(BPI-GENSAN)
An Undergraduate Research
In Partial Fulfillment of
Major in Management
May 2019
TABLE OF CONTENTS
Title
Title Page………………………………………………………………………………………
Acknowledgement……………………………………………………………………………i
Table of Contents……………………………………………………………………………..ii
List of Tables…………………………………………………………………………………..iii
Chapter
I. INTRODUCTION…………………………………………………………………………….
Conceptual Framework……………………………………………………………….
Research Methodology…………………………………………………………………
Sampling Procedure…………………………………………………………………...
Respondents………………………………………………………………………………
Instrumentation……………………………………………………………………………
Data Gathering……………………………………………………………………………
Data Analysis……………………………………………………………………………..
Definition of Terms……………………………………………………………………….
Summary…………………………………………………………………………………..
Conclusion…………………………………………………………………………………
Recommendation…………………………………………………………………………
References
Appendices
ACKNOWLEDGEMENT
First and foremost I want to give thanks to the Lord Almighty for giving me the wisdom in
conducting this research. I thank my family for the unconditional support from the
beginning of this research until the end. I’m also grateful for my spiritual family for their
encouragements when it gets tough in continuing this. They were the ones who never
stopped lifting up my spirit and reminded me that all my hardwork in these will pay off in
the end. Also to Daisyreel, for she never gave up on pushing me to do my best in
everything. And I extend my utmost gratitude to my behalf for his understanding all
throughout this research, giving me advises on how to handle things and helping me in
CHAPTER I
INTRODUCTION
There are various meanings associated with the word ‘culture' and explore ways of
the word ‘culture’ today? When does something become ‘cultural’? What do we
Within the academic disciplines, however, the word ‘culture’ may be used in more
specific ways than this. For example, in anthropology, ‘culture’ has the specific
connotation of ‘a way of life’, and refers to practices of specific groups of people. Let us
now try to figure out what we mean by culture in our everyday conversations. Culture: -
architecture and other creative activities - suggests tradition and heritage - denotes
civilization - indicates the commonly shared ideas and practices of a group of people -
also aware of other contexts where the word ‘culture’ is used. We see photographs in
newspapers and TV coverage of protests where claims are made in the name of
people. Often communal conflicts are seen as conflicts generated by the difference
entry on ‘culture’ in Williams’ Keywords. The purpose of reading this text is not to arrive
at a new definition of the word ‘culture’ but to try and understand how the term has been
used in the past in different locations, and what kind of meanings get added to it today.
It is clear from this that the term did not always mean all the things that we commonly
associate with ‘culture’. To quote Williams again, "as an independent noun, an abstract
process or the product of such a process, [the term] is not important before late 18th
century" (Williams, ‘Culture’) and is not common before the mid-19th century. Williams
identifies another area of usage for the word culture: it is the independent noun, whether
Corporate culture refers to the beliefs and behaviors that determine how a company's
employees and management interact and handle outside business transactions. Often,
corporate culture is implied, not expressly defined, and develops organically over time
What is company culture and how does it impact the workplace? Company culture is the
mission, value, ethics, expectations, and goals. For example, some companies have a
team-based culture with employee participation on all levels, while others have a more
traditional and formal management style. Other companies have a casual workplace
without many rules and regulations. Jobs aren't just a paycheck, and, given the amount
of time spent working, it's important for both the employee and the employer to make
sure there's a good fit. Corporate culture is rooted in an organization's goals, strategies,
structure, and approaches to labor, customers, investors, and the greater community. As
related concepts, discussed elsewhere in this volume, are corporate ethics (which
formally state the company's values) and corporate image (which is the public
perception of the corporate culture). The concept is somewhat complex, abstract, and
1. The specific topic states how businesses create rules and regulations based on
and the employers in understanding each one’s culture. The objective of this
The culture of the workplace controls the way employees behave amongst
study includes how the different backgrounds of the employees affect their unity.
