Portfolio P&P Nuradli
Portfolio P&P Nuradli
DAN PEMBELAJARAN
Dr. Nuradli Ridzwan Shah Bin Mohd Dali
Abstrak
Portfolio Pengajaran dan Pembelajaran Abad Dr Nuradli Ridzwan Shah Bin Mohd Dali,
pensyarah kanan, Fakulti Ekonomi dan Muamalat. USIM
2019
Dr Adli DDAD
Nuradli@usim.edu.my
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
1.1 Pernyataan falsafah yang jelas dengan kepercayaan dan nilai ...................................................2
1.2 Pernyataan teori yang mendasari falsafah pengajaran dan pembelajaran ........................................3
3. Kreativiti dan inovasi serta impaknya terhadap pengajaran dan pembelajaran .................. 15
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Moto, Falsafah, Misi, Visi
Universiti Sains Islam Malaysia
MOTO
Berilmu, Berdisiplin dan Bertakwa
VISI
Mengintegrasikan ilmu Naqli dan Aqli untuk mentransformasi dan menghasilkan nilai kepada
negara, ummah dan manusia sejagat.
MISI
Bertekad menjadi sebuah institusi ilmu terkehadapan yang berteraskan pengajian Islam dan
menjadi peneraju ilmu baharu yang menggunakan teknologi terkini bagi menghasilkan inovasi
yang mampu mentransformasikan negara, ummah dan manusia sejagat.
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Secara khususnya, objektif utamanya ialah untuk melahirkan individu yang harmoni dan
makmur yang dapat menyumbang embali kepada keluarga, masyarakat dan negara melalui
proses atau usaha yang berterusan menggunakan kaedah-kaedah yang bersesuaian. Individu
yang akan terbentuk adalah seimbang dan harmoni dari segi intelek, rohani, emosi dan jasmani.
Input kepada masyarakat yang seimbang adalah ilmu pengetahuan yang berteraskan kepada
epatuhan kepada tuhan.
“Paduan di antara ilmu Naqli dan Aqli serta budi pekerti yang mulia adalah
teras utama membentuk generasi cemerlang dan masyarakat berilmu”
Falsafah Pendidikan Kebangsaan dan falsafah USIM dilihat adalah selari namun penekanan
khusus kepada paduan ilmu Naqli dan Aqli untuk mencapai objektifnya.
Justeru itu saya mempunyai falsafah yang juga selari dengan FPK dan falsafah USIM iaitu
diringkaskan kepada Dunia Dapat Akhirat Dapat (DDAD) iaitu merangkumi kedua-dua ilmu
iaitu ilmu Aqli dan Naqli untuk meneruskan kehidupan dan kejayaan di dunia dan akhirat. Ia
selari dengan falsafah pendidikan Islam itu sendiri yang berkisar kepada tujuan manusia itu
diciptakan iaitu untuk beribadah kepadaNya (Surah Az-Zariyat:56).
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Falsafah pengajaran dan pembelajaran didasari oleh beberapa teori-teori moden seperti Teori
Pembelajaran Behavioris, Teori Pembelajaran Sosial, Teori Pembelajaran Kognitif dan
Teori Pembelajaran Humanistik.
Teori pembelajaran behavioris yang diperkenalkan oleh Ivan Pavlov (1849 – 1936) ke atas
anjing untuk mengukur tindak balas pengeluaran air liur terhadap makanan dan penggunaan
bunyi loceng. Ia dikembangkan oleh Edward Thorndike (1874–1949) dan Burrhus Frederic
Skinner (1904–1990) berpendapat bahawa pembelajaran adalah berkaitan dengan perubahan
tingkahlaku (Model Pelaziman Klasik). Bagi Thorndike dan Skinner, prinsip asas pembelajaran
(tingkah laku) adalah dipengaruhi oleh unsur peneguhan (peneguhan positif dan/atau peneguhan
negatif) yang boleh mendorong individu meningkatkan tingkah laku, dan denda yang boleh
menghentikan tingkah laku yang tidak diingini (Model Pelaziman Operan).
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Teori pembelajaran seterusnya yang mendasari falsafah pengajaran dan pembelajaran yang
dipegang oleh saya ialah teori pembelajaran kognitif. Teori kognitif adalah gaya manusia yang
menjadi pendorong untuk bertindak mengikut pemikiran mereka. Menurut Stanley dan Hopkins
(1990) pengetahuan kognitif termasuklah ativiti yang berhubungan dengan proses mengingat
dan mengenalpasti maklumat. Ia adalah asas kepada kurikulum dan perkembangan pendidikan.
Kognitif merupakan proses penanggapan, pembinaan konsep, penaakulan, penilaian dan
penyelesaian masalah. Manakala psikologi kognitif ialah satu pendekatan kajian bertujuan
memahami bagaimana manusia menyusun dan melaksanakan aktiviti mental yang melibatkan
proses perolehan, penyusunan, per"akilan, penyimpanan, pengulangan dan penggunaan
pengetahuan yang membantu manusia memahami dan menyelesaikan masalah demi
menyesuaikan diri dengan persekitaran yang sentiasa berubah-ubah dan merancang bagi
menghadapi masa depan.
Teori yang terakhir yang saya rasakan ianya dapat mencapai falsafah pembelajaran dan
pengajaran adalah teori pembelajaran humanistik. Teori ini menekankan untuk mementingkan
isi pembelajaran berbanding bagaimana proses belajar berjalan. Keberhasilan suatu
pembelajaran menurut teori ini adalah ketika ada keinginan dari dalam diri seseorang untuk
belajar, mengetahui informasi baru, sehingga terjadi asimilasi dalam struktur kognitifnya.
Justeru itu, penekanan isi yang berunsurkan kepada ilmu naqli dan aqli adalah amat penting
untuk memanusiakan manusia itu.
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3. Tugasan berkumpulan Para pelajar dibahagikan dalam kumpulan kecil (4-5 orang)
dan mereka akan memilih syarikat yang bersesuaian dengan
kursus mereka untuk dikaji. Pelajar perlu menemuramah
pemilik syarikat dan mengenal pasti elemen perniagaan yang
ada di dalam syarikat tersebut. Di akhir semester mereka akan
membentang laporan yang berkaitan iaitu laporan lawatan
industri dan laporan Business Model Canvas (BMC). Aktiviti
ini mampu meningkatkan lagi kefahaman pelajar terhadap
subjek yang diikuti.
