Luxury Report 2018 – Luxury Fashion

Statista Consumer Market Outlook – Segment Report

September 2018

1
 The Luxury Fashion segment accounts for 29% of the
total Luxury market
Luxury market overview

Revenues by segments worldwide1 in 2017 Overview

The conceptual key to understanding luxury in marketing is exclusivity.
This exclusivity is maintained mainly by a high price point but also by
Luxury Eyewear
Luxury Fashion consciously limiting sales volumes and outlets. In the Consumer Market
6% Prestige Cosmetics Outlook, luxury goods encompass highly exclusive personal items that
& Fragrances convey the taste and status of their owners.

29% The market data are based on an analysis of the financial filings for
the years 2010 to 2017 of more than 100 companies that target the
23% luxury segments within the specified categories. The most important key
companies are shown as part of the competitive landscape.

The Luxury Fashion segment includes Luxury Apparel and Footwear.

Fashion constitutes the bulk of sales in the global personal luxury goods
industry and has a healthy growth outlook over the next five years.

15% US$88bn +6%

in 2017 CAGR2 2010-2017

27%
Luxury Leather
Revenues
Luxury Watches & Jewelry Goods

1: Worldwide includes all countries which are covered by the Consumer Market Outlook, for further information please see page 11
2: CAGR: Compound Annual Growth Rate / average growth rate per year
2 Source: Statista Consumer Market Outlook 2018
Worldwide Luxury Fashion revenues will increase at a
CAGR2 of 5.0% between 2010 and 2021
Segment overview

Management Summary Revenues in billion US$ worldwide1

▪ The Luxury Goods market realized a total revenue of US$301 billion in
2017, representing a growth of 3.5% compared to 2016.

▪ We forecast the compound annual growth rate (CAGR2) of the

revenue in the total market to be 2.8% from 2017 to 2021.

▪ The segment Luxury Fashion accounted for 29% of the Luxury Goods
+5.0%2
revenue in 2017.

▪ In 2017, Luxury Fashion sales increased by 3.5% in comparison to

2016 and reached US$88 billion.

▪ Hong Kong (US$172) and Switzerland (US$155) have the highest

annual revenues per capita from Luxury Fashion.

95 97 99
88 92
83 85
77 80
72
65
58

2011 2013 2015 2017 2019 2021

1: Worldwide includes all countries which are covered by the Consumer Market Outlook, for further information please see page 11
2: CAGR: Compound Annual Growth Rate / average growth rate per year
3 Source: Statista Consumer Market Outlook 2018
With US$172 per capita, Hong Kong spent by far the
most on Luxury Fashion items in 2017
Revenue per capita in 2017

US$1 US$172 Country out of scope

4 Source: Statista Consumer Market Outlook 2018

With 12.5%, PVH has the highest revenue share for
Luxury Fashion goods within the Luxury market
Competitive landscape

Worldwide revenue share1 in 2018

1: Revenue share refers to sales value at retail selling prices, incl. VAT
5
Source: Statista Consumer Market Outlook 2018
With more than US$11.5bn, PVH has the highest sales
in Luxury Fashion
Key companies and their key brands

Company

Sales 20171 US$11.5bn US$10.2bn US$8.4bn US$5.6bn

Key brands

1: Retail sales value of Luxury Fashion by brands owned by these companies

6 Source: Statista Consumer Market Outlook 2018,PVH, LVMH, Ralph Lauren, Kering
Luxury Fashion sales in Europe increased by nearly
7% from 2016 to 2017
Market KPI comparison (1/3)

Luxury Fashion revenues in billion US$

Europe
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Luxury Goods total bnUS$ 64.1 71.0 80.4 85.5 89.8 94.6 96.5 101.5 106.5 110.4 113.6 116.3 5.6% 5.2%

Luxury Fashion bnUS$ 23.0 26.1 27.9 29.8 30.8 32.1 33.6 35.9 37.8 39.5 40.9 42.1 5.6% 6.8%

Share of total market 35.9% 36.7% 34.7% 34.8% 34.3% 33.9% 34.8% 35.3% 35.5% 35.8% 36.0% 36.2% 0.1% 1.5%

United States
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Luxury Goods total bnUS$ 43.3 49.2 56.9 62.3 66.0 70.3 69.9 69.0 71.2 71.8 72.4 72.9 4.8% -1.3%

Luxury Fashion bnUS$ 16.2 18.7 21.3 23.6 24.9 26.1 25.3 24.5 25.3 25.4 25.6 25.7 4.3% -3.2%

Share of total market 37.4% 38.0% 37.4% 37.9% 37.8% 37.2% 36.2% 35.5% 35.5% 35.4% 35.3% 35.2% -0.6% -2.0%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
7 Source: Statista Consumer Market Outlook 2018
Luxury Fashion sales in China increased by more than
14% from 2016 to 2017
Market KPI comparison (2/3)

Luxury Fashion revenues in billion US$

China
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Luxury Goods total bnUS$ 15.8 20.9 27.2 28.7 30.4 32.0 32.0 34.3 35.9 37.1 38.1 38.9 8.5% 7.3%

