Innovative Channels to Show Visitors the Most Outstanding

Aspects of Spanish Culture and Cuisine: Paradores

UNWTO INTERNATIONALCONFERENCE ON TOURISM AND HERITAGE PROTECTION

Mandalay, Myanmar, June 12, 2014

PARADORES DE TURISMO DE ESPAÑA, S.A.

A Model of tourism innovation through
hotel management
PARADORES, A MODEL OF HOTEL MANAGEMENT
Castle of Sigüenza before its transformation into a
Parador

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Sigüenza Today

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Sustainable development

Parador de Mazagón

Parador de Malaga Golf

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Who are we?

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Our mission and
our history
 Company background

1.Created in 1928 as an instrument of the Government’s tourist policy

LA SATISFACCIÓN
(11% GDP).DEL
TRABAJO BIEN HECHO.
2.Its equity belongs wholly to the Spanish State.
Nuestros Paradores
están totalmente
3.Today, the Paradores chain is a reflexion of the changing priorities over
preparados y of this tourist policy.
time
equipados
especialmente para policy of historical heritage preservation through hotel
4.Current
celebrar tus congresos, dates back to the seventies.
management
convenciones,
seminarios y
5.Very particular asset structure: buildings are the property of the Spanish
reunionesState
de trabajo
and managed by Paradores, as a concession.
de distintas
magnitudes.
PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores Today

Currently, the Company

operates with modern
business standards, 95
establishments
throughout the
landscape of Spain

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores Offer: 95 hotels

Parador de Bayona

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores Offer: 47 of them located in Heritage buildings

13 Palaces & 12 Castles

9 Convents & 3 Monasteries
3 Ancient Hospitals
7 Historical Buildings

Parador de Santo Estevo

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores Offer: Modern buildings built as Traditional
ones

Parador de La
Santo Estevo
Gomera

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores Offer: Natural surroundings

Parador de Aiguablava

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Beginning in 1928 with 30 vacancies…

Parador de Gredos

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PARADORES, A MODEL OF HOTEL MANAGEMENT
… and Today

Parador de Gredos

95 Paradores all around 9,700 vacancies Workforce of 3,500

Spain employees

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PARADORES, A MODEL OF HOTEL MANAGEMENT
7 New Projects

Muxía (A Coruña)

Estella (Navarra)

Morella (Castellon)

Lleida

Molina de Aragon
(Guadalajara)

Veruela (Zaragoza)

Ibiza

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores de Turismo is a Public Company which serves
the Government as a Tourism Policy Instrument

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores as an Instrument of Government Tourism Policy

1. Recovering and enphasizing

the value of Spanish Artistic
Heritage

2. Serving as an example of
Internationally Dynamic and
Quality Tourism

3. Boost touristically
Underdeveloped Areas

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Ranking position of Spanish Tourism Industry

Spain is the Second largest earner

worldwide and the First in Europe
(US$ 56 billion)

Spain is ranked 4th in the world by

International Tourist Arrivals with 58
million visitors in 2012

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Spanish Tourism in figures (2012)

7%
55,594 7%

5.7%

57.7
2.7%

86%

Expendidure Tourists
KEY FIGURES HOSPITALITY DEMAND DISTRIBUTION

AVERAGE DAILY LEISURE &

108 € RECREATION
EXPENDITURE BUSINESS &
AVERAGE EXPENDITURE PER PROFESSIONAL
TOURIST
966 € OTHER

AVERAGE LENGTH OF STAY 8.9 nights

Europe (93%): Germany, United Kingdom, France, Italy and
Russia.
America (4%) and Rest of the World (3%).
80% of international tourists have been to Spain in the past and
39% have been 10 or more times.
Very high level of tourist satisfaction: 8.5 points out of 10.
Leisure is the main purpose of visits for international tourists
with Canary Islands, Catalonia, Balearic Islands, Madrid,
Andalusia and Valencia accounting for the majority of tourist
traffic in this category.
Business tourists are the primary drivers of hotel demand in
Catalonia and Madrid, with about 60% of total business
travellers.
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PARADORES, A MODEL OF HOTEL MANAGEMENT
Tourism in Spain and Paradores

Paradores de Turismo PARADORES DE TURISMO GROWTH

The first quarter of 20th century in Spain, the hotel supply was small 94 95
83 86 88 86
and focused on luxury tourism.
1928: Creation of the Official Tourism Board as a promoter of
Spanish tourism abroad whose most notable performances were: 35
 Creation of a public accomodation network for middle class 25
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tourism: and improve Spain’s international image. Paradores de 1
Turismo de Gredos, first in the network.
 Publication of the first official Hotel guide that registered 1,200 1928 1930 - 1940 - 1950 - 1960 - 1970 - 1980 - 1990 - 2000 - 2010 -
establishments. In 2012, Spain had 19,149 Hotels with 1,838,958 1939 1949 1959 1969 1979 1989 1999 2009 2013

rooms.
INTERNATIONAL TOURIST ARRIVALS GROWTH (000)
75,000
57,900
55,660 57,190
International tourist arrivals 47,900
Since 1959, the tourism sector has represented and represents 33,900
today a key sector for the Spanish economy, for its contribution to 21,270 22,500
the GDP (11%), Employment and Leveling of the Balance of
Payments. 5,170
278 39 457
Today, Paradores is the leading hotel company in cultural and
natural tourism in the Spanish Tourism Industry, which helps to 1930 1945 1950 1960 1970 1980 1990 2000 2005 2008 2012 E2020
project a high quality image abroad.

