WHY BRAND

DEVELOPMENT ?
CREATIVITY IS A MUST

By:
Copyright © 2010 .O Projects. For educational use only. No part of this presentation may be published, sold,
or otherwise used for profit without the written permission of the author.

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.O|Projects || Why Brand Development
 W HAT I S B RA ND ?
W HY B RA ND DE V E L O P ME NT ?

AGENDA
B RA ND DE V E L O P ME NT E LE ME NTS
• B RA NDI NG S T RAT E G Y
• B RA ND I DE NT I T Y
BRANDI NG P RO CE S S

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.O|Projects || Why Brand Development
WHAT IS BRANDING ?
Brand development aim to improve brand equity and image use extensive Branding strategy and
Integrated Marketing Communication plans
• Competitive edge against current competitors
• Improve brand equity and image
• Expand market share

Busy Customer
Brand Value Perception Concept competition
Market behavior

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.O|Projects || Why Brand Development
WHAT IS BRANDING ?
We can say brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the
goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you
over the competition, but it is about getting your prospects to see you as the only one that provides a solution
to their problem.
The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

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.O|Projects || Why Brand Development
WHAT IS BRANDING ?

The brand Strategy is the link between company strategy and marketing strategy. That will help
organization expansions and reach our full potential.

Marketing
Company Strategy Branding Strategy
Communications

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.O|Projects || Why Brand Development
WHY BRANDING ?
THE BRAND IS EVERYTHING
Many companies are utilizing fractured or unbalanced marketing plans that don't focus on
strengthening their corporate brand. We help you how to develop successful branding strategies.

Branded company will be easily expanded and go globally to external market with competitive image
and corporate communications.

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.O|Projects || Why Brand Development
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.O|Projects || Why Brand Development
WHO NEED BRANDING ?
Every things need branding. Organizations, companies, product, activity even people. But we work
only in this fields:
• New company or product
• Organization development
• Company need expansions
• Brand going overseas
• Product re-launch
• Market solution for special brand situation either company or product

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.O|Projects || Why Brand Development
BRAND ELEMENTS

B r a n d i ng S t r a t e g y
It’s a m ar k eting/br anding plan f or how to utili ze you brand. T he m ark eting plan would highlight the
nec es s ar y ac tions r equir ed, to ac hieve one or m ore brand obj ec tives , Branding Strategy would be
developed, to ef f ec tivel y and ef f ic iently ac hieve its goals .

Brand Identity

Brand Identity Company profile Web Development Product Portfolio

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.O|Projects || Why Brand Development
BRAND IDENTITY ELEMENTS
Corporate Identity
•Identity: logo, color palette, typography.
•Stationary: letterhead, business card and envelops…etc.
•Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, newspapers, magazine and
billboards.
• Promotion: Advertising banners & promotional items.
Company profile
Web Development
• Our web site development capabilities reflect ahead of the curve practices and a progressive understanding of how
people and search engines behave online.
Product Portfolio
• Product portfolio is the front line to the market. Product branding helps in it is marketing and sales process.
• For pharmaceutical Product, we need special treatment. Science Identity development* should be used.

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.O|Projects || Why Brand Development
 I DE NT I T Y.

CORPORATE
S TAT I O NA RY
CO MMUNI CAT I O N
IDENTITY E L E CT RO NI C
EX: POWERFUL WATER
P RO MO T I O N
CO MPA NY P RO FI L E

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.O|Projects || Why Brand Development
LOGO TYPE

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.O|Projects || Why Brand Development
STATIONARY
• THE LOGO
• HORIZONTAL LOGO
• HORIZONTAL HOLDING
DEVICE
• STACKED IDENTITY
• VERTICAL IDENTITY
• IDENTITY ON
CREDIT/DEBIT CARDS
• IDENTITY ON SPECIAL
COLLATERAL
• COLOUR PALETTE
• PATTERNING SYSTEM
• PHOTOGRAPHY

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.O|Projects || Why Brand Development
STATIONARY
INTERNAL
• BUSINESS CARD
LETTERHEAD
• CONTINUATION SHEET
EXTERNAL
• CREDIT AND DEBIT
CARDS
• BROCHURE

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.O|Projects || Why Brand Development
COMMUNICATION
ADVERTISING GRIDS
• A4 PAGE
• CORPORATE A4
• HALF A4 PAGE
• QUARTER PAGE
• BILLBOARDS

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.O|Projects || Why Brand Development
PROMOTION
ADVERTISING BANNERS

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.O|Projects || Why Brand Development
PACKAGING
New pack branding
Giveaways

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.O|Projects || Why Brand Development
PACKAGING

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.O|Projects || Why Brand Development
COMPANY PROFILE
Copywriting
• Philosophy
• Objective
• Scope of work
• Product portfolio

Design
• Photo selection
• Conceptual design

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.O|Projects || Why Brand Development
COMPANY PROFILE

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.O|Projects || Why Brand Development
ELECTRONIC
Website
• Design
• Coding
• Copywriting
• CMS
• Social Medial
communication

Signature
Emailing

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http://www.medcontour-egypt.com/
.O|Projects || Why Brand Development
BRANDING PL A N THE C HA NGE
PROCESS

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.O|Projects || Why Brand Development
 BLUE PRINT

1. Set Objective
3. Layout 4. Set full copy 5. Create full
and primary 2. Initial concept 6. Execution
options draft layout
research

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.O|Projects || Why Brand Development
HOW MUCH DOES IT COST?
• It depends on what you want
• Bundling projects will save you money
• Itemizing each project will cost you more
• The cost range for branding is broad and will be determined based on scope of work
• Don’t buy low bid! You get what you pay for as in any other industry or service

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.O|Projects || Why Brand Development
 ABOUT THE PRODUCER

Abdel-Rhman Tantawy is Brand Development Specialist in .O|Projects.

MBA Holder pharmacist with wide experience in marketing and communication ,
Branding, Marketing, Business development and Designer.

Visit www.eg.linkedin.com/in/axtantawy

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.O|Projects || Why Brand Development
 CONTACT Produced and a visual presentation by:

NE E D B RA NDI NG ?

AbdelRhman Attia Tantawy

Brand Development Specialist
E-mail: ax.tantawy@gmail.com
Mobile : (+2) 010 74 20 147

“Thanks...”
Copyright © 2010 .O Projects. For educational use only. No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author.

.O|Projects || Why Brand Development