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Why:
1) To familiarize students that Business
2) To enable students to get to know the business industry
3) To be able to establish networking for practicum in year 4
4) To inculcate teamwork
Outcome:
1) Students have the information on business idea
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How:
Assignment must be written in either English or Malay depending on the interview to the
MGA 1013 GOALS a week after semester break.
Name:
Age:
Gender:
Education:
Name of Business:
Business Address:
b) What are the characteristics needed by me, if I would like to venture into business?
e) What are the reasons for you to choose the business location?
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i) How do you make sure your customers are satisfied with your products or
services?
j) What are the examples of customer service strategies used by your business?
k) Do you use conventional banking or Islamic banking for financing your company
or both?
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Task:
Prepare a poster for the BMC (Size Poster)
Work in a group of 5 people.
Poster Presentation (Digital)
Why:
5) To familiarize students with Business Model canvas
6) To inculcate teamwork
7) To prepare students in generating new business ideas
Outcome:
4) Students will be able to generate new business ideas
5) Students can identify all 9 BMC building blocks
How:
Poster must be prepared in English and presented on a date which be informed later.
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3) Mid Term Exam 10%. There will be one mid-term exam, which represent 10%. Each exam
question will tie directly to one or more of the chapter-learning outcome. The Mid Term
Exam will be worth 10% towards student’s total course grade.
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2.2 Perancangan dan pelaksanaan yang dilakukan terhadap penyeliaan pelajar siswazah
(Sarjana dan Doktor Falsafah)
Adalah menjadi tanggungjawab setiap pensyarah di universiti dilantik untuk menjadi penyelia
kepada pelajar siswazah yang mengikuti program sarjana dan Doktor Falsafah, khususnya
Doktor Falsafah (Ekonomi dan Muamalat). Penyeliaan di peringkat ini memerlukan kepada
komitmen, persefahaman dan juga ilmu terhadap sesuatu yang mendalam. Di peringkat fakulti,
pemilihan penyelia akan dilakukan mengikut bidang kepakaran setelah mendapat persetujuan
dari para pensyarah melalui mesyuarat yang akan dilakukan. Tugas penyeliaan bermula setelah
mendapat surat lantikan sebagai penyelia daripada Pusat Pengajian Siswazah (PPS), USIM.
Perjumpaan dengan pelajar akan dilakukan untuk memahami tajuk penyelidikan yang ingin
dijalankan oleh pelajar secara terperinci. Perbincangan seterusnya akan diadakan untuk
membantu pelajar didalam menulis tesis. Perjumpaan akan diadakan setiap minggu. Garis
panduan yang ditetapkan oleh USIM berkaitan dengan aspek ini akan dipatuhi iaitu penyelia
hendaklah berinteraksi dengan pelajar sekurang-kurangnya dua (2) kali sebulan pada semester
pertama dan sekali (1) sebulan bagi semester seterusnya.
Pelajar juga di nasihatkan untuk mematuhi peraturan dan memahami proses QT, Pre Viva dan
Viva disamping penekanan penulisan tesis yang baik. Pelajar juga akan dibantu dengan
memastikan draf tesis dibaca dan diberi komen penambahbaikan sehingga pelajar sudah cukup
bersedia untuk menghantar tesis.
Di akhir proses penyeliaan, saya akan mencadangkan dan menasihati Pusat Pengajian Siswazah,
USIM dalam proses penamaan dan penilaian kepakaran pemeriksan luar dan dalam untuk proses
viva.
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Dalam penilaian pelajar pasca siswazah, pelajar yang mendaftar secara mod penyelidikan dinilai
secara berterusan melalui format yang disediakan oleh Pusat Pengajian Siswazah, USIM.
Penilaian ke atas tesis pelajar merangkumi penilaian sewaktu sesi qualifying test, di mana
pemeriksa adalah dilantik di kalangan kakitangan akademik di fakulti. Manakala sesi penilaian
akhir iaitu iaitu sesi viva-voce akan di nilai oleh seorang pemeriksa daripada USIM dan 2 orang
pemeriksa dari luar USIM.
DEGREE
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PHD
Matric
No Student Name Type of Supervisor Status
No
SITI HARYANI BT MAT Member of Supervisory
1 4130104 Menunggu Viva
YUSOFF Committee
Chairman of Supervisory
2 4140126 ZAIMY JOHANA BINTI JOHAN Lulus
Committee
NUR HAZWANI BINTI ABDUL Chairman of Supervisory Masih dalam
3 4160146
AZIZ Committee pengajian
KHAIRUNNISA BINTI ABD Masih dalam
4 4160095 Co-Supervisor
SAMAD pengajian
Masih dalam
5 4160208 LOTFI DEMIKHA Main Supervisor
pengajian
INTAN FATIMAH BINTI Masih dalam
6 4160261 Member of
ANWAR pengajian
AREEN ZUHAIR ABDULLAH Masih dalam
7 4172483 Main Supervisor
ALTA'ANI pengajian
AHMAD ABDALLAH AHMED Chairman of Supervisory Masih dalam
8 4172525
ALSWALMEH Committee pengajian
Member of Supervisory Masih dalam
9 4172691 ALI HAMOOD ALI DHAFER
Committee pengajian
Member of Supervisory Masih dalam
10 4181513 MD AZMI ABU BAKAR
Committee pengajian
MASTER
Matric
No Student Name Type of Supervisor Status
No
Member of
SITI NURUNNAJWA BINTI
1 3140249 Supervisory Lulus
SHAMSUDIN
Committee
Masih dalam
2 3150231 NURUL BASIRAH BINTI RAZAK Co-Supervisor
Pengajian
Masih dalam
3 3160053 HASAN SAMEER MUHAMMAD Co-Supervisor
Pengajian
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Dalam aspek pengajaran dan pembelajaran, antara kreativiti dan inovasi yang diterapkan adalah
penggunaan media alaf baru seperti penggunaan live online class, video yang berkaitan
pembelajaran dan penggunaan perisian abad ke 21 seperti telegram dan whatsapp. Penggunaan
perisian bigbluebutton, youtube dan facebook juga digunakan untuk kelas yang dijalankan secara
atas talian. Ini dapat memudahkan pembelajaran secara atas talian dan memperkenalkan secara
berperingkat pembelajaran diatas talian. Walaubagaimanapun, kekangan teknologi seperti akses
capaian internet yang terputus masih lagi menjadi halangan utama pembelajaran alaf baru ini.
