156 Morrisville, VT 

(802)888-4262 

​kkclothing@aol.com 

Kkclothing.com 

Gmtcc Info: ​738 VT-15, Hyde Park, VT 05655 Phone: ​(802) 888-4447​ Anna O’shea ​aoshea@gmtcc.net​ –

802-851-1590 

1
 K.K. Table of Contents 

Executive Summary………………………………………………………………………………………………………………. 3-4 

 
 
Company Description……………………………………………………………………………………………………………….. 5 
 
 
Products and Services…………………………………………………………………………………………………………....... 6 
 
 
Market Analysis and Operations…………………………………………………………………………………………… 7-9 
 
 
Start Up Funds……………………………………………………………………………………………………………………….10-13 
 
 
Attachments……………………………………………………………………………………………………………………………14-22 
 
 
Organizational Chart………………………………………………………………………………………………………………….23 
 
   
Bio……………………………………………………………………………………………………………………………………………….24 
 
 
Resume……………………………………………………………………………………………………………………………………….25 
 
 
 
 
 
   

2
 Executive Summary 

I. Introduction- ​ ​My business is a clothing store and we take in used clothing that 

are in style and we also donate clothing to orphanages. We are located in 

Morrisville and our competitors is peebles. We have an online store and deliver. We 

sell clothing for kids style all the way up to adults. My business will have good 

advertising and be locally owned. We plan on expanding in the future.  

II. Products and Services- ​ Sell different kinds of clothing such as dresses, shirts, pants, 

shoes, hats, jewellery. We donate used clothing to kids that are in need, Take used clothing. 

III. Market Summary- ​There is only one clothing store in the town of morrisville called 

peebles and that is more of a chain store and doesn't donate clothes or takes used clothing.  

IV. Competitive Position- ​My business will have some good advertising that is hopefully 

better than Peebles. Peebles also doesn’t donate clothing and I think that part of my 

business will be huge.  

3
 

V. Mission Statement- ​ To give customers the satisfaction of gently used fashionable brand 

named clothing at reasonable prices.  

VI. Vision Statement- ​In the future i'm hoping my business will have multiple businesses 

throughout Vermont. I'm hoping we can make a change with our business and even donate 

to more orphanages.  

  

I. Geographical Market- ​We are in Vermont in a small town called Morrisville, with about 

2,000 people. We are lamoille county and there are other around us to shop at our store 

such as, Hardwick, Stowe and Johnson.  

  

 
 
 
 
 
 
 
 
 
 
 
 
 

4
 Company Description 
A Local Used Clothing Store 
 
 
I. Company Name- ​The legal business name is “K.K.” 

II. Location- ​K.K. will operate in a plaza in 156 Morrisville, VT. 

III. Form of Ownership- ​K.K. will operate as a sole proprietorship. The proprietor of the 

business is Kelcee Phelps, the owner.  

IV. Year Established- ​K.K will be established in 2019. 

V. Employees- ​The owner will be the manager. I would have 4 people on the floor running 

register, Re-folding clothes, Running fitting rooms, And re-stocking shelves. Lastly, I would 

have someone at night stay and clean the floors and tidy up the store. In all, I would have 

about 6 employees.  

VI. Social Responsible- ​We will be donating clothing to orphanage and to the less 

fortunate. We are also going to be fair trade certified.   

5
 Products and Services 

 
I. Description of the Industry- ​K.K falls under the apparel industry. The purpose of this 

industry is to sell clothing that fits customers style. The general type of work performed by 

this industry is selling. K.K. will be buying a selling good quality , clothing, shoes and 

accessories from teen ages to middle ages for men and women.  

II. Products Provided- 

Apparel Other stuff 

❏ Jean pants -Belts 

❏ Athletic Wear -Hats 

❏ Sweater/Long sleeves -purses 

❏ Jackets -Jewelry 

❏ Tee’s -Shoes 

❏ Undergarments  

❏ Yoga pants 

❏ Dresses 

III. Nature of Work- ​My products will be produced in a clothing factory provided by 

clothing suppliers. I will buy clothes from suppliers at wholesale price and then sell 

it to customers for upmarket price. We also take in nice used clothing that 

customers don’t want.  

6
 Market Analysis  

I. Analysis of Target Market- ​There is only one clothing store in the town of morrisville 

called peebles and that is more of a chain store and doesn't donate clothes or takes used 

clothing. An hour away there is a store similar called plato’s closet that takes used clothing 

and re-sells it, but who wants to drive an hour away when you can have one similar right in 

town. Peebles advertises by having a website and there are different coupons on there for 

people to see.  

II. Analysis of Competition- ​The owner of K.K. did some research to see what stores 

nearby sold apparel to see what kind of competition we have.  

