Qualification Unit number and title

BTEC National Diploma Creative Media

29 - Music Video Production
Level 3
Learner name Assessor name

Lewis Allen PAUL RALPH

Date issued Hand in deadline Submitted on
w/c: 22/01/18 w/c: 19/02/18 23/02/18

29.1 - Understand the purpose of music videos

Assignment title 29.2 - Understand the styles, conventions, and techniques of music
videos
In this assessment you will have opportunities to provide evidence against the following
criteria:

Criteria To achieve the criteria the evidence must show Task no. Evidence
reference that the learner is able to:

Outline some of the main purposes of music videos

29. 1 - P 1
Explain the purpose of music videos clearly, covering
the ground well. However, you do not elucidate the
29.1 - M examples chosen to show how they illustrate the 1
points they support.

Provide a fuller and more extensive explanation,

using better application of examples and provision of
detail to support the points made. You will use a
29.1 - D higher quality of expression and fluency of language, 1
and justify your points made using supporting
evidence.

Describe the styles, conventions and techniques of

29.2 - P music videos with some appropriate use of subject 1
terminology
Explain the styles, conventions and techniques of
music videos with reference to detailed illustrative
29.2 - M examples and with generally correct use of subject 1
terminology

Comprehensively explain the styles, conventions and

29.3 - D techniques of music videos with elucidated examples 1
and consistently using subject terminology correctly
Learner declaration

I certify that the work submitted for this assignment is my own. I have clearly
referenced any sources used in the work. I understand that false declaration is a form
of malpractice.

Learner signature: Lewispaulallen@icloud.com Date: 23/02/18

Qualification BTEC National Diploma Creative Media Level 3
Unit number and title 29 Music Video Production
Assessor name PAUL RALPH
Date issued
Hand in deadline

Understand the purposes, styles, conventions, and

Assignment title
techniques of music videos

The study of established styles and conventions of the music video is a starting point,
as learners need to understand what has already been done in order to develop their
own ideas. They can then experiment with techniques to create music videos, which
might reflect their own musical interests or they might work for a band or artist to
create a music video for a ‘live’ brief.
For this assignment, you are to write a report on music videos, with the following
sections:

 Purposes

 Styles

 Conventions (lyric interpretation, extending or consolidating songs meaning etc.)

 Techniques (cutting to the beat, miming and lip-sync, playback and lip-sync etc.)

PURPOSES (30%)

In this section you are to discuss the following, giving examples whenever possible:

 Promotion

 Extension of income

 Extension of outlets

 Synergy

 Pastiche
STYLES (20%)

In this section you are to discuss the following, giving examples whenever possible:

 Genres

 Performance, or ‘Live’ music videos

 Narrative Music Videos

 Conceptual Music videos

CONVENTIONS (20%)

In this section you are to discuss the following, giving examples whenever possible:

 Lyric Interpretation

 Extending songs meaning

 Consolidating songs meaning

TECHNIQUES (30%)

In this section you are to discuss the following, giving examples whenever possible:

 Cutting to the beat

 Miming and lip-sync

 Playback and lip-sync

 Camera movements and angles

 Effects (SFX and VFX)

Evidence checklist (tick one)

Written, illustrative report uploaded to Moodle / Weebly

or

Video report, including your own voice-over and clips from music videos

Assessor's comments
 BTEC National Diploma Assessor
Qualification PAUL RALPH
Creative Media Level 3 name
Unit number and Learner
29 Music Video Production Lewis Allen
title name

Criteria To achieve the criteria the evidence must show that the
Achieved?
referen learner is able to:
ce
29.1 - P Outline some of the main purposes of music videos. Y
29.1 - M Explain the purpose of music videos clearly, covering the ground well. Y
However, you do not elucidate the examples chosen to show how they
illustrate the points they support.

Provide a fuller and more extensive explanation, using better application N

29.1 - D of examples and provision of detail to support the points made. You will
use a higher quality of expression and fluency of language, and justify
your points made using supporting evidence

29.2 - P
Describe the styles, conventions and techniques of music videos with Y
some appropriate use of subject terminology
Explain the styles, conventions and techniques of music videos with Y
reference to detailed illustrative examples and with generally correct use
29.2 - M
of subject terminology

Comprehensively explain the styles, conventions and techniques of music N

29.3 - D videos with elucidated examples and consistently using subject
terminology correctly

Learner feedback

Assessor feedback

This is a good analysis of a music video but, by restricting yourself to one song/artist,
you haven’t been able to demonstrate as much knowledge as possible. You have,
however, used good examples and justified your points throughout.

In BTEC terms, you have explained the purpose of music videos clearly, covering the
ground well. However, you do not elucidate the examples chosen to show how they
illustrate the points they support.

Assessor
ralphp@bpc.ac.uk Date 15/03/18
signature
Learner signature Lewispaulallen@icloud.com Date