. Blockchain technology makes use of financial data and records; thus, the
accounting department should know the recording aspect of the system. Contingent plans and
privacy measures for the data recorded should also be made to ensure data security. Meanwhile,
the IT professionals should be trained to use the system and prepare the required maintenance
With regard to the implementation phase, the school’s administration should create rules
and regulations that would guide the use of smart cards. The smart cards should also be publicized
in school to encourage its rampant use. The university could conduct seminars and talks regarding
the fundamentals of the system such as how to use and integrate the smart card system into daily
life in order for the Lasallian Community to fully grasp the usefulness of the proposed new
technology and to increase their perceived ease of use; considering that it was discovered to play
essential for increasing technology readiness which was found to directly affect intention to use.
In addition, incentives such as discounts can be granted to smart card users which in effect
73
contributes to its perceived usefulness. By doing so, eventually institutions can have a smart card
system in place that each member of the community utilizes, entailing various benefits.
5.2.2. Financial institutions and Service Providers - The results of the study only
represent a small subset of the entire Philippine population. Therefore, it would be advisable for
financial institutions to conduct further research involving more participants in order to fully grasp
the perception of end users and concretely determine if there is potential to shift to a more advanced
system of facilitating transactions. With this, they can gage the need to implement a contactless
smart card system. Similarly, service providers should be more observant in monitoring consumer
behavior and trends with regard to technological advancements so that they can anticipate and
Despite this, the results of the study suggest that perceived usefulness and perceived ease
of use of technology is significant. Therefore, banks and service providers should think of ways to
make business transactions more convenient for them as well as the end users. They should be
more open-minded to implementing technological advances that would simplify transactions and
processes. Financial institutions, particularly banks, they can link the credit cards or debit cards of
Lasallians to their respective smart cards. For instance, when paying for tuition the money is
automatically deducted from the account of the user and credited to the bank account of the school.
This method will also be beneficial to the school given that it can collect without physical contact.
Another possible advancement they can implement is a text messaging or notification system that
would alert users whenever their account has been drawn, ensuring transparency and security.
Service providers on the other hand need to train their employees to use the technology considering
that it entails less contract with cash. Moreover, they should collaborate with banks so that the
74
Overall, the two can work closely with La Salle given that there are other La Salle schools
in the country where the technology can be tried and tested. This would help them expand the use
of the technology in the future. The system administrators of the smart cards should also partner
up with different establishments within the campus in order for it to be fully accepted within the
systems and the significance of smart card technology usefulness in the study, various regulatory
agencies particularly the Bureau of Internal Revenue and the Securities and Exchange Commission
should undergo ample preparation and technological briefing. Preparedness and knowledge on
easier to draft suitable regulations that would cater to such changes. The SEC needs to study
blockchain technology thoroughly in order to create rules that would protect the data privacy of
clients and penalize perpetrators. Furthermore, they should determine and set up the requirements
and written agreements to be submitted by banks, users, service providers, and schools so that
Simultaneously, the BIR also needs to learn about the mechanics of blockchain technology
since it is used to record data. With this, it can put the necessary regulatory changes in place given
that transactions would become contactless. It has to come up with a new system that would take
By setting up the appropriate rules and regulations, users will be encouraged to utilize smart
card technology knowing that their rights are effectively protected. With this, it is important for
the rules to be promulgated and communicated through public channels and platforms such as the
regulatory agency’s website as well as traditional media to ensure abidance from everyone
75
involved - suppliers, businesses, and users. Lastly, marketing the system as duly approved and
proven to be safe by the corresponding regulatory bodies would increase the users’ perceived
The research needs to consider and analyze the costs pertaining to the benefits of using this
type of technology. Given that there is an acceptance within the Lasallian Community, the next
step is to decipher whether its benefits exceed the costs of implementing smart cards using
The research also needs to account for the factions of the Lasallian Community that were
not part of this study due to resource and time constraints. These segments are the office personnel,
the maintenance personnel, the security personnel, and the employees who man the canteen, the
photocopy centers, and the like. As they make up a big part of the Lasallian community, their
opinions would also prove to be significant. Thus, the survey used for this research should be
translated to Filipino in order for those who are more comfortable with the language to answer the
questions faithfully.
Future researchers should further this study to acknowledge if the same results arise from
respondents of other universities within the Philippines. They should consider the special
circumstances embedded in every school and how the school reacts to the introduction of new
To support this study, future researchers should conduct an evaluation of the Lasallian
Community’s technology literacy in order to determine the level of familiarity they have pertaining
to new technology and what to call them. This is also to give the university’s administration more
76
information as to whether they should expose the community to newer types of technology, may
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APPENDIX
1. Questionnaire
Accountancy and we are conducting a survey to gauge the Technology Acceptance of the Lasallian
Community for our proposed technology. DLSU provides students with access to advanced and
innovative technology and in line with this, the study proposes a smart card, to be used as a cash
card, supplemented by blockchain technology. We humbly ask for 5 to 10 minutes of your time to
complete our survey. Please indicate how much you agree to the following statements regarding
Name: _______________________________________________
Email: _______________________________________________
ID Number: 118 ___ 117 ___ 116 ___ 115___ 114 & Below ___
Gender: M ___ F___ Prefer not to say ___
Academic Program: _____
Number of Units Earned: _____
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Technology Readiness*: (1 - Strongly disagree, 2 - Somewhat disagree, 3 – Neutral, 4 -
No. Question 1 2 3 4 5
1 New technologies
contribute to a better
quality of life
technologies.
high-tech product or
if I am being taken
advantage of by someone
on technology to do things
for them.
online.