Walaubagaimanapun ia dapat diatasi dengan memastikan pembelajaran atas talian ini direkod
bagi menyelesaikan masalah pelajar yang menghadapi akses talian. Contoh-contoh video
pembelajaran yang telah direkod dikongsi di youtube dan facebook untu kemudahan capaian
pelajar.Pembelajaran menggunakan perisian terbaru ini dilihat adalah sangat relevan, signifikan
dan berkesan untuk generasi muda.
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Penilaian pelajar terhadap kualiti pengajaran dan pembelajaran dapat membantu pensyarah
menambahbaik pengajaran mereka. Penilaian pelajar juga boleh digunakan sebagai satu ukuran
secara langsung terhadap kepuasan pelajar sepanjang mengikuti kursus tertentu. Di USIM,
penilaian pengajaran dan pembelajaran dilaksanakan secara atas talian menggunakan sistem e-
Nilai. Berikut merupakan elemen-elemen yang dinilai dalam sistem tersebut:
1. Kursus
2. Pengajaran
3. Pengaplikasian kemahiran insaniah
4. Pengurusan Kursus
5. Personaliti dan sikap
6. Goals
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Berikut merupakan penilaian yang dibuat oleh pelajar pada sesi pengajian bermula tahun 2007
hingga terkini
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Sebahagian Perkongsian Dengan Pihak
Televisyen dan Stesen Radio
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Sebahagian Perkongsian Dengan Pihak
Media Akhbar
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5. PENAMBAHBAIKAN PENGAJARAN DAN PEMBELAJARAN SERTA
PEMBANGUNAN PROFESSIONAL
Bagi memastikan proses pengajaran dan pembelajaran sentiasa dipertingkatkan dari masa ke
masa, saya telah mendapatkan maklum balas daripada pelajar secara berkala. Maklum balas
tersebut diambil kira dalam proses membuat penambahbaikan. Antara penambahbaikan yang
telah diambil ialah menyediakan buku rujukan utama yang bersesuaian dengan konteks Aqli dan
Naqli. Ini adalah kerana rujukan buku perniagaan yang sedia ada adalah hasil penulisan penulis
barat yang tidak mengupas tentang ilmu naqli.
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Perkongsian pembelajaran di dalam media sosial seperti facebook, youtube dan telegram banyak
dijalankan oleh saya. Ia dilakukan diatas minat untuk menyebarkan ilmu kepada masyarakat secara
umumnya. Buat masa ini saya mempunyai lebih dari 7000 pengikut di FB peribadi, dan hampir 20,000
pengikut di FB page. Sementara itu saya mempunyai seramai 1900 pengikut di dalam telegram husus
untuk pembelajaran pelaburan.
Facebook peribadi
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Facebook Fanpage
Dr Adli Fanpage
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6.1.2 Bengkel/Seminar
Saya telah menerima jemputan dari pelbagai pihak untuk berkongsi idea dan pendapat sama ada dari
dari pihak kementerian, universiti, omuniti dan pertubuhan dan persatuan.
Invited/Keynote Speaker
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6.1.3Komuniti Pembelajaran
Kumpulan Telegram
Saya juga ada mengasaskan kumpulan telegram yang fokus kepada pembelajaran saham. Konsep yang
digunakan ialah peera gogy iaitu kita belajar dari satu sama lain. Jumlah Ahli yang mengikuti komuniti
pembelajaran ini adalah seramai 1889 orang.
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4. Nurhamizah Binti Abdul Wahid Rohaida Binti Abdullah,Gempur Minda Upsra Koleksi
Soalan (Adab),Ultra Consulting Research And Training
5. Nurhamizah Binti Abdul Wahid Ishak Bin Malek,Gempur Minda Upsra Koleksi Soalan
(Aqidah),Ultra Consulting Research And Training
6. Nurhamizah Binti Abdul Wahid Fadzlon Binti Md Lani,Gempur Minda Upsra Koleksi
Soalan (Lughatul Quran),Ultra Consulting Research And Training
7. Nurhamizah Binti Abdul Wahid Mawardi Bin Malik,Gempur Minda Upsra Koleksi
Soalan (Ibadat),Ultra Consulting Research And Training
8. Nurhamizah Binti Abdul Wahid Mawardi Bin Malik,Gempur Minda Upsra Koleksi
Soalan (Jawi),Ultra Consulting Research And Training
9. Nurhamizah Binti Abdul Wahid Rohaida Binti Abdullah,Gempur Minda Upsra Koleksi
Soalan (Sirah),Ultra Consulting Research And Training (
10. Nurhamizah Binti Abdul Wahid Ishak Bin Malek,Gempur Minda Upsra Koleksi Soalan
(Tajwid),Ultra Consulting Research And Training
2018
2. Nuradli Ridzwan Shah Bin Mohd Dali,Consumer Behaviour: The integration of Naqli
and Aqli,Ultra Consulting Research and Training
3. Nuradli Ridzwan Shah Bin Mohd Dali,Belajar Mudah: Analisa Data Dengan Langkah
Mudah,Ultra Consulting Research and Training
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
6. Nuradli Ridzwan Shah Mohd Dali Rosnia Masruki Norailis Ab. Wahab,ISSUES IN
ACCOUNTING,USIM Press
7. Nuradli Ridzwan Shah Mohd Dali Jamal Abdul Nassir Shaari Asmaddy Haris,Islamic
Entrepreneurship,USIM PRESS
2017
2. Nuradli Ridzwan Shah Bin Mohd Dali,Muamalat The Integration of Aqli and
