Industrial Designer
Haogang Xu
Industrial Designer
EXPERIENCE
2018 Summer Scope Industrial Design Studio, Ningbo, China
Industrial Design Intern
Because of globalization, many western companies enter emerging markets. The typical way to open foreign
In the U.S. In China
expansion markets is to sell products or services that are similar to the original. The successful examples of
adaptation will be KFC and Pizza Hut. Rethinking the business model and localizing existing products is the key 1.33 Billion Buffalo Chicken Wings were eaten on 0 restaurants serve Buffalo Chicken Wings, as of April,
to achieve success(Shelman). There are still many western traditional foods that have not been introduced to the Super Bowl Sunday in 2017. (That’s enough wings to 2019.
Chinese market, such as Buffalo Chicken Wings. circle the earth three times!)
innovations. Given that, the public there would be more accepting of new foods. Additionally, the average price of renting is
cohesive branding through the venue styling, food presentation and takeout packaging will drive awareness and create +Branding
+Packaging Design
+Restaurant Types
+Interior Design
Family
9.7%
Student
7.6%
Name Hongwei Zhang
Office Workers Occupation Business development associate
82.7% Age 34
Color
C: 11 R: 215
M: 95 G: 37
Y: 69 B: 67
K: 0 #:D7253E
Typography
ARIAL ROUNDED MT BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
The icons represent our brand value of “Originates from the US”.
Honey Barbecue
Lemon Pepper
Hot Spicy
Buffalo Traditional
Packaging Sketches
Concept Development
The trend of wrappnig strip of cardboard A striking box in the refrigerator Brown substrate
Recognizable flavor icons The bright color reminds the customer to eat it on time
After consulting with business professor Dr. Tu in RIT, I decided to choose the concept of a quick-service restaurant that
focuses on fast dine-in and take-out experience. In the fast-pacing lifestyle that is adopted by the majority of working
generations in China. People are prone to eat out with a group of workers as I mentioned in the research “Customer
Service.” Starting with something small and manageable is an ideal business model for a busy city like Nanjing.
For a quick-service restaurant, it is important to attract customers with a great first impression. I decided to make the open-
dining experience.
American culture.
their freshly cooked cuisines and delicious homemade desserts. It is also a place for parents and children to collaborate on
gingerbread men cookies. The kitchen is the most visited and busiest room in the house that is full of laughter and smell.
However, the kitchen can turn into a nightmare experience for people with disabilities, especially for wheelchair users. The
nature of the kitchen is a busy, crowded, and intense place. It is a small space that is compact of the refrigerator, oven,
stove, sink, closets and the working station. When wheelchair users enter a normal household kitchen, they immediately
discover two problems. There is limited space for their bulky chairs to operate, and there is no place for their seating
positions.
Designing a working station that allows wheelchair users to do different tasks comfortably in the kitchen is the primary goal
for this project. From washing, food preparing, cooking, and cleaning, the working station lets wheelchair users complete
all tasks without the effort to move around in the narrow walkway. It provides comfort, ease, and convenience to the
customers.
Project Statement
To design a kitchen workstation for wheelchair users who
We also had the opportunity to visit two non-profit organizations dedicated for people with disabilities to hear about their needs.
Hygiene
Wheelchair users constantly touch food, utensils,
design.
Ergonomics
The table should be designed at the right level for the
Multi-Tasking
Due to low-mobility, it is important to consider multi-
Leg Space
Leg spaces are essential in workstation design as
Rose, 34 Charles, 67
Frustration: I have always enjoy cooking. However, it is Frustration: My wife and I love to cook for our big family
really hard for me to get around the corners because of during the weekends. But after I started to use wheelchair,
the wheelchair. Sometimes I have to call my husband for things are difficult because I became the biggest obstacle
1. Wash 2. Prepare 3. Throw trash Electrical Outlet 4. Cooking 5. Take out trash can
3D Modeling
Testing and Modification
Final Design
Cutting Area with non-slip layer Water tap with pull out faucet
Induction Cook-top
Storage
Product Measurement
The design measures 45’’ L x 45’’ W x 31’’ H and seats up to four comfortably. The table height is 30’’ from the floor.
03 Rosewood Chair
Traditionally Inspired Modern Chair
A furniture design project dedicated for Provasi.
Design Brief
To design an Italian made rosewood chair that delivers comfort, modern simple style and an immerse sense of Chinese culture, at a level of quality and craft that is unmistakably high-end.
Target Market: Chinese Millennial Dilemma in Traditional Design Opportunity in Modern Approach
As the Chinese millennial begin to start families and settle down, home-purchasing and On the other hand, the high-end market is facing a tremendous problem. Premium This information uncovered a huge potential in redesigning traditional Chinese furniture
its related issues become the trending topics on the Internet and social media. Stores international brands are designed for old generations with high income and sophisticated with Western minimalist design principles, while still maintaining the essence of Chinese
like Ikea, Esty, and Wayfair have dominated a large share of the foreign minimalist tastes, however, the young Chinese generation has become the leading consumer in the traditional furniture. This project focused on rejuvenating the high-end traditional
market, as well as some mass-produced furniture selling companies market. Traditional Chinese furniture design has been suffering as well, given the fact that handcrafted Chinese armchair to fit the current market with the design ethics of Provasi.
they failed to adapt to the current trend and grasp the taste of the millennial.
Brand Study x
Provasi is the history of a family led by passion for the Made in Italy artisan production.
It is 1970 in Brianza, the perfect nucleus of handmade production, when the brothers Enrico, Paolo, Giovanni e Roberto express the Italian identity in a manufacturing that traces the ‘700 and ‘800 English and French classic furniture, becoming the keepers
of high quality cabinetry inherited by their father. It is this peculiarity, artisanship, which gives uniqueness to each product and ambiance.
Strengths Weaknesses
Well-known International Furniture Maker Traditional and Classic Design
Material Dedication
+ =
Maintaining the traditional rounded armrest and perfectly-leveled square seat as
Hand Made Sample Pieces, 1/4 scale, walnut with red dye Exploded View with joints and support design
Final Rendering
Advertisement
04 Folding Bear
Teach Children how to Clothes
First Exploration in Softgood Design
Design Brief
Design an educational plush with a adorable exterior for an activity group in kindergarten, which teaches a motion of regular work done in housekeeping.
Designed for kindergartens to play with either in classroom or at home. This toy During my freshman year living in college dorm, I discovered that a lot of people do not
contains both fun and educational purposes as it teaches children how to clothes. fold their clothes properly. They either pile all the newly-washed clothes in the closet or
hang them up. It occurs to me that we have never been properly trained to fold clothes
before. I think it is a crucial life lesson to learn in order to make our livings clean and tidy.
Research
Preschool activity Considerations Interests for Activity Safety Features for Activity
Four or five kids per group Play sets and action figures Rounded, no sharp parts
Teaching imaginations and motor skills battery powered ride-ons Non-toxic material
Fashion dolls
Ideation
Prototyping
These color-coded fasterners lead children to fold each sections to the right places.
When done correctly, the folding bear will give you a big smile!
Matrial List
Ultra Fluffy; 100% polyester
TechPack link:
https://zh.scribd.com/document/392364003/Bear-ToyTechPack
Thank You!