WEEK FORTY-SIX

Hello and welcome to Week Forty-Six of The Jim Rohn One-Year Success Plan. We
hope your week is going great.

Jim and Chris have been focusing on accelerated learning this month. Today specifically
they focus on reading and memorization. A big part in achieving any new skill is
motivation. So here is a question. What is the one book that you know if you read it in the
next week could make a difference in your life? It could be on health, spirituality,
relationships, management, parenting, sales, running a business, investing or making a
difference. Go get the book and make a commitment to start reading it in the next 7 days.
Also make a commitment to apply the speed reading and memorization techniques Jim
and Chris share today (as well as the ideas on this month's conference call), and by doing
so you will have a made a decision to do 3 things that will forever impact your life - read
the book that you know will make a difference, and intentionally work on both your
reading and memory skills for an entire book. Go for it!

Have a great week!

Kyle

“One sure-fire way to stay creative: force yourself to learn something new.”
-- Harvey Mackay

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Copyright Jim Rohn International 2002-2004 673
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Jim Rohn's Eleventh Pillar of Success: Memory/Speed

Reading, Part Three - Improve Your Memory
Hi, Jim Rohn here. This month our focus is on accelerating our learning processes. Here
is our overview for the month.

1. You are a Genius! In week one, we discussed ways to unlock and tap into the
incredible powerful potential you have in your mind. We also covered the attitudes of
successful learners and showed how your attitude about learning will determine how far
you go in your life and career.

2. Six Stages of Learning. Last week we talked about how to accelerate your learning
and discover what your unique learning strengths and weaknesses are. We also covered
the topic of finding your particular learning style, and how to best tailor your learning to
fit your unique needs.

3. Improve Your Memory. This week we will talk about how the mind and memory
works and how to train it to remember more. We will also cover basic speed-reading
techniques and show you the importance of reading and how to develop a basic reading
plan.

4. Life-long Learning. In week four we will discuss the importance and benefits of being
a lifetime learner. In addition, we will talk briefly about a basic plan for life-long learning
and how to keep your mind tuned for success, as well as how to win the battles of thought
that take place in our minds.

So let's talk about the topics for this week!

The Importance of Reading

I cannot emphasize the importance of reading enough as I have seen the dramatic impact
that it has had in my own life and in the lives of countless others I have worked with in
past years. Reading is truly at the center of the term "personal development." Isn't it
interesting that most homes valued over $250,000 have a library? Shouldn't that tell us
something? My good friend Charlie "Tremendous" Jones says, "You're the same today as
you'll be in five years except for the people you meet and the books you read." That
should tell us something!

So why is reading important? Let me share some thoughts with you:

Reading opens up new worlds. Reading allows you to travel far away and experience
different cultures, religions, places and people, and all through the pages of a wonderful
book. At a fraction of the cost of actually going there - though I highly recommend travel

Copyright Jim Rohn International 2002-2004 674

as well - you can open up a new world with a simple visit to your local library or
bookstore.

Reading opens up new ideas. There are so many ideas we have never even heard or
considered. Yet, by picking up a little book, we can be confronted with ideas that can
revolutionize the world around us. These are ideas that can change your finances, your
family, your work, your attitude - your life! Reading allows you to receive ideas galore!

Reading allows you to interact with the greatest minds. You could gain incredible
insights into the minds and ideas of people like George Washington, Martin Luther King
Jr., Winston Churchill, Mother Theresa, and Aristotle just by opening a book. Imagine
being able to delve deeply into philosophy, politics, religion and more, with the greatest
minds that have ever lived...all inside a book.

Reading challenges you. Sometimes we think we know it all. We think we have a

tremendous grasp on a certain topic. But then, we read something that challenges us. It
makes sense. It takes our preconceived ideas and shreds them. It pokes holes in our
theories. It takes us on a line of reasoning we hadn't considered. And we are better for it,
because someone took the time to expose us to something new--through his or her
writing.

Reading reinforces our beliefs. We can open a book written by someone special, and as
we read we remember why we believed in the first place. The book lays the groundwork
of the thoughts we have. It reinforces our logic. It makes us strong and reminds us of who
we are.