Luxury Fashion bnUS$ 2.4 2.9 3.2 3.4 3.2 3.5 3.8 4.4 4.7 5.0 5.3 5.5 7.8% 14.4%

Share of total market 15.2% 13.7% 11.8% 11.9% 10.7% 11.0% 12.0% 12.8% 13.1% 13.5% 13.9% 14.1% -0.7% 6.6%

South America2
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Luxury Goods total bnUS$ 4.8 5.6 6.2 6.9 7.6 7.6 7.7 8.2 8.6 9.0 9.3 9.5 6.4% 5.7%

Luxury Fashion bnUS$ 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.4 -0.9% -5.7%

Share of total market 10.0% 9.3% 7.9% 7.3% 6.8% 6.7% 6.2% 5.6% 5.3% 5.0% 4.8% 4.6% -7.4% -10.7%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
2: South America only includes Brazil and Argentina
8 Source: Statista Consumer Market Outlook 2018
Luxury Fashion sales in Australia increased by nearly
8% from 2016 to 2017
Market KPI comparison (3/3)

Luxury Fashion revenues in billion US$

Australia
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Luxury Goods total bnUS$ 3.4 4.2 5.1 5.4 5.7 5.7 5.9 6.3 6.7 7.0 7.2 7.4 7.2% 6.5%

Luxury Fashion bnUS$ 1.4 1.8 2.0 2.2 2.2 2.2 2.3 2.5 2.7 2.8 2.9 3.0 7.0% 7.9%

Share of total market 41.6% 42.2% 40.1% 40.5% 38.4% 37.9% 39.0% 39.5% 39.8% 40.2% 40.5% 40.7% -0.2% 1.3%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
9 Source: Statista Consumer Market Outlook 2018
 10
Hong Kong 172
Switzerland 155
Singapore 126
United Kingdom 108
Australia 102
Austria 98
Country ranking

Norway 94
Italy 93
Ireland 91
Sweden 89
Denmark 89
France 84
United States 75
Belgium 73
Revenue per capita in 2017 in US$

Source: Statista Consumer Market Outlook 2018

Japan 70
Germany 68
Netherlands 58
Spain 57
Croatia 51
Canada 49
Portugal 45
Greece 44
on Luxury Fashion items

Estonia 37
Slovenia 35
Finland 35
Israel 34
South Korea 31
Hungary 21
Thailand 20
Latvia 18
Czechia 17
Malaysia 15
Lithuania 15
Bulgaria 14
Slovakia 14
Saudi Arabia 9
Poland 8
Turkey 7
Serbia 5
South Africa 4
Mexico 3
Russia 3
China 3
Vietnam 3
Romania 3
Argentina 3
Philippines 2
Indonesia 2
In 2017, the average person worldwide spent US$45

Brazil 2
Ø US$45

India 1
The Luxury Eyewear market covers 50 countries
worldwide
Overview on country coverage

Europe Asia Australia

Austria Hungary Slovenia China Australia

Belgium Ireland Spain Hong Kong

Africa &
Bulgaria Italy Sweden India Middle East

Croatia Latvia Switzerland Indonesia Israel

Czechia Lithuania United Kingdom Japan Saudi Arabia

Denmark Netherlands Russia South Korea South Africa

Estonia Norway Serbia Malaysia Turkey

Finland Poland North America Philippines South America

France Portugal Canada Singapore Argentina

Germany Romania United States Thailand Brazil

Greece Slovakia Mexiko Vietnam

11 Source: Statista Consumer Market Outlook 2018

Consumer Market Outlook (CMO)
Product overview CMO

18 consumer markets with more than 200 product Home &

4
Accessories
segments Laundry Care
The CMO presents the key performance indicators sales, revenues and
prices of the most important consumer markets worldwide. Our Alcoholic Drinks Hot Drinks
specialized analysts’ market calculations are based on data from
validated sources. Household
Apparel
▪ Revenues, sales, prices, and forecasts Appliances

▪ More than 200 product categories in up to 50 countries Consumer Non-Alcoholic

Electronics Drinks
▪ Covering the period 2010 to 2021
Cosmetics & OTC
Personal Care Pharmaceuticals

Eyewear Luxury Goods

Tissue &
Food
Hygiene Paper

Tobacco
Footwear
Products

More information Furniture Toys & Hobby

12 Source: Statista Consumer Market Outlook 2018

Author, imprint, and disclaimer

Madeleine Brinckmann
Analyst Consumer Goods

M.Brinckmann@statista.com

▪ Madeleine Brinckmann studied Sociology, Economics, Political Science,

and Law at the University of Hamburg. Before joining Statista, she
worked as a Business Partner in Category Management and later in Retail
Environment Management at CP GABA GmbH (formerly Colgate-
Palmolive).

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Disclaimer
This study is based on survey and research data from the previously mentioned sources. The forecasts and market analysis presented were researched and prepared
by Statista with great care.

For the presented survey data, estimations, and forecasts Statista cannot assume warranty of any kind. Surveys and forecasts contain information not naturally
representing a reliable basis for decisions in individual cases and may require further interpretation. Therefore, Statista is not liable for any damage arising from the use
of statistics and data provided in this report.

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