Naqli,Wisdom Publication
5. Fuadah Johari Nuradli Ridzwan Shah Mohd Dali Mohamad Zaharuddin Zakaria,THE
SUSTAINABILITY OF WAQF AND ISLAMIC SOCIAL FINANCE IN ENHANCING THE
DEVELOPMENT OF GLOBAL UMMAH,Universiti Sains Islam Malaysia
2016
1. Nuradli Ridzwan Shah Bin Mohd Dali Hanifah Binti Abdul Hamid,Dunia Dapat Akhirat
Dapat,Mufiid Work Sdn Bhd
2015
3. Nuradli Ridzwan Shah Bin Mohd Dali,Panduan Pengajar: Kes Kes Perniagaan,Wisdom
Publication
4. Nuradli Ridzwan Shah Bin Mohd Dali,Muamalat: The Integration of of Aqli and
Naqli,Wisdom Publication
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
5. Nuradli Ridzwan Shah Bin Mohd Dali (PhD) Izlawanie Binti Muhammad (PhD) Hisham
Sabri Mohammad Noorizzuddin Nooh Azman Ab Rahman (PhD) Siti Nurulhuda Nordin Farah
Azlin Mohd Yusof Zahratul Iman,Konvensyen iCEPS10 @CFEST12 “Kalau Tidak Dipecahkan
Ruyong. Manakan Dapat Sagunya”,Wisdom Publication
2014
1. Nuradli Ridzwan Shah Mohd Dali, Mahdhir Abdullah, Hisham S, A.R. Azman, Siti
Nurulhuda Nordin, Izlawanie Muhammad, M.N. Nooh and M.Y. Farah,International Muamalat
and Entrepreneurship Conference,Faculty of Economics and Muamalat
2010
2009
2008
2007
2004
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
2019
2018
3. Ahmad Abu-Alkheil Ghadeer Khartabiel Nuradli Ridzwan Shah Mohd Dali,A two-
stage parametric stochastic frontier analysis (SFA) of the efficiency performance of
Shari'ah compliant banks: a global evidence,American J. Finance and Accounting,,Vol
5,No. 2,85-110
4. Siti Haryani Yusoff, Nuradli Ridzwan Shah & Muhammad Khairi Mahyudin,The
Significant Role of Muslim Entrepreneurs: In The Context of Halal Cosmetic
Industry,International Journal of Research,22,5,467-473
2017
5. Hanifah Abdul Hamid, Mokhtar Mohd Yusof, Nuradli Ridzwan Shah Mohd
Dali,Security Compliance Behaviour of SaaS Cloud Users: A Pilot Study,Journal of
Engineering and Applied Sciences,12,16,4150-4155
6. Johan, Z. J., Hussain, M. Z., Putit, L., Dali, N. R. S. M. and Hafit, N. I. A.,Consumers''
Perception on Islamic Credit Cards. An Exploratory Study.,Pertanika Journal of Social
Sciences & Humanities,25,(S) Dec 20,179-195
2016
8. Mohammad Noorizzuddin Nooh, Dr. Syadiyah Abdul Shukor, Dr. Khairil Faizal Khairi
& Dr. Nuradli Ridzwan Shah Mohd Dali,The Impact Of Economic Transformation
Program (Etp) Towards Youth In Malaysia: Generic Skills,International Journal Of
Research In Commerce & Management,7,2,54
9. Nuradli Ridzwan Shah, Mohd Dali. Azman, Ab. R. Irwan, M.S. Mahazan, A.M. Wan
Mohd Fazrul Azdi, W.R. Rose Irnawaty, Ibrahim. Norlina, Ismail.,New Muslim
Converts Experience in Embracing Islam: An Analysis of the Pre Conversion,
Conversion and Post Conversion Phases,Islamic Quarterly,60,3,ZZ
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
2015
10. Mohd Dali et al,Credit Cards Preferences of Islamic and Conventional Credit
Card,Journal of Islamic Marketing,6,1,72-94
11. Irwan Mohd Subri et al,Penerimaan Penggunaan Istilah Mualaf Dalam Kalangan
Mualaf di Malaysia,Jurnal Pengurusan dan Penyelidkan Fatwa Infad,6,Edisi Kha,111
12. Nuradli Ridzwan Shah Mohd Dali, Hanifah Abdul Hamid, M.A. Mohd Zohdi, Hazleena
Baharun, Tun Nur Afizah Zainal Ariff,Economic Growth and Falah,Research Journal
of Economics and Business Studies,4,4,1-8
13. Azman Ab Rahman et al,Analisi Pentafsiran Mualaf Menurut Islam dan Enakmen
Pentadbiran Agama Islam Negeri di Malaysia,Jurnal Pengurusan dan Penyelidikan
Fatwa,6,Edisi Kha,9
15. Wan Mohd Fazrul Azdi Wan Razali et al,Kepentingan Ilmu Perbandingan Agama dalam
Modul Pengurusan Mualaf di Negeri Sembilan,Jurnal Pengurusan dan Penyelidikan
Fatwa,6,Edisi Kha,65
18. Azman Ab Rahman et al,Skim Bantuan Zakat Asnaf Mualaf: Satu Analisis
Kontemporari di Malaysia,Jurnal Pengurusan dan Penyelidikan Fatwa,6,Edisi Kha,167
19. Azman Ab Rahman et al,Skim Bantuan Zakat Mualaf: Satu Kajian Kontemporari di
Wilayah Persekutuan,Jurnal Pengurusan dan Penyelidikan Fatwa,6,Edisi Kha,193
2014
20. Nuradli Ridzwan Shah Mohd Dali,The Functional Service Quality Satisfaction of
Islamic and Conventional Credit Card Users in Malaysia,Jurnal Pengurusan,n/a yet,,n/a
yet
2013
21. Mohd Dali et. al,AN EXPLORATORY STUDY OF THE ISLAMIC CREDIT CARD
USERS SATISFACTION,JOURNAL OF MUAMALAT AND ISLAMIC FINANCE
RESEARCH,,,
2012
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PORTFOLIO PENGAJARAN DAN PEMBELAJARAN Dr Nuradli Ridzwan Shah Bin Mohd Dali
22. Nuradli Ridzwan Shah Mohd Dali, Determinants of Motivating Muslims to Become
Entrepreneurs in Malaysia,''Ulum Islamiyyah: The Malaysian Journal of Islamic
Sciences,,8,
2010
23. Nuradli Ridzwan Shah Mohd Dali, Evaluating Company's Performance Using Multiple
Discriminant Analysis. The Case Of Shariah Compliance Companies,American J.