In this chapter, discuss the research design, area of study, population, sample of the
1. Personality
5. Global Mind-set
Related Literature
social forms, and material traits of a racial, religious, or social group; the set of shared
organization.
knowledge, and collective identities and memories developed by members of all social
groups that make their social environments meaningful. Sociologists study cultural
Association
Sir Edward B. Tylor’s definition of culture (1871) “Culture… is that complex whole
which includes knowledge, beliefs, arts, morals, law, customs, and any other capabilities
Culture is, “that complex whole which includes knowledge, belief, art, law,
morals, custom, and any other capabilities and habits acquired by man as a member of
Herskovits (1948, 17) tells us that, “Culture is the man-made part of the
environment,”
Meade (1953, 22) says culture “is the total shared, learned behavior of a society
formulation: “Culture is a well organized unity divided into two fundamental aspects—a
turn. According to Geertz (1973, 89), culture is “an historically transmitted pattern of
It's not sufficient to refer to an observed ritual as a “marriage;” one must recognize that
nuptial rites have very different sequelae across social groups, and these must be
described. Ideally, the anthropologist can present a culture from the point of view of its
members.
explanation, because the factors that determine social practices are largely unknown to
practitioners. For Harris, these factors principally involve material variables, such as the
ecological conditions in which a group lives and the technologies available to it. Cultural
variation and change can be best explained by these factors without describing richly
approach “etic” and contrasts it with the “emic” approaches, which try to capture a
culture from within. This differs from Tylor's external/internal distinction because even
external cultural items, such as artworks, may be part of emic analyses on Harris's
model, since they belong to the symbolic environment of culture rather than, say, the
cultural contexts. Harris aims for generalizations whereas Geertz aims for (highly
humanities or as a science.
D'Andrade (1995, 143) tells us that, since the 1950s, “Culture is often said to
consist in rules… These rules are said to be implicit because ordinary people can't tell
you what they are” (D'Andrade himself favors a more encompassing, processual
definition, which includes both external items and the cognitive processes that interact
with them). Richerson and Boyd (2005, 5) define culture as “information capable of
affecting individuals' behavior that they acquire from other members of their species
through teaching, imitation, and other forms of social transmission.” Sperber (1996, 33)
especially the general customs and beliefs, of a particular group of people at a particular
However, ther is something that is certain: Culture is ordinary, which happens to be the
his knowledge, and experience –which would, as he defines, would be his culture. He
starts his article with simply giving a definition according to his understanding by telling
what is and is not culture, and continues with the reasons he doesn’t agree with some of
Marxist ideas of culture, and that of F. R. Leavis’. While giving reasons for his
disagreements, he gives solid examples from both people he knows and doesn’t know.
Culture is something that is alive, moving. It is not something that some people have
and some don’t. It is not only what is seen in public “common meanings” as Williams
say, or some kind of education, but also what an individual experiences when s/he
“cultured” and others “not cultured”, because in the end, however uneducated one might
distinguishes the members of one group or category of people from others” (Hofstede,
2012) and his cultural dimensions became a paradigm for comparing cultures and
cultural dimensions, which have been externally validated and replicated numerous
negotiation.
Dr. Hofstede’s books have appeared in 21 languages and he is among the most
widely cited social scientists in the world. Here are some of his most recent insights into
You could compare culture and personality to a jigsaw puzzle and its pieces. A jigsaw
puzzle is made of different pieces, just as all personalities within a culture are different.
But altogether they make up one particular puzzle and not another puzzle. If you want to
know something about people (for example, their behavior), consider their personality.
But if you want to know something about their society as a whole (for example, what is
tolerated in the neighborhood), that has more to do with culture. Societies are made out
of individuals and culture makes an imprint on the individuals who are born there. The
first 10 years of our lives are very important. That’s when you get your basic mental
Cross-cultural communication requires two parties. The first thing you need is a shared
language. The other thing is an understanding of the shared rules of behavior, which
means that you must understand the rules of the game. For example, in Japan, when
people say yes it does not necessarily mean that they agree. But in the
Netherlands, yes means that they agree. The competency you would need is
the openness to learn these rules and not to be so much obsessed with your own ways
that you are not prepared to accept that somebody else has their own way. To do that,
3. What advice would you have for people moving across cultures to best adapt
to a new culture?