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6 There is no such thing as a
technological developments
in my areas of interest.
8 Technology makes me
more productive in my
personal life.
daily lives
others
ordinary people
quality of relationships by
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reducing personal
interaction.
that is harmful
terms I understand
when it appears.
freedom of mobility.
No. Question 1 2 3 4 5
use it.
89
2 Using the new smart card
increases my willingness to
school improves my
productivity.
understandable.
enhances my effectiveness
in my studies.
be easy to use.
want it to do.
90
10 I find the new smart card to
be useful in school.
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Eric Jerome Villarosa <eric_villarosa@dlsu.edu.ph>
I am Eric B. Villarosa, an undergraduate student of De La Salle University in Manila, Philippines. My thesis groupmates, Maria Luisa Cuenca, Vincent Jao, Jayvee Cayabyab, and I, are writing about the "technological readiness of
the De La Salle University community."
We have been following your research papers in technology readiness index (TRI). We find your papers in 2000 (36-item scale) and 2015 (16-item scale) very insightful in terms of method, discussion, and analysis, among
others.
We would like to seek your permission to make the updated and streamline instrument that you came up with available for us to use in furthering our research.
Sincerely,
Hi Eric,
Thanks for reques ng permission to use the Technology Readiness Index (TRI 2.0) scale in your thesis as outlined in your email below. As you are already aware TRI 2.0 is a copyrighted instrument, but Charles Colby
(Founder of Rockbridge Associates and co-developer of TRI 2.0) and I have been gran ng permission for its use in academic research, and waiving the fee typically charged to commercial users. Your email suggests that
your intended use of the scale is for purely academic purposes. Let us know if this is not the case.
By copy of this email to Mr. Colby I am reques ng him to send you the paperwork that you would need to complete to obtain formal permission to use the TRI 2.0 scale. Once the paperwork formali es are completed, you
will have our permission to use the scale and Mr. Colby will send you the scale items and instruc ons. Good luck with your thesis!
Best wishes,
A. "Parsu" Parasuraman
University of Miami
parsu@miami.edu
http://www.bus.miami.edu/thought-leadership/faculty/marketing/parasuraman.html
The information contained in this e-mail, including those in its attachments, is confidential and intended only for the person(s) or entity(ies) to which it is addressed. If you are not an intended recipient, you must not read,
copy, store, disclose, distribute this message, or act in reliance upon the information contained in it. If you received this e-mail in error, please contact the sender and delete the material from any computer or system. Any
views expressed in this message are those of the individual sender and may not necessarily reflect the views of De La Salle University.
Hi Eric,
Kindly complete, sign and return the a ached licensing applica on. I will follow up by authorizing your license and providing more informa on on scale administra on. Thank you for your interest!
Regards,
Charles L. Colby
Principal, Chief Methodologist and Founder
www.rockresearch.com | ccolby@rockresearch.com
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Professor of Marke ng & Holder of the James W. McLamore Chair
University of Miami
parsu@miami.edu
http://www.bus.miami.edu/thought-leadership/faculty/marketing/parasuraman.html
The information contained in this e-mail, including those in its attachments, is confidential and intended only for the person(s) or entity(ies) to which it is addressed. If you are not an intended recipient, you must not read,
copy, store, disclose, distribute this message, or act in reliance upon the information contained in it. If you received this e-mail in error, please contact the sender and delete the material from any computer or system. Any
views expressed in this message are those of the individual sender and may not necessarily reflect the views of De La Salle University.
Hi Eric,
Kindly complete, sign and return the a ached licensing applica on. I will follow up by authorizing your license and providing more informa on on scale administra on. Thank you for your interest!
Regards,
Charles L. Colby
Principal, Chief Methodologist and Founder
www.rockresearch.com | ccolby@rockresearch.com
academictermsconditions.docx
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Attached are the completed licensing application forms. Sorry for the wait.
Best Regards,
Eric Jerome B. Villarosa
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Thank you very much.
Best Regards,
Eric Jerome B. Villarosa
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HI Eric, you now officially have a license to use the TRI 2.0. Attached is a list of scale items and recommendations on administration.
Regards,
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Charles L. Colby
Principal, Chief Methodologist and Founder
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HI Eric, you now officially have a license to use the TRI 2.0. Attached is a list of scale items and recommendations on administration.
Regards,
Charles L. Colby
Principal, Chief Methodologist and Founder
www.rockresearch.com | ccolby@rockresearch.com
Greetings,
Acknowledging the receipt of the questionnaire and would email you a copy of our thesis as soon as it is finished. Thank you for your consideration!
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3. SURVEY RESULTS
- For soft copy only
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