[Guerrilla marketing with technology]

Levinson, J C; Nicholls, Paul . NewMedia Canada ; London  Vol. 12, Iss. 31,  (Oct 13, 1997): n/a.

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ABSTRAK (ABSTRACT)
including Guerrilla Marketing, Guerrilla Marketing Attack, Guerrilla Marketing Weapons,
Guerrilla Marketing Excellence, Guerrilla Marketing Handbook, Guerrilla Marketing
Online, Guerrilla Marketing for the Home-Based Business, and Guerrilla Marketing

TEKS LENGKAP
Guerrilla Marketing with Technology.
Reading MA: Addison-Wesley, 1997.
ISBN 0-201-32804-6.
Softcover, 211 pages, US$15.00,
Cdn$20.95.
Rating: **
This book was a bit of a disappointment. Expecting to learn little-known
tips and tricks for the power user, we actually get rather prosaic general
advice for novices, much of which is not really computer-related at all.
Jay Levinson, the famous marketing guru, has written a host of related books,
including Guerrilla Marketing, Guerrilla Marketing Attack, Guerrilla Marketing Weapons,
Guerrilla Marketing Excellence, Guerrilla Marketing Handbook, Guerrilla Marketing
Online, Guerrilla Marketing for the Home-Based Business, and Guerrilla Marketing
Online Weapons Revised.
I think that these, as well as the present work, recycle much of the same
basic material.
This material is useful however, although largely common sense, and
handy checklists abound. A number of half-page case studies are scattered
throughout, adapted from the author's America at Work video series produced
by the Microsoft Small Business Group. Also present are half-page question and
answer sidebars deriving from the author's email. The chapters cover the nature of the
virtual office, marketing the small business, servicing customers, implementing technology,
managing time, collaboration, using Internet, and high-technology marketing.
Fifty pages of Resources, also adapted from Microsoft publications, cover computer buying,
making newsletters and brochures, doing business research on the net, and creating
a simple web page.
None of this Resource material is in sufficient depth to give anyone much of a practical
start, but it might encourage them.
In fact, little in the book is offered in sufficient depth to function
as a practical handbook, except as a jumping off point for the beginner.
"Technology" here is broadly construed with perhaps a third of the material
related to telephone and fax, a third to computers, and a third to Internet.
Much of the book is not concerned with technology at all, but rather with time

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management, building strategic alliances, and similar matters.
While disappointing, this book certainly has something to offer any
small or home-based business, and its marketing tips could easily be
adapted to marketing the library. However, in general, this seems an item
for the public library collection, where it will appeal to neophyte computer users with
small businesses or home offices. For libraries who are new to marketing themselves, the book will
also have some value. By and large, however, most of us have heard all this
before.
--PTN, island@execulink.com

DETAIL

Subjek: Marketing; Computer applications; Book reviews

Klasifikasi: 9172: Canada

Judul: [Guerrilla marketing with technology]

Pengarang: Levinson, J C; Nicholls, Paul

Judul publikasi: NewMedia Canada; London

Volume: 12

Edisi: 31

Halaman: n/a

Jumlah halaman: 0

Tahun publikasi: 1997

Tanggal publikasi: Oct 13, 1997

Penerbit: Pelican Island Information

Tempat publikasi: London

Negara publikasi: Canada, London

Subjek publikasi: Computers--Software

ISSN: 12011916

Jenis sumber: Trade Journals

Bahasa publikasi: English

Jenis dokumen: Book review-No Opinion

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 ID dokumen ProQuest: 212416518

URL Dokumen: https://search.proquest.com/docview/212416518?accountid=25704

Hak cipta: Copyright Pelican Island Information Oct 13, 1997

Terakhir diperbarui: 2010-06-08

Basis data: Canadian Business &Current Affairs Database

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