PROJECT REPORT ON

“CSR Activities by INDIA INFOLINE (IIFL)”

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

In partial fulfillment of the requirements for the Degree of

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted by

SHRUTI V. PALEKAR

PGDM-IV

Finance-15

2017-2019

Project guide

PROF. HARSH MODI

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

Malad-marve road, charkop naka, Malad (west),

Mumbai 400095
INTRODUCTION TOWARDS CSR.........................................................................3

IMPORTANCE OF CSR...................................................................................................4

BENEFITS OF CSR.........................................................................................................5

WHAT’S YOUR ROI?.......................................................................................................7

Improving Operational Efficiency...............................................................................7

Innovation.................................................................................................................. 7

Supply Chain Management.......................................................................................7

Financial Responsibility.............................................................................................8

IIFL - Foundation of Excellence...............................................................................12

Our Businesses.......................................................................................................12

Awards & Recognitions...................................................................................................15

Corporate Structure........................................................................................................17

Product Offering......................................................................................................17

CSR Responsibility Held by INDIA INFOLINE (IIFL).......................................................18

Awards and Recognition.................................................................................................29

CSR Team...................................................................................................................... 31

CONCLUSION............................................................................................................... 35
INTRODUCTION TOWARDS CSR
The voluntary compliance of social and ecological responsibility of companies is
called Corporate Social Responsibility (CSR). Corporate social responsibility is
basically a concept whereby companies decide voluntarily to contribute to a
better society and a cleaner environment. Corporate social responsibility is
represented by the contributions undertaken by companies to society through its
business activities and its social investment. This is also to connect the Concept
of sustainable development to the company‘s level. Over the last years an
increasing number of companies worldwide started promoting their Corporate
Social Responsibility strategies because the customers, the public and the
investors expect them to act sustainable as well as responsible. In most cases
CSR is a result of a variety of social, environmental and economic pressures.

The Term Corporate Social Responsibility is imprecise and its application differs.
CSR can not only refer to the compliance of human right standards, labor and
social security arrangements, but also to the fight against climate change,
sustainable management of natural resources and consumer protection. The
concept of Corporate Social Responsibility was first mentioned 1953 in the
publication ‗Social Responsibilities of the Businessman‘ by William J. Bowen.
However, the term CSR became only popular in the 1990s, when the German
Betapharm, a generic pharmaceutical company decided to implement CSR. The
generic market is characterized by an interchangeability of products. In 1997 a
halt in sales growth led the company to the realization that in the generic drugs
market companies could not differentiate on price or quality. This was the prelude
for the company to adopt CSR as an expression of the company‘s values and as
a part of its corporate strategies. By using strategic and social commitment for
families with chronically ill children children, Betapharm took a strategic
advantage.

In July 2001, the European Commission decided to launch a consultative paper

on Corporate Social Responsibility with the title „Promoting a European
Framework for Corporate Social Responsibility―. This paper aimed to launch a
debate on how the European Union could promote Corporate Social
Responsibility at both the European and international level.

The paper further aimed to promote CSR practices, to ensure the credibility of
CSR claims as well as to provide coherence in public policy on CSR.
IMPORTANCE OF CSR
Corporate social responsibility (CSR) plays a major role in developing the
economy of a country. It can be defined as the way in which a company manages
various business entities to produce an impact on the society. Companies with
high CSR standards are able to demonstrate their responsibilities to the stock
holders, employees, customers, and the general public.

Business organizations that have high corporate social responsibility standards

can attract staff thereby reducing employee turnover and cost of recruitment.
What is the importance of corporate social responsibility? Anyone can give a
clear answer to this question. Companies voluntarily contribute a large sum of
money to make a better society and a clean environment. Corporate social
responsibility is a process in which all companies come together as one and take
part in the welfare of the society. Many organizations conduct campaigns to
create awareness among corporate, civic bodies, and government bodies about
the importance of corporate social responsibility.

Many national and multinational firms are booming in various developing

countries. But at the same time, these countries suffer social challenges such as
poverty, corruption, population growth, etc. Therefore, it is important for all
companies to strive together and adapt corporate social responsibility standards
to make the society better than before. An organization can exhibit a better image
in the society if it cares for its employees and involve them in social activities.
The responsibilities of an organization may range from providing small donations
to executing bigger projects for the welfare of the society. Many business houses
around the world show their commitment to corporate social responsibility.

What is the importance of corporate social responsibility?

The answer lies in two things:

 1) organizations understanding their role in developing a society and

2) awareness among business houses, corporate bodies, and the people.