Curiosity is very important. Try to find out different things about the other culture. Learn
It’s important to remember that cultural dimensions don't exist in real life. They are only
a way of understanding a very complex world. They are a framework for making sense
of differences. We can use them as long as they are practically meaningful. As such, the
dimensions help us understand that what happens in one particular culture does not
operating in China, they cannot expect to educate their Chinese employees to behave
like Dutchmen. That will not work. The only way they would succeed is if they
understand the Chinese way of thinking and their rules. You have to recognize the
differences and that there are different ways of thinking. It is not so difficult to
understand other cultures, but it is very difficult to understand your own culture.
5. From your research, is there one dimension that has been the most
come from the field of anthropology. Masculine and feminine are different from male and
female. Males can be feminine and females can be masculine. Within all cultures there
are behaviors and ways of thinking that are considered normal for boys or for girls. For
example, in masculine societies it’s considered normal for boys to fight but not for girls.
Or as another example, in masculine societies girls can cry, but boys shouldn't. On the
other hand, in feminine societies, both boys and girls can cry and fight. In masculine
societies there is a strict division of roles: men are supposed to be achieving and
women are supposed to be caring. In feminine societies, men are also supposed to care
and women are also supposed to achieve. Every cultural characteristic has its pluses
and minuses. One of the weak sides of feminine societies is jealousy. In masculine
societies when someone is very successful, they are admired. In feminine societies,
6. As societies become more intercultural, do you think cultures will retain their
Fortunately, there are people all over the world nowadays who are continuing the
branch of research which I started and collecting data on values. Thus, we can get
samples from different countries every 5 years and see how they develop over time.
When we compare how people answered my questions in the 1970s and how people
answered the same questions in 2000, 30 years later, we see that there is no
convergence. But on certain dimensions they shift together, like a train. For example,
Individualism. However, again, all countries are shifting together: very individualistic
societies are becoming even more individualistic and more collectivistic societies are
becoming less collectivist. The same trend is observed for the Indulgence/Restraint
dimension. Indulgent societies have become more indulgent and restrained societies
have become less restrained. China is a good example of this. So, of course the young
people in older societies are being influenced by the spirit of the age. However, cultures
still retain their core identity, which is always relative to other countries. I think the
values will persevere, but what they signify may change over time. As an example,
consider the German saying Ordnung muss sein (There must be order). I don't think
that will change over time, but what might change is what they will consider
as Ordnung (order).
individual's distinctive character. It is the type of person you are, shown by the way
you behave, feel, and think. It is the special combination of qualities in a person that
embraces moods, attitudes, and opinions and is most clearly expressed in interactions
with other people. It includes behavioural characteristics, both inherent and acquired,
that distinguish one person from another and that can be observed in people’s relations
The term personality has been defined in many ways, but as a psychological
concept two main meanings have evolved. The first pertains to the consistent
differences that exist between people: in this sense, the study of personality focuses on
second meaning emphasizes those qualities that make all people alike and that
distinguish psychological man from other species; it directs the personality theorist to
search for those regularities among all people that define the nature of man as well as
the factors that influence the course of lives. This duality may help explain the two
directions that personality studies have taken: on the one hand, the study of ever more
specific qualities in people, and, on the other, the search for the organized totality of
them. The dual definition of personality is interwoven in most of the topics discussed
The study of personality can be said to have its origins in the fundamental idea
the distinctive ways in which they walk, talk, furnish their living quarters, or express their
personality are called—examine how people differ in the ways they express themselves
and attempt to determine the causes of these differences. Although other fields
of psychology examine many of the same functions and processes, such as attention,
processes fit together and become integrated so as to give each person a distinctive
from a number of different sources, including psychiatric case studies that focused on
lives in distress, from philosophy, which explores the nature of man, and from
separate discipline within psychology may be said to have begun in the 1930s with the
Structure (1947). Yet personology can trace its ancestry to the ancient Greeks, who
Also during the 1930s, personality studies began to consider the broader
Mead studied the patterns of cooperation and competition in 13 primitive societies and
was able to document wide variations in those behaviours in different societies. In her
book Sex and Temperament in Three Primitive Societies (1935), she showed that
variations raised questions about the relative roles of biology, learning, and cultural
are assumed to be more or less stable over time and across situations. Traits refer not
represent structures or habits within a person and are not the construction of observers;
they are the product of both genetic predispositions and experience. It can be generally
stated that traits are merely names for observed regularities in behaviour, but do not
explain them. Nevertheless, the study of how traits arise and are integrated within a
In general, information about human personality has come from three different
environmental origins. The second is that of the social realm, including the impact of
social forces on the growing child that shape such personal responses as motives,
traits, behaviours, and attitudes. The third is the examination of clinical contacts with
people who have suffered adaptive and adjustive failures. Some authorities have
suggested that a greater degree of integration of all three sources of information and the
methods derived from them would accelerate the growth of valid information about
personality.(Philip S. Holzman)
sympathetically aware of other people's feelings; tolerant and forgiving; having insight or
good judgment.