Reading rounds you out. Reading shows us what we don't know while at the same time
teaches us what we must know. It strengthens us where we need to be strengthened. It
shows us new ideas and places. And at every turn, reading never takes away from us, but
only expands us, our horizons and our destinies.

Over the centuries books have brought hope to the masses. They have paved the way for
rulers both good and evil. Books have been destroyed - burned and shredded - by the
powers that be. Books have brought down cruel nations and rulers and obliterated social
structures that have outlived their usefulness. They have inspired the individual. They
have shared the private thoughts of the rich and the poor. They have shown us the way -
the way to live and the way not to live.

By reading a little book (just a few hundred pages of paper bound together), we can open
tremendous worlds for ourselves. What futures we bring to our lives. Amazing. Truly
amazing.

Developing a Basic Reading Plan

I hope from the above you grasp how incredible I think reading can be!

Just like most things, reading requires a plan and the discipline to follow that plan. So
here are some thoughts on developing a reading plan.
Copyright Jim Rohn International 2002-2004 675
Do it daily and regularly. Set aside time each day. 15 minutes each day is better than an
hour a week. And make sure it gets done, do it at the same time each day.

Prepare your mind. Get your mind in a calm and focused state so it can absorb the
information you are about to make available to it.

Prepare the atmosphere. Don't try to read in a loud or dark room. Choose an atmosphere
that is conducive to gaining knowledge.

Keep a journal. Take the time to write down what you are learning and how you can
apply it.

Choose a variety of books. Don't just read one genre. Rotate

through different books that come from different angles and make
you take different approaches.

Interact with the authors as you read. Ask questions and then
continue reading to see if they are answered. If you disagree, write
it down. Write down examples of how the principles work or don't
work. Make your reading as interactive as you can.

Read things that you might disagree with. Pick up a book by authors whose viewpoints
you know you will disagree with. This can be a stretching exercise.

Above all: Do it. Go to the store. Buy books. Read them! Because the books you don't
read can't help you!

I'm frequently asked to give my recommended reading list. Although there could easily
be hundreds if not thousands of books I could put on my personal list, here are seven
books that, in my opinion, everyone should read. But don't stop there; I would also
encourage you to come up with your own list.

Seven Books Everyone Should Read

1. The Bible - the best selling book of all time tells the story of sin and redemption, the
story of mankind, of despair and hope. It is quite literally the story of our lives.
2. Think and Grow Rich by Napoleon Hill - This is arguably the best personal
development and wealth building book of all time. It belongs on everyone's bookshelf.
3. How To Read a Book by Mortimer Adler - This book will teach you to do just what
the title promises - read a book for all it is worth so you come out the best you can be at
the end.
4. As a Man Thinketh by James Allen - This book will ground you in the belief that
whatever you believe you become. Based on the bible verse that teaches us the same
principle: We are what we think.

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5. The Richest Man in Babylon by George Clason - Written in parables, this is a
classic on thrift, financial planning, and personal wealth. Everyone needs to read this
book.
6. The Lessons of History by William James Durant. This book gives insight as good
as any book on the changes that have taken place over time in economics, politics,
military customs and more. Very insightful.
7. The Story of Philosophy by William James Durant. In this book, Durant
summarizes the lives and influence of philosophy's greatest thinkers. This is very
important for us, as we know that our philosophy determines how we live and what we
achieve.

Start with these seven books and then create your own "must read" list, and read, read,
read. See where the journey of books takes you and how much further you can climb
because of the growing stack of books under your mental feet. Let the books touch you,
make you think, challenge your views and carry you to new horizons.

Next, Chris is going to talk about improving your memory and basic speed reading
techniques.

Until next week, let's do something remarkable!

Jim Rohn

“The more you study, the more you find out you don’t know, but the more you
study, the closer you come.”
-- Cozy Cole

Copyright Jim Rohn International 2002-2004 677

Hi there, Chris Widener here. This week I want to talk with you about improving your
memory and basic speed reading techniques. I want to give you some simple tips you can
begin applying right now that will help you in both of these areas. Because even
incremental gains will bring great results.

