PSG

Entrepreneurs: Pamela Rios, Gardenia Rodriguez, Susana Lopez and

Leslie Albor
Our Story
PSG cleats are designed for those dedicated to performing at their best. Our goal is for
the cleats to help our customer’s improve and better themselves with the technology of
the cleats. Soccer is the most watched sport in the world with 4 billion fans. It is one of
the popular sports in America, but unfortunately not everyone has the opportunity to
play. The equipment needed can be expensive and the community doesn’t offer
opportunities for them or pay for the academies. The Indoor Door was shut down so
that it could be a Marijuana plantation. The owners are having a hard time with the
money. We want to donate 8% of the money that we earn to the soccer communities
and help those who want to play the sport they love.
Company Info
● Located : Merced, Ca
● Our business will produce unique soccer cleats.
● Machinery specializes in sowing and elements of making
cleat
● The cost to produce: $40.00 + delivery/services varies
● Type of company: Partnership
● Eco-Friendly, training done for employees handling
machinery
● Productivity done efficiently, fast and up-to-date,
Product
 Product and Services
Total cost of the making of cleat: average $28.50

Retail for $140-$220

- Flexible, Cushion, Grip, Unique colorways, Chip inserted in cleat: censors whole
cleat to where it monitors your speed, distance, weight, heart rate and etc.
 Market
● Currently, there is no good quality and durable soccer cleats in
the market. Our materials will included recycled material, so they
will not be as expensive. The voices of the customers are usually
not heard and we will make an effort to meet the demands. We
want to improve our product so that it can be enjoyed and talked
about for years to come. The threats that we will face is only
competition because it is important to sell and provide for the
sport, but the opportunity to improve and learn is what we want.
The individuals with the passion to play soccer are our customers.
Our unique soccer cleats will help them excel when playing and
the feedback they get will encourage them to enhance their skills.
Technology Behind the Cleats
The way the cleat sensors work is by the type of activity such as jogging, running,
juggling, dribbling, and etc. is with the SIM(Smart,Innovative, Movement). It is a 4 axis
accelerometer that can distinguish certain patterns and motions. After the algorithms
lessen the possible activities to a singular one.

The heart rate is detected by an optical LED light source and light sensor that
measures your heart rate by beats per minute. The LED light shines across your skin
and the sensor then determines the heart rate by the amount of light that is reflected
back. It can also measure your blood pressure under your skin. The different light
reflections can be translated as heartbeats.
Production and Strategies
● If business grows, we want about 12 prototypes
● We have a lack of manufacturing and
importing experience
● PSG Cleats: is best at productizing the accurate
athletic boots in the world why? Because its
products are leader in reliability and
technology advancement.
● Shipping Company: will deliver products on
time and efficiently, will help our business
stand out
Finance
● Tax 25% of the income
● Leasing + use outside investors
● How to deal with unforeseeable problems
● Asking for $200,000 and receive 10%
● Patent