Issue date: 28/03/2019 Interim hand-in (if The brief outlines what you must do to
applicable): 9/05/2019 achieve a Pass, Merit, or Distinction. You will
Feedback: 30/05/2019 Due: 16/05/2019 have covered this work in class and there is a
list of resources included.
IV: Patsy Mullan IV date: 8/03/2019
Outcomes:
2. Know about the key issues and debates that affect the television and video industry
3. Be able to apply textual analysis techniques to the study of television/video products
Overview
Indicative Content
2. Know about the key issues and debates that affect the television and video industry
Issues and debates: taste and decency; quality and standards; the public service ethos; the free market
ethos; ownership and access; regulation and the free market; ratings wars; effects of on-demand
services, eg on scheduling; the effects of streaming media online, eg on censorship
Influence and effects: effect theories, eg active, passive, hypodermic needle model, uses and
gratifications theory, two-step flow model, drip-drip effect; reception theory
Narrative: linear; non-linear; single strand; multi-strand; realist; anti-realist; open ended; closed;
single episode; series; serial
Genre: eg soap opera, crime drama, hospital drama, lifestyle, makeover, consumer, sitcoms, chat
shows, ‘reality’ TV
Assignment Brief
You’ve been tasked by a media research company to carry out research into some of the debates and
issues in the UK Television and Video industry. Using The Undateables, CSI: Crime Scene
Investigation, or a TV programme of your choice as a case study you are to investigate why that
programme is important to the broadcaster and how the text raises issues of taste and decency, quality
and standards, audience ratings, complaints, etc. You have 2 tasks to complete this work. You will also
select a TV programme and analyse it in terms of audience, genre and narrative. See list of Tasks you
need to complete in order to achieve the Learning Outcomes.
ND Creative Media Production Y1 2018/19 Semester 2 U25: Television & Video Studies
Tasks Pass Criteria
Task 1 To achieve each outcome a learner
must demonstrate the ability to:
Using The Undateables, CSI: Crime Scene Investigation
or a TV programme of your choice as a case study you are
P2 outline accurately the key issues and
to investigate why that programme is important to the
debates that affect the television and
broadcaster and how the text raises issues of taste and
video industry with some appropriate
decency, quality and standards, audience ratings, complaints,
use of subject terminology
etc. (2.1)
Your report should also outline the appeals of the programme. P3 describe television/video products
Make reference to genre and what each text has contributed through the application of textual
to its respective genre, referencing ratings, spin-off analysis techniques with some
programmes and merchandising. appropriate use of subject terminology.
Task 2
Task 3
Resources
Class notes
Moodle
Class Tasks and handouts
Textbooks
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book
(Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching
Resource Pack (Pearson, 2010) ISBN 978-1846907371
Branston G and Stafford R – The Media Students Book (Routledge, 2006) ISBN 978-0415371438
Burton G – Talking Television: An Introduction to the Study of Television (Hodder Arnold, 2000) ISBN
978-0340589649
Long P and Wall T – Media Studies: Texts, Production and Context (Longman, 2009) ISBN 978-
1405858472
Journals
Broadcast Magazine
The Guardian (Monday media section)
Websites
www.barb.co.uk – the Broadcasters’ Audience Research Board
www.bbc.co.uk/guidelines/editorialguidelines/edguide/– BBC Editorial Guidelines online
www.bbconline.co.uk – BBC
www.bbconline.co.uk/news – BBC news
www.carlton.com – Carlton TV
www.channel4.com – Channel 4 TV
www.granada.co.uk – Granada TV
www.mediaknowall.com – a good starting point for internet research on the media
www.newscorp.com – News Corporation
www.ofcom.org.uk – the broadcasting regulator, Ofcom
www.skynews.co.uk – Sky News
www.vlv.org.uk – the Voice of the Listener and Viewer