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³Starting with the name of Allah the most beneficent and the most Merciful whose

blessings are abundant and favors are unlimited.´

This case is about the Ê $

Ê %Ê & $%'Ê (
Ê TGL is specializing in the

production of quality, discount sets of golf clubs. ) Ê Ê is the new Vice

President of TGL who is expert in Supply Chain Management (SCM). TGL produces

three different lines of golf clubs for men, women, junior golfers at manufacturing plants

in Daytona Beach, Memphis, Tempe. The plant in Tempe produced all three lines of

clubs. The one in Daytona produces only the men¶s and women¶s lines, and the plant in

Memphis produces only the women¶s and juniors lines. Each line clubs requires three

raw materials that are sometimes in short supply: Titanium, Aluminum and Rock Maple.

*+,-%.$ + Ê

We are thankful to our resource person, Mr. Salman Kafeel Khan for giving us an
opportunity to work on such Case Study from which we have learned how to formulate
and interpret the Linear Programming Problems.

  /Ê

This case is about the Ê $

Ê %Ê& $%'Ê (
Ê TGL is specializing in the
production of quality, discount sets of golf clubs. ) Ê Ê is the new Vice
President of TGL who is expert in Supply Chain Management (SCM). SCM is the
integrated planning and control of all resources in the logistics process from the
acquisition of raw materials to the delivery of finished products to the end users. TGL
produces three different lines of golf clubs for men, women, junior golfers at
manufacturing plants in Daytona Beach, Memphis, Tempe. The plant in Tempe
produced all three lines of clubs. The one in Daytona produces only the men¶s and
women¶s lines, and the plant in Memphis produces only the women¶s and juniors lines.

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Each line clubs requires three raw materials that are sometimes in short supply:
Titanium, Aluminum and Rock Maple. The summary of manufacturing process is given
below:

)
 
Ê)0ÊÊ ÊÊ Ê&Ê
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1
Ê -1
Ê 21
Ê

Ê 2.9 2.7 2.5
Ê 4.5 4 5
) Ê
(Ê 5.4 5 4.8

The estimated amount of each of these key resources available at each plant during the
coming month is given below:



Ê)
 Ê

 Ê&Ê
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Ê .
 
Ê (

Ê (Ê

Ê 4500 8500 14500
Ê 6000 12000 19000
) Ê
(Ê 9500 16000 18000
Ê

TGL¶s has an ability and quality that it can sell all the clubs it can make. The men¶s,
women¶s and junior¶s lines generate wholesale revenue of $225, $195 and $165
respectively.

Ê

 /Ê

Because of this assignment we are able to analysis the available data and formulate
and interpret the liner programming problems.

 /Ê

We use Microsoft Excel to analysis the data. The data consist of seven production
variables like:

x Ê
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o /ʉumber of units of men club sheet to be produced in Daytona.

o/ʉumber of units of women club sheet to be produced in Daytona.Ê

o/ʉumber of units of women club sheet to be produced in Memphis  3Êand interpret

the result in the form of reports like ³Answer Report, Sensitivity Report and Limits
Report´.

!
/Ê

The Daytona remain 550 units of men¶ lines and Memphis remain 900 units of junior¶s
line to fulfill the order of distribution centers in Sacramento, Denver and Pittsburgh each
month and remaining all variables fulfill the 100% orders.

. 
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/Ê

o /ʉumber of units of men club sheet to be produced in Daytona.

o/ʉumber of units of women club sheet to be produced in Daytona.Ê

o/ʉumber of units of women club sheet to be produced in Memphis.Ê

o"/ʉumber of units of junior club sheet to be produced in Memphis.Ê

o
/ʉumber of units of men club sheet to be produced in Tempe.Ê

o/ʉumber of units of women club sheet to be produced in Tempe.Ê

o#/ʉumber of units of junior club sheet to be produced in Tempe.

o/ʉumber of Men¶s club produced in Daytona and distributed in Sacramento.

o/ʉumber of Men¶s club produced in Tempe and distributed in Sacramento.Ê

o /ʉumber of Women¶s club produced in Daytona and distributed in Sacramento.Ê

o /ʉumber of Women¶s club produced in Memphis and distributed in Sacramento.Ê

o /ʉumber of Women¶s club produced in Tempe and distributed in Sacramento.Ê

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o /ʉumber of Junior¶s club produced in Memphis and distributed in Sacramento.Ê

o "/ʉumber of Junior¶s club produced in Tempe and distributed in Sacramento.Ê

o
/ʉumber of Men¶s club produced in Daytona and distributed in Denver.Ê

o /ʉumber of Men¶s club produced in Tempe and distributed in Denver.Ê

o #/ʉumber of Women¶s club produced in Daytona and distributed in Denver.Ê

o /ʉumber of Women¶s club produced in Memphis and distributed in Denver.Ê

o /ʉumber of Women¶s club produced in Tempe and distributed in Denver.Ê

o/ʉumber of Junior¶s club produced in Memphis and distributed in Denver.Ê

o /ʉumber of Junior¶s club produced in Tempe and distributed in Denver.Ê

o/ʉumber of Men¶s club produced in Daytona and distributed in Pittsburgh.Ê

o/ʉumber of Men¶s club produced in Tempe and distributed in Pittsburgh.Ê

o"/ʉumber of Women¶s club produced in Daytona and distributed in Pittsburgh.Ê

o
/ʉumber of Women¶s club produced in Memphis and distributed in Pittsburgh.Ê

o/ʉumber of Women¶s club produced in Tempe and distributed in Pittsburgh.Ê

o#/ʉumber of Junior¶s club produced in Memphis and distributed in Pittsburgh.Ê

o/ʉumber of Junior¶s club produced in Tempe and distributed in Pittsburgh.Ê

,5 Ê! /Ê

Max. Z: [225(X1+ X5) + 195(X2 + X3 + X6) +165(X4 + X7)] ± [51X8 + 10X9 + 49X10 +
33X11 + 9X12 + 31X13 + 8X14 + 28X15 + 43X16 + 27X17 + 22X18 + 42X19 + 21X20 +
40X21 + 36X22 + 56X23 + 34X24 + 13X25 + 54X26 + 12X27 + 52X28]

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X1+ X5 <= 700

X2 + X3 + X6 <= 900

X4 + X7 <= 900

./Ê

X1+ X5 <= 550Ê

X2 + X3 + X6 <= 1000Ê

X4 + X7 <= 1500Ê

è
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X1+ X5 <= 900Ê

X2 + X3 + X6 <= 1200Ê

X4 + X7 <= 1100


/Ê

2.9X1 + 2.7X2 <= 4500

2.7X3 + 2.5X4 <= 8500

2.9X5 + 2.7X6 + 2.5X7 <= 14500

/Ê

4.5X1 + 4X2 <= 6000

4X3 + 5X4 <= 12000

4.5X5 + 4X6 + 5X7 <= 19000

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5.4X1 + 5X2 <= 9500

5X3 + 4.8X4 <= 16000

5.4X5 + 5X6 + 4.8X7 <= 18000

+6
 ÊX1, X2, X3, X4, X5, X6, X7, X8, X9, X10, X11, X12, X13, X14, X15,
X16, X17, X18, X19, X20, X21, X22, X23, X24, X25, X26, X27, X28 >= 0.

 
/Ê

After analyzing the data it is concluded that we get the solution of the problem and
calculate the final profit $447750.0007 and also get the value of the solution which can
be maximize or minimize the profit ratio.

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