The master
was in charge of the work, which typically was conducted
in what became known as “cottage industries,”
in which only a few people worked together
to create goods. Once the industrial age arrived in
the mid-1800s, this worldview of work began to
change (Nixon, 2003). Three genres of traditional
management theory have evolved: scientific management,
general administrative management, and
bureaucratic management.
The Scientific Management Movement
Frederick Winslow Taylor (1856–1915) is known
as the father of scientific management. He detailed
his principles on increasing the productivity of
workers in the Midvale Steel Works plant in
Pennsylvania (Taylor, 1911). His principles included
the ideas that:
1. a worker’s job could be measured with scientific
accuracy;
2. workers’ characteristics could be selected
scientifically and could be developed to investigate
the causes of and solutions to work
problems;
3. productivity would be improved through scientific
selection of and progressive development
of the worker; and
4. there should be continuing cooperation of
management and workers (Inman, 2000).
Bureaucratic Management
Max Weber (1846–1920) was a German sociologist
who developed what was known as the “ideal
bureaucracy.” The ideal bureaucracy includes the
concepts of division of labor, authority hierarchy,
formal selection, formal rules and regulations, impersonality, and career orientation. He recognized
that it would be impossible for people to be
completely impersonal in their relationships at
work, but he believed that impersonality would be
optimal and would remove favoritism. Weber
believed that the more impersonal, rational, and
regulated the work environment, the more likely
the employees were to be treated fairly, and the
more likely the organization was to reach its objectives.
Weber focused on what it was that made people
respond to authority. He perceived that only
through concentrating power in the hands of a few
people in a hierarchical structure could an organization
be managed effectively and efficiently. While
he did not necessarily agree that bureaucracy was
the best strategy, because it removed autonomy
from the individual, he believed it was the only way
to assure the overall success of an organization
(Inman, 2000).
THE BEHAVIORAL
MANAGEMENT MOVEMENT
The recognized beginning of the behavioral movement
was a much cited study that lent its name to
the Hawthorne Effect. Elton Mayo (1887–1957),
a clinical psychologist working at the Harvard
Business School, conducted studies at the
Hawthorne plant of the Western Electric Company
from 1927 to 1932. Mayo designed a study in which
light levels in the workplace were first increased,
during which time worker productivity increased.
Subsequently, he lowered the light levels, and yet
worker productivity continued to improve. His conclusion
was that the environmental changes were
not responsible for the increasing level of productivity
but rather the fact that the workers received
attention from the experimenters, which increased
levels of self-esteem and group pride, which led to
increased production. It was from this study that
Mayo concluded that management must be concerned
with preserving the dignity of the workers,
demonstrating appreciation for their accomplishments
and, in general, recognizing workers as social
beings with social needs (Mayo, 1953).
THEORY Z: JAPANESE
MANAGEMENT STYLE
In 1981 William G. Ouchi wrote a book on Japanese
management style, entitled Theory Z. In this book
he discussed the management methodologies used
by Japanese corporations. This approach to management
relied on principles that were diametrically
opposed to those used in businesses in the West,
including America, England, and Europe. Employment
in the Japanese corporation is described as
being lifelong, dependent upon the development of
consensus, collaborative work, incentives for group
work, and pride in the product or service being
developed or provided.
ALDERFER
Alderfer (1972) revised Maslow’s theory and
applied it specifically to the organizational context
(Porter, et al., 2003). His ERG theory (existence,
relatedness, growth) classifies worker needs into
three categories: existence needs, which are similar
to Maslow’s physiological needs; relatedness needs,
which are similar to Maslow’s belonging needs; and
growth needs, which encompass Maslow’s esteem
and self-actualization needs. There are two important
differences, however, between the theories of
Alderfer and Maslow. An employee does not have
to move through the need levels sequentially in
Alderfer’s theory.
HERZBERG
Another well-known theory is Frederick Herzberg’s
Two-Factor, or Motivation-Hygiene, Theory (1966).
Although his theory has been criticized for not taking
into consideration an employee’s individual
needs, Herzberg’s work has fostered much research
on work motivation and is used widely by managers
to foster a motivating work environment (Porter et
al., 2003). Herzberg’s theory is built on the proposition
that workers have two sets of needs: intrinsic
and extrinsic. The intrinsic needs (or motivators)
are growth, advancement, responsibility, the work
itself, recognition, and achievement.
VROOM
Maslow, Alderfer, and Herzberg assume that motivational
factors—whatever they may be—are global
in scope or the same for all employees. Vroom
(1964), on the other hand, recognized that motivation
is more individualized and tailored to what
individual employees expect from the job itself.
According to Vroom, workers weigh their options
and engage in behaviors that will bring about
desired rewards or outcomes termed positive
valences. If the worker sees that a certain behavior
might bring about a negative outcome, Vroom called
this negative valence. Behaviors, negative or positive,
are reinforced if the expected outcome is
achieved. In essence, if an expected outcome occurs,
then the workplace behavior will continue. For
example, Nurse Jones is late for work at least 2 days
each week. The nurse manager counsels Nurse
Jones and states the next time she is late a formal
disciplinary notice will be placed in her personnel
file. Nurse Jones is not late again because she knows
what the negative outcome will be.
MCCLELLAND
David McClelland (1971) also recognized that individual
employees have different motivational needs
and that managers could use information about
individual employees to create a motivating work
environment. McClelland stated that the three need
categories are achievement, power, and affiliation.
Those who have high achievement needs are motivated
by task accomplishment. For many, the tasks
need to be challenging, not routine (Porter, et al.,
2003). Those that have a need for power might be
more fulfilled in supervisory roles, and those that
have a high need for affiliation have a strong need
to be liked and to work in an environment that is
friendly towards them and that involves team work.
See Box 3-1 to learn about additional motivational
theories.