Finance and Accounting,2,2,143-154
24. Nuradli Ridzwan Shah Mohd Dali, Islamic Banking Users Are Hunger For Service
Quality,Journal of Islamic Economics, Banking and Finance (JIEBF),6,2,79-94
2009
25. Nuradli Ridzwan Shah Mohd Dali, Is Halal Products Are More Expensive As Perceived
By The Consumers? Muslimprenuers Challenges And Opportunities In Establishing A
Blue Ocean Playing Field.,Journal Of Management & Muamalah,2,,39-62
26. Nuradli Ridzwan Shah Mohd Dali, Towards Gold Based Monetary System,Jurnal Al-
Amwal,2,,
27. Nuradli Ridzwan Shah Mohd Dali,An Exploratory Of Halal Branding Among
Malaysian Consumers. Factor Analysis Technique,Journal of Muamalat and Islamic
Finance Research,4,1,19-44
2008
29. Nuradli Ridzwan Shah Mohd Dali,Factors Discriminating The Knowledge Sharing
Practices Between Private And Public Higher Institutions Education,The International
Journal of Knowledge, Culture and Change Management,8,4,59-66
30. Nuradli Ridzwan Shah Mohd Dali,Factors Influencing Islamic Credit Card Holders,The
Business Review, Cambridge,11,2,
2007
31. Nuradli Ridzwan Shah Mohd Dali,The Introduction Of Urboun Call Option,The
Business Review, Cambridge,8,,
2006
32. Nuradli Ridzwan Shah Mohd Dali,A Review Of Forward, Futures And Options From
The Islamic Perspective. From Complexity To Simplicity,Journal of ISEFED,3,,
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33. Nuradli Ridzwan Shah Mohd Dali,Islamic Money Market Instruments In Malaysia,The
Business Review, Cambridge,6,1,
2004
34. Nuradli Ridzwan Shah Mohd Dali,Gold Dinar. The Revisited Currency. It's
Mechanism.,Journal of International Diversity in Organizations, Communities and
Nations,4,,
2002
35. Nuradli Ridzwan Shah Mohd Dali,The Implementation Of Gold Dinar. Is It The End Of
Speculative Measures?,Journal of Economic Cooperation,23,2,
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Level Type of
No (Master Examiner Title Level Viva
/ PHD) Date
UNIVER
1 Research (Mixed PhD Proposal SITY 09/03/20
Mode) 16
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6.2.4 Perundingan
2 KAJIAN IMPAK PENUBUHAN PASAR RAYA BESAR AEON NATIONAL 01/01/2014 - 15,000
JALAN TUN AHMAD ADRUCE, KUCHING SELATAN 31/01/2015
SARAWAK
3 CASE STUDY SUKUK NATIONAL 01/03/2016 - 50,000
30/09/2016
4 MANAGING STUDIES ON LABOUR MARKET POLICIES AND NATIONAL 01/04/2014 - 500,000
ISSUES IN MOVING MALAYSIA TOWARDS HIGH INCOME 31/12/2015
ECONOMY
30/06/2015 15
6 KAJIAN IMPAK PENUBUHAN PASAR RAYA BESAR AEON NATIONAL 01/06/2014 - 15,000
QUILL CITY KUALA LUMPUR 30/06/2015
7 KAJIAN IMPAK TERHADAP PENGGUNA DAN PERUNCIT NATIONAL 01/06/2014 - 15,000
ATAS CADANGAN PENUBUHAN MAXVALU DI GAMUDA 30/06/2015
WALK KOTA KEMUNING, SHAH ALAM
8 BUSINESS ADVISOR OTHERS 01/12/2006 - 0
31/12/2014
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6.3 Kepimpinan
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Al-Israf 100
B. Al-Thabdir 0
C. Al-Taktir 0
D. Al-Shatibi 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i and ii 0
B. ii and iii 100
C. i, ii, iii 0
D. i. ii, iii, iv 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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A successful sole proprietor must exhibit all of the following except __________. MC
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. leadership skills 0
B. organizational skills 0
be fully responsible for the
C. 0
firm's performance
be willing to work 40 hours
D. 100
per week
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Private sector 0
B. Public sector 0
C. Social welfare sector 0
D. Hisbah sector 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Tauhid 0
B. Shariah 0
C. Iman Iman 0
D. Islamic banking Islamic banking 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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B. family influences 0
C. peer influences 0
D. legal interpretation 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Gharar 100
B. Guarantee on profit 0
C. Fraud 0
D. Deception 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
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No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Irfan just spoke to an investor, who is interested in his business idea. Irfan offered to
send the investor a copy of his full business plan, but the investor asked for a short
overview of the business plan instead. What portion of his business plan should Irfan MC
send the investor?
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Marketing plan. 0
B. Executive Summary 100
C. Elevator pitch. 0
D. Company description. 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Islamic economic principles are mixed with social, material and educational as listed
MC
below EXCEPT __________.
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Individual liberty 0
B. Rights to own property 0
C. Balance and non-partisanship 0
Setting a demarcation
D. 100
between the rich and poor
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
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No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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One of the following is NOT TRUE regarding the principles of Islamic investment.
One of the following is NOT TRUE regarding the principles of Islamic investment. MC
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
Invest to a company that is
A. halal. 0
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General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i and ii 0
B. i, ii and iii 0
C. i, iii, and iv 100
D. i, ii, iii and iv 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Competition 0
B. Union 0
C. employee turnover 0
D. profit 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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The ________ are the heart of the financial section of a business plan. MC
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. financial ratios 0
pro forma financial
B. 100
statements
budgets
C. 0
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i and ii. 0
B. i and iii. 0
C. i, ii and iii. 100
D. ii, iii and iv. 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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The followings are the elements of revenue stream in Business Model Canvas
MC
EXCEPT
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. The sales of products 0
B. Income from services 0
C. Salary paid to employees 100
Commission received from
D. 0
sales
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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i. peer.
MC
ii. personal values and personality.
iii. legal interpretations.
iv. life experiences.
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i and ii 0
B. i, ii and iii 0
C. i, ii, iii and iv 100
D. i, ii and iv 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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The physical area in which one or more employees are assigned a specific task is
MC
a(n):
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Job description 0
B. Assembly line 0
C. Job specification 0
D. Work station 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i, ii and iii 100
B. i, ii and iv 0
C. i, iii and iv 0
i, ii, iii and iv
D. 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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What is the basic needs that need to be fulfilled before fulfilling other needs
according to Islamic perspectives? MC
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Daruriyyah. 100
B. Haajiyyah. 0
C. Tahsiniyyah 0
D. Asasiyyah. 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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When an organization has many layers of management from the bottom of its
MC
structure to the top, it is referred to as a __________.
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. stratified organization 0
B. tall organization 0
C. matrix organization 0
D. top-down organization 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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i. Sadaqah
MC
ii. Al-Hibah
iii. Al-Kafalah
iv. Al-Qard Hassan
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. i, ii and iii 0
B. i, iii and iv 0
C. i, ii and iv 100
D. i, ii, iii and iv 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. Contract al-Murabahah 0
B. Contract al-Wadziah 0
C. Contract Tauliyyah 0
D. Contract Hibah 100
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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Which of the following level of management makes decisions regarding the firm's
MC
long-run objectives?