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores as a PROMOTIONAL Instrument of Tourism
Policy

INTERNATIONAL
NATIONAL ACTIVITIES
ACTIVITIES

 Cooperation with State Organisms,  Cooperation with State Organisms

Regional and Local Governments,
Foundations and others.
 Promotion of Traditional Gastronomy
and national products.
 Participation in fairs and shows such as
FITUR, MILÉSIME AND MADRID
FUSION.
(TourSpain and ICEX) abroad and
international fairs.
 Promotional actions of Spanish
Gastronomy in more than 40 countries
worldwide.
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PARADORES, A MODEL OF HOTEL MANAGEMENT
HATTORI SCHOOL, Japan

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Our last Openings

PARADOR DE PARADOR DE PARADOR DE

LORCA CADIZ CORIAS

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Lorca

Castle declared Monument of Cultural Interest in 1931

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Lorca, Synagogue

Meeting Point of three cultures: Islamic, Jewish and Christian

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Lorca

OPENING DATE
JULY 2012
FEATURES
69 ROOMS
RESTAURANT & BAR
5 MEETING ROOMS
SWIMMING POOL
SPA
NUMBERS
OVER 10,000 ROOMS SOLD
MORE THAN 32,500 RESTAURANT
CUSTOMERS
TOTAL REVENUE SINCE OPENING
2,300,000 €

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Cadiz

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Cadiz

OPENING DATE
AUGUST 2012
FEATURES
124 ROOMS
RESTAURANT & BAR
9 MEETING ROOMS
SWIMMING POOL
SPA
NUMBERS
OVER 33,000 ROOMS SOLD
MORE THAN 40,000 RESTAURANT
CUSTOMERS
OCCUPANCY RATE 2013: 76.20%
TOTAL REVENUE SINCE OPENING
7,000,000 €

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Corias

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Corias

OPENING DATE
JULY 2013
FEATURES
43* ROOMS
RESTAURANT & BAR
8 MEETING ROOMS
INDOOR SWIMMING POOL
SPA
NUMBERS
1,786 ROOMS SOLD
MORE THAN 4,000 RESTAURANT
CUSTOMERS
OCCUPANCY RATE 2013: 99.83%
TOTAL REVENUE SINCE OPENING
320,000 €

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Case Study: Parador de Ronda

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Case Study: Parador de Ronda

Opening Date: 1994 1. JOB CREATION

Rooms: 78
1994 2012
Conference Rooms: 3
Permanent Staff 27 37
Total Revenue in 2012: 4,378,922€
Seasonal Staff 14 6
Staff Expenses 1,225,295€

2. GUESTS

1996 2012
Bookings: Direct/Indirect 13,774 / 8,960 19,097 / 22,349

Nationality Spn / Internationl 6,104 / 16,630 15,898 / 26,849

Occupancy rate 65.67% 77.91%

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Case Study: Parador de Ronda

3. HOTEL OFFER

1994 2011
Hotels in Ronda 9 52
Capacity 676 1,862
Tourists 70,000 190,000

4. POSITIVE EFFECTS ON THE CITY

 Increase in visitors
 Increase in Hotel Offers
 Population growth and decrease in unemployment
 Increase in activity within the Services sector

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Oropesa

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Oropesa

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Leon

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Leon

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Granada, located in La Alhambra

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Granada, located in La Alhambra

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Alcala de Henares, located in a World Heritage Site

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Alcala de Henares, located in a World Heritage Site

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Parador de Alcalá de Henares, a modern spa facility

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
Momentos para
GASTRONOMY
desconectar
Gastronomy represents 50% of our annual turnover.

One of the biggest restaurant business in Europe:

•248 points of sale.

•91 high level restaurants
PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, INNOVATIVE CHANNELS TO PROMOTE SPANISH
GASTRONOMY

Dos Reis Restaurant, Parador de Santiago de Compostela

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Paradores, a public held company

MINISTRY OF INDUSTRY, ENERGY AND

TOURISM

SECRETARY OF SECRETARY OF GENERAL SECRETARY

SECRETARY OF STATE OF STATE OF OF
STATE OF
ENERGY
TELECOMMUNICATIONS TOURISM SMEs INDUSTRY

TOURSPAIN
Tourspain is the National Tourism Agency responsible for
promoting Spain abroad. Its functions include setting strategy TOURSPAIN
and action plan of Paradores de Turismo S.A. and investing in
new Paradores.

BUILDING LEASE FEE

PARADORES DE TURISMO S.A. SPANISH TOURISM OFFICES

Paradores de Turismo S.A. functions as a Hotel Management PARADORES DE TURISMO

Company and also takes charge of the renovation and S.A.
SPAIN’S EMBASSIES AND
restoration of the establishments.
CONSULATES

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PARADORES, A MODEL OF HOTEL MANAGEMENT
Operational Expenses Breakdown (comparative)

4* HOTEL PARADORES DE TURISMO

Others Others
12% 8%
F&B
F&B 13%
9% Personnel
Personnel 52%
42%
Rental 4%
Rental Taxes 2%
20% Supplies
Supplies 5%
4%
Depreciation
Repairs &
9%
Maintenance
Taxes1% Commercials
3%
4% Repairs &
Depreciation Commercials
Maintenance
7% 2%
4%

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PARADORES, A MODEL OF HOTEL MANAGEMENT

MORE THAN 80 YEARS OF

HISTORY AS A TOURISM POLICY
INSTRUMENT

PRIVILEGED A UNIQUE MODEL HIGH QUALITY AND

LOCATIONS AND
HISTORICAL OF HOTEL ENVIRONMENTAL
MANAGEMENT STANDARDS
BUILDINGS

A NETWORK CONCEPT AND A

GREAT WORKFORCE

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THANK YOU VERY MUCH