Versatile, profitable, and dynamic businesses are the driving forces that build the
economy of the country. We must remember that the growth of a country purely
depends on the growth of the society and the people in the society.

BENEFITS OF CSR

Organizations of all sizes are rapidly discovering that Corporate Social

Responsibility (CSR) and sustainable business practices can foster improved
green programs and overall environmental stewardship.

Today, we are seeing increased awareness and active participation by business

professionals in the development of CSR policies. Organizations are increasingly
more involved in green initiatives by adopting sustainable processes and
practices, adapting products and services to the low-carbon economy and
innovating in all areas their business. The net positive on reducing waste,
designing green buildings, implementing green operations and maintenance
plans — all have continually proven to yield a positive return on investment
(ROI).

CSR has come to rely on a more complex set of factors than corporate
governance alone, and likewise also depends on sustainable development,
environmental impact and supply chain management.

The development of the new carbon trading markets, verified emission reductions
(VERs), also known as carbon offsets, and renewable energy credits (REC‘s), it
has become easier for organizations to create and measure direct ROI from
CSR. Likewise, CSR efforts have shown to yield measurable returns in waste
reduction, improved efficiency, diminished liabilities, improved community
relations, and brand recognition.

Through communicating clear and measurable sustainability objectives and the

implementation of practical and equally functional corporate governance
mechanisms, organizations are realizing that they can have a achieve ROI
through their sustainability efforts.

Integral strategies in ensuring substantive long-term results include:

 Define path of progress in CSR and strategically manage expected

organizational outcomes
 Ensure basic CSR values are culturally integrated across the organization
 Adopt an effective engagement strategy with stakeholders to create buyer
awareness and loyalty
 Properly map organizational objectives and critical success indicators with
CSR performance metrics

Innovative organizations that understand the value of CSR work to create a

corporate culture in which each employee is committed to doing his or her part to
improve the environment. According to Forrester Research, effective CSR and
sustainability practices within large companies have been shown to contribute to
a profit increase up to 35 percent.
WHAT’S YOUR ROI?
There are proven methodologies that demonstrate ROI benefits to CSR . A partial
summary of such strategies has been outlined below and reflect best practices in
the implementation of successful CSR programs designed to drive improved
operational performance and net positive ROI.

Improving Operational Efficiency

Perhaps the strongest — and best documented — argument for engaging
employees in environmental practices is the connection between csr involvement
and increased operational efficiency. Front-line employees are often in the best
position to identify inefficiencies and propose improvements. Educating
employees on csr can improve profitability by supporting greater efficiency
through less waste, water and energy usage.

Innovation
Employee e&s education is also a source of innovation and savings resulting
from the development of new product and service lines as well as new
technologies, materials or processes that reduce water, energy usage or harmful
materials.

Supply Chain Management

Educating employees on sustainability practices throughout the supply chain can
lead to greater efficiencies and help build collaboration to meet sustainability,
quality and other goals. It can also strengthen relationships between a company
and its suppliers by aligning values and objectives.
Financial Responsibility
We are seeing an unprecedented level of government programs and initiatives
designed to drive corporate decision-making within markets that include
manufacturing, construction, etc., to invest in implementing practical and
measurable green building design, construction, operations, and maintenance
solutions. In many cases, the good news is that implementation of sustainable
operations can drive increased efficiency through reductions in energy
consumption, implementation of building maintenance methodologies that are
often cost neutral, and decreasing the cost of workspaces through use of
recycled furniture while changing too low–use lighting (which provides eco-
friendly work environments), to name a few.

Government subsidies and incentives often further complement and reward

efforts to develop and implement successful sustainable operations and
maintenance programs. Nearly all of the points needed for LEED Certification (40
points) can be achieved through the energy and atmosphere category (35
points). It is by far the largest category within the rating system, and emphasizes
the combination of energy performance and renewable energy, which has shown
can lower costs by up to 50percent in the first year alone.

It is widely accepted that green building occupants are healthier and much more
productive in their work. With an average of 90 percent of Americans spending
more of their time indoors, green buildings often have better indoor air quality
and lighting, among other key advantages
ABOUT INDIA INFOLINE (IIFL)

Our Genesis - Who We Are

IIFL is a financial services conglomerate which was started by a group of
passionate entrepreneurs in 1995. The genesis of IIFL lies in the power of
dreaming big and believing in your dreams.