instead of competing. Cooperation can happen where resources adequate for both
an activity; the branch of knowledge that deals with moral principles; a guiding
includes study of universal values such as the essential equality of all men and women,
human or natural rights, obedience to the law of land, concern for health and safety and,
Ethics (or Moral Philosophy) is concerned with questions of how people ought to
act, and the search for a definition of right conduct (identified as the one causing the
greatest good) and the good life (in the sense of a life worth living or a life that is
satisfying or happy). The word "ethics" is derived from the Greek "ethos" (meaning
"custom" or "habit"). Ethics differs from morals and morality in that ethics denotes
the theory of right action and the greater good, while morals indicate their practice.
Ethics is not limited to specific acts and defined moral codes, but encompasses
Research Methodology
The researcher chose a survey research design because it best served to answer the
questions and the purposes of the study. The survey research is one in which a group of
people or items is studied by collecting and analyzing data from only a few people or
items considered to be representative of the entire group. In other words, only a part of
the population is studied, and findings from this are expected to be generalized to the
entire population (Nworgu 1991:68). Similary, McBurney (1994:170) defines the survey
sampling methods.
Sampling Procedure
A stratified random sampling procedure was used for selecting the participants in this
study. This technique was employed to ensure a fairly equal representation of the
variables for the study. The stratification was based on the culture created in the Bank
of the Philippine Islands in General Santos City. Within each section, selection of staff
was by simple random sampling. This was achieved by writing out the names of the staff
in piece of paper which was folded and put in a basket. After thorough reshuffling, the
researcher selects an element, records it and puts it back in the basket until the required
Respondents
Instrumentation
The researcher designed an interview schedule as one of the data collection instrument
for this study. The employees in different branches of the Bank of the Philippine Islands
in General Santos City were interviewed. The interview questions (see Appendix B)
were aimed at eliciting relevant information concerning the culture created in the firm.
Questions relating to methodology and material for the study of culture created as well
Data Gathering
After the pilot testing and all necessary modifications, the questionnaires were
administered directly to the chosen sample for the study. 50 copies of the questionnaire
given out were successfully completed and returned. The possibility of retrieving back all
the questionnaire was as a result of the researchers colleagues who offered a helping
hand.
Data Analysis
The data collected from the field were analyzed. Statistically weighted mean was used in
answering the research questions. The response options in the instrument are weighted as
shown below:
Question Question
F/ M Tribe Question #3
#4 #5
20 B’laan
10 Male Lumads
YES 9 14 15 25
NO 11 5 4 2
SOMETIMES 10 11 11 3
Definition of Terms
B’laan- are one of the indigenous peoples of Southern Mindanao in the Philippines.
Their name could have derived from "bla" meaning "opponent" and the suffix "an"
meaning "people". Other terms used to refer to this group are Blaan, Bira-an, Baraan,
Lumads- Lumad is a term being used to denote a group of indigenous peoples of the
southern Philippines. It is a Cebuano term meaning “native” or “indigenous”.
Chapter IV
This chapter discusses the data analysis and findings from 50 questionnaires completed
by respondents in the Bank of the Philippine Islands in General Santos City. The
purpose of this study was to identify factors contributing to the culture created in the
said firm.
Table 4.1 Gender of the Respondents
Percentage
Female 20 66.67%
Male 10 33.33%
Table 1 shows the gender of the respondents. It reveals that 66.67% are female and
33.33% are male employees working in the Bank of the Philippine Islands in General
Santos City.
