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Bailey Caskey

baileymcaskey.com
2002 NW Lakeside Dr. Ankeny, IA (515) 943-3833 baileymcaskey@gmail.com

Education Program Fluency


University of Northern Iowa Cedar Falls, IA Microsoft Office
Student in the University Honors Program May 2020
Public Relations and Spanish double major (B.A.)
Cumulative GPA: 3.9/4.0
Work Experience Google Drive
North American Review Cedar Falls, IA
Social Media Coordinator Dec 2018-Present
o Create and post content on social media networks using Adobe Suite products Adobe Suite
including Photoshop, Illustrator, and InDesign (Photoshop, Illustrator and InDesign)
o Initiate new social media plans to ensure the entire marketing team follows the
same timelines and brand guidelines
o Develop brand guidelines to assist online content team in creating a brand on
online platforms
CruCut Lawncare LLC Ankeny, IA Languages
Marketing Coordinator June 2015-Present English
o Develop and manage website through Wix
o Create and post content for social media platforms and website including
recruitment content
o Advise business on connecting with publics through use of social media and Spanish
website
Campus Experience
UNI Student Sustainability Engagement Committee Apr 2019-Present
French
o Serve as a student representative responsible for voting on sustainable
initiatives funded by a portion of annual student fees.
UNI Honors Student Advisory Board
Outreach Coordinator Apr 2019-Present
o Organize and coordinate any events involving people and organizations
outside of the University Honors Program
UNI Dance Marathon
Assistant Director of Marketing Apr 2018-March 2019
o Write and send monthly newsletters to the 800 members of the organization
o Manage a team of bloggers and edit their work according to AP style guidelines
o Maintain Instagram (1,600 followers) and Twitter (2,150 followers) profiles for the
organization; posting content on the platforms that follow the developed brand
Principles of Public Relations
Account Coordinator Jan 2018-May 2018
o Led peers divided into promotions, media and fundraising groups to develop a
campaign for a business in the Cedar Valley
o Served as editor for all materials including artwork, news stories, press releases and
other campaign elements