BRAND IDENTITY 2018

GRADUATE STUDENT COUNCIL

De La Salle University
Ramon V. del Rosario College of Business
BRANDMARK

GSC+RVRCOB
Colored

GSC+RVRCOB
Monochrome
 WORDMARK

GSC+RVRCOB GSC+RVRCOB
Colored Monochrome
 ICONIC

GRADUATE STUDENT COUNCIL

Ramon V. Del Rosario College of Business
De La Salle University
 COLOR PALETTE

PRIMARY

R9 G97 B79 R140 G210 B80

GSC GSC
Solid Green Light Green

MONOCHROMATIC

R70 G70 B70 R160 G160 B160 R215 G215 B215

GSC GSC GSC
Charcoal Gray Silver
 TYPEFACE

Font: Lemon/Milk
Tone: impact, sharp and direct
Usage: headers, posters and memos, visuals

Font: Barlow Black

Tone: impact, soft but firm
Usage: sub-header, posters and memos, visuals

GRADUATE STUDENT COUNCIL

Font: Segoe UI Bold, All Caps
Tone: impact, formal
Usage: title, official communications, quotes, labels

GRADUATE STUDENT COUNCIL

Font: Segoe UI Regular, All Caps
Tone: formal
Usage: sub-title, official communications, quotes, labels

Graduate Student Council

Font: Barlow Medium
Tone: firm
Usage: body, posters and memos, visuals

Graduate Student Council

Font: Segoe UI Regular
Tone: : formal
Usage: body, official communications, quotes, labels
 SYMBOLS

Signum Fidei star Point of Intersection

 TEMPLATES
GRADUATE STUDENT COUNCIL
De La Salle University
Ramon V. del Rosario College of Business
POWERPOINT
WORD DOCUMENT
LETTERHEAD
 FRAMES

“Sloping Upwards” Frame

 BUSINESS CARDS

FRONT BACK
EMAIL SIGNATURES

“Sloping Upwards” Frame

COMMUNICATIONS
GRADUATE STUDENT COUNCIL
De La Salle University
Ramon V. del Rosario College of Business
 WRITING STYLE

Words
– the most important brand element

Students experience GSC through visuals.

While we only have one logo, a set of colors, a design template,
We can still be perceived through thousands of words – and we may use
them in many different ways.

However, brand strength needs consistency.

 WRITING STYLE

Words
– the most important brand element

Writing for GSC means being clear, using words our audiences know and
like, and avoiding the clutter of jargon and clichés. Superfluous verbiage is
the enemy.
Clean, crisp, and straightforward.
That’s how we roll.

This guide will help everyone write and talk about our initiatives and
commitments in a recognizable way.
 WRITING STYLE

Smart Casual
– The GSC Tone of Voice

Business conversational remains in the classrooms and offices. GSC is about

effectively communicating ideas and using words for action.

It should be ‘clear, crisp and quick’. Using a casual tone makes it accessible to
more people.

And because credibility matters, we must be smart.

Using the elements of both, we are smart casual

Like the office dress standard – easy on the eye but suitable for work.