Default mark: 1
Shuffle the choices? Yes
Number the choices? a
Penalty for each incorrect try: 33.3
# Answers Feedback Grade
A. top (high-level) management 100
B. middle management 0
C. supervisory management 0
D. first-line management 0
General feedback:
For any correct response: Your answer is correct.
For any incorrect response: Your answer is incorrect.
Hint 1:
Show the number of correct
No
responses (Hint 1):
Clear incorrect responses
No
(Hint 1):
Tags:
Allows the selection of a single or multiple responses from a pre-defined list.
(MC/MA)
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MCG3013
CONSUMER BEHAVIOUR
(KELAKUAN PENGGUNA)
INSTRUCTIONS TO CANDIDATES:
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This question paper has THIRTEEN (13) printed pages excluding this cover page
. [60 Marks]
Section A: Multiple
Choice Questions
This section contains SIXTY (60) questions. Answer ALL questions.
Each question carries 1 mark.
2. Karim owns a factory that can produce 1,000 SPSS ebook CDs per week. His primary
focus is on getting consumers to purchase as many CDs as possible to ensure that he is
maximizing his sales relative to his production capacity. Karim’s business is exhibiting
the
A. marketing concept.
B. product concept.
C. not-for-profit concept.
D. selling concept.
3. ________ is an important process that links the consumer, customer and public to the
marketer through information in order to identify marketing opportunities and problems,
evaluate marketing actions, and evaluate marketing strategies' performances.
A. Data analysis
B. Data collection
C. Market research
D. Marketing communication
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4. ________ refers to the development of a distinct image for the product in the mind of the
consumer. This is normally done to increase the level of engagement of the company’s
product as compared to other competitors’ products in the market.
A. Targeting
B. Positioning
C. Placement
D. Promotion
A. Target marketing
B. Market segmentation
C. Mass marketing
D. The marketing concept
A. Age
B. Lifestyles
C. Benefits sought
D. Use-situation factors
8. Marketers segment some populations on the basis of cultural heritage and ________
because members of the same culture tend to share the same values, beliefs, and customs.
A. demographics
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B. social class
C. ethnicity
D. personality traits
9. _________ is the driving force within individuals that impels them to action.
A. A goal
B. Tension
C. Motivation
D. A need
10. ________ needs are the physiological needs for food, water, and air.
A. Secondary
B. Innate
C. Acculturated
D. Psychogenic
11. Iman gets good grades because her parents will punish her if she doesn't receive at least a 3.75
GPA. Ehsan gets good grades because she likes the sense of accomplishment she feels when
she gets a straight-A report card. Iman’s goal is referred to as a(n) ________, whereas Ehsan’s
goal is referred to as a(n)
A. is enduring.
B. can change.
C. reflects individual differences.
D. is more apparent in childhood than adulthood.
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13. _____________ is the process by which an individual selects, organizes, and interprets
stimuli into a meaningful and coherent picture of the world.
A. Observation
B. Perception
C. Realization
D. Rationalization
14. ______________ is the minimal difference that can be detected between two similar stimuli.
A. Perceptual threshold
B. Differential threshold
C. Sensory threshold
D. Absolute threshold
15. ___________ is a stimulus may be too faint or brief to be consciously seen or heard, such as
a deeply embedded or a very briefly flashed image, but may still be perceived by one or more
sensory receptor cells.
A. Subliminal perception
B. Sequential transition
C. Supraliminal perception
D. Sensory adaptation
16. ________ is a concept related to perception. People actively seek out messages that they find
pleasant and actively avoid painful or threatening ones.
A. Selective attention
B. Selective exposure
C. Perceptual defense
D. Perceptual blocking
A. the common line that separates the figure and the ground is generally attributed to
the ground.
B. figure and ground relationships are always interpreted in the same way.
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18. ___________________ is the process by which individuals acquire the purchase and
consumption knowledge and experience that they apply to future related behavior, which
evolves and changes as consumers acquire knowledge from experience, observation, and
interactions with others to impact future behavior.
A. Brand loyalty
B. Brand equity
C. Positive reinforcement
D. Consumer learning
A. feedback
B. cues
C. response
D. motivation
20. There are two different theories on how people learn, the ________ theory and the ________
theory.
A. behavioral; affective
B. cognitive; rational
C. behavioral; cognitive
D. emotional; affective
A. Attitudes
B. Beliefs
C. Values
D. Feelings
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23. Marketers that offer coupons and free samples of new products to entice consumers to try
them understand the importance of ________ in attitude formation.
A. indirect experience
B. ego defense
C. attribution
D. direct experience
24. Consumers who have a high need for cognition are likely to
25. The ________ model, to understand consumers' intentions we also need to measure the
subjective norms that influence an individual's intention to act.
A. theory-of-reasoned-action
B. trying-to-consume
C. attitude-toward-object
D. attitude-toward-behavior
26. ____________ is the transmission of a message from a sender to a receiver via a medium of
transmission is known as
A. Feedback
B. Stimulation
C. Communication
D. Transfer
27. In addition to the four basic components of sender, receiver, medium, and message, ________
is the fifth essential component of communication.
A. stimulation
B. feedback
C. transfer
D. expression
28. Which of the following is an example of a formal communications source for a wedding
planner service?
A. A parent.
B. A friend.
C. A salesperson.
D. A work colleague.
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30. In ________, advertisers specify the criteria of the persons they wish to reach online and then
bid in real time for the opportunities to reach such people.
A. segment auctions
B. impression-based targeting
C. segment-based targeting
D. data aggregation
31. ________ is a technique that allows advertisers to reach the right user, in the right place, at
the right time and assign an individual value to a particular ad impression.
A. Real-time bidding
B. Dynamic targeting
C. Segment-based targeting
D. Data aggregation
32. ________ includes means of interactions among people in which they create, share, and
exchange information and ideas in virtual communities and networks.
A. Social media
B. Traditional media
C. Retargeting
D. Mass media
33. Messages sent by marketers and delivered to consumers via channels that the marketers
control is called
34. ________ consist of channels where consumers pass along messages about brand to one
another.
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35. __________ are groups that serve as sources of comparison, influence and norms for people’s
opinions, values and behaviors.