IIFL was the pioneer in the retail broking industry with its launch of 5paisa
trading platform which offered the lowest brokerage in the industry and the
freedom from traditional ways of transacting. Our strength has been to
continuously innovate and reinvent ourselves. IIFL’s evolution from an
entrepreneurial start-up in 1995 to a full range diversified financial services
group is a story of steady growth by adapting to the dynamic business
environment, without losing focus on our core domain of financial services.

Today, IIFL Holdings Limited (Bloomberg Code: IIFL IN, NSE: IIFL, BSE:
532636) is India’s leading integrated financial services group with diverse
operating businesses, mainly, Non Banking and Housing Finance, Wealth
and Asset Management, Financial Advisory and Broking, Mutual Funds and
Financial Product Distribution, Investment Banking, Institutional Equities,
Realty Broking and Advisory Services.

IIFL serves more than 4 million satisfied customers across various business
segments and is continuously building on its strengths to deliver excellent
service to its expanding customer base.
Mission 2020
From an entrepreneurial start-up in 1995, we have steadily grown to
emerge as one of India’s leading financial services group. Ever since our
inception, our strategy has been to align our capabilities and market
insights to the country’s rapidly changing business environment. Our growth
trajectory has only served to reinforce our focus on our domain of financial
services.
IIFL - Foundation of Excellence
At IIFL, we have laid the right foundation for excellence under our four
pillars of Research, Technology, Human Capital and unflinching adherence
to the strictest standards of Ethics and Compliance.
Our Businesses
Our offerings are divided into four operating businesses to comply with all
applicable regulators.

IIFL Finance

 NBFC

IIFL Wealth

 Wealth Management

 Asset Management Company

 Wealth NBFC

IIFL Securities

 Financial Advisory and Broking

 Financial Product Distribution

 Institutional Research and Investment Banking

 Board of directors

Mr. Nirmal Jain is the Founder and Chairman of IIFL Holdings Limited. He
started his career in 1989 with Hindustan Lever Limited, handling a variety of
responsibilities, including export and trading in agro-commodities. He
contributed immensely towards the rapid and profitable growth of Hindustan
Lever's commodity export business. He founded Probity Research and Services
Pvt. Ltd., later re-christened India Infoline, in 1995; perhaps the first
independent equity research Company in India. His work set new standards for
equity research in India. Mr. Jain was one of the first entrepreneurs in India to
seize the internet opportunity, with the launch of www.indiainfoline.com in 1999.
Under his leadership, IIFL Holdings not only steered through the dotcom bust
and one of the worst stock market downtrends but also grew from strength to
strength. Mr. Jain’s educational background is equally noteworthy. He holds a
Bachelor in Commerce from the University of Mumbai and a Post Graduate
Diploma in Management (PGDM) from the Indian Institute of Management (IIM),
Ahmedabad. He is also a Fellow Member of the Institute of Chartered
Accountants of India (held the 2nd rank) and a Cost Accounting rank-holder.
Mr. R. Venkataraman is a Co-Promoter and the Managing Director of IIFL
Holdings Limited. Before joining the Board of IIFL Holdings Limited in July
1999, he has held senior managerial positions in ICICI Limited, including ICICI
Securities Limited, their investment banking joint venture with J P Morgan of
US, BZW and Taib Capital Corporation Limited. He has also served as the
Assistant Vice President of G E Capital Services India Limited in their private
equity division and possesses diverse experience of more than 22 years in the
financial services sector. Mr. Venkataraman holds a Bachelor in Technology
(B.Tech) in Electronics and Electrical Communications Engineering from the
renowned Indian Institute of Technology (IIT), Kharagpur and a Post Graduate
Diploma in Management from the Indian Institute of Management (IIM),
Bangalore.
Awards & Recognitions
Corporate Structure
IIFL Holdings Ltd (Bloomberg Code: IIFL IN, NSE: IIFL, BSE: 532636) is a
diversified financial services group offering financing, asset and wealth
management, financial advisory and broking, financial products distribution,
investment banking, institutional equities, realty broking and advisory
services through its various subsidiaries.

