return. An item is not a gift if that item is already owned by the one to whom it is given. Although gift-
giving might involve an expectation of reciprocity, a gift is meant to be free. In many countries, the act
of mutually exchanging money, goods, etc. may sustain social relations and contribute to social
cohesion. Economists have elaborated the economics of gift-giving into the notion of a gift economy. By
extension the term gift can refer to any item or act of service that makes the other happier or less sad,
especially as a favor, including forgiveness and kindness. Gifts are also first and foremost presented on
occasions such as birthdays and holidays
Presentation
In many cultures gifts are traditionally packaged in some way. For example, in Western cultures,
gifts are often wrapped in wrapping paper and accompanied by a gift note which may note the
occasion, the recipient's name and the giver's name. In Chinese culture, red wrapping connotes
luck. Although inexpensive gifts are common among colleagues, associates and acquaintances,
expensive or amorous gifts are considered more appropriate among close friends, romantic
interests or relatives.[1]
Gift-giving occasions
Gift-giving occasions may be:
Promotional Gifts
Promotional gifts vary from the normal gifts. The recipients of the gifts may be either employee
of a company or the clients. Promotional gifts are mainly used for advertising purposes. They are
used to promote the brand name and increase its awareness among the people. In promotional
gifting procedures, the quality and presentation of the gifts hold more value than the gifts itself
since it will act as a gateway to acquire new clients or associates.
Unwanted gifts
A significant fraction of gifts are unwanted, or the giver pays more for the item than the recipient
values it, resulting in a misallocation of economic resources known as a deadweight loss.
Unwanted gifts are often regifted, donated to charity, or thrown away.[3] A gift that actually
imposes a burden on the recipient, either due to maintenance or storage or disposal costs, is
known as a white elephant.
One means of reducing the mismatch between the buyer and receivers' tastes is advance
coordination, often undertaken in the form of a wedding registry or Christmas list. Wedding
registries in particular are often kept at a single store, which can designate the exact items to be
purchased (resulting in matching housewares), and to coordinate purchases so the same gift is
not purchased by different guests. One study found that wedding guests who departed from the
registry typically did so because they wished to signal a closer relationship to the couple by
personalizing a gift, and also found that as a result of not abiding by the recipients' preferences,
their gifts were appreciated less often.[4]
An estimated $3.4 billion was spent on unwanted Christmas gifts in the United States in 2017.[5]
The day after Christmas is typically the busiest day for returns in countries with large Christmas
gift giving traditions.[5][6] The total unredeemed value of gift cards purchased in the U.S. each
year is estimated to be about a billion dollars.[3]
Legal aspects
Main articles: Gift (law) and Gift tax
At common law, for a gift to have legal effect, it was required that there be (1) intent by the
donor to give a gift, and (2) delivery to the recipient of the item to be given as a gift.
In some countries, certain types of gifts above a certain monetary amount are subject to taxation.
For the United States, see Gift tax in the United States.
In some contexts, gift giving can be construed as bribery. This tends to occur in situations where
the gift is given with an implicit or explicit agreement between the giver of the gift and its
receiver that some type of service will be rendered (often outside of normal legitimate methods)
because of the gift. Some groups, such as government workers, may have strict rules concerning
gift giving and receiving so as to avoid the appearance of impropriety.[7]
Religious views
Lewis Hyde claims in The Gift that Christianity considers the Incarnation and subsequent death
of Jesus to be the greatest gift to humankind, and that the Jataka contains a tale of the Buddha in
his incarnation as the Wise Hare giving the ultimate alms by offering himself up as a meal for
Sakka. (Hyde, 1983, 58-60)
In the Eastern Orthodox Church, the bread and wine that are consecrated during the Divine
Liturgy are referred to as "the Gifts." They are first of all the gifts of the community (both
individually and corporately) to God, and then, after the epiklesis, the Gifts of the Body and
Blood of Christ to the Church.
See also
Alms
Altruism
Atonement
Charity (practice)
Christmas gift
Debt relief
Diplomatic gift
Gift economy
Gift (law)
Gift tax
Gift wrapping
Giving circles
Green gifting
Negative punishment
Omiyage
Pasalubong
Random act of kindness
Red packet
Regiving
Xenia (Greek)
References
1.
Further reading
Media related to Gifts at Wikimedia Commons
Marcel Mauss and W.D. Halls, Gift: The Form and Reason for Exchange in Archaic
Societies, W. W. Norton, 2000, trade paperback, ISBN 0-393-32043-X
Lewis Hyde: The Gift: Imagination and the Erotic Life of Property, 1983 (ISBN 0-394-
71519-5), especially part I, "A Theory of Gifts", part of which was originally published
as "The Gift Must Always Move" in Co-Evolution Quarterly No. 35, Fall 1982.
Jean-Luc Marion translated by Jeffrey L. Kosky, "Being Given: Toward a
Phenomenology of Giveness", Stanford University Press, 2002 by the Board of Trustees
of the Leland Stanford Junior University, (cloth : alk. paper) ISBN 0-8047-3410-0.
Suzie Gibson: "Give and take: the anxiety of gift giving at Christmas," The Conversation,
16 December 2014.
(in French) Alain Testart, Critique du don : Études sur la circulation non marchande,
Paris, Collection Matériologique, éd. Syllepse, 268 p., 2007
Review of the "World of the Gift"
Antón, C., Camarero, C. and Gil, F. (2014) , The culture of gift giving: What do
consumers expect from commercial and personal contexts? Journal of Consumer
Behaviour, 13: 31–41. doi: 10.1002/cb.1452
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