A. Age cohorts
B. Reference groups
C. Norming groups
D. Norming cohorts
36. The unpaid form of promotion, oral or written, in which satisfied customers tell other
people how much they like a business, product, service or event is called
A. word-of-mouth.
B. source credibility.
C. comparative influence.
D. normative influence.
37. A(n) __________________ is person whom the message receiver knows personally, such as
a parent or friend who gives product information or advice, or an individual met and respected
online. A(n) _______________ is either a person or medium providing consumption-related
information and hired and paid by and organization.
38. The ___________ is the key factor underlying the persuasive impact of a personal or
interpersonal message received from either a formal or informal source.
A. work group.
B. nuclear family.
C. extended family.
D. friendship group.
40. A husband and wife and one or more children, together with at least one grandparent living
within the household, constitutes a(n)
A. empty nest.
B. married couple.
C. extended family.
D. single-parent family.
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41. In the context of marketing, the most important role of the family is
42. ________ is defined as the process by which children acquire the skills, knowledge, attitudes,
and experiences necessary to function as consumers.
43. Given the broad and pervasive nature of ________, its study generally requires a detailed
examination of the character of the total society.
A. culture
B. consumer behavior
C. subculture
D. social class
44. ________ consist of the very large number of mental or verbal statements that reflect a
person's particular knowledge and assessment of something.
A. Beliefs
B. Rituals
C. Cultures
D. Values
45. In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four
segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________
level.
A. supranational
B. national
C. group
D. reference group
46. In addition to segmenting markets in terms of cultural factors, marketers also segment
societies into smaller ________ that consist of people who are similar in terms of their ethnic
origin, customs, and ways of behavior.
A. micromarkets
B. individual markets
C. mass markets
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D. subcultures
A. Generation X members are especially receptive to being singled out and marketed
to.
B. Generation X members value salary over job satisfaction.
C. Generation X members freely accept the values of older coworkers.
D. Baby boomer media does not work for Generation X members.
49. A(n) ________ is manufactured, packaged, and positioned the same way regardless of the
country in which it is sold.
A. local brand
B. world brand
C. hybrid brand
D. customized brand
50. ________ is defined as determining the extent to which consumers of two or more
nations are similar or different.
A. Social analysis
B. Comparison analysis
C. Subculture analysis
D. Cross-cultural analysis
53. The ________ model includes three components: input, process, and output.
A. consumer decision-making
B. routinized response
C. family branding
D. impulse purchase
54. A firm's marketing activities that attempt to reach, inform, and persuade consumers to buy
and use its products are
A. policy factors.
B. output factors.
C. process factors.
D. marketing inputs.
55. In ________, advertisers specify the criteria of the persons they wish to reach online and then
bid in real time for the opportunities to reach such people.
A. segment auctions
B. impression-based targeting
C. segment-based targeting
D. data aggregation
A. filling the marketplace with products that can be produced and sold cheaply.
B. fulfilling the needs of target consumer markets more effectively than competitors.
C. endeavoring to satisfy the needs and wants of the target market in ways that
preserve and enhance the well-being of consumers and society as a whole.
D. crafting messages to consumers that get them to buy products that do not meet their
needs.
A. marketing objectives.
B. consumer protection laws.
C. legal standards.
D. marketing ethics.
58. The purpose of studying consumer behavior is to enable marketers to anticipate how they
might better meet consumer needs by
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59. In consumer research, ________ is information that has already been collected for some other
purpose, and is often helpful in designing a new research project.
A. primary research
B. secondary data
C. experimentation
D. negativism
60. Which of the following is most likely to be used to generate new ideas, like for positioning or
repositioning a product?
A. Complaint analysis.
B. Controlled statistics.
C. Quantitative research.
D. Qualitative research.
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Question 1
Required
b) Discuss the use of formal and informal communication for this type of business.
(5 marks)
c) Explain the use of social media for communicating your business using formal and
informal communications.
(5 marks)
[Total 20 marks]
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Question 2
َث ذَٲلِك ۗ ِ س َّو َم ِة َو ۡٱل َ ۡنعَ ٰـ ِم َو ۡٱل َح ۡرَ ض ِة َو ۡٱلخ َۡي ِل ۡٱل ُم
َّ ب َو ۡٱل ِف
ِ ط َرةِ ِمنَ ٱلذَّ َه َ ير ۡٱل ُم َقن ِ سا ٓ ِء َو ۡٱلبَنِينَ َو ۡٱلقَنَ ٰـ ِط
َ ِت ِمنَ ٱلن
ِ ش َه َوٲ َّ اس حُبُّ ٱل ِ َُّزيِنَ ِللن
ٌ۬
) ۞ قُ ۡل أ َ ُؤن َِبئ ُ ُكم ِبخ َۡي ٌ۬ر ِمن ذَٲ ِلڪ ۡ ُۚم ِللَّذِينَ ٱتَّقَ ۡواْ ِعندَ َر ِب ِه ۡم َجنَّ ٰـت ت َۡج ِرى ِمن ت َۡح ِت َها١٤( ب ۡ
ِ ٱَّللُ ِعندَهُ ۥ ُح ۡسنُ ٱل َمـَٔا َّ َمتَ ٰـ ُع ۡٱل َح َي ٰو ِة ٱلد ُّۡن َياۖ َو
ٌ۬ ضو ٌ۬ َ ٲج م
ٱغ ِف ۡر لَنَا ذُنُو َبنَاۡ َ) ٱلَّذِينَ يَقُولُونَ َربَّنَا ٓ ِإ َّننَا ٓ َءا َمنَّا ف١٥( ير ِب ۡٱل ِعبَا ِد ُ ُۢ ص َّ ٱَّللِ َو
ِ َٱَّللُ ب ۗ َّ َٲن ِمن َ ۡ ط َّه َرة َو ِر ُّ ٌ۬ ۡٱل َ ۡن َه ٰـ ُر َخ ٰـ ِلدِينَ فِي َها َوأ َ ۡز َو
)١٧( ار ِ ص ٰـ ِدقِينَ َو ۡٱلقَ ٰـنِتِينَ َو ۡٱل ُمن ِف ِقينَ َو ۡٱل ُم ۡست َۡغ ِف ِرينَ بِ ۡٱل َ ۡس َح
َّ ص ٰـبِ ِرينَ َوٱل
َّ ) ٱل١٦( ار ِ َّاب ٱلن َ ََوقِنَا َعذ
َ س ۡو َرة ُ آل ِع
مران ُ
Required
END OF QUESTIONS
Dicetak oleh:
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COURSE MGA1023
CODE:
NAME(S) OF
ACADEMIC Dr. Nuradli Ridzwan Shah Bin Mohd Dali
STAFF:
RATIONALE
FOR THE
INCLUSION
This course provides students with a basic foundation for business
OF THE
management discipline, as an introduction for Entrepreneurship courses.