● Morrisville 

❖ Peebles 

❖ Caplan’s Shoe & Apparel 

These stores are pretty successful because they are the only ones in the area that sell 

apparel in this area. They aren’t targeted towards just teens and are more of a adult store.  

III. SWOT- 

Strengths Weaknesses Opportunities Threats

K.K has strong sales Limited advertising Organic clothing Similar clothing in
and revenue. compared to other other brand stores
companies.

K.K. is the only store The only store is in Storage area next to A new arrival of a
in Morrisville that Morrisville VT business will become clothing store in our
donates unsold available. location.
clothing.

K.K has different Competitors can Our saying “Be your A economic downturn
brands for different provide accepting own label” aims to could occur and
people to reach more used clothing as well. attract customers. affects purchasing and
customers. spending.

7
 
 
Operations 
 
 
I. Our store activities that need to be accomplished are getting all the concrete work 

done for the building that we would be going into. I need to order and get all the 

decorations to make it appealing. I also need to order and start getting used apparel 

for our products. I would also need to start hiring people and advertising to get the 

word around.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

8
Place- 

My clothes come from China and then are shipped to the US on a boat. A truck then 
travels to Vermont to bring it to my store.  
 
 
 
 
 
 
 
 
Prices- 

Product My Cost Selling Cost 

Shirt  $12.00  $22.00 

Pants  $40.00  $50.00 

Shoes  $60.00  $70.00 

Sweater  $22.00  $32.00 

Dresses  $22.00  $32.00 

Hats  $10.00  $20.00 

9
 Start up Funds 
Prepared by the owner, Kelcee Phelps 

10
11
12
 Narrative
Our start up cost is $55,000. We then need to 
buy many things to get our store up and running 
and end up with $31,243 left over. Our average 
profit margin is 50%. Our breakeven point is 
$2,400. We need to sell 80 products a month and 
960 a year. Our total expenses comes to $2,360 
and our net income (net sales-expenses) is $40.00. 
 
 

13
 Logo & Tagline 

Tagline​- Be your own label 

 
 
 
 

14
  
 
 
 
 
 
Business Card 

 
 
 
 
 
 
 
 

15
 
 
 
 
 
 
 
 

Website- 

16
 

17
 

18
 
 
 
 
 
 
Gift Certificate  
 
 
 

19
 
 
 
 
 

20
 Advertisement  
 

K.K. Clothing

OPENING DAY! 
Take 40% off your entire purchase after
$80.00 is spent.

Located: 156 Morrisville, VT

Hours: 9am-8pm
June 26​th​, 2019

21
Contact info: (802)888-4262
https://editor.wix.com/html/editor/web/renderer/edit/00e31bad-bd00-446a-bcfa-741bb66c2
511?editorSessionId=1b322bea-aa00-4df8-b025-cc28c2c9a80d&metaSiteId=b771ba93-3cb
7-4bd9-b55f-05dca48b342b​ Click for more detail

22
Organizational Chart 
 

 
 
 
 
 
 
 
 
 

23
 Bio 
 
My name is Kelcee and I grew up in Morrisville, VT. Ever since I was little my sister 

and I have always been about clothes and looking good. We used to put on fashion 

shows for my parents and had all of these princess outfits to wear all day. To this 

day I still love shopping and wearing new things and it’s why I want to start a 

clothing business. Starting a clothing business in Morrisville will be very convenient 

for people but also help people feel good about themselves and want to dress the 

way they want. I have always been a caring person and want people to feel happy 

and confident about themselves. This clothing store will be huge in Morrisville 

since we don't have many stores.  

24
 Kelcee Phelps
190 Jersey Way​ | Morrisville VT, 05661 | ​ ​ ​20kphelps@gmtcc.net​ ​ | ​ 802-585-0649

OBJECTIVE​ ​.​ ​..

Dedicated Green Mountain Technical Business pursuing an entry-level marketing position to
develop my skills attracting potential customers.

EDUCATION
Green Mountain Technology and Career Center: Business August 2018-Present
Peoples Academy August 2016-Present

​Awards:
● OVX (Our Voices Exposed Against Tobacco)

EXPERIENCE

Copley woodlands​ Stowe, Vermont​ ​ ​June 2018- Present

Waitress for Elderly
● Take orders
● Prepare food and carry trays
● Clean

Babysitting ​Morrisville, Vermont ​ ​ ​January 2018- June 2018

● Picked up 4-year-old girl at school
● Watched and played with her for a couple hours

SKILLS
● Communication Skills
● Good with kids
● Getting work done in a timely manner

ACTIVITIES AND LEADERSHIP EXPERIENCE

Future Leaders of America member, Captain of basketball team, Soccer team, Golf Team

LANGUAGES
English
French (basic)

INTERESTS
Enjoys drawing, Being outside, Music, and Sports

25
26