Product Offering
CSR Responsibility Held by INDIA INFOLINE (IIFL)
IIFL foundation, the CSR arm of IIFL Group, a financial services
conglomerate, was started in 2015 to contribute to addressing the most
pressing problems faced by our country. Be education program with
illiterate girls in Rajasthan or financial literacy and inclusion for the poor
and vulnerable communities in rural West Bengal or work with displaced
and affected community after any natural disaster anywhere in India, IIFL
foundation undertakes long term, high impact projects that creates
sustainable change and transforms lives.
1. TRIBAL DEVELOPMENT

A chance visit to Jawhar way back in early 2013, moved us completely –

poor stunted people with very low self-esteem dotted the tribal areas. Most
of the men were away having migrated in search of livelihood, women were
mostly busy fetching water and taking care of their children – with many
children being malnourished. IIFL Foundation had to do something about
this and one thing led to other and we ended up adopting villages for
holistic transformation. Since all social problems are intertwined – it was
important that we take the holistic approach to change.

This is a three-year project which will end with village committees taking
over the leadership role to ensure that the project and programs are
sustainable. Started in 2014, IIFL Foundation successfully exited after
seeing a large impact in 2017.

Program Details:

IIFL Foundation has adopted 3 villages of Walvanda, Shiroshi and

Kasatwadi in Jawhar taluka of Palghar DIstrict in early 2014 for a holistic
turnaround which it does by working on the following six core pillars:

1 Income & Livelihoods

2 Water & Sanitation

3 Agriculture & Food Security

4 Education

5 Health

6 Environment

IMPACT:

Income & Livelihoods

Over 1500 women have started their own micro-enterprises after getting
adequately trained and supported. They have strated initiatives such as
tailoring shops, food stalls, poultry, goatry, vegetable stalls etc. With an
average monthly income of Rs. 500 – Rs. 1500/-, not only are these women
contributing to their family income and buying and eating better food but
importantly this has increased thier confidence contributing thereby to their
increased self-esteem.

Water & Sanitation

In the last two years IIFL Foundation built 22 dams in different locations to
harvest rain water and make it available for not only drinking water but
importantly for agriculture so that the farmers can do year round
agriculture. Building Bore wells, deepening of open wells etc. were some of
the other activities carried out. In these locations water is available even in
the summer months of April and May and women no longer have to spend
hours searching and fetching water. The dams have also helped improve
the underground water table which has positively impacted the water levels
in the wells making it easier for women to draw water.IIFL Foundation also
supported building of 100 toilets for the tribal thereby not only helping
arrest open defecation but importantly contributing to Swachh Bharat
Initiative.

Agriculture & Food Security

Once the year round water was available, tribal farmers started full time
year round agriculture instead of having to migrate. This was new to them
as they had never done more than one crop agriculture and that too only
paddy. It was hence important to guide them, support them in not only
choosing correct crops but importantly in the entire process from planting to
harvesting and marketing and sales. IIFL Foundation over last two years
have worked with 2000 farmers where few are growing food grains while
others flowers and vegetables. With an average income of Rs. 8000- Rs.
16000/- per month, these farmers on their way to sustainable change.
Education

While the program on life skills and confidence building with the children
from tribal schools has been around, IIFL Foundation has expanded its
interventions to focus on improving the teaching learning process. As a
beginning, 100 libraries in a class kits were distributed to 100 class rooms
to not only keep children in class but also enjoy the overall process and
importantly develop interest in reading and curiosity.

2. EDUCATION PROGRAM

India is home to millions of out of school children. Unfortunately, girls are

worst affected and either drop out of school early in life or are never
enrolled due to cultural, economic or geographic issues. IIFL Foundation
has made it its mission to change the destinies of young children especially
girls through education. IIFL Foundation has implemented three programs
to fulfil its mission:

a) SAKHIYON KI BAADI

Sakhiyon ki Baadi (SKB) is a flagship program conceived and implemented

by IIFL foundation to address the situation of out of school girls in
Rajasthan which has the worst female literacy rate in India. Over 1 million
girls are said to be out of school in Rajasthan alone due to numerous
reasons ranging from poverty, illiteracy among parents, access to school,
cattle and sibling care or simply the pressure of earning money and
contributing to the family's meagre income. The number of errands the girl
has to run for her family rarely leave her any time to attend a formal school
that runs from 9am to 3pm. If we want the girls to be educated - not only
would education have to go to her but importantly customise the curriculum
and timing as per her availability and convenience. SKB is a community
school started in the village where atleast 30 girls in the age group of 4
years to 14 years are found to be out of school (never enrolled and dropped
out). Community is mobilized, a central, most convenient location either
some one's house or the local government office is identified, the most
educated person preferably a woman from the village is appointed as the
teacher, she is then thoroughly trained in the IIFLF SKB program and the
SKB starts. While the long-term objective is to change the narrative around
girl child education, the short-term goal is to educate the out of school girls
and light the lamp of literacy in their lives.