COURSE/MO
This course will facilitate students with skills to develop business idea and
DULE IN
business plan.
THE
PROGRAMM
E:
SEMESTER
AND YEAR Semester 2 - 5 / Year 1 - 3
OFFERED:
TOTAL
STUDENT
FACE TO FACE NON FACE TO FACE TOTAL SLT
LEARNING
TIME (SLT)
L = Lecture L T P O L T P O
T = Tutorial 29 18.5 29 45 121.5
P = Practical
O= Others
CREDIT 3
VALUE:
PREREQUISI None
TE (IF ANY):
CLO1: Explain business elements, functions and, roles from Islamic and
LEARNING conventional perspective (PLO1-C2).
OUTCOMES: CLO2: Develop one report through the process of identifying problem,
analyzing, conceptualizing new ideas based on the current business
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TEACHING – LEARNING
CLO ASSESSMENT STRATEGY
TEACHING- STRATEGY (TLA)
LEARNING Final exam - 3 hours; 1 online
AND CLO1 Lecture/ e-lecture
test -1 hour
ASSESSMEN
T Group discussion, industrial Report (1, 250 words; 5 student
CLO2
STRATEGY: observation. in a group) - 1 student : 2 hours
Group discussion (eg. case Business Model Canvas - (1
CLO3
studies). student: 3 hours)
CL WEIGHT
ASSESSMENT TYPE SLT
O AGE
58/103 x
CL
Final exam, 1 online test 58 100 =
ASSESSMEN O1
56.3~60%
T METHODS
AND TYPES: 24/103 x
CL
Business Report 24 100 =
O2
23.3~20%
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18/103 x
CL
Business Model Canvas 18 100 =
O3
17.5~20%
TYPE OF
SUMMATI
TYPE OF CONTINUOUS
VE
ASSESSMENT
CL ASSESSM
ENT TOTAL
O
Test/
Presentat Assignm Rep
Mid Final Exam
ion ent ort
Term
CL
10 50
O1
CL
20 100
O2
CL
20
O3
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ASSESSMENT TOTAL
CLO WEEK TOPIC/CONTENT TLA F2F NF2F TOTAL F2F NF2F TOTAL
TYPES SLT
Introduction to
economics and
business from
1 2 2 4
Islamic perspective
and, the business
environment
Riba’, gharar,
2 maysir and other 1 1 2
prohibitions
Test 1 3 4
CLO1 Structure of Lecture/ e- 74
business lecture Final exam 3 9 12
3, 4 ownership, 6 6 12
entrepreneurship
and business plan
Management and
its functions
(planning,
5, 6 2 2 4
organizing,
staffing, directing
and controlling)
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Productivity and
quality &
7 2 2 4
Motivating the
workforce
Managing the
8, 9 4 4 8
workforce
Pricing products,
product
10, 11 4 4 8
distribution and
promotion
Accounting, zakat
12, 13 and financial 6 6 12
analysis, financing
14 Expanding business 2 2 4
Management and
its functions
(planning,
5, 6 4 8 12
organizing,
staffing, directing
and controlling) Group
discussion,
CLO2 Business Report 0 2 2 26
Productivity and industrial
quality & observation
7 2 4 6
Motivating the
workforce
Managing the
8, 9 2 4 6
workforce
Structure of
business
3, 4 ownership, 2 4 6
entrepreneurship
and business plan Group
Presentation
discussion,
CLO3 Pricing products, of Business 0.5 3 3.5 21.5
industrial
product Model Canvas
10, 11 observation 2 4 6
distribution and
promotion
Expanding
14 2 4 6
business
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TEACHING
WEE TOPIC LEARNING ASSESSMENT
CLO INPUT/TOPIC/CONTENT TLA MATERIALS/
K OUTCOME STRATEGY
EQUIPMENT
TOPIC 1: Introduction to
economics and business from
Islamic perspective and, the
business environment:
Islamic Economic system i) Explain the Islamic economic
and philosophical system and its foundational
background as a basis for background
o Lecture/ e- lecture
business discipline ii) Explain and differentiate the
o Activity: Hierarchy Summative and
Capitalism and welfare Islamic economic system,
CLO1 1 Needs, based on Imam al- formative
system capitalism and welfare systems
Ghazali and Abraham assessment
The relationship between iii) Explain business elements,
Maslow
Islamic economics and functions and, roles from
business disciplines Islamic and conventional
Principles of Muamalat; perspective
consist of the positive
attributes and the main
prohibitions
Principles of investments
TOPIC 2: Riba’, gharar, maysir
o Lecture/ e-lecture
and other prohibitions
o Tutorial activity:
i) Explain the main prohibitions Summative and
Hierarchy Needs, based on
CLO1 2 Definition of Riba’, gharar, and encouragement in business formative
Imam al-Ghazali and
maysir activities assessment
Abraham Maslow
Classification of riba’
o Industrial observation
Riba’ in banking industry
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Partnership based-contracts
in Islam; mudarabah and
musharakah
Existing ownership i) Explain the partnership based-
business structure; sole contract from Islamic o Lecture
proprietorship, partnership, perspective o Form a group of 5: List
Summative and
CLO1 corporation, franchising ii) Explain the existing structure model of Muslimpreneurs
formative
,CLO 3,4 and others (joint venture, of business ownership and their attributes
assessment,
3 mergers etc.) iii) Explain business elements, o Article searching via
business report
Concept of functions and, roles from internet
entrepreneurship, Islamic and conventional o Industrial observation
Entrepreneurship decision perspective
process
Elements included in
business plan, business
background, marketing
plan, operational plan,
financial plan, proforma
financial statements
TOPIC 4: Management and its i) Explain Islamic principles in
functions (planning, organizing, management
staffing, directing ii) Explain
and function of
CLO1 Summative and
controlling) management and
, 5,6 o Lecture formative
organizational structure
CLO2 o Industrial observation assessment,
iii) Understand the current
business report
Islamic principles in business environment in the
management general and local context
Functions of management through industrial visit
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Management skills
Organizational structure
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