Faculty of Business Management & Globalization

CREATIVE & INNOVATIVE SKILLS ● MPU3222

SEMESTER GROUP ASSIGNMENT BRIEF

Faculty : Faculty of Business Management & Globalization (FBMG)

Course Name & Code : Creative & Innovative Skills • MPU3222
Semester : 3
Course : FBMG (All Courses)
Deadline : Week 11 Group
Unit Controller / Assignment
Examiner : Mohammed Ibrahim Khan (45%)
Email Id : Ibrahim.khan@limkokwing.edu.my
Contact Number : Ext. 8408
This assignment will contribute 45% to your final grade for this module. You are
required to work in a Group of Minimum 5 & Maximum 7 members to accomplish
this assignment.

ASSIGNMENT OVERVIEW
This group assignment aimed at achieving ability to think outside the box, thinking
logically and laterally, achieving ability to create ideas clearly both visually and
verbally, analyzing and implementing the ideas into reality. Moreover, communicate
effectively in a format appropriate to the discipline and report in a clear and concise
manner.
SCENARIO - 1
Students are required to form their own company (non-existent) and prepare the
company profile. Students need to choose one of the existing products that is new in
the market. The product must be tangible and movable. Moreover, they have to
create their own new brand and rebrand the chosen product under their company and
they have to create a commercial video showcasing their product and brand.

YOUR TASK (FOR REPORT)

1. Form your own company (non-existent) and prepare the company profile.
(The company profile must include Company name, company address, contact
information, logo, nature of business, major products & services, mission statement,
vision, purpose, core value and goals of the company.)
2. Choose the product and provide enough information of your product in report.
(This part must contain your product description and usage, how it works, product
specification, product usefulness and product manufacturing process step by step.)
3. Create your own brand for the product and provide enough information about your
brand.
(This part must contain these 6 elements; Brand Name, Brand Slogan, Brand
Character – Not Compulsory, Brand Symbol, Brand Logo & Internet Address)
***Make sure your Brand symbol & Logo appears in your product’s body.

Page 1 of 5
 Faculty of Business Management & Globalization

4. Create the commercial video for your product. (Create Video)

- In report you have to explain the concept of your commercial video of your
product. (Reporting)
- All group members must have a role in the video
- The video must be 2 Minutes in time duration. (Can be 4 videos of 30 seconds
each with different story.)
- The video must not be a mere video of presentation of your product. Make the
video as much as creative you can by putting new ideas and using
technologies.

SCENARIO – 2
You have successfully chosen the product, created own brand and the commercial
video for your chosen product. It’s time to market your new product and show your
marketing strategies and activities. Make sure before you start marketing your product,
you have rebranded the product. (Make sure your Brand symbol & Logo appears
in your product’s body.)

YOUR TASK (FOR REPORT)

1. Briefly explain the marketing strategies of your company. (Reporting)
(This part must contain Segmentation, Target market, Marketing mix (Product, Price,
Promotion, Distribution), Communication channels, promotional tactics, unique
advantages & marketing challenges, SWOT analysis.)
2. Create a video showing the marketing activities done by your team to market your
product. (Create Video)

SCENARIO - 3
You have successfully marketed the product. Now your product is a well-known
product in the market. It’s time to know the reaction of your customers about your
product, brand and commercial video of your product. Your next task is to Interview
5 of your customers who are interested to be familiar with your product / who have
already used the product and know about the brand and the commercial.
YOUR TASK (FOR VIDEO)
1. Make a list of 10 questions to ask your interviewee about their experience on your
product.
2. Before taking the interview, explain your product details, how it works, its usage
and benefits to your interviewee and show them the commercial video.
3. Start the interview after they get done with properly checking, using and judging
your product.
4. At last you must ask your interviewee to rate your product and commercial. (Out of
10)
5. The video can be 3-8 minutes long.
6. Use separate individual from your team for each interview session.
(The video must contain the explanation part given to the interviewee by the team
about product and commercial, the interview session between interviewee and
interviewer and the part where rating given by interviewee.)
Page 2 of 5
 Faculty of Business Management & Globalization

YOUR TASK (FOR REPORT)

1. Provide the interview questions made by your team.
2. Description of all 5 interview session.
3. Customers likes, dislikes and suggestions for your product.
4. Overall rating given by the interviewee for your product, & Reason behind higher
or lower rating given by interviewee?
5. How will you use the findings from your interview to update your product in future?

Page 3 of 5
 Faculty of Business Management & Globalization

“PRESENTATION - 10% (Week – 11)”

 Presentation must be made using Microsoft PowerPoint.
 Your product must exist during presentation.
 Make sure your Brand symbol & Logo appears in your product’s body.
 Your presentation must contain all the contents of Assignment scenarios.
 You have to present all the contents of assignment scenarios and showcase your
product & videos. The time duration of presentation can be 15-20 minutes.
 All group members must attend & participate. Each group member must have a
part to present.
 Make necessary arrangement of Laptop, Pan drive and HDMI cable; if necessary.

Page 4 of 5
 Faculty of Business Management & Globalization

ATTENTION
 Copying another students’ work or plagiarism will cause the entire group to receive
0.
 Proper referencing is required following Harvard referencing style if and where
information from published work is required to be used.
 Late submission will be penalized, Late submission after deadline (Week 12) =
50% marks will be deducted, (Week 13) = 70% marks will be deducted, (Week 14
onwards) = 80% marks will be deducted.
 Not following question requirements will result in a penalty of at least 50% marks
deduction.
 Presentation should be conducted in formal attire
 To ensure best quality of work, the lecturer may ask you to alter your
assignment to meet expectation.
 Make sure your Brand symbol & Logo appears in your product’s body.
 Make sure all the group members name and student ID correctly typed in
cover page.
 Deadline for Group Assignment submission is Week-11 (29th April – 3rd May
2019) in your respective classes.

SUBMISSION INFORMATION
 Font Style: Arial
 Font Size: 12
 Line Spacing: 1.5
 Text Alignment: Justified
 Pictures can be used
 Assignment to be submitted in both hard copy (bound printed report headed by
proper cover page) and soft copy formats (in a DVD containing both report and
Commercial Video + Marketing Activities Video + Interview Videos).

CRITERIA AND ASSESSMENT

Criteria Marks

Commercial Video, Marketing Activities Video & 30%

Interview Session Video
Report 15%
Total 45%

Page 5 of 5