Starting in 2016 with 100 SKB's and 3000 out of school girls, IIFLF today
has started 1000 SKB's in 12 Districts of South Rajasthan with over 30,000
girls enrolled in the program. Very audacious and extremely ambitious, SKB
is an attempt by IIFLF to rewrite the history of Rajasthan by changing
destinies of young girls through education. SKB's have been started in
some of the most difficult locations, remote mountainous regions, isolated
off grid villages, distant deep valleys - literally across all the areas where
they were needed the most. With 1000 teachers and 1000 communities
associated with our program we have an opportunity to change the way girl
child education is prioritised. This is a long-term project and IIFLF has
vowed to work until change is visible and impact is felt.
b) IIFLF Chouras

Chouras is a program started by IIFL Foundation to provide access to

education and learning for the out of school children of construction
workers who migrate from different villages across India to large booming
metropolis to build homes and offices. Many of these come with children in
tow who then while their time on the construction sites playing with sand
and stones and stare at a bleak future which and end up like their parents
working as labourers on construction sites unable to break the vicious cycle
of illiteracy and poverty. Chauras meas square feet, a small area which is
what we need to provide access to education to out of school children.

Our first program started in November 2017 on a construction site in Noida.

Rise Builders was kind enough to provide space to IIFL Foundation to start
the program. Indiainfoline Housing Finance (our group company) is the
financial partner to the construction site and is involved in the program as
mentor and supporter.

c) Program on government school revival

Lack of adequate infrastructure and poor teacher student ratio are the two
key problems that plague Government schools in India resulting in bad
attendance and low learning outcomes putting a big question on quality of
educated young Indians and their ability to contribute to India's growth
story. IIFLF through its Government school revival program adopts
Government schools in Rajasthan and works on providing additional
infrastructure by building class rooms, providing furniture and thereby
create ambience for education. Smart Boards are installed to provide best
in class education and at times replace teacher when they are not
available. Computers are provided and in some cases IIFL Foundation hires
teachers on its roils who then teach in such schools where the teacher
student ratio is very poor. The objective is to revive the glory of Government
schools and create temples of learning where children enjoy attending and
learn to the best of their abilities.
3. Financial Literacy & Inclusion Program

IIFL is a leading diversified financial services company and creating a

financially aware and literate population we feel is our moral obligation.
More so because, because financial literacy is an adjunct to promotion of
financial inclusion and ultimately financial stability and as per global survey
by Standard & Poor, India is home to 17.5% of the world’s population but
nearly 76% of its adult population does not understand even the basic
financial concepts. Financial Literacy is hence an immediate priority and
connecting the poor to formal financial systems is the need of the hour.

IIFL Foundation through its program FLAME (Financial Literacy Agenda for
Mass Empowerment) conducts financial literacy programs and follows this
up with financial inclusion by supporting the poor in connecting them with
banks as well as educating them on using smart phones and apps like
BHIM and UPI etc. and become digitally literate. In the past 5 years Flame
has touched the lives of millions of people across India.
Current & Past Project Areas for FLAME:
7 5 Districts in West Bengal

8 Government Schools in Mumbai

9 Tribals in Maharashtra

10 Students in Thane

11 Farmers in Rajasthan

12 Factory workers in Chennai

13 Factory Workers in Gurugram

4. Preventive Health
Health is Wealth and for poor it is everything. Each year IIFL Foundation
conducts two big health camps for the benefit of thousands of people. Each
year in July on the auspicious occasion of Ashadhi Ekadashi, over hundred
thousand people from small villages across Maharashtra walk to
Pandharpur in Solapur District of Maharashtra. Most of them are from poor
and under privileged families and have little access to good quality health
care. IIFL Foundation along with its partner NGOs conducts 10 day long
preventive health camp in Pandharpur which benefits a large cross section
of devotees. Each year in February, IIFL Foundation Conducts Eye camp in
Barsana near Mathura in Uttar Pradesh where people from across UP, MP,
Rajasthan and Haryana take advantage of. The much-awaited camp has
people start queueing up much before the date. The number of
beneficiaries is swelling each day encouraging us the to more.

