INTRODUCTION

• Thousands of years ago selling and purchasing of goods

and services were done through Barter system.
• When currency system was introduced goods and
services were sold or purchased with money.
• Simultaneously marketing management came into
picture. Then competition between like businesses
started so, in order to lead the business businessmen
started advertising.
• But to target the right customer digital marketing was
introduced around 25 years back.
 TRADITIONAL MARKETING
• Earlier selling and purchasing of goods and services was
done through barter system.
 MARKETING
MANAGEMENT
• When currency system was introduced goods and
services were sold and purchased with money.
• Competition between businesses increased.
• Then they started advertising their products and services
through different media (print and electronics).
 DIGITAL MARKETING
MANAGEMENT
• To target specific customer for particular goods and
service digital marketing management was introduced
to reduce the expenses over advertisement.
 TYPES OF DIGITAL
MARKETING
• SEO
• SEM
• Social media marketing
• Content Marketing
• Affiliate Marketing
• E-Mail Marketing
• SMS Marketing
 SEO
• SEO is the type of marketing that is done through search
engine.
• To get on the top of the result list different search engine
optimization techniques are applied such as-
 On page SEO
 Off page SEO
 SEM
• It is a type of marketing in which you have pay for every
click on your advertisement in search engine.
 SOCIAL MEDIA
MARKETING
• In Social media marketing you have to advertise your
products or services on social media sites like Facebook,
LinkedIn, Twitter, etc.
 CONTENT MARKETING
• In Content marketing you have to write about a product
or a service on your blog to promote it.
 AFFILIATE MARKETING
• In affiliate marketing you have to advertise the products
or services of other manufacturers or service providers on
your website or blog and act as an affiliate for them.
They will pay you for every visit or purchase.
 E-MAIL MARKETING
• E-mail marketing is a type of marketing through which
you have to send commercial messages via mail to a
targeted group of customers.
 SMS MARKETING
• It’s a type of marketing under which you have to send
commercial messages to a large group of targeted
people frequently via SMS.