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Chitkara university

Report on future lies in rural market

Submitted to- Dr. Uday Khanna

Submitted by- Aastik Chhabra

Roll no. 1720991001


Companies ought to initial perceive the complete eco-system of the

agricultural market, pay resources on in depth analysis on client behaviour

within the small cities so customize solutions around their view, not by the

planet read of corporations There area unit fifty cities with a population

of 1,000,000 and. So, once the economy unfolded in 1991, actuality impact

of relaxation, just like the edges of home and car loans, was largely felt

in urban markets, notably these fifty cities. the agricultural market had

smaller penetration levels then, therefore the headroom for growth was high

and their lower financial gain semiconductor diode to lower consumption and

rise of unmet demand. But now, these smaller cities and cities area unit

major growth engines. within the last decade, factories are created, therefore

the financial gain level has up and therefore the disposable surplus currently

drives consumption. For instance, Mangalore has become a hub for coaching

for Infosys, thus folks have scores of cash to pay as a result of their

price of living is below those living in underground cities. Kota, the

largest work centre hub, has a lot of disposable surplus than urban center
and urban center. The speed of migration from smaller cities to greater cities has return

down. the amount of individuals migrating to urban center, kolkata and urban center for jobs

have return down drastically. In fact, migration is currently towards smaller cities like Noida,

Gurgaon and Faridabad, wherever factories and firms area unit fixing base, generating a lot of

employment, resulting in higher disposable surpluses. corporations ought to initial perceive

the complete eco-system of the agricultural market, pay resources on in depth analysis on client

behaviour in tiny cities so customise solutions around their view, not by the planet read of

corporations. Understanding ground reality can ultimately facilitate create a winning strategy for

these markets. Understanding the psyche of partners/dealers ought to be at its optimum, therefore

the viability of the business concern location becomes necessary. Newer urban customers have a

lot of exposure, awareness and access to product and data than their rural

counterparts. The facilities, infrastructure and penetration in urban markets area unit bigger than

in rural areas. So, client behavior and usage setting for a product area unit totally different.
during a country of around one.2 billion folks and a pair of 31 million households, rural India

accounts for nearly 162 million homes (against sixty nine million homes in urban India). a

complete of seventy five million homes have access to bank accounts, and aadhaar numbers are

issued to nearly 900 million people. Taken at a house level, movable penetration might have

already crossed eighty per cent, whereas tv is additionally travel up on the far side seventy per

cent. the state has AN adult accomplishment level of seventy four per cent (according to the

2011 set to rise to ninety five per cent by 2021. Therefore, the longer term lies entirely

in rural markets as a result of growth in urban markets has saturated. i feel the govt. ought to

build five hundred good cities instead of 100 good cities. Building road infrastructure for quality

can promote growth. Electricity and web ought to be provided.Companies ought to have a

business mind with a social heart. If they do, they'll have a so much superior strategy. aware

capitalist economy is that the want of the hour — wherever you would like to own compassion,
not exploit folks and still create profits. The Tata cluster and geographical region Unilever

(HUL) have, for instance, an honest equity among folks in tiny cities and villages.

The rural market has been growing steady overthe past few years and

is currently even larger than the urban market. over 800 million folks sleep in villages of Bharat.

‘Go rural’ is that the marketer’s newslogan. Indian

marketers furthermore as multinationals,such as Colgate-Palmolive, Godrej and HindustanLever

have centered on rural markets.Thus, lookingat the opportunities, that rural markets provide to

the marketers, it are often aforementioned that the long run is incredibly promising for those

that will perceive thedynamics of rural markets and exploit them to theirbest

advantageSince precedent days, Indian villages had the thoughtof village markets

popularly referred to as the village haats. The haats area unit primarily a gathering of the

local patrons and sellers.hence it is proved that rural market works in differentiated market or

concentrated market. It is future of marketing in india . e commerce website are thinking to

provide their best possible services in india.


This shows how companies grows big in rural markets and the graph also shows the estimate

future. Due to large population existing in rural areas there is a heavy and bright scope for the

companies to earn profits . rural area has wider scope of retail market .

In the end the conclusion line should says that if the companies makes a good performance,

promotion, quality, and most important the price of the product is worth then rural market is a

good future of the retail market.


Thank you

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