Tips for improving your memory

1. Use it! One reason why people don't remember things is because they do not try. They
write things down and do not go through the process of memorization. When you need to
remember something, commit it to memory.

2. Create "pegs" to hang things you need to memorize. Use body parts from bottom to
top and never change them. One way to have ten pegs to utilize would be to remember--
your toes, knees, thighs, hips, lungs, shoulders, collar, face, top of head and then the
ceiling. Then to remember the points or items, create a picture attached to each body part.
For example, to remember a grocery list, you would start by picturing eggs cracked
between your toes, bacon wrapped around your knees, bread stuck to your thighs, etc.
You can do the same thing for speeches, product demonstrations, etc.

3. Repeat, repeat, repeat. One thing I notice is that when I go into Starbucks in the
morning, the baristas have a lot of other people's drinks memorized. Why, because they
repeat it every day. It is the repetition that causes them to memorize it. If you want to
memorize something, say it in order, over and over, until you have it.

4. Create acronyms. I was very good at this in college. I could remember lots of
information simply by taking the first letters of the points and creating a word from them.
Now, almost twenty years later, I still have the information in my head. My mother, who
is in her mid-seventies, was taught the downtown streets of Seattle using this method and
she can still rattle them off in order, north to south and south to north.

5. For names, create a picture. For example, when you meet a

Chris, picture a cross on his head. For Dave, picture a small person
diving off of his head. For Sally, picture a (silly) clown dancing on
her forehead, etc. You may think it is weird, but it works! The
proof is in the pudding!

Tips for improving your reading speed.

1. Read, read, read. Just like any task, the more you do it, the
faster you can get. Ask a beginning auto shop student to rebuild an engine and it will take
a while. Ask a mechanic with 30 years experience and it won't take much time at all. It is
the same with reading.
2. Develop your vocabulary. The better you know the language, the easier it will be for
you to read faster.
3. Don't move your lips while you read. It slows you down.
4. Don't make any noises while you read. It is your subconscious trying to read with
you and it slows you down.

Copyright Jim Rohn International 2002-2004 678

5. Don't read each word individually. That slows you down. Read groups of words
together and your mind puts them together in logical order. For example, take this group
of words, which are purposefully out of sequence. Your mind sees them and
automatically puts them in order. It is even quicker when the words are in logical order:

"store Lets to go the"

And of course that sentence is: "Let's go to the store."

6. Sweep your hand gently and quickly through the middle section of the page and
read as you go. Start slowly, practicing, and go faster and faster until you reach your
highest rate.
7. Practice. Like everything, it takes practice. The more you do it the better you will get.

You can improve your memory. You can improve the rate at which you read as well as
your comprehension. Use the tips above, put them into practice, and give it time, and you
will see yourself making the gains you desire.

Have a great week!

Chris Widener

“Knowing how to learn fast is the key to rapid personal growth and quick sales
success. Develop your powers of focus and concentration.”
-– Tom Hopkins

Copyright Jim Rohn International 2002-2004 679

 Q
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Q. Are you a reader? Write comments here.

Q. Do you have a reading plan? At what time of the day could you read?

Q. Which of the books on Jim's list have you read? When will you read the ones you
haven't?

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 A
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1. Develop your reading plan this week. Write it down.

2. Set aside a time each day to read and then do it.

3. Pick up one of the books on Jim's list that you haven't read yet. If you have read them
all, then pick another book or even re-read one of those on the list. Write them here.

4. Develop your memory by memorizing the "body pegs" outlined above. Then begin to
use them. Memorize ten facts that would be helpful to you this week using that list.

Copyright Jim Rohn International 2002-2004 681

Review of Brian Tracy's CD Thirteen

• Achieving financial independence

• The roles of financial independence
• Analyzing investments
• The law of accumulation
• Two great principles of wealth
• Frugality and patience

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This week we will be listening to CD 14 of Brian Tracy’s Success
Mastery Academy.

• 21 qualities of self-made millionaires

• Dream big dreams
• Do what you love to do
• Commit to excellence
• Your unique talents and abilities
• Refuse to consider failure
• Develop resilience
• Speed and dependability

And much more!

See you next week,

Chris Widener

Copyright Jim Rohn International 2002-2004 682

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