5. Sports Development
While India has been making waves at International sports events in the
past few years, it is much less than the talent we have. What is hence
required is providing a platform to young boys and girls to showcase their
talent and nurture them to achieve their full potential and subsequently
bring laurels for the country. IIFL Foundation through its program Eka
conducts International level tournaments in Chess, Tennis and Golf for
children below 14 years. Through this IIFL foundation has identified several
talented boys and girls and supported them to participate in international
competitions.
6. Disaster Relief & Rehabilitation Program

Natural Disasters are sudden and are the worst calamity man has ever
faced. Whether it is the flood fury or Earthquakes– the events are
disastrous. Many lives are lost but for survivors its tougher. It is during
these times – IIFL foundation chips in with necessary post disaster rescue
and rehabilitation support. IIFL Foundation has been a forefront supporting
and leading from the front during such times. Whether conducting medical
camps and subsequently supporting hospitals and schools in rehabilitation
in J&K or building broken homes in Rajasthan, IIFL Foundation has been
there where the support was needed.
Awards and Recognition
CSR Team

Sarika has a PhD in Management and has been a faculty with the
prestigious JBIMS and SPJIMR before quitting to start her own business.
She started a BPO in 2001 in the transcription space with 30 people and
grew it to 600 people strong organisation before selling it in 2010 to the
world’s largest BPO in this space. Her unique experiment of recruiting and
training rural school dropout children in her enterprise not only changed
over 150 lives but also fetched her several awards. Author of three books in
different fields of management – her book on Case Studies in Supply chain
management went on to become an International best seller. A sought after
writer and speaker, Sarika started working in development sector after
selling her business. On advisory board of several Not for Profits and social
businesses, Sarika is also a regular guest speaker at UPenn and other
National & International universities. As a CEO of IIFL Foundation, she
along with her team has managed to bring back over 30,000 school
dropout, illiterate girls back into education. Recognised as the “100 Most
influential CSR leaders” in the world, IIFL Foundation also has received
several awards during her tenure including the most prestigious Golden
Peacock award for excellence in CSR. A photographer, animal lover and a
travel buff, she is now working on her fourth book on her experiences of
development sector.

With a Masters Degree in Social Work (MSW) and a Bachelors in Mass

Media (BMM – Advertising), Rajiv Shinde brings in over 10 years of work
experience that spans across sectors – Advertising, Retail, Marketing,
Branding, Hospitality – QSR, IT and Social Work (NGOs). Rajiv holds a
special interest for working on Developmental fronts in rural areas and had
previously conducted a quantitative research on ‘Stress among
constabulary of Mumbai Police’ in an urban setting of Mumbai. An ardent
lover of Environment and Animals, topics as Eradication of Hunger &
poverty, Quality Education, Reduced inequalities and Climate Change
continue to be of his interest.

Sahil is a Post Graduate in Management from RIMT & has been working
with IIFL since 2016. Sahil hails from picturesque valleys of Kashmir and
came onboard through IIFL’s CSR project Udaan – an initiative of Ministry
of Skill Development and Entrepreneurship.
Lalit is a Post Graduate in Sociology from Mohanlal Sukhariya University &
Possesses of 20 years experience in Social sector. He holds a vast
experience in social sector & in his last assignment he worked with co.
operative societies in Udaipur.

Mohit is Graduate in Computers from Mohanlal Sukhariya University &

possesses of 2 years experience in Social Sector. He has worked with
NGO's in past & in his last assignment he worked with Kherwari social
welfare association.
Hemant is a Graduate in Arts from Mohanlal Sukhariya University & holds
over 5 years experience in Social field. Prior to IIFL, Hemant worked in '
Foundation to educate Girls Globally' in Project - Balika Shiksha
CONCLUSION
CSR Activities produce highly effective results. Lead to cut costs, raise response
rates and increase growth. Businesses are entering the social responsibilities at
breakneck speed to keep pace with customer and societal demands to reduce
their environmental impacts. But greening one's business is no small feat. While
clear opportunities abound in this new economy, business leaders pursuing a
green strategy are finding few roadmaps and established rules and plenty of
hidden twists and turns. “The greening of business is not a fad--it's a fundamental
change in how commerce is conducted given the new energy and climate
realities. For the organizations of the future, considerations about the long-term
environmental impact of their actions will have to become an integral part of their
business philosophy. It said rightly by Fred Krupp, president of the Environmental
Defense Fund and author of Earth: The Sequel, The Race to Reinvent Energy
and Stop Global Warming “The greening of business is not a fad--it's a
fundamental change in how commerce is conducted given the new energy and
climate realities. Joel Makower charts the course for this new era, showing how
leadership companies large and small are harnessing innovation to transform the
challenges into opportunities While the shift to "socio" may appear to be
expensive in the short term; it will definitely prove to be indispensable and
advantageous, cost-wise too, in the long run.