CRACK THE CASE

ROUND- 2

TEAM- THE MATES

MEMBERS-
UTKARSH YADAV 2016UGPI028
ALOK RAJ 2016UGPI027
ANKIT KUMAR 2016UGPI007
SOLUTION- 1

COUNTRY MOROCO EGYPT NIGERIA SOUTH DJIBOUTI SAUDI U.A.E IRAN ISRAEL LEBANON JORDAN
AFRICA ARABIA

CLOTH

T-SHIRTS 2.4 1.33 0.8 10.3 0.33 26.6 123 4.4 35.5 21.33 8

JACKETS
0.55 0.31 0.18 2.37 0.077 6.14 28.4 1.02 8.2 4.9 1.85

CASUALS 0.6 0.33 0.2 2.57 0.83 6.65 30.75 1.1 8.97 5.3 2

FORMALS 0.25 0.138 0.08 1.06 0.03 2.75 12.72 0.46 3.67 2.2 0.8

TORSOS
1.8 1 0.6 7.7 0.25 19.95 92.25 3.3 26.6 16 6

ACCESSORIES 0.514 0.28 0.171 2.2 0.07 5.7 26.36 0.94 7.6 4.6 1.7
 CONTINUED…….

 Various ways in which the perception of brand and marketing productivity of

blackjack can be increased –

 Reduce the sale of high priced product & focus more on low priced one in
countries of low apparel expenses, concerning cost value of expensive
apparels.

 Increase sales of high priced products in richer economies

 Try to reduce cost of expensive products in low expending countries & bring it
comparable to its competitors or average market price of the product.
As, in the formula of cost value only cost is flexible.
SOLUTION- 2

 Possible reasons for number of buys being less than market size –

 High cost w.r.t its market competitors.

 Uneven or poor distribution of different valued products as per the customers
perception (as derived by Cost Value calculation).
 Inefficient advertising policy.
 Improper Supply Chain Management.
 Not effective after-sale service.

 Suggestions –

 Provide internal flexibility

 Optimize product with innovation and proper distribution
 Prioritize the requirements for product
 Reduce redundant costs
 Distribute products as per its Cost Value
SOLUTION- 3

 Ethiopia has most suitable market for Blackjack’s entry –

Ethiopia

2nd most populated

sub Saharan
African region

Export/import
One of the fastest Domestic industries Investment
contributes 37% of
growing economy facing challenges environment
GDP

Low production Geographic

Lack of innovation Political stability
efficiency advantage

Cheap labor and

Longer lead times Lack of marketing Large market size
availability
SOLUTION- 4
MARKETING STRATEGIES –

 E- commerce  Blogging
• Independent brand website • Keep interacted with your customers
• Multi-channel selling

 Advertisement  E-mail campaigns

• Be active on social media
• Exclusive discount codes
• Personalize everything  Regular data and feedback analysis
• Traditional based advertisements
• Popular faces as brand ambassadors

 Brand personality
• Witty product slogans
• Custom packaging
• Use quality photography
• About us
SOLUTION- 5
ETHIOPIA BANGLADESH

 Total population of Ethiopia = 100 million  Total apparel production annually in

 Total market size of Ethiopia = 70 million Bangladesh = 3 billion
 Average income in Ethiopia = $10,091  Total workers involved in apparel industry
 This average income is similar to South Africa = 4 million
 % of BlackJack’s market share in South  Numbers of clothes per worker = 750
Africa= 23%
 Customers expected to be captured by
BlackJack in near future =30 million

 Approx. numbers of workers required= 30 million / 750= 40,000

SOLUTION- 6
 STARS CATEGORY OF BCG MATRIX

 Since looking at the exhibit 1 & exhibit 2,

we got to know that BlackJack has
considerable market share in the apparel
industry.

 And apparel industry has high market

growth opportunity being necessity of
people.

 Hence this falls in STAR category.

SOLUTION- 7

 Try to study market pattern and find out loopholes in

the strategy as of why few populations left untapped.

 Introduce new products to capture untapped market.

 Rather than originally cutting price of the product,

provide attractive discounts to it.

 Come with innovative ideas in existing product, like

adding traditional values to the apparels.