TRIBE
16.67%
B’laan 5
T’boli 10 33.33%
Lumads 3 10%
Table 4.2 shows the tribe the respondents belong in the Bank of the Philippine Islands in
General Santos City. 16.67% belongs to the tribe of B’laans, 33.33% to the tribe of T’boli
Table 4.3
QUESTION #3
speak % dress %
13 43.33% 8 26.67%
yes
17 56.67% 22 73.33%
no
Table 4.3 illustrates the answer to the question “Have you ever been bullied by how you
speak? Dress?” This table shows that out of 30 respondents 13 or 43.33% of them were
bullied because of how they speak. And 8 out of 30 or 26.67% were bullied because of
Table 4.4
QUESTION #4
YES NO SOMETIMES
17 3 10
%
56.67% 10% 33.33%
Table 4.4 illustrates that 17 or 56.67% out of 30 get along with their co-workers, only 3
or 10% are not and 10 or 33.33% get along with their co-workers sometimes.
Table 4.5
QUESTION #5
YES NO SOMETIMES
8 14 8
%
26.67% 46.67% 26.67%
This table shows that most of the managers don’t give fair chances for everyone. 14 out
of 30 respondents answered “NO” to this survey. Both 26.67% are “sometime” and
“yes”.
CHAPTER V
Summary
Business culture is related to behaviour, ethics, etiquette and more. A business culture
will encompass as organisation’s values, visions, working style, beliefs and habits. For a
more in-depth view on culture see “Psychology and Culture: Thinking, Feeling and
Organizational culture is the basic pattern of shared assumptions, values, and beliefs
that govern behavior within a particular organization. Assumptions are the shared
mental models or theories-in-use that people rely on to guide their perceptions and
behaviors. Beliefs represent the individual’s perceptions of reality. Values are more
stable, long- lasting beliefs about what is important. They help us define what is right or
wrong, or good or bad, in the world. Culture content refers to the relative ordering of
also the “social glue” that bonds people together and makes them feel part of the
organizational experience. Third, corporate culture helps employees make sense of the
workplace. Culture is a key component in business and has an impact on the strategic
Conclusion
The findings about culture can help leaders understand their own cultural biases and
preferences. Different cultures have different ideas about what they want from their
leaders, and these findings help our leaders adapt their style to be more effective in
different cultural settings. The findings can help global leaders communicate more
effectively across cultural and geographic boundaries. Information on culture and
leadership can be used to build culturally sensitive Web sites, design new employee
orientation programs, conduct programs in relocation training, and improve global team
effectiveness.
Recommendation
When the culture isn’t as strong, the alignment to company values isn’t quite so
clear. This means that more effort needs to be placed in controlling employees,
The advantages of a good company culture are obvious. It means that less
monitoring is required by managers and team leaders, and that the work of the
good culture are also more engaged, motivated to succeed and display more
loyalty, which can take the form of being less likely to leave the company and being
Employees know where they stand within their teams and they trust everyone else
to do a good job. n any work environment, only 10% of what your employees learn
comes from the formal training content – the rest they pick up on the job and by
interacting with their colleagues. This all combines to create a good team working
can contribute for the good of the whole, like. Clearly a good culture is something
to aspire to. Not only does it breed a good working environment, but it improves
whole.
REFERENCES
Northouse, P. G. (2007). Leadership: Theory and Practice. 4th ed. Thousand Oaks, CA:
Organization
Connors, R., Smith, T. (2012). Change the Culture, Change the Game: The
Breakthrough Strategy for Energizing Your Organization and Creating Accountability for
Results
Friedman, R. (2014, Dec 02). The Best Place to Work: The Art and Science of Creating
an Extraordinary Workplace
Appendix A
Dear Respondents,
Good day!
GSC conducting a research about “A Study of Creating Culture in the Bank of the
honestly. Please do not leave any question unanswered. Rest assured that your
answers will be treated confidential and will be used for academic purposes only.
Respectfully Yours,
Researcher
Appendix B
Questionnaire
Instructions: Please answer the following information as honest as you can. Please
encircle the letter of your answer and fill in the blanks for those items that needs
information.
a) YES
b) NO
c) Sometimes