Law of Cause and Effect For every effect in your life there is a specific cause.

Everything that happens has a cause. Failure

doesn't happen by accident; success doesn't happen
by accident.
Law of Compensation You are always compensated in more than equal measure
for what you do. The more you give, the more you
have to give. As long as you are doing good things
for other people, other people will do good things
for you.
Law of Concentration Whatever you dwell upon grows. Whatever you think about
over and over grows into your reality.
Law of Control You feel good/positive about yourself to the degree to which you
are in control of your own life. You feel negative
about yourself to the degree to which you feel you
are not in control of your own life.© Brian Tracy. All rights
reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without
the written permission of Brian Tracy. BRIAN TRACY | THE 27 MENTA L L
AWS OF SUCCESS 2
Law of Correspondence As within, so without. Your outer world is a mirror and
reflects what is going on in your inner world.
Law of Creativity All positive change and progress in your life begins with new
ideas. Since the supply of ideas is unlimited, your
potential is also unlimited. Your happiness, future,
success, and longevity depend largely on the
quality and quantity of the ideas that you produce.
Law of Emotion Every decision you make is based on emotion. A stronger
emotion will dominate a weaker emotion and will
determine your decisions and actions.
Law of Expectations What you expect is what you get. You do not get what you
want but what you expect.
Law of Expression Whatever is impressed is expressed. Whatever is impressed
into your subconscious for whatever reason and
from whatever source, whatever is mixed with
emotion and dropped into your subconscious, will
eventually be expressed as part of your
personality—a part of your reality.
Law of Forgiveness You are mentally healthy to the degree to which you can
forgive and forget grievances against you. Your
willingness to forgive others and to let go of past
grievances is the single most important
determinant of whether or not you are a fully
integrated, fully functioning human being.
Law of Habit In the absence of a specific decision on your part to change some
aspect of your life, the natural tendency will be to
go on the same way indefinitely. Ninety-five
percent of what we do is habit.© Brian Tracy. All rights reserved. The
contents, or parts thereof, may not be reproduced in any form for any purpose without the written
permission of Brian Tracy. BRIAN TRACY | THE 27 MENTA L L AWS OF
SUCCESS 3
Law of Indirect Effort In our relationships with other people, we have a tendency
to get what we want faster indirectly than directly.
Law of Overcompensation Always do more than you are paid for—go the extra
mile.
Law of Practice Whatever you do over and over again often
enough becomes a new habit. A new habit takes
approximately 21 to develop.
Law of Relaxation In all mental working, effort defeats itself. The harder you don't
try, the better it works.
Law of Return Whatever you contribute in terms of service you will get back in
terms of rewards, tangible and intangible.
Law of Reversibility The objective reality creates the subjective (emotional) state.
If you can create artificially the subjective state
(the feeling), the feeling will trigger the Laws of
Attraction and Correspondence and will draw into
your life the people, circumstances, and
opportunities necessary to create the objective that
is consistent with the subjective. Whatever you do
to raise the self-esteem of someone else,
simultaneously boosts your own.
Law of Service You will always be rewarded in life in exact proportion to the
value of your service to other people—to your
customers. Your return will always equal your
service.
Law of Sowing and Reaping You always reap exactly what you sow, in life, busi-
ness, and relationships. The quality of your
relationships at any given moment is a result of
what you have sown in those relationships.© Brian Tracy.
All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any
purpose without the written permission of Brian Tracy. BRIAN TRACY | THE 27
MENTA L L AWS OF SUCCESS 4
Law of Subconscious Activity The Subconscious Mind goes to work immediately
on whatever you plant in your mind to bring it into
reality. The Subconscious Mind makes all words
and action fit a pattern consistent with your self-
concept and your dominant goals.
Law of Superconscious Any thought, plan, goal, or idea that you can hold
Activity in your conscious mind on a continuous basis and that you intensely desire
or intensely fear, must be brought into your reality
by your Superconscious Mind. Whether positive or
negative, good or bad, if you hold it continuously,
emotionalize it, and visualize it in your conscious
mind, the Super-conscious Mind will begin to
organize the entire universe of experience around
you to draw into your life the people and
circumstances necessary to make that idea come
true.
Law of Substitution The conscious mind can hold only one thought
a time, positive or negative. You can replace a
negative thought with a positive thought—you can
replace a thought of what you don't want with a
thought of what you do want.
Law of Use Whatever talent, ability, or gift you possess becomes stronger and
better with exercise. If you don't use it, you lose it.