FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR IN FINANCE (BA242)

DIGITAL MARKETING (MKT558)

PREPARED BY:

KHAIRUNNISA BINTI MOHD KAMARON

STUDENT ID:

2017165037

GROUP:

BA2424D

PREPARED FOR:

MADAM AZREEN JOANNA BINTI ABDUL

a. Identify and explain relevant online consumer variables for the selected
website or social media.

The website that have been chosen is FashionValet. FashionValet is Southeast

Asia’s premier online destination for Asian brands selling fashion apparel, shoes and
accessories, aiming to bring the latest fashion trends to your doorstep. Founded in
2010 by Malaysia’s popular blogger Vivy Yusof and her husband Fadzarudin Anuar.
The information is according to the website FashionValet Sdn Bhd.

The online consumer variables are purchasing, prices, market research and
electronic commerce(e-commerce). We will discuss on e-commerce of FashionValet,
FashionValet is an e-commerce startup from Malaysia that caters to South East Asia’s
tastes and preferences in fashion. Given its humble startup background which means
trying to make the most of a limited marketing budget- one of FashionValet’s
challenges is t gain a strong foothold in a competitive region where competitors have
more marketing funds- according to the case study: FashionValet increases new
customer traffic, visitor engagement and sales with full-funnel strategy.

b. Search, explain and justify the impact of macro environment towards the
selected website or social media.
 The macro environment consists of six different forces. The forces are
Demographic, Economic, Political, Ecological, Socio-cultural and Technological
forces.

We will be discuss on the demographic force which is this force relate to people.
The marketers should keep a close eye on demographics. This may include all kinds of
characteristics of the population such as size, growth,density and gender structure.
According to the website of FashionValet, the demographic factor of FashionValet is
offers a wide selection of ready-to-wear garments for women, men and kids, from
modest and contemporary attire to lingerie, accessories, shoes and swimwear, and
boasts fast delivery and best-in-class user experience for consumers around the
world.

The economic factor is the costs incurred by FashionValet include those related to
warehouse and logistic, operational cost, staff salaries, online platform development
and maintenance, delivery cost and also for sales and marketing purposes.

The technological factor is FashionValet want to reach the target customers by

providing the online shopping platform that is the website. The website supports the
entire transaction online including the payment. FashionValet also use social media as
their platform for promotion of their products such as Facebook, Twitter, blogs and
Instagram. Recently, FashionValet has expanded into physical channels where are a
few outlets have been opened at strategic locations.