Definition of Terms

Online booking

An online booking system is not a contact form on your website, or a payment form which
sends you an email with a confirmation request. A booking system automates the
process. When a booking is made it reduces the number of available slots or places on a specific
tour or activity. You should also be able to track online versus offline sales, sales by staff
member and even give local partners like hotel concierges or tourist offices logins so they can
make bookings without contacting you. (Danielle Mallen, February 24, 2014)

https://acteavo.com/blog/benefits-using-an-online-booking-system/

Outlet

An outlet store is a retail store in which manufacturers sell their irregular, surplus or old-
fashion stock directly to the public. The stores are operated by and branded after the
manufacturer. Such stores can be brick and mortar and/or online clothing stores. (Bridget, June
2, 2016)
https://www.apparelsearch.com/definitions/miscellaneous/outlet_store_definition.htm

Travel Agency

Travel Agencies sell inclusive tours, holiday, transportation tickets and other related products
such as accommodations, car rentals, attraction tickets and insurance to the public (Delhi, 2005)

http://bieap.gov.in/Pdf/TTPaperIIYR2.pdf

Advertising

Is the action of calling public attention to something, especially by paid announcements. Note
that the definition uses the term 'action of' and doesn't specify that advertising is limited to print
media, television, Internet, or any other specific medium. (Dr. Douglas Hawks, August 18, 2015)

https://study.com/academy/lesson/what-is-advertising-definition-lesson-examples.html

Sales Promotion

Sales promotion is the process of persuading a potential customer to buy the product. Sales
promotion is designed to be used as a short-term tactic to boost sales (Jim Riley, 2016)

https://www.tutor2u.net/business/reference/sales-promotion
Promotional Strategies

Your plan for promoting products to consumers is your promotion strategy. There are a lot of
things to consider in crafting the ideal promotion strategy to market your product. (Susan
Fenner, March 21, 2016)

https://study.com/academy/lesson/promotion-strategies-in-marketing-examples-lesson-
quiz.html

Airline

"A company that generates revenue by transporting people or cargo by aircraft." (Michel Touw,
October 17, 2016)
https://aviation.stackexchange.com/questions/32449/what-is-an-airline?rq=1

Patronize

patronize something (formal): to be a regular customer of a shop/store, restaurant, etc.

The club is patronized by students and locals alike. (Mohammad Hassan, January 26, 2019)

https://www.google.com/search?q=what+is+patronize&rlz=1C1CHBD_enPH835PH835&ei=
w3dlXOj3J4qX8gWAqpaYCA&start=30&sa=N&ved=0ahUKEwio5dS1tLvgAhWKi7wKHQCVB
YM4FBDy0wMIbQ&biw=1366&bih=657

Benefits

Benefit is a noun. It means something proving to be good. (Ace, December 24, 2018)

https://brainly.in